KoMarketing Associates

MARCH 1, 2018

Tons of GDN views and clicks come from YouTube: YouTube is king for video ads, but it’s also responsible for a large percentage of Google’s display inventory. You simply import a list of sites you are interested in and Google will inform you which (if any) are available via the GDN. Final Thoughts.

Display 184

Display Advertisements Advertising Adsense 184

KoMarketing Associates

MAY 19, 2015

As I was doing research for my SearchLove presentation , I came across an interesting study from Blue Nile Research that looked at how users search. It offered a lot of interesting details but most notably, it showed 27% of search queries were questions. As I was pulling a client report last week, I saw something really interesting.

Youtube 120

Youtube Mobile Marketing Marketing & Strategy Correlation 120

KoMarketing Associates

MAY 25, 2022

Reach YouTube viewers . The steps above will help you find higher-quality leads already interested in your offerings. ” Note, Google looks at your business to determine which campaigns make sense, so your options may vary. The most common campaign goals are: . Brand awareness . Booking a demo. Visits to a physical location .

Lead Generation 265

Lead Generation Paid Search Agency Google Ads 265

KoMarketing Associates

JUNE 27, 2017

At this point we’ve all seen the stats around YouTube consumption and the billions of hours of video being viewed every day. If you take a look at their YouTube channel , they have a pretty substantial list of videos broken down by theme and business line. Why It Works: Interesting. While it was certainly fun to make, Matt V.

Paid Search Agency 120

Paid Search Agency B2B Marketing Video Marketing Companies 120

KoMarketing Associates

JUNE 14, 2017

B2B-focused marketers also appear to find value in Twitter (75 percent) and YouTube (45 percent). percent, suggesting more interest in social media as a tactic. The majority of marketers (88 percent) claim that social media marketing has helped them increase exposure. This is an increase from the 10.7

Social Media 127

Social Media Linkedin Allocation Studies 127

KoMarketing Associates

APRIL 11, 2017

If, for example, you’re hosting all of your videos on YouTube (which should definitely be a secondary distribution channel, don’t get me wrong), you risk losing your audience to cat videos, competitor videos, and the general black hole of video content on YouTube.”.

Video Marketing 127

Video Marketing Top of Funnel Personalization Content Marketing 127

KoMarketing Associates

APRIL 10, 2018

What’s even more interesting, the second largest preferred marketing method wasn’t even marketing at all: 36 percent that they’d rather reach out to the company themselves than be marketed to. These different user attributes can be used to craft better emails catered to an individual’s interests. Drip Campaigns.

Email Marketing 212

Email Marketing B2B Marketing Paid Search Agency Ideal Customer Profiles 212

KoMarketing Associates

JULY 11, 2017

Educational videos work well too if you are putting out info that people are interested in. Facebook, Twitter and YouTube are all different in the types of videos you would create. With YouTube, people are generally watching with sound-on. Timeliness is always great. B2B marketers can definitely take this approach.

Video Marketing 142

Video Marketing Content Marketing Work Management Marketing Management 142

KoMarketing Associates

APRIL 27, 2017

Google can apply its vast demographic and user knowledge to directly advertise to a specific set of email addresses across the search engine results page, Gmail, and YouTube. Expand your reach to potential users that share interests with your core list through use of similar audiences. AdWords Customer Match.

Paid Content 120

Paid Content Account Based Marketing Tactics B2B Marketing 120

KoMarketing Associates

OCTOBER 18, 2018

Or we’ll try to post more interesting content. That was interesting, but we decided to break it down further. Something like this is what we considered to be a sentence CTA: In that post, the entire last sentence (“Subscribe to our YouTube channel to make sure you catch our interview with Joshua March, founder and CEO of Conversocial.

Social Media 129

Social Media Analysis Paid Search Agency Media 129

KoMarketing Associates

AUGUST 27, 2019

To get their point across that you can get high quality office furniture, artwork, or other supplies for your business on their site, Wayfair has a separate Wayfair Professional Facebook page that showcases their available products that their audience might be interested in.

Social Media 145

Social Media Paid Search Agency Examples Companies 145

KoMarketing Associates

APRIL 23, 2019

For many, they use a template with designated theme days or spaces for the frequency of types of post, such as self-promotional or external thought pieces that the audience would find interesting. This includes your social media content as well as content your publishing on other platforms, such as YouTube or your blog.

Paid Content 141

Paid Content Social Media Media B2B 141

KoMarketing Associates

AUGUST 5, 2015

Rate a good video from one of your that was published on YouTube. Participate in a LinkedIn group discussion of interest (or Facebook, maybe even Google+). Retweet another person’s discovery on Twitter as well. Share a great presentation from Slideshare. Answer a question on Quora that relates to your specific skill sets.

Ad Building 120

Ad Building SMS Trust Marketing Marketing Management 120

KoMarketing Associates

JULY 11, 2019

It’s an interesting, free way to find good content to share on LinkedIn. Many companies now have a “What We’re Reading” section in their newsletters with curated articles they think are especially interesting. Don’t use a YouTube link, for example. Post to Your LinkedIn Page at Least Once a Week. Even 30 seconds isn’t too short.

Linkedin 126

Linkedin Work Management Marketing Management Paid Search Agency 126

KoMarketing Associates

JUNE 29, 2016

Managed by the eMarketing Association, the worlds largest Internet marketing association and open to all interested in Internet Marketing. This LinkedIn group provides support and guidance for the platform and can be used in conjunction with the Analytics Help Center and YouTube channel. Search Engine Land.

Linkedin 141

Linkedin B2B Marketing Marketing Analytics Tools Salesforce.com 141

KoMarketing Associates

NOVEMBER 15, 2013

Matt has an interesting perspective on SEO because unlike even the most popular industry leading search marketers, he doesn’t have to speculate on new algorithm updates –he works with the people that create them. Should I add schema.org markup on my videos even if they are on YouTube?

Advertorials 120

Advertorials B2B Marketing PageRank Google 120

KoMarketing Associates

OCTOBER 25, 2016

Search Query: Interest. They are now interested in researching more about their options. This tool finds long tail variations from a root keyword while analyzing popular queries across Google, Youtube, Amazon Bing and other search engines. The searcher has begun to figure out what types of solutions could help them. keyword.io.

Top of Funnel 120

Top of Funnel SEO Long Tail Marketing Marketing Funnels 120

KoMarketing Associates

JUNE 25, 2019

Facebook is likely the largest live streaming social media platform, outside of YouTube. The success of these brands shows that online users don’t necessarily hate email, they just hate emails that aren’t useful or interesting to them. Customer spotlights or interviews. Internal discussion about industry topics.

B2B Marketing 218

B2B Marketing Marketing & Strategy Marketing Strategy Planning 218

KoMarketing Associates

MAY 23, 2017

You can use Twitter Analytics as well as social media referral traffic data in Google Analytics to get a better understanding of what your audience finds most interesting about your business. In 2016, this report found Twitter, LinkedIn, Facebook, and YouTube remain the top 4 social media platforms for B2B content marketing distribution.

Twitter 156

Twitter B2B Marketing B2B Paid Search Agency 156

KoMarketing Associates

JUNE 19, 2014

One thing I’ve found is that when people know their actions are making a real, measurable impact on something, they are much more interested and invested. Bing is personalizing search with Facebook and Google is personalizing search with Google+ (I’m just gonna go ahead and group Gmail, Youtube, Authorship, etc. Connections.

Social Media 120

Social Media SEO Media Keywords 120

KoMarketing Associates

FEBRUARY 19, 2013

For example, we know for most B2B companies, LinkedIn is better at driving conversions than Facebook or YouTube. If you are a social media community manager, a business owner interested in starting a social media campaign, or just a marketer interested in learning more, I highly recommend you get reading.

Paid Content 120

Paid Content Social Media Communities Social Marketing 120

KoMarketing Associates

DECEMBER 11, 2018

According to Criteo , the most popular social media networks for this demographic are YouTube, Snapchat, and Instagram. While long-form, high-quality content will still be important for SEO and search engine result pages (SERPs) visibility, advertising content will need to be shorter so users don’t lose interest. Final Thoughts.

Paid Content 123

Paid Content B2B Marketing Paid Search Agency Generation 123

KoMarketing Associates

MAY 1, 2013

YouTube (69% vs. 61%). According to Content Marketing Institute, software marketers use the following platforms more often than their B2B peers: Twitter (89% vs. 80%). LinkedIn (87% vs. 83%). Facebook (82% vs. 80%). SlideShare (29% vs. 23%).

Marketing Management 120

Marketing Management Marketing Budget Budget Programs Peer-to-peer 120

KoMarketing Associates

JANUARY 5, 2016

This included no longer requiring YouTube commenters to use Google+ before they sign in, removing Google+ posts in the Knowledge Graph results, and eliminating the social extension in AdWords, as detailed previously. This past year, we saw Google continue to separate itself, and its users, from Google+ and promoting platform activity.

B2B Marketing 120

B2B Marketing Google SEM Mobile Advertising 120

KoMarketing Associates

OCTOBER 18, 2016

If a question has a high interaction rate on Quora, it’s likely a topic of interest across the industry. YouTube allows users to upload videos that can be shared with the world. Run a search for your industry or specific keyword phrase to see what types of questions are being asked. Tools for Writing. Now, we have Evernote.

Tools 120

Tools Content Marketing Marketing Analytics Tools Work Management 120

KoMarketing Associates

SEPTEMBER 18, 2012

The report identified the interesting surge in Google+ usage, which is likely related to the potential implications Google+ may have on search engine optimization. Paid search can be used for regional targeting and specific product/market interest. Paid search can also provide benefit to brand recognition and awareness.

BtoB 120

BtoB Social Media Paid Search Agency Media 120

KoMarketing Associates

OCTOBER 5, 2017

Why a presence at SXSW worked so well for Casper is because they thought about how customers could experience their products in a new, fun, and interesting way. The event video can also be saved and repurposed later on your company’s YouTube or Vimeo channel.

Work Management 138

Work Management B2B Marketing Marketing Management B2B 138

KoMarketing Associates

FEBRUARY 24, 2015

Those tactics in summary: YouTube Integration. Make sure review Google’s guidelines for structured data and I wrote two more write ups with additional use cases here and here if interested. Trade Show Appointments. Generate Leads for Exports. Local Optimization (Office / Dealer Locations). Leverage Technical Support.

Search Marketing 120

Search Marketing Work Management Marketing Management Tactics 120

KoMarketing Associates

MAY 16, 2013

With nearly 17,000 likes, Honeywell interacts with and responds to posts at a frequent rate, and engages its audience with interesting industry content. The company even does some cross-promotion with other social outlets, including its YouTube channel. Standout Tactic: .

Facebook 120

Facebook B2B Gartner Best Practices 120

KoMarketing Associates

OCTOBER 22, 2019

Create Content People Are Interested In. We think that if it’s interesting to us, it must be interesting to our users. For those publishing on YouTube, there’s good news for you: the popular video platform is constantly adding new features to its “YouTube Studio” (which is still in beta, as of the time of publication).

Video Marketing 125

Video Marketing B2B Marketing Practices Tips 125

KoMarketing Associates

NOVEMBER 10, 2021

According to Forrester, 68% of people don’t think brands share interesting content. . Sharing videos about your team or how your process works can be interesting and build brand trust. The type of content can impact your reach and engagement. Worst of all, most brands are getting it wrong. What can your business expect to pay?

Social Media 276

Social Media Budget Programs Cost Per Thousand Statistics 276

KoMarketing Associates

JUNE 17, 2022

According to Content Marketing Institute , the top social platforms for B2B include LinkedIn, Facebook, Twitter , and Youtube. While you should post a mix of promotional, educational, and interesting content, you also want to drive conversions. Start by learning where your audience tends to hang out. Include Strong Copy and CTA’s .

Social Media 255

Social Media Social Marketing B2B Marketing Media 255

KoMarketing Associates

DECEMBER 9, 2020

That’s what makes it so challenging, and so interesting. This list shows the percentage of B2B decision makers who say they discover new products or services through each of these channels or activities: 42.9% Supplier Websites. Search Engine Results. Video Sites (E.G. Social Media Websites. Printed Newspapers and Magazines. Television Ads.

B2B Marketing 219

B2B Marketing Work Management Marketing Attribution Marketing Management 219

KoMarketing Associates

MAY 17, 2018

It’s not that I don’t love all aspects of digital marketing, it’s just there’s something so interesting about the role content plays in getting people to make a purchase. provides questions from Amazon, YouTube, and the App Store, and BuzzSumo shows you questions in forums. Interested in learning more about the process?

Top of Funnel 172

Top of Funnel Digital Marketing Funnels Content Buyer's Journey 172

KoMarketing Associates

MAY 2, 2017

For instance, the Wall Street Journal has an entire partner portal where they showcase exclusive sponsored partner news: This story from accenture on digital disruption is a great example of B2B branded content that is also interesting and useful to most WSJ readers.

B2B Marketing 141

B2B Marketing Work Management Marketing Management B2B 141

KoMarketing Associates

JULY 7, 2014

Truthfully, I almost always optimize content according to Google best practices , however it’s important to realize that YouTube is actually the world’s second most popular search engine. According to YouTube’s website, “Over 6 billion hours of video are watched each month on YouTube—that’s almost an hour for every person on Earth.”

Optimization 120

Optimization Video Marketing SEO B2B 120

KoMarketing Associates

FEBRUARY 25, 2020

List uploads can be very powerful because you can show ads to the right person when they have the right intent (based on keywords, videos watched on YouTube and so on). Additionally, LinkedIn Ads allow you to add the dream accounts of your sales team to only target the job titles or job functions that you are interested in.

Top of Funnel 166

Top of Funnel Ideal Customer Profiles Tips B2B 166