Tony Zambito

MAY 10, 2021

But if you and I are being honest, the most significant development is the funnel was flipped from its vertical view to a horizontal view. In a 5 vertical markets buyer persona engagement for HP, we found that 3 of 5 buying processes were completely different. New names to describe the stages have been introduced as well.

Top of Funnel 215

Top of Funnel B2B Sales Buyer Personas Process 215

Webbiquity

MAY 25, 2021

James: One of the things we’ve been following as a macro trend that I think is really interesting to highlight is this move away from the “social media 1.0” You and I might love fishing, or arts and crafts, or photography, or yoga—for anything that we have a passion or an interest in, you can create siloed Discord communities.

B2B Marketing 336

B2B Marketing Practices B2B SMS 336

Liveintent

SEPTEMBER 8, 2022

Native Curated Packages (NCP) are exclusive, vertically-aligned sponsored content packages. Here’s how: Align your brand with relevant content: By running native ads in email newsletters, you naturally get in front of audiences who have signed up for content based on their interests and preferences. Check it out.

Curation 118

Curation Relevance Advertisements Advertising 118

Convince & Convert

DECEMBER 13, 2023

If you’ve leveraged social media video marketing before, then we’re sure you’ve come across vertical videos before. By applying the keywords you’ve previously chosen as “ interest tags ,” the app puts unique Page posts at the top of each user’s News Feed according to the topics they are most likely to enjoy.

Social Media 150

Social Media Video Marketing Media Eye-Tracking 150

The Point

MAY 19, 2020

Segmentation of key nurture tracks by persona, vertical, or lead source, using dynamic content where possible for maximum scalability. Use of a subscription management (subscriber preference) page, enabling prospects to select topics of most interest to them, thereby increasing engagement and reducing unsubscribes.

Lead Nurturing 299

Lead Nurturing Class Budget Programs Lead Scoring 299

Blue Flame Thinking

FEBRUARY 21, 2023

Throughout your video, cutting to B-roll, including multiple speakers, closeups, captioning, and other techniques can maintain interest and tell a more compelling story. Shoot the video in a horizontal format using the Grid setting on your device to enable vertical video cropping. Select a non-distracting, interesting background.

Social Media 97

Social Media Video Marketing Media Verticals 97

Webbiquity

FEBRUARY 25, 2020

digital marketing directors) or vertical (e.g., These detailed target B2B buyer descriptions include several elements: Firmographics: What size of company does your buyer likely work for? Is your target audience horizontal (e.g, healthcare providers)? Are your buyers likely concentrated in one or a few geographic areas (e.g.,

Top of Funnel 235

Top of Funnel Video Marketing B2B Thought Leadership Digital Marketing Funnels 235

Contently

MARCH 2, 2023

Reels are full-screen, vertical videos of up to 90 seconds in length available on both Instagram and Facebook. But don’t let that discourage you from still adding fun music to keep your Reels interesting. Shoot the video in portrait mode (vertical) and make it high-resolution. Use descriptive hashtags.

Relevance 152

Relevance Brand Identity Branding Verticals 152

Biznology

MARCH 9, 2021

An interesting perspective on video trends is that of Envato, a subscription service popular with millions of creative types who use their stock footage, photos, video templates, etc., Snackable content, much of it in smartphone-friendly vertical format, that stops people scrolling and keeps them watching. Trends worth considering.

Trends 180

Trends Video Marketing Broadcasting Verticals 180

Marketing Insider Group

JANUARY 14, 2021

These visitors have already shown they have some kind of interest in your business by clicking through to your content so now you have to convince them to stick around for longer. You also have to make sure that those visitors actually do something when they land on your site – this is where landing page optimization comes in.

Landing Pages 282

Landing Pages Optimization B2B Click Rate 282

Only B2B

FEBRUARY 11, 2024

Intent data helps you identify prospects at each stage, allowing you to: Know what they’re interested in and personalize your communication. It’s like the treasure mcap you’ve created, offering deep insights into your audience’s interests and behaviors. Then, they research solutions (following clues).

Intent Data 62

Intent Data Intent Work Management Marketing Management 62

Madison Logic

JANUARY 17, 2024

Security Solutions Should Prioritize Accounts in the Manufacturing and Healthcare Verticals While our data shows increased interest among small and medium-sized companies for security solutions, it also reveals an 8% increase in  healthcare  vertical engagement with security-related content.​

Advertising Mediums 52

Advertising Mediums Budget Programs Verticals Software 52

Martech

APRIL 29, 2022

Yellow.ai, which offers automation across customer engagement, support and conversational commerce for enterprises, has announced the availability of pre-built Dynamic AI Agents for rapid deployment across a number of verticals. It will be interesting to see what Yellow.ai What they do. The post Yellow.ai

Enterprise Management 82

Enterprise Management Work Management Verticals Marketing Management 82

Marketing Insider Group

JUNE 23, 2021

Using this rule, you imagine dividing your image into 9 equal parts with two evenly spaced horizontal and vertical lines. You can add visual interest to your video by using multiple angles. If you are interested in incorporating video into your marketing strategy, the Marketing Insider Group can help you.

Storytelling 330

Storytelling Video Marketing Product Tips 330

Martech

NOVEMBER 11, 2021

It also reveals which verticals are successfully providing those experiences, and predicts a “huge downside” for those that fail. Consumers are most satisfied with the experience delivered by the financial services vertical (and both those cohorts are heavy adopters of online banking). Other verticals have work to do too.

Verticals 89

Verticals Demand Consulting Customer Surveys 89

Martech

AUGUST 22, 2023

Meanwhile, verticals like pets, cosmetics and beauty didn’t trend as highly. If your brand is interested in finding out more about CTV, explore MarTech’s ongoing coverage here. Growth categories included household supplies and beverages — which rocketed by more than 300% year-over-year. Why we care.

Spending 92

Spending Paid Search Agency Allocation Ads 92

Zoominfo

MAY 11, 2020

Are you taking full advantage of sales territory mapping , or are there other untapped regions or verticals that should be getting more attention? And how do you measure year-over-year performance in particular verticals or territories – without knowing where to measure in the first place? Step 1: Begin with a Buyer-Centric Approach.

Planning 100

Planning Ideal Customer Profiles SWOT Verticals 100

Martech

NOVEMBER 5, 2021

Microsoft Advertising has detailed four new consumer personas that represent changes in how marketers reach and relate to their audiences across verticals. They’re also more likely to be interested in and search for political, environmental and/or social issues. Luxury shoppers. Self-care enthusiasts.

Work Management 94

Work Management Verticals Mobile Advertising Marketing Management 94

illumin

NOVEMBER 24, 2023

Since many target audiences are best reached on social media sites via short-form videos, many organizations are switching up their strategies to include more short, vertical clips. To see more from illumin, be sure to follow us on Twitter and LinkedIn where we share interesting news and insights from the worlds of ad tech and advertising.

Advertisements 52

Advertisements Advertising Trends Mobile Advertising 52

Martech

MARCH 12, 2024

Not every interested prospect is going to turn into a long-term customer. There are three levels to a successful ICP: The first is in broad strokes: firmographics (vertical, revenue, number of employees, location, etc.). It is the model that ABM prospecting will begin pursuing. Your TAM has a subset of your ICP.

Ideal Customer Profiles 91

Ideal Customer Profiles Account Based Marketing ABM SME 91

SmartBrief - Marketing

DECEMBER 7, 2023

This is interesting in the context of what we’ve been seeing so far. One finding, in particular, was telling: Cyber Week shoppers were 2x more likely to shop online vs. in-store, while December holiday shoppers are equally likely to shop online as in-store. Per Mastercard SpendingPulse, Black Friday ecommerce sales increased 8.5%

Customer Surveys 52

Customer Surveys Verticals Paid Search Agency eCommerce 52

Martech

NOVEMBER 16, 2022

In an ideal world, other websites within your vertical would link to you – it’s a natural fit. Stretching the relevancy gap when looking for link opportunities is often needed in competitive verticals in order to achieve high-quality links on a consistent basis. Myth 2: Links must be from relevant websites or they won’t count.

Link Building 103

Link Building Internet Marketing Ad Building Planning 103

Oktopost

MARCH 4, 2024

Customer segmentation Customer segmentation in B2B SaaS involves dividing your target organizations into specific groups based on industry vertical, company size, geography, and usage behavior. Consider your target demographic, organization, industry vertical, goals, challenges, and buying criteria.

Ideal Customer Profiles 62

Ideal Customer Profiles Top of Funnel B2B Marketing Marketing & Strategy 62

xiQ

MARCH 31, 2023

For Tier 2, companies should develop vertical and job role personalized campaigns that speak to the specific needs and goals of this group. Engagement: Are the key stakeholders willing to engage with you and show interest in your offerings? Tier 2 includes clients with medium ACV or LTV (generating 4-10% of revenue).

Ideal Customer Profiles 118

Ideal Customer Profiles Profiling Sales Cycle B2B Thought Leadership 118

Convert

NOVEMBER 2, 2022

One approach is to create short-form vertical videos. Social media platforms like Instagram and TikTok have widely popularized vertical video and have made most users accustomed to scrolling through feeds and taking action on items/videos that catch their eye. A tool that brings all these vertical video formats together is Viddy.

Case Studies 59

Case Studies Case Study Video Marketing Studies 59

Oktopost

APRIL 4, 2022

A social platform filled with viral, vertical-style videos spanning all topics and communities, TikTok has grabbed hold of the social media world. How can we use TikTok in an interesting and valuable way? In each episode, SMMs talk through how they stay creative and interesting across their various social channels.

B2B 118

B2B Youtube Top of Funnel Verticals 118

Adobe Experience Cloud Blog

FEBRUARY 15, 2017

Marketing to a new vertical is no easy feat. Rather than dedicating all their resources into broad-based marketing, many organizations are adopting a vertical approach. A vertical approach can be very effective when marketing to target accounts as well, helping you and your organization deliver a more personalized experience.

Verticals 132

Verticals Work Management Lead Ranking Sales Qualified Leads 132

Martech

JUNE 23, 2022

Use the verticals they’re researching. It isn’t just one vertical that’s affected, this is relevant to all advertisers. Vertical ads are a good option when trying to reach the Workday Consumer at the bottom of the funnel. Vertical ads are different for each category or industry. Empowered Activist. Self-Care Enthusiasts.

Top of Funnel 79

Top of Funnel Campaigns Funnel Advertising Work Management 79

Martech

MAY 8, 2023

Brands in every vertical can benefit from strategic automation. Our client portfolio is heavy in ecommerce, hospitality and food and beverage, which are particularly ripe verticals for email automation. Automated email is one of the biggest — and most under-utilized — growth opportunities in marketing.

Marketing Automation Services 113

Marketing Automation Services Marketing Automation Email Marketing Automation 113

Modern B2B

JUNE 22, 2023

Defining the communication focus at each level The debate we had was interesting – levels 1 to 3 were going to be paid advertising, predominantly through LinkedIn and level 4 was a personalised InMail message to individuals at the target account.

Account Based Marketing 52

Account Based Marketing Paid Search Agency Verticals ABM 52

Buffer

NOVEMBER 8, 2018

Besides being an interesting and fun way to connect with friends and family, stories offer businesses a unique opportunity to capture the direct attention of audiences and potential customers. Instagram Stories research benchmarks for specific verticals. Instagram Stories research benchmarks for specific verticals.

Research 111

Research Verticals Cost Per Click Ad Frequency 111

Oktopost

MAY 11, 2022

He joins the Radically Transparent podcast to talk about an interesting lesson he learned back in 2011 that he wished he would have known sooner. The conversations are real, raw, and authentic, all while revealing to listeners the unfiltered, not-so-known truths of today’s most interesting marketers.

CPO 144

CPO B2B Thought Leadership Transparency Brand Identity 144

BenchmarkONE

JUNE 25, 2020

Don’t miss: The Analytics & Conversion vertical, dedicated to helping you stay on top of the messy — and often complicated — world of data-driven marketing. Don’t miss: The Founder’s Project , a vertical geared explicitly toward showcasing the people and practices behind some of today’s most interesting and inspiring businesses.

Planning 114

Planning Paid Search Agency Verticals Marketing & Strategy 114

Buffer

NOVEMBER 1, 2018

But when GQ posted the same video on IGTV (the video was cropped to fit the vertical format), it only generated 137,000 views. The rise of vertical mobile videos. The popularity of Snapchat and Instagram Stories has set our expectations for videos on smartphones to be vertical and full-screen. million followers) was watched 2.1

Small Business Marketing 103

Small Business Marketing Verticals Business Social Media 103

ClickZ

JUNE 6, 2020

Content & Experience” technology peaked marketers’ purchase interest in March, April, and May. Content sits at the heart of all sales and marketing verticals and as several business heads face a variety of conundrums: . The word “guide” performed well as executives are most interested in “how to” content. Senior VPs.

B2B Marketing 140

B2B Marketing Paid Search Agency Content Marketing B2B 140

Go Beyond SEO

SEPTEMBER 27, 2021

Conflict of interest. Click the three vertical buttons on the right side, then flag as inappropriate. Content should be related to the specific location being reviewed. Restricted content. No calls-to-action for materials restricted by law such as alcohol, tobacco, guns, etc. However, if it’s simply untruthful, don’t respond.

Business 157

Business CAN-SPAM Verticals Google 157

Adobe Experience Cloud Blog

SEPTEMBER 27, 2018

For instance, Bing’s Business Bot , which is embedded into search results, allows interested users to have basic questions answered by the businesses around them. Vertical Video. What’s new, however, is the movement towards more vertical video. Chatbots can also be valuable for facilitating pre-purchase decisions.

Marketing AI 134

Marketing AI Marketing & Strategy Marketing Strategy Verticals 134