Marketing Insider Group

JANUARY 29, 2024

Creating SEO-Optimized Product Descriptions Writing product descriptions that both captivate readers and satisfy search engines is an art. Tweak the titles to align with their interests and pain points, ensuring the title accurately reflects the content of the article. It’s personal, direct, and effective when done right.

Copywriting 229

Copywriting Optimization Marketing AI FAQ 229

Webbiquity

NOVEMBER 15, 2022

And while anyone can use social media to post an Instagram reel or write a short Facebook photo caption, you’ll need to consistently demonstrate a special set of abilities before you can call yourself a social media expert. A social media manager must be able to write well. Image credit: Austin Distel on Unsplash.

Social Media 308

Social Media Work Management Marketing Management Media 308

Marketing Insider Group

APRIL 17, 2023

How To Write Like Robots Can’t By Ann Handley ChatGPT is all the rage these days, and with good reason – it’s like nothing we’ve ever seen before. AI may have the power to generate a 2,000 word blog post in seconds, but it can’t write high-quality content like humans can. What Is Brand Storytelling? How Often Should You Blog?

Paid Search Agency 342

Paid Search Agency Content Marketing Lead Ranking Lead Scoring 342

Marketing Insider Group

NOVEMBER 30, 2021

They must be interesting and clearly show the value of the article ahead if you want people to keep reading. Read on for our ready-to-use guide on how to write a blog article introduction like a pro. 8 proven ways to write a blog introduction like a pro. Write the blog introduction last. Quick Takeaways. Be relatable.

Custom Publishing 352

Custom Publishing Tactics Search Marketing Lead Ranking 352

Go Beyond SEO

APRIL 18, 2024

Remarketing techniques can help you reach out to potential customers who have shown interest but haven’t converted yet. They handle ad writing, find the best keywords, and track your ads’ performance. Write clear, powerful ads that show why your pest control is best. With their help, your campaigns do really well.”

PPC 78

PPC Advertising Agencies Paid Search Agency Marketing & Strategy 78

Webbiquity

OCTOBER 31, 2023

More than 80% of respondents have incorporated AI into their SMS marketing programs and are using generative AI to help write text messages. Per the report, “Unsubscribes often happen due to too many messages or when promotions aren’t personalized to the interests of the recipients.”

SMS 299

SMS Advertising Benchmark Email Marketing eCommerce 299

The Lead Agency

APRIL 2, 2024

How to improve SEO for B2B blog writing In the digital marketing landscape, nothing stays the same for too long. Search engine optimisation (SEO) may still be paramount to business-to-business (B2B) blog writing, but my oh my, how the rules are constantly changing. B2C can appeal to all at once. In B2B, we play the long game.

Lead Ranking 118

Lead Ranking Lead Scoring SEO B2B 118

Marketing Insider Group

AUGUST 7, 2023

Writing conversational content for your audience means speaking their language, understanding their needs, and making them feel heard. Image Source: Marketing Charts 11 Tips For Writing Conversational Content 1. Use Simple Language When it comes to writing conversational content, you have to ditch the jargon and complex words.

Conversion 214

Conversion Top of Funnel Content Lead Nurturing 214

Hubspot

SEPTEMBER 24, 2015

After you read this article, go write one of your own. If you follow these tips, you’re article will be at least 817% more interesting. Clearly, telling a story is a great way to be more interesting. Short, simple stories can be included in any article to up the interest factor. 2) Write in the first person.

Tips 28

Tips Eye-Tracking Television marketing Activities 28

Contently

MARCH 30, 2023

The problem isn’t (usually) the writing. Your SEO Foundations Are Weak If you’re lucky, you work for a company pursuing a systematic SEO strategy grounded in deep insights into your customers’ interests, pain points, and priorities. Rethink Who You’re Writing For Who do you think reads your SEO content?

SEO 144

SEO SERP Content Keywords 144

Oktopost

FEBRUARY 12, 2024

From writing content to producing podcasts, and hosting interesting live panel discussions, Alina manages all things content marketing. Meet Alina With a strong background in content marketing and a passion for B2B social media, Alina Dallal found herself drawn to her role at Oktopost. Love going Behind the Post?

Intent Data 131

Intent Data Youtube Intent B2B Sales 131

Martech

APRIL 3, 2024

Her story could be taken from the pages of a novel, like the many she reads, and also writes, in her free time. What sparked your interest in martech? I actually have a Master of Fine Arts degree in Creative Writing. And I knew I could write, so I figured I could write content for magazines. A: For sure.

B2B Thought Leadership 72

B2B Thought Leadership Thought Leadership Press Conference 72

Martech

JANUARY 10, 2024

Drawing on 30 years of marketing leadership experience, Milton Hwang writes for MarTech about AI, MOps, automation and other topics. Q: How is being a contributor to MarTech different from other kinds of writing you’ve done in the past? Presenting at conferences is very different from a writing forum. A: Retrospectively.

Marketing AI 105

Marketing AI eCommerce Peer-to-peer CMO 105

illumin

MARCH 19, 2024

Sports Illustrated was just one of several publications landing itself in hot water for using AI to write content. These scandals pave the way for tech companies, like Meta, to write policies requiring the labeling of generative AI. Public backlash proved the necessity for businesses to distinguish between AI and human-created content.

Generation 109

Generation Classified Ads User-Generated Content Content 109

Martech

APRIL 15, 2024

I like more the communication and the data part of it, so I ended up being really interested in digital marketing because it really had a lot of data you could leverage. That really piqued my interest. But from your perspective, you’re more interested in the customer’s behavior over a period of time. A: Exactly.

Work Management 98

Work Management eCommerce Budget Programs Marketing Management 98

Animalz blog

JANUARY 23, 2023

Two years of experimenting with a host of generative writing tools — GPT-3, Copy.ai, Writer, Jasper, and ChatGPT. And because we think it’s an advantage, we’re incorporating it — in thoughtful, measured ways — into the work we do for ourselves and for customers also interested in experimenting. But our decision is: it’s an advantage.

Tools 125

Tools Content Marketing Content Work Management 125

Contently

APRIL 13, 2023

For example, Paul Roetzer , the CEO of Marketing AI Institute, recently claimed in a podcast that generative AI reduces the average blog post writing and production time down from seven hours to two. A big one relates to the kind of content I write. (As You should, however, write a longer prompt with the specific details you need.

Generation 150

Generation API Webinar Metrics FAQ 150

illumin

MARCH 21, 2024

While it is important to determine the level of competition for a keyword, competitive analysis should take place when choosing content topics, not during the writing process. Highly competitive keywords are more challenging to rank for, so if marketers want to avoid these words, it’s better to refrain from writing about those topics.

Keywords 103

Keywords Cost Per Click Long Tail Marketing CPC 103

Oktopost

JANUARY 16, 2024

When it comes to writing social selling content to post on social media, sales professionals simply don’t have the time to create and write all of it on their own. Using our AI tools, you can save time from writing posts and ensure your content still relates to industry trends and your audience’s interests.

Budget Programs 62

Budget Programs Tools Sales Qualified Leads Allocation 62

Buffer

JANUARY 4, 2023

Generate content ideas for different channels If you’ve ever been stumped about what to write for your next Instagram caption or an idea for your next newsletter, then you’re literally me. ” Then give your prompt: “Write a Twitter thread about X” or “Write a YouTube script about Y.”

Marketing AI 129

Marketing AI Paid Search Agency Content User-Generated Content 129

Spiralytics

MARCH 27, 2024

But interestingly, content writing in the Philippines has boomed. Content Writing Profession in the Philippines Content writing is all about creating engaging, informative, and relevant written material for online platforms. It can also refine writing skills and give insights into the art of content creation.

Advertising Agencies 62

Advertising Agencies Work Management Paid Search Agency Content 62

Oktopost

MARCH 31, 2024

She also shares her top tips for keeping advocates engaged, including quarterly training and gamification ideas to hold their interest in the long-term – she even created her own spin on Spotify Wrapped to create an “Oktopost Wrapped” campaign at the end of 2023 to showcase their results to her team and shoutout there top performing advocates.

Budget Programs 91

Budget Programs Paid Search Agency Impressions Training 91

Martech

SEPTEMBER 28, 2023

ChatGPT is great at writing optimized copy, meta-data, blog posts and any text-based content SOLELY meant to help boost your organic rankings. Throughout this series of articles, I’ll expand upon these specific use cases, but for today let’s focus on the challenge of writing in a consistent brand voice. Don’t believe me?

Marketing AI 129

Marketing AI Work Management Generation Marketing Automation Services 129

Trade Press Services

MARCH 4, 2024

Writing about the news of the day might get your signal boosted to a larger audience,” writes Bill Sherman, COO of Thought Leadership Leverage , “but remember, it won’t do you any good unless that audience will be interested in, buy, and use your content. This builds a loyal following of buyers.

Top of Funnel 80

Top of Funnel Trends B2B Thought Leadership Buyer Personas 80

Pam Didner

NOVEMBER 5, 2022

You do so by observing their behaviors and interests on your websites or meeting them on the trade show floors, or even at different touch points. Content planning and writing are essential skills for content marketers and social media managers. Have you ever held an unpaid leadership position for a shared interest group?

Social Media 108

Social Media Work Management Social Marketing Planning 108

CopyBlogger

AUGUST 18, 2022

Your writing voice makes your subjects clear and interesting. The post Writing Voice 101: Add Color and Richness … Without Making Us Want to Barf appeared first on Copyblogger. Assuming you aren’t working on the next Waiting for Godot, you’ll. Continue Reading.

Features 111

Features Content Marketing Content Marketing 111

Contently

FEBRUARY 21, 2023

Whenever someone posts on social media, searches on Google, writes a product review, or engages with a chatbot, they leave behind a trail of information. The information you collect often determines the channels you publish on, the topics you write about, and your overarching narrative.

Marketing AI 147

Marketing AI CMS Development Lead Ranking Process 147

nDash

AUGUST 25, 2022

If you have pondered becoming a content writer, you may have considered taking an online content writing course in order to get a grasp of what content writing involves. There are free online courses specifically for content writing you can start today. Why should you take an online content writing course? The good news?

Course 98

Course Content FAQ Long Tail Marketing 98

Brandpoint

FEBRUARY 13, 2023

It’s interesting, fun to experiment with and frankly, if you’ve read Asimov or watched any of the Terminator movies, it’s a little scary. The AI MarTech landscape At this writing, ChatGPT is three months old, and Google has just announced its own AI service called Bard. Maybe at least we’ll finally have self-driving cars by then.

Marketing Automation Services 126

Marketing Automation Services Planning Copyright Paid Search Agency 126

Stevens & Tate

FEBRUARY 10, 2022

Keeping your audience interested is probably the biggest challenge. If they lose interest, they’ll become difficult to convert. Consuming information without context is rarely interesting or engaging. Writing for the page is much different than writing for video. Why is Storytelling Crucial to Marketing?

Storytelling 117

Storytelling Buyer Personas Case Studies Case Study 117

Top Rank Marketing

DECEMBER 15, 2023

MarketingProfs New Study Reveals Clear Writing Tips for B2B Marketers [Report] When is comes to B2B writing, 73 percent of B2B health care professionals said that they were more likely to consider a purchase when supporting content was in more of a plain language format, while just 44 percent said they would do so based on more complex traditional (..)

Marketing Analytics Tools 111

Marketing Analytics Tools Marketing AI Top of Funnel B2B Marketing 111

SocialPilot

FEBRUARY 19, 2024

These algorithms analyze vast amounts of data, learning patterns, styles, and human writing or content creation structures. Pros And Cons Of AI-Generated Content If you’re on a creative path where you must create content that sparks curiosity among the readers and serves their interests and purposes, you should definitely try AI.

Generation 98

Generation Psychographics Content User-Generated Content 98

Buffer

MARCH 22, 2023

A slate of writing tools powered by artificial intelligence (AI) have recently made headlines as a new and more effective way to produce content. The hope was that by doing so, I could speed up my writing process. Here’s what two weeks of incorporating AI looked like and how my thoughts on AI writing tools have changed.

Marketing AI 112

Marketing AI Tools Content Opt-out 112

Animalz blog

MAY 2, 2023

The time and skill required to research and write a search-optimized article have plummeted to almost zero : a couple of sentences of direction, a handful of copy-pasted examples, and a few clicks in a freemium SaaS product. It’s difficult to argue otherwise. With GPT-4, that constraint may no longer exist.

SEO 145

SEO Ad Frequency User-Generated Content Custom Publishing 145

The Lead Agency

FEBRUARY 12, 2023

If you think about the social media pages you follow, they probably all have this in common: they post content you’re genuinely interested in. There’s no need to create any new images or videos – write your social media post and you’re good to go. It can also help followers learn how to get the most out of your solutions.

Social Media 126

Social Media Social Marketing B2B Marketing Media 126

Buffer

MARCH 23, 2023

If you only focus on one topic, you may miss out on potential followers who are interested in other areas you have knowledge about. You can explore different topics and experiment with different types of content, which can keep your audience engaged and interested. I have a variety of interests and things that I can speak to.

Newsletter 120

Newsletter Youtube High Quality Lead Case Study 120

SocialPilot

JANUARY 26, 2024

Ever wondered how writing a clear and guided AI prompt can set the stage for the content you want to produce? From nailing those email subject lines to writing social media posts that pop, these AI prompt examples can come in handy in all scenarios. Let’s get started!

Examples 78

Examples ROI Planning Work Management 78