Webbiquity

JANUARY 24, 2023

Social media advertising requires marketing professionals to proactively respond to continually evolving user habits and adapt to different trends. Image credit: Merakist on Unsplash The last year in social media saw consumer preferences shift, new technologies emerge, and certain social platforms flourish.

Social Media 302

Social Media Advertisements Advertising Spyware 302

LEADership

JULY 31, 2015

This handy infographic from kissmetrics spells out the science of social timing when it comes to boosting your blog’s readership. Does your current social media schedule take average traffic into account? Getting your blog the attention that it deserves takes more than just creating great content. Join the discussion below.

Social Media 40

Social Media Traffic Order Practices 40

LEADership

SEPTEMBER 5, 2014

Are you aware that 82% of social media leads are collected from Twitter? According to the infographic, “How To Generate Leads With Social Media” by Quick Sprout , for the past four years, social media has been a key component in generating leads. Social Media Facts You Need To Know. social media usage.

Social Media 40

Social Media Lead Generation Lead Scoring Lead Ranking 40

LEADership

NOVEMBER 21, 2014

We have had some great discussions about social media’s role in B2B demand generation but at least I have usually focused on ways to organically grow our social media presence. Is it worth it to use social ads to amplify our message and if so, how effective is it in the lead generation process? Interest & Engagement.

Psychographics 40

Psychographics Youtube Social Networks Blogger 40

The Point

MARCH 22, 2024

Here’s an opening for an email I received a few weeks ago: One of the hardest parts of managing an organic social strategy is the need to churn out compelling posts at the speed of…well, the internet. No social media manager needs to be reminded about the need to produce content quickly. I’m interested in what’s in it for me.

Webinar Metrics 182

Webinar Metrics Marketing AI Creativity Planning 182

Webbiquity

APRIL 18, 2024

This means sending emails, posting on social media, and even sorting through leads can be done automatically (though a human should still be monitoring the output). Effective lead nurturing campaigns are built on a foundation of understanding your audience’s needs and interests. This will guide them closer to a purchase decision.

Marketing Automation Services 143

Marketing Automation Services Ideal Customer Profiles Efficiency Marketing Automation 143

LEADership

DECEMBER 20, 2013

This infographic was released by Eloqua , which highlights survey results among 548 B2B marketers on their social media usage for branding, customer engagement and heightening sales. I actually would have thought that by now, the percentage of B2B demand generation experts using social media would be much higher.

Social Media 40

Social Media Social Marketing B2B Marketing Eloqua 40

LEADership

AUGUST 15, 2014

Social selling is crucial for impelling purchasing decisions – so where do you begin to create a social selling routine? In this infographic from The Social Wrap by Ben Martin , we are presented with a “cheat sheet” that can aid us in building a daily social selling procedure. And why do you need one to begin with?

B2B Thought Leadership 40

B2B Thought Leadership Thought Leadership Distribution Ideal Customer Profiles 40

LEADership

MAY 16, 2014

As a B2B leader, do you know how to determine the ROI on your social media efforts? In 2011, MDG Advertising released an interesting infographic titled “The ROI of Social Media: Is Social Media Marketing Effective?” Three years later, this infographic is still relevant in our social media marketing campaigns.

Social Media 40

Social Media ROI Media Comparison 40

LEADership

FEBRUARY 27, 2015

Engagement is the name of the game on social media. Hashtags allow you to tag your posts with information indicating the area of interest associated with what you’re saying, which in turn lets people find your material when they’re searching for information on that topic. appeared first on LEADership.

Social Media 40

Social Media Media Twitter Tagging 40

The Forward Observer

MARCH 8, 2024

Organic Social Media: How to Build Flourishing Online Communities by Jenny Li Fowler About the Book Organizations and institutions focused on community building have a built-in group of ambassadors who embrace their message and vision. With this book, social media managers will future-proof the online presence of any organization.

Social Media 161

Social Media Resource Management Organization Social Marketing 161

Marketing Insider Group

DECEMBER 19, 2022

A correctly-used emotional headline will make an immediate impression on readers and spark interest in your content. Emotional headlines heighten your chances of social media shares and ultimately drive more traffic to your content. In fact, SEO is known to drive 1,000%+ more traffic than organic social media. Key Takeaways.

Copywriting 277

Copywriting Click Rate Urgency Marketing Lead Scoring 277

Webbiquity

DECEMBER 19, 2023

Image credit: Magda Ehlers on Pexels It’s an interesting mix, covering metrics and analytics; martech tools; AI (of course—wasn’t this pretty much the year of ChatGPT?); and a couple of oddball guest posts that generated a surprising degree of interest. With no further ado, here’s the list.

Paid Search Agency 180

Paid Search Agency B2B Marketing Screencast Planning 180

The Forward Observer

MARCH 1, 2024

Social Media Strategy: A Practical Guide to Social Media Marketing and Customer Engagement by Julie Atherton About the Book Social media marketing is no longer optional. This book unpacks the winning formula for effective social media marketing complete with comprehensive updates and the latest developments.

Social Media 169

Social Media Social Marketing Enterprise Management Marketing & Strategy 169

Webbiquity

JUNE 20, 2023

1 Create Explainer Videos For sparking interest and curiosity in your potential customer base, few strategies can match the power of explainer videos. Customer testimonials tap into the deep-rooted psychological principle of social proof. LinkedIn Live videos appeal to business users on the most popular professional social network.

Webinar Metrics 306

Webinar Metrics Demand Work Management Video Marketing 306

Litmus

APRIL 17, 2024

If you’re a B2B marketer, why not use a Scratch-Off to create intrigue for an upcoming event or news about a partnership See how it works: Harness the power of social proof with Interest Signals Social proof is a powerful concept we see influencing consumer behavior in many aspects of everyday life.

Click Rate 67

Click Rate Display Email Campaigns Validation 67

Webbiquity

NOVEMBER 15, 2022

Social media managers create innovative, high-quality content to engage followers and grow their company’s social media presence. Agility is a fundamental skill in social media marketing, essential for continuously adapting to the evolving digital landscape. Social media managers must also juggle multiple responsibilities.

Social Media 306

Social Media Work Management Marketing Management Media 306

Marketing Insider Group

APRIL 15, 2024

They could be seasoned marketers, tech gurus, finance wizards, or manufacturing mavens who share their knowledge through: Blogs Videos Podcasts Social media So, when we talk about B2B creators, we’re talking about influential figures who are shaping the future of how businesses learn, connect, and make decisions. It’s simple.

Enterprise Management 224

Enterprise Management B2B B2B Thought Leadership SMB 224

SocialPilot

APRIL 15, 2024

The fundamental aim of any activity performed by a social media marketer on social networks is to gain followers. In fact, it is the first step of any social media marketing campaign. What follows is a powerful strategy involving gentle coaxing and convincing to monetize your social connections. But is that enough?

Social Media 92

Social Media Lead Ranking Media Lead Scoring 92

LEADership

FEBRUARY 21, 2014

Utilizing social media in our marketing strategies is compulsory – but do you know which platform is best for your company? With options ranging from Twitter and Facebook to Pinterest and Instagram, determining the appropriate social media platform can be an overwhelming experience. 68% of users are female; 32% are male.

Social Media 40

Social Media Media Business Linkedin 40

LEADership

JANUARY 9, 2014

In this interesting infographic by Saxum , we can finally understand the specific details of traffic flow on top social media platforms. In particular, Saxum provides a second-by-second, minute-by-minute replay, as well as statistics on social media behaviour. FYI: more social media measurements to note. Within one day….

Social Media 40

Social Media Media CAN-SPAM Linkedin 40

Convince & Convert

APRIL 12, 2024

The struggle is real for social media leaders, managers, and teams. Whenever you mention that you work in social media, from the outside looking in, people think that you take a photo and/or video and just hit “post” to make the magic happen. Nevertheless, we know it takes much more work to manage a brand on social media.

Social Media 135

Social Media ROI Media Cross-Selling 135

Sprout Social

APRIL 16, 2024

Contrary to popular belief, you don’t need to be a data analyst to craft social listening queries that drive results. Social listening has always been a powerful tool for brands that know how to wield it effectively. Social listening queries allow marketers to keep their finger on the pulse of what’s happening online.

Keywords 95

Keywords Template Analysis Barriers 95

illumin

APRIL 11, 2024

Undoubtedly, the social network has experienced an explosive growth trajectory over the past five years and quickly surpassed the beginnings of other social media platforms. Now, content creators can be found across all of the social platforms. This sentiment isn’t limited just to TikTok. and then generate an ad tag.

Barriers 117

Barriers Branding Brand Identity Content 117

Oktopost

OCTOBER 30, 2023

Despite its substantial potential for increasing closed-won opportunities, B2B revenue organizations often overlook one critical source of intent data : social media. Since prospects often research products on social media, capturing and utilizing social intent data is vital to expediting the sales process.

Intent Data 124

Intent Data Top of Funnel Intent Urgency Marketing 124

Oktopost

SEPTEMBER 28, 2023

Long gone are the days when sales teams and social media are estranged – combine the two together and your results will be a powerhouse for converting leads into customers. B2B buyers have traded in conversations with sales reps for independently researching solutions, and they spend considerable time doing so on social media themselves.

Top of Funnel 135

Top of Funnel Social Media Ideal Customer Profiles Work Management 135

Oktopost

FEBRUARY 12, 2024

From building brand awareness and implementing effective employee advocacy programs to leveraging social intent data for informed decision-making, this season will cover it all. Meet Alina With a strong background in content marketing and a passion for B2B social media, Alina Dallal found herself drawn to her role at Oktopost.

Intent Data 131

Intent Data Youtube Intent B2B Sales 131

Oktopost

SEPTEMBER 12, 2023

Types of Intent Data Sources Social Media Engagement Data How Can Intent Data Boost Lead Generation? Intent data is information about the online behaviors of your prospects and evaluates their interest in purchasing your product or service. This is where the fun stuff comes in: social media. Jump to Section: What is Intent Data?

Intent Data 124

Intent Data Lead Gen Intent Lead Scoring 124

Oktopost

OCTOBER 8, 2023

Many potential buyers may express interest in your product or service, but may not be ready to make a purchase right away – regardless of how compelling your pitches may be. To effectively engage your prospects, start by segmenting them based on factors like interests, pain points, goals, industry, and their stage in the buyer journey.

Top of Funnel 131

Top of Funnel Marketing Management Buyer's Journey Sales Cycle 131

Spiralytics

FEBRUARY 7, 2024

However, there are several avenues where social media automation can be a game changer. This comprehensive guide will help you understand the power of social media automation for your business. What is Social Media Automation? How Does Social Media Automation Work? Sounds like a marketer’s dream, right?

Social Media 126

Social Media Automation Marketing AI Marketing Automation Services 126

Martech

JANUARY 3, 2024

Marketers will continue to engage with audiences on social media through advertising and organic social campaigns. And for consumers with money to spend, there are new ways to shop through social commerce. Here are some ways that marketers will leverage social media in 2024.

Gartner 140

Gartner Advertising Agencies Paid Search Agency Ad Exchange 140

Convince & Convert

MARCH 5, 2024

We conducted a survey of 1,500 US and Canadian social media users aged 18-64 to determine how loyalty was changing and what brands could do to win consumers over. And yet, 79% of redditors agreed that “once I find a brand I like, I stay loyal to that brand,” also tops among social media users.¹ How can this be true?

Research 143

Research Loyalty Case Studies Communities 143

Convince & Convert

DECEMBER 13, 2023

As a social media brand or content creator, getting an audience hooked on your uploads is as fundamental as it is challenging. The good news is that if you’re having that issue and you seek to increase those engagement rates on social media, you’ve come to the right place. But what’s the fuss all about?

Social Media 150

Social Media Video Marketing Media Eye-Tracking 150

Sprout Social

MARCH 12, 2024

The 2024 US presidential election is several months away, but social media is already politically charged. According to Sprout Social Listening data , from January 1 to March 6, 2024 there were almost 7.6 In a typical year, running social media for a brand account is complex.

Social Media 112

Social Media Social Marketing Media Planning 112

Oktopost

APRIL 9, 2024

Novel formats, channels, and technologies like TikTok and ChatGPT are now driving forces behind buyer interest, opening up new ways for B2B brands to raise awareness about their products. Demand generation is a strategy that seeks to create new potential customers by increasing brand awareness and interest in the solutions you provide.

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Demand B2B Marketing 62

Sprout Social

JANUARY 24, 2024

Our Q3 2023 Pulse Survey revealed 81% of US-based social marketers consider influencer marketing an essential part of their social media strategy. In this article, we explain which influencer marketing metrics you should focus on to prove a return on investment and show an impact on your overall social and business goals.

Paid Content 98

Paid Content Marketing Analytics Tools Advertising Agencies Marketing Budget 98

SocialPilot

JANUARY 21, 2024

Social media has too many things to offer to brands and users. A call-to-action can be a slight nudge for commenting on your social media posts or the final call to sign up for a free trial. You can even use social media CTA to distribute your gated content like downloading an ebook, templates, checklist, or more. Let’s explore!

Social Media 119

Social Media Examples Media Urgency Marketing 119