Anything Goes Marketing

JANUARY 23, 2007

I've been reading a few articles lately about how some user-generated content ad campaigns such as the one that Dove ran called Dove Cream Oil Body Wash Ad Contest "failed" as it wasn't well received by the YouTube community. It means that YouTube is much more then just a community in itself as Shmuel perceived it.

Youtube 100

Youtube Web 2.0 User-Generated Content Blogger 100

Anything Goes Marketing

FEBRUARY 24, 2008

Kraft has an interesting new microsite that follows the life of Bob at his workplace and his quest to replace the existing coffee machine with a Kraft Tassimo. Here is a clip I found on Youtube. Bob Kent by Bluecoat Systems (by far the funniest - why is it not on YouTube?) You can check it out at www.whohiredbob.com.

Paid Search Agency 100

Paid Search Agency Long Tail Marketing Microsite Budget Programs 100

Anything Goes Marketing

FEBRUARY 13, 2008

Bulldog Solutions has quoted me recently on their BullBlog from my post on using video with email : ``Anticipating concerns about the complexity of video, blogger Chad Horenfeldt of Eloqua notes, "If a three-year-oldcan play Guitar Hero and have it posted to YouTube, your marketing team can handle this." Thanks Bulldog! Thanks BtoB Magazine!

Bulldog Solutions 100

Bulldog Solutions BtoB Eloqua RSS 100

Anything Goes Marketing

NOVEMBER 16, 2008

Use social media techniques such as Twitter and YouTube to maximize the effect of your webinars, videos and white papers. send should be based on a person's interest and the stage of the demand waterfall that they are in. youtube landing pages enewsletter RSS webinars / webcasts Google. Any emails, direct mail etc.

Lead Ranking 100

Lead Ranking Top of Funnel RSS Lead Nurturing 100

Anything Goes Marketing

MAY 1, 2007

continue to peak my interest and a recent article from emarketer.com shows how little progress large corporations have made in this area. Putting that same video on YouTube and other PUBLIC video sharing platforms is. USA Today , YouTube , blog marketing. The discussions around web 2.0. I don't think so. How do you define it?

Web 2.0 100

Web 2.0 RSS Wiki Trade Show 100

Anything Goes Marketing

APRIL 7, 2010

What is recommended is to map out the content that prospective buyers would be interested in at various stages of the sales process and automate the delivery of this communication. If this is not done, there is a greater chance that leads will leak out of the sales and marketing funnel and may go to the competition. Social media highlights.

Ad Frequency 100

Ad Frequency RSS Lead Nurturing Top of Funnel 100