Marketing Insider Group

OCTOBER 18, 2023

More Compelling Stories Which is more interesting: an official report listing the address where a fire occurred and the number of survivors or a riveting tale of how a firefighter battled the flames to rescue a trapped child? That’s why reporters know how to create headlines that spark interest. You have to know your audience.

Top of Funnel 286

Top of Funnel Tips Content High Quality Lead 286

The Forward Observer

NOVEMBER 10, 2023

And, interesting facts – he is a former playwright and Hollywood screenwriter, and is a diehard Dallas Cowboys fan! And, he co-authored with Carla Johnson Experiences: The 7th Era of Marketing (which was featured on episode 12 in 2015).

Marketing & Strategy 130

Marketing & Strategy Marketing Strategy Planning Content Marketing 130

The Forward Observer

DECEMBER 29, 2023

And, interesting fact: Jay has the same birthday as Elvis Presley! Jay’s most recent book is Business Wealth Without Risk: How to Create a Lifetime of Income & Wealth Every 3 to 5 years , co-authored with Roland Frasier.

Advertisements 152

Advertisements Advertising Sample Wikipedia 152

Writing on the Web

AUGUST 29, 2012

Audience’s Interests, Needs, and Wants?" alt=" Content Marketing: What Are Your Target Audience’s Interests, Needs, and Wants?" />. Audience’s Interests, Needs, and Wants?" If you want to create content that engages readers, you need to know their online habits and interests. Audience’s Interests, Needs, and Wants?" />.

Ning 100

Ning Content Marketing Wikipedia Work Management 100

Convince & Convert

OCTOBER 8, 2015

Let’s face it: Google loves Wikipedia. It seems like we see a Wikipedia result in nearly every search result page (a.k.a. However, Similarweb recently produced data indicating that Wikipedia traffic from Google had dropped significantly. Wikipedia’s Dominance in Google’s Search Results. That’s 7.33

Wikipedia 145

Wikipedia Google SERP Business 145

Marketing Insider Group

FEBRUARY 22, 2021

Even the highest authority sites like Wikipedia and YouTube only make it into the high 90s. Use any existing rankings to keep people on your site with internal links, videos, graphics, and anything interesting you can think of. Instead, you want to shoot for an authority number better than your industry competition.

Domain 341

Domain Long Tail Marketing Content Keywords 341

Contently

JANUARY 17, 2023

Wikipedia, for example, should never be a source of validation for a fact. Interesting anecdotes, research findings, truisms, quotes… they have a way of making the rounds of the content world. It should not include sources that will have AI-generated content in the immediate future. Find the original source.

Practices 151

Practices Generation Best Practices Content 151

ClearVoice

SEPTEMBER 13, 2022

Are you interested in connecting your content with people who can benefit from your information? While Google may favor established websites like Wikipedia in their search engine results, there are still plenty of ways for your website to rank for a popular keyword. Want to direct more traffic toward your website? SEO Click To Tweet.

Lead Ranking 96

Lead Ranking Lead Scoring Keywords Google 96

Biznology

AUGUST 10, 2010

Image via Wikipedia by Frank Reed. If not, what keeps your interest? We're all a bit different, so it would interesting to hear from some of our readers. Sometimes, I have to stop and look at which online marketing techniques I respond to. One thing I do depend on, though, is e-mail. Does e-mail work for you?

BtoB 80

BtoB RSS Wikipedia Content 80

ViewPoint

JANUARY 10, 2018

According to Wikipedia: “a reader service card or bingo card" was a reply card inserted in a magazine and used by readers to request free samples and literature from businesses who advertised in the issue. A Story From Yesteryear About Reader Service (aka Bingo) Cards. Many advertisers were listed on the reply card.

Sales Qualified Leads 207

Sales Qualified Leads Cost per Lead Lead Scoring Lead Ranking 207

Convince & Convert

OCTOBER 22, 2015

Building the “Wikipedia of your industry” The value of the missing stat. If you’re publishing a ton of evergreen content that’s relevant for a long duration, you can drop the dates because what you did is exactly what we all should do— create the mini version of Wikipedia for your industry.

Design 142

Design Traffic Wikipedia Content 142

Envy

MAY 2, 2019

Consider Wikipedia as a great example of pillar page content. Wikipedia pages are long form, detailed, and link to many other connected topics. In order to keep them relevant, Wikipedia constantly updates their pillar pages with new content. Hint: Do not self promote on your blog. Every now and again is OK… but that’s it.

Top of Funnel 106

Top of Funnel B2B Marketing Marketing & Strategy Marketing Strategy 106

Marketing Interactions

SEPTEMBER 14, 2021

According to Wikipedia , “A leap of faith , in its most commonly used meaning, is the act of believing in or accepting something outside the boundaries of reason.” If you see a trend of B2B buyers looking interested one moment and ghosting you the next, it’s likely due to asking them to take the leap.

B2B 149

B2B Marketing Qualified Leads Lead Ranking Content 149

Hubspot

APRIL 3, 2018

The details will include such information as any "official" Wikipedia entry on the publisher of the story, in addition to related articles on the same topic. If the publisher doesn't have a Wikipedia page, that information will also be displayed -- which the statement says can add "helpful context.".

Facebook 73

Facebook Wikipedia Tools Display 73

Webbiquity

JULY 2, 2019

Cats rule the internet—so much so that the topic has its own Wikipedia page. Since you’re after more than a mere semi-interested glance at what you have to offer, consider adding cats to your marketing materials. Guest post by Emma Williams. And cats aren’t just superstars in pet-centric niches.

B2B Marketing 235

B2B Marketing Godaddy B2B Paid Search Agency 235

Biznology

APRIL 21, 2017

I said to a colleague there that the conference agenda fit into the bull’s-eye of my skills and interests. ” For those who know of our book: Outside-In Marketing: Using Big Data to Guide Your Content Marketing , it should be obvious that the conference was highly relevant to my interests. .”

Conference 147

Conference Marketing AI Domain Paid Search Agency 147

ClearVoice

MAY 10, 2022

” Or instead of an “interesting blog post,” how about a “must-read article?” Wikipedia: Wikipedia is a free online encyclopedia, created and edited by volunteers around the world and hosted by the Wikimedia Foundation. No feeble language (nice, good, interesting). Contains relevant keywords.

Wikipedia 98

Wikipedia Keywords Click Rate Tagging 98

Biznology

JUNE 8, 2018

In the book, I said that the aim of a site which has identified the topics of interest to the target audience is to become a hub of authority on those topics. In the book I said you should be the Wikipedia of your most important topics. Audience, Relevance, and Search: Targeting Web Audiences With Relevant Content , p.

SEO 217

SEO Lead Ranking Lead Scoring Keywords 217

Customer Experience Matrix

JULY 3, 2018

For historical perspective (and assuming Wikipedia is correct ), Acxiom got its start in 1969 compiling mailing lists from public sources such as telephone directories. Interesting financial note: Acxiom stock closed today at 39.45, giving it a market cap of $2.66 What’s interesting at the moment is Interpublic as Acxiom’s buyer.

Work Management 120

Work Management Marketing Management Paid Search Agency Advertising Agencies 120

Martech

OCTOBER 9, 2023

Get a quick introduction to cognitive biases from Wikipedia. Which one you pick will depend on what you know about your audience: what motivates them, what moves them to act, what their needs, interests or fears might be. How to choose a persuasion principle/cognitive bias These principles are not interchangeable.

Marketing AI 133

Marketing AI Marketing & Strategy eCommerce Banners 133

Only B2B

DECEMBER 8, 2020

You can think your page as a Wikipedia. Remember you are creating a content for google search so do not forget to add proper structure in your content and a content for reader should include interesting information. Content with more clarity and structure wins the Google’s search engine game. . 5 Keywords Still Do Wonders.

Traffic 127

Traffic Lead Ranking Lead Scoring SEO 127

Only B2B

JULY 20, 2020

According to wikipedia definition of Sales Pitch is – In selling technique , a sales presentation or sales pitch is a line of talk that attempts to persuade someone or something, with a planned sales presentation strategy of a product or service designed to initiate and close a sale of the product or service.

Telemarketing 139

Telemarketing Privacy Policies Demand Generation Agencies Wikipedia 139

Contently

NOVEMBER 3, 2021

There are a few standard “rules” to citing sources, too: First and foremost, never rely on Wikipedia. Are there any potential conflicts of interest? Double-check dates, locations, and timelines, and be sure that any claims you’ve made are verifiable. Note all third-party-sourced information via hyperlink or comment.

Content Marketing 191

Content Marketing Content Case Studies Advertising Agencies 191

DemandBase

JUNE 18, 2020

Available at your professional disposal are mediums like Wikipedia, Crunchbase, Twitter, Pinterest, and believe it or not, even Google. When asking about their company, why not utilize Wikipedia to identify obscure facts about the organization that, typically, only people that work there would know?

Process 90

Process DemandBase Account Based Marketing Wikipedia 90

Hubspot

DECEMBER 19, 2019

To gather all this information, Google officially refers to three high-quality sites to collect data: Wikipedia , Wikidata , and CIA World Factbook. Is it interesting? Having an active social media presence helps Google provide all the information a user might be interested in. Make a Wikipedia and Wikidata page.

Google 66

Google Wikipedia Clickthrough Ideal Customer Profiles 66

ViewPoint

JANUARY 16, 2018

And I didn't know that when I first started doing it, but it became real apparent to me that when I said, hmm, this is interesting. Check her out on Wikipedia , and don't forget to connect with her on LinkedIn! And again, research shows that your brain loves challenges. How can I tackle this?

Wikipedia 120

Wikipedia Acquisitions Marketing Management Conference 120

Biznology

DECEMBER 12, 2011

Image via Wikipedia. As social media has (somewhat) matured, an interesting culture has grown up around the idea of editing social media content. Some kinds of social media (Wikipedia) couldn’t exist without editing while others (Twitter) do not even allow editing. What gives?

Social Media 80

Social Media Wikipedia Media Transparency 80

ClearVoice

AUGUST 20, 2021

Finally, if you’re interested in something from the animal kingdom, typing “cat” in the search engine will provide an overview of these fluffy purring machines, including their scientific names, how long they live, and various breeds. Interesting bullet points and/or data pertaining to the subject. Typing “Nike” or “Nike Inc.”

Google 52

Google SERP Wikipedia Advertising Agencies 52

Moz

SEPTEMBER 10, 2019

The system generally worked, but huge portions of the web—sites like Forbes and Wikipedia—applied nofollow across their entire site for fear of being penalized, or not being able to properly police UGC. Should curated links from trusted Wikipedia contributors really not count? Sites that use nofollow for crawl control.

Google 86

Google SEO Wikipedia Lead Scoring 86

Animalz blog

JANUARY 23, 2023

And because we think it’s an advantage, we’re incorporating it — in thoughtful, measured ways — into the work we do for ourselves and for customers also interested in experimenting. Humans can’t read the entirety of Wikipedia. But our decision is: it’s an advantage. And we’ve dubbed this blend: the Content Cyborg. Humans can.

Tools 125

Tools Content Marketing Content Work Management 125

Biznology

JUNE 26, 2018

What micro-influencer marketing–and influencer marketing in general–offers is a primary and secondary effect: the primary flood of traffic and interest directly resulting from the energy of the outreach and the secondary indexing of social and blog and review content finally resulting in organic SEO prowess.

Traffic 184

Traffic Word of Mouth Marketing Websites Outreach 184

Envy

NOVEMBER 8, 2021

They can also be different keywords that refer to the same topic of interest. Why do Wikipedia and Wiki pages usually come up first in your searches? What are topic clusters? Topic clusters mean multiple pieces of content that all address the same topic from different angles. Imagine you’re writing about ‘Kubernetes security’.

Keywords 118

Keywords SEO SERP B2B Thought Leadership 118

seo.co

JULY 19, 2021

If you’re interested in creating an SEO strategy for your business but don’t know where to begin, the good news is that it’s not too late to start ranking well online. This is why Wikipedia ranks for searches on historical figures: Wikipedia is an online encyclopedia that’s well-regarded in this space. How Google and SEO Relate?

Google 105

Google Marketing AI Lead Scoring Lead Ranking 105

Adobe Experience Cloud Blog

JUNE 8, 2018

According to Wikipedia: “At its height, the chain had 48 locations in thirteen states. But it’s his catch-phrase that I’m interested in here—the seven-word tagline to all of his advertising: “An educated consumer is our best customer. The next generation is not necessarily interested in what you are interested in, Ms.

Marketing & Strategy 134

Marketing & Strategy Brand Identity Branding Content 134

Webbiquity

FEBRUARY 14, 2010

Record a short video introducing yourself and your company to potential customers and anyone else who may be interested. Also submit other items that may be of interest to your customers and prospects. Consider writing a Wikipedia page about yourself. For examples, see the Pitches section on TechCrunch.

Work Management 100

Work Management Jigsaw Digg Wikipedia 100

Scoop.it

SEPTEMBER 22, 2020

Chances are that it was an interesting email copy that made all the difference. . It is interesting to know that 47% of email subscribers open an email looking at the subject line while 69% of the email recipients report the email as spam, considering the subject line alone. The key to conversions is getting your emails opened.

Conversion 86

Conversion Optimization Content Curation 86

Anyword

FEBRUARY 16, 2022

Unlike writer’s block, which even gets its own Wikipedia page , CBPS can’t wait for all kinds of therapies. This is what it means: Attention: draw in the attention of the reader with an interesting statement. Interest: keep them going with a supporting statement. That email copy needs to be done, now. Three Reasons Why.

Copywriting 72

Copywriting AIDA Marketing AI Lead Scoring 72