Zoominfo

DECEMBER 19, 2018

While this is partially a result of Google’s ownership of YouTube, it’s also due to the sheer amount of video content being published these days. Now, in cases where they once turned to Google for answers, people now choose to turn to YouTube to find answers in video format. Featured Video: How I Collect (And Organize) Testimonials.

Youtube 220

Youtube Advertising Channels Work Management Marketing Attribution 220

Sprout Social

NOVEMBER 17, 2021

With social distancing continuing as the norm, an increasing number of businesses are using YouTube Live to host events, workshops, Q&A sessions and more. In 2020, 70% of people used YouTube to watch online replacements of live events. What is YouTube Live? What are the benefits of YouTube Live? What is YouTube Live?

Youtube 129

Youtube Privacy Video Marketing Click Rate 129

Sprout Social

FEBRUARY 15, 2023

YouTube may not be a new player in the social media game. With the importance and popularity of video only growing on social media, developing a YouTube marketing strategy is worth your while–and then some. Part discovery machine, part social platform, YouTube touts over 2 billion monthly active users. But it’s tried and true.

Youtube 85

Youtube Advertising Channels Brand Identity Branding 85

Sprout Social

JULY 11, 2022

Part search engine, part streaming service and part social network, YouTube has a little bit of everything. A healthy channel can have major implications for your video discoverability—on YouTube and beyond. That’s why it pays to conduct a thorough YouTube audit. YouTube isn’t just surviving—it’s thriving.

Youtube 92

Youtube Banners Ideal Customer Profiles Keywords 92

Zoominfo

OCTOBER 5, 2021

While this is partially a result of Google’s ownership of YouTube, it’s also due to the sheer amount of video content being published these days. Now, in cases where they once turned to Google for answers, people now choose to turn to YouTube to find answers in video format. Featured Video: How I Collect (And Organize) Testimonials.

Youtube 100

Youtube Advertising Channels Work Management Marketing Management 100

Matchcraft

FEBRUARY 1, 2023

As an ad agency, running profitable YouTube campaigns for your clients is crucial to achieve a successful advertising strategy. As the second most popular platform in the world next to Facebook, YouTube is a powerful platform for reaching and engaging with potential customers. billion revenue in 2021, a 46% increase YoY 62.5

Youtube 52

Youtube Practices Campaigns Best Practices 52

Sprout Social

AUGUST 22, 2022

The answer is probably “YouTube.” And new YouTube features are making it even more beneficial to marketers and creators—YouTube Shorts topped 1.5 With 51% of consumers anticipating YouTube will be one of the social media platforms they use most this year, it’s a digital space your audience most likely uses.

Youtube 71

Youtube Features Social Media Ad Exchange 71

Valasys

FEBRUARY 5, 2024

YouTube’s allure often centers around the pursuit of virality, but sustained success requires a broader strategy. Why is YouTube so Successful? YouTube’s success can be attributed to several key factors that have contributed to its dominance as a video-sharing platform.

Viral Marketing 40

Viral Marketing Youtube Ad Building Lead Ranking 40

Vidyard

APRIL 3, 2019

“Build it and they will come”—wonderful advice for summoning the ghosts of legendary baseball players , awful advice for managing your YouTube channel. For most of these companies, merely having a YouTube presence didn’t translate into traffic or leads and their channels grew stale and dormant.

Youtube 117

Youtube Advertising Channels Brand Identity Branding 117

Brightedge

DECEMBER 21, 2020

Many companies use YouTube marketing as a way to promote their businesses and products for audiences who prefer video as a way to interact with brands. YouTube is the second most visited search engine on the internet second to Google. Why YouTube marketing? YouTube marketing has allowed many businesses to establish their brand.

Youtube 59

Youtube Brand Identity Branding Advertising Agencies 59

Brightedge

MAY 20, 2021

It’s quite literally people communicating the things that interest them. However, as the world’s most heavily trafficked online video sharing platform, YouTube is one of the world’s largest search engines and should be part of any search insights research effort. What can we Learn from YouTube Search Trends? Yes, and then some.

High Quality Lead 59

High Quality Lead Youtube Trends Content 59

Vidyard

APRIL 3, 2019

It’s wonderful advice for summoning the ghosts of legendary baseball players, awful advice for managing your YouTube channel. Many companies, particularly those in B2B, launched their YouTube channels during the social media scramble of the early aughts when people said things like, “What’s your Google+ strategy?” without irony.

Youtube 65

Youtube Advertising Channels Brand Identity Branding 65

Moz

NOVEMBER 15, 2018

Posted by randfish If you have an audience on YouTube, are you doing everything you can to reach them? Inspired by a large-scale study from Justin Briggs, Rand covers the top factors to invest in when it comes to YouTube SEO in this week's episode of Whiteboard Friday. This week we're chatting about YouTube SEO.

Youtube 66

Youtube SEO Correlation Lead Scoring 66

illumin

APRIL 11, 2024

With the creation of Instagram Reels, Facebook Reels, YouTube Shorts, and other social platforms’ accommodation for short-form video, many platforms noticed the success that brands and content creators alike were finding on TikTok. and then generate an ad tag. This sentiment isn’t limited just to TikTok. And here’s a success story!

Barriers 117

Barriers Brand Identity Branding Content 117

Content Marketing Institute

NOVEMBER 21, 2018

She gets her news and entertainment from YouTube. While younger generations account for a lot of views, YouTube is ubiquitous across the generations, attracting 1.9 Tim Schmoyer, CEO of Video Creators, offered some insight in his recent Content Marketing World presentation, How to Develop a Loyal YouTube Audience.

Youtube 93

Youtube Ad Building Loyalty Communities 93

Webbiquity

JUNE 20, 2023

1 Create Explainer Videos For sparking interest and curiosity in your potential customer base, few strategies can match the power of explainer videos. Tailor your videos to specific segments of your audience, addressing their interests or challenges. Researching video marketing data to know where to host your short-form videos (i.e.

Webinar Metrics 309

Webinar Metrics Demand Work Management Video Marketing 309

Hubspot

DECEMBER 12, 2018

Luckily, while some channels are rather reserved about the secrets of their algorithms, YouTube, the most popular video platform, has been remarkably transparent. Naturally, we wanted to read the paper and take the course to help you understand exactly how to boost your rankings on YouTube. How does the YouTube algorithm work?

Youtube 78

Youtube User-Generated Content Click Rate Paper 78

Martech

AUGUST 29, 2023

Her “origin story” is one of the coolest, beginning with punk rock, marketing and laser tag, going on to agency work and teaching at Wichita State Tech (Go Shockers!) followers) X/Twitter: @Brie_e_anderson ( 5K followers) YouTube: @BrieEAnderson (1.5K He also runs the equally popular YouTube channel of the same name.

Marketing Analytics Tools 93

Marketing Analytics Tools Paid Search Agency Advertising Agencies Adwords 93

Sprout Social

APRIL 3, 2024

Whether it’s a try-on haul on YouTube, a styling video on TikTok or a #HighStreet fit check on Instagram, fashion influencers have an impact on how the world showcases their self-expression through clothing. Koleen Diaz – @koleendz Instagram: 721K TikTok: 691K YouTube: 1.58 Nyane Lebajoa – @nyane Instagram: 2.5

Advertising Agencies 94

Advertising Agencies Lead Ranking Youtube Blogger 94

Top Rank Marketing

FEBRUARY 12, 2024

Influencer tagging and mentions: Frequently tagging and @-mentioning the influencers you partner with helps your brand gain visibility and recognition in their social media networks. Interactive content is a great way to connect the brand, influence and audience around shared challenges, interests or passions.

Tactics 113

Tactics B2B Marketing Advertising Agencies Paid Search Agency 113

Optinmonster

MARCH 21, 2024

This interaction could range from visiting a specific page, abandoning a shopping cart , or simply showing interest in your product or service. The benefits are various: Increased Conversion Rates: Users who see retargeted ads are more likely to convert, having already expressed interest in your product or service.

Paid Search Agency 89

Paid Search Agency Ads Google Marketing Analytics Tools 89

Marketing Insider Group

JUNE 14, 2021

Once you reach new prospects and get them interested in your business, you’ll also need video content that falls into the consideration stage , and so on. Over 500 hours of content are uploaded to YouTube every minute. On YouTube, you can create a library of video content for your followers. Source: Sprout Social.

Video Marketing 363

Video Marketing Top of Funnel Content Marketing Planning 363

FunnelEnvy

DECEMBER 11, 2023

After its 2005 launch, YouTube was the dominant video platform until TikTok’s meteoric rise in US popularity from 2018 to the present. For example, after almost changing careers due to a lack of business traction on LinkedIn, B2B Marketing expert Jade Tambini now leverages 30,000 followers on TikTok and a growing YouTube presence.

B2B Marketing 62

B2B Marketing Video Marketing Effectiveness Buyer Personas 62

Marketing Insider Group

JANUARY 5, 2021

Research into the most trusted brands based on social listening gives us some interesting insights into what a brand must do to build trust with its audience. GoPro is one of the biggest brands on YouTube, approaching 10 million subscribers and at least 6,000 GoPro-tagged videos uploaded every day. Weight Watchers.

Trust Marketing 362

Trust Marketing Content Marketing Ad Building Content 362

Martech

JANUARY 9, 2024

Creators on platforms like YouTube, TikTok and Instagram have loyal followers who trust their opinions. A B2B brand might have better luck partnering with YouTubers or LinkedIn creators with a business-minded audience. Paid posts, videos or newsletters on platforms like YouTube, Instagram or direct email campaigns.

Advertising Agencies 125

Advertising Agencies Paid Search Agency Marketing & Strategy Marketing Strategy 125

ConvertKit

NOVEMBER 1, 2021

Some start selling products with an email list of 500 fans, while others wait until they have 1 million subscribers on YouTube before they do. Show interested followers all the different offers you have, as well as the opportunity to show you some love. For YouTubers, Twitch users, and streamers. It’s full of twists and turns.

Tips 104

Tips Paid Search Agency Curation Youtube 104

Convince & Convert

DECEMBER 13, 2023

By applying the keywords you’ve previously chosen as “ interest tags ,” the app puts unique Page posts at the top of each user’s News Feed according to the topics they are most likely to enjoy. Say Cheese!

Social Media 150

Social Media Video Marketing Media Eye-Tracking 150

Sprout Social

JUNE 17, 2020

With the introduction of Live streaming videos, an interest in brand authenticity and accessible editing apps, it’s easier than ever to dip your toes into the video marketing world. Instagram recently added a series option for IGTV, too.This isn’t to say that you can’t use portrait-oriented videos on YouTube. Landscape feed.

Social Media 144

Social Media Social Marketing Video Marketing Paid Search Agency 144

Marketing Insider Group

MAY 18, 2021

Each of your employees lives a unique life with personal interests, hobbies, likes, dislikes, and values. Look how Salesforce centers both their own team members and guests in their YouTube channel. Their header photo even looks like a cast lineup from an NBC show and reflects the diversity of their audience: YouTube.

Content Marketing 277

Content Marketing Planning Webinar Metrics Content 277

Sprout Social

SEPTEMBER 21, 2022

ThredUp is an online thrift store where shoppers can find used fashion items pre-vetted by the company — some items are also labeled as ‘new with tags’ Find great deals on designer clothing, bags, jewelry, shoes and accessories. YouTube shopping. Currently, only eligible creators can set up shop on YouTube.

Best Practices 125

Best Practices Amazon Youtube Ad Exchange 125

Martech

APRIL 4, 2023

Content recommendation systems suggest additional content to visitors based on what they will likely be interested in. For example: YouTube and Netflix use content recommendations to suggest additional videos and TV shows to their users based on their viewing history. Keywords or tags. What is content recommendation? Categories.

Marketing Websites 111

Marketing Websites Content Marketing AI Tagging 111

Bannerflow

MAY 12, 2023

Retailers who do not integrate shopping experiences will no longer be able to host a Shop on their Facebook or Instagram page or use product tagging in posts from August 10, 2023. This update indicates Meta’s interest in facilitating more in-app shopping elements and could encourage more purchase behaviour in its apps.

Paid Content 52

Paid Content Social Media Media Advertising Agencies 52

Stevens & Tate

MARCH 1, 2024

By carefully selecting keywords, optimizing meta tags, and crafting quality content, you can significantly improve your online visibility, making it easier for potential customers to discover your offerings. Optimizing your website’s meta tags, headings, and content with relevant keywords is crucial for search engine visibility.

Inbound Marketing 59

Inbound Marketing Webinar Metrics Marketing & Strategy Marketing Strategy 59

Sprout Social

APRIL 26, 2023

To track our results, we tagged our experiment posts in Sprout. Tags helped us pull reports solely featuring our experiment results, which is an effective way to track specific post results, or campaigns. See the tags we used for this experiment below (in Sprout’s dark mode.) And this goes for any platform—not just LinkedIn.

Linkedin 104

Linkedin Ad Frequency Social Media Marketing Analytics Tools 104

Trade Press Services

SEPTEMBER 18, 2023

Google Merchant Center Google Merchant Center is a valuable tool for businesses to list their products on Google Shop—a shop function built into Google Search, Maps, YouTube, the Google Shopping tab and Google Images. Use this tool to maximize marketing messaging and stay on top of needs, interests and challenges of target markets.

Google 52

Google Ideal Customer Profiles Tools Marketing Analytics Tools 52

Marketing Insider Group

SEPTEMBER 16, 2020

LinkedIn’s Stories offer the same features you’ve come to expect like tagging, replying, stickers, text, and more: . Choose specific pieces to highlight or offer some interesting commentary. . Take a screenshot of your latest podcast playing on Spotify or the thumbnail of a new YouTube video. Tease Upcoming Products .

Linkedin 363

Linkedin Marketing & Strategy Business Case Study 363

ClearVoice

AUGUST 14, 2023

Today, AI can help do the same thing at scale by: Tagging and tracking the content clients engage with. Tracking and tagging anyone who clicked to learn more helped gauge interest. Focus on interested contacts. Facebook, YouTube, and other channels all provide opportunities for social media marketing.

Marketing AI 52

Marketing AI Communities Content Marketing Paid Search Agency 52