Webbiquity

MAY 12, 2020

According to the latest research from LeadMD , only one in five business buyers is pessimistic about the future success of their business. Second, per the LeadMD research, buyers don’t expect you to stop marketing. That makes identifying and reaching your prospects who still have budget and interest more essential than ever.

Research 345

Research B2B Marketing Terms and Conditions Planning 345

Marketing Insider Group

DECEMBER 21, 2020

According to that piece of research , marketers expected to cut their events budget and relocate the funds to other digital avenues like content, webinars, social media, and online events. Research from eMarketer released in August projected B2B ad spending to grow by 22.6% this year as well. Makes sense. Don’t neglect quality here.

Marketing Budget 356

Marketing Budget Marketing Budget Creation Budget Programs Research 356

Webbiquity

JULY 14, 2020

The latest research from TrustRadius answers reveals some interesting insights. Here are five more key findings from the research. Previous research found that 59% of employees said they would prefer to work from home at least part of the time even after the pandemic. Is that still the case?

Research 332

Research Paid Search Agency Case Studies Planning 332

Marketing Insider Group

MAY 18, 2020

We decided to compile some of the most important thought leadership best practices from recent research and surveys. To reap these rewards, you’ll want to follow thought leadership best practices based on data, surveys, and research. By executing a thought leadership strategy, you can gain credibility and showcase your expertise.

Thought Leadership 359

Thought Leadership B2B Thought Leadership Research Practices 359

Contently

OCTOBER 18, 2022

Customer research can surprise you. Why you can’t afford to skip customer research. Why you can’t afford to skip customer research. Customer research involves gathering data about your ideal consumers—who they are, what they want, and how you can help them. 5 types of customer research. The takeaway?

Research 156

Research Paid Search Agency Companies Marketing Budget 156

Marketing Interactions

NOVEMBER 15, 2021

The problem is that intent is often confused with interest. Interest is curiosity realized. One could simply imply awareness and interest in a topic where the other implies doing something about it. You can have interest without intent, but it’s unlikely you’ll have intent that indicates propensity to buy without interest.

Intent Data 124

Intent Data Intent B2B Marketing B2B 124

Optinmonster

OCTOBER 17, 2023

Do you want to learn about the types of qualitative research and some examples of methodologies? Qualitative studies are vital to the market research process. If you’re new to this kind of market research, you’re in the right place. In this guide, you’ll learn the basics of qualitative market research.

Research 99

Research Case Studies Case Study Skype 99

Martech

OCTOBER 28, 2021

That’s why marketing and sales teams must determine buyer intent and generate interest so you can divide resources accordingly. Targeting consumers without considering their level of interest means missing out on low-hanging fruit — accounts with high buying intent signals. 3 ways marketing and sales teams can generate buyer interest.

Top of Funnel 112

Top of Funnel Account Based Marketing Ideal Customer Profiles Generation 112

Zoominfo

MARCH 3, 2022

However, as they see results from their initial investment, they may research additional products on your website. Based on that routing, the account manager can reach out to the client to initiate a discussion about their latest needs and interests. Scenario Customers rarely buy everything your company has to offer upfront.

Research 100

Research Product Software Features 100

Marketing Insider Group

JUNE 27, 2017

If you want to know how to create content that people are actually searching for, you need to become a content marketing research expert. To uncover the top trends and topics of interest within your industry, you just have to roll up your sleeves and […]. But it doesn’t have to be that hard or expensive!

Research 279

Research Tools Content Marketing Content 279

Zoominfo

MARCH 3, 2019

In the world of B2B sales, company research is a critical aspect of any successful rep’s daily duties. In fact, access to the right research tools and information can make or break your ability to identify target accounts, personalize a sales pitch, and ultimately, close deals. Let’s get into it! Sprout Social. It’s free!

B2B Sales 233

B2B Sales Research Paid Search Agency Tools 233

Heinz Marketing

JANUARY 26, 2023

Some try to carve a niche in their category and one of the best ways to generate interesting and relevant content is by regularly doing industry research. How does industry research fuel category leadership? Next, industry research unlocks a steady flow of key insights that creates multiple ways to engage with your audience.

Research 77

Research B2B Thought Leadership Thought Leadership Cold Calling 77

Animalz blog

NOVEMBER 28, 2023

In this article, he shows how content teams can use AI tools in their research process. The GPT-4 engine on which it runs is much better than its predecessor and powers other apps, like Perplexity AI , a research tool designed to counter some of ChatGPT’s flaws. Perplexity solves the research equivalent of this problem.

Marketing AI 78

Marketing AI Research Tactics SME 78

Hinge Marketing

SEPTEMBER 14, 2022

About the Research. At the Hinge Research Institute , we’ve studied more than 40,000 buyers and sellers–giving us unparalleled insight into the professional services industry. Our research found that the perception of a highly visible firm fell from 23.1% in 2020 to 14.6% Take a look at the chart below.

Research 114

Research Service Budget Programs Social Media 114

Walker Sands

NOVEMBER 28, 2023

Investing in market research sounds expensive and long term, and your expansion needs are immediate. Here are three signs your B2B company might be ready to invest in better market research to optimize your current and future growth efforts. At Walker Sands, we’re outcomes-obsessed, which is why we start with research and insights.

Research 52

Research Marketing Budget Paid Search Agency Marketing & Strategy 52

markempa

MAY 30, 2017

My background’s kind of interesting. What motivated you or inspired you to do this research? What surprised you most as you analyzed the data from this research, and why? We have such a long and vested interest in the idea that it works, when, it really doesn’t work. Brian: That’s depressing.

Linkedin 297

Linkedin Research Studies B2B 297

Marketing Insider Group

SEPTEMBER 16, 2019

This bit of data from SurveyMonkey means marketers must up their original research game to help audiences better understand the markets that impact their businesses and the customers they support. And there are several reasons why original content research will improve your message, your marketing, and even your business bottom line.

Relevance 194

Relevance Research Opinions Content 194

Contently

NOVEMBER 22, 2021

The Content Marketing Institute’s 2022 Annual B2B Content Marketing Benchmarks, Budgets, and Trends Report gives an interesting insight into the new post-pandemic landscape. ” The post 4 Key Takeaways From CMI’s 2022 B2B Content Marketing Research appeared first on Contently. Here are the major takeaways.

B2B Marketing 174

B2B Marketing Research Content Marketing Marketing Budget Creation 174

Brightedge

JUNE 10, 2022

SEO research is a multifaceted, long-term process. An effective strategy has numerous components, from initial keyword research and competitor analysis, to ongoing tracking and maintenance of rankings. Without them, it’s impossible to perform even the most basic SEO research tasks. Keyword research is vital.

SEO 111

SEO Research Enterprise Management Lead Scoring 111

Sprout Social

AUGUST 26, 2021

It’s why we conduct market research every year to better understand what our customers want and uncover new business opportunities. But sometimes market research alone isn’t enough, especially when consumer preferences can change overnight. What is social media market research? Social media market research is also: Affordable.

Social Media 143

Social Media Research Social Marketing Media 143

BuzzSumo

JULY 29, 2020

Whether you’re looking to improve your YouTube engagement or get started, keyword research is vital. Why Bother with YouTube Keyword Research? You want to optimize your videos for keywords that relate to your videos and your audience’s interests. Effective YouTube keyword research ( and optimization ) is the key to engagement.

Youtube 129

Youtube Keywords Research Effectiveness 129

Content4Demand

SEPTEMBER 24, 2021

Informing Content Based on Interest. A buyer “interest” set can be developed, similar to a persona, where intent data can inform what content to target based on the interests of the buyer at that time or, in some cases, based on actual articles consumed (and when exact article consumption is known to the seller).

Intent Data 78

Intent Data Top of Funnel Intent Lead Ranking 78

Madison Logic

JANUARY 17, 2024

Security Solutions Should Prioritize Accounts in the Manufacturing and Healthcare Verticals While our data shows increased interest among small and medium-sized companies for security solutions, it also reveals an 8% increase in  healthcare  vertical engagement with security-related content.​

Advertising Mediums 52

Advertising Mediums Budget Programs Verticals Software 52

SEMrush

DECEMBER 30, 2020

Google Trends began as a way to analyze and aggregate user interest in various topics or fields. Find out how to use Google Trends for the kind of keyword research that can boost any project by reading our breakdown! It has now morphed into a big data utilization tool that can offer storytelling on a much grander scale.

Keywords 134

Keywords Trends Research Google 134

Zoominfo

OCTOBER 16, 2018

The platform offers a unique and untapped goldmine of market research. If used correctly, Reddit can help marketers demystify their target audience, perform keyword research, and spark new campaign ideas—today we teach you how. This reveals what information users find most valuable, funny, or interesting. Keep reading!

Research 159

Research Peer-to-peer Marketing Automation Services Zoominfo 159

SmartBug Media

MARCH 17, 2023

Market research is a valuable tool that can help you understand the needs and preferences of your potential customers. By researching the existing market, understanding consumer buying trends, and recognizing the competition’s strengths and weaknesses, businesses can succeed when developing a strong marketing plan.

Research 98

Research Service Product Planning 98

nDash

OCTOBER 13, 2022

But your pitch will need more than just an idea, and that’s where good research comes in. Getting Started with Research. While researching a brand, make sure your idea meets the brand’s needs. For example, a brand specializing in education would not be interested in content about auto repair.

Research 98

Research FAQ Training Amazon 98

Excelsior Research

JANUARY 3, 2022

Market Research Guide. A step-by-step guide to completing your own market research. Also, companies have realized the importance of market research for the business. A snippet from Statista , Research plays a pivotal role in the product line and audience segmentation. Why Market Research? Types of Market Research.

Research 52

Research Demand Generation Agencies Advertising Agencies Paid Search Agency 52

KoMarketing Associates

FEBRUARY 7, 2019

The researchers behind the report decided to look into what the biggest hurdles are to succeeding with ABM, and statistics showed that having an unclear strategy (35 percent) was the top challenge. About 22 percent said that they do not use ABM, but intend to roll it out in 2019. Confidence in ABM Continues to Rise.

Account Based Marketing 153

Account Based Marketing ABM Marketing Report Advertising Benchmark 153

Martech

APRIL 26, 2022

Search marketers: Convert complex marketing plans and research into SEO and PPC strategies that get ads in front of buying committees at every funnel stage. The post You’re interested in ABM but what will it cost? Remember to keep turnover in mind. Marketing specialists have a 19.8% annual turnover rate. Ways to reduce in-house costs.

Account Based Marketing 89

Account Based Marketing ABM Paid Content Cost 89

Hinge Marketing

JUNE 25, 2020

Conducting prospect research can help you alleviate their concerns. Researching your prospects doesn’t have to be difficult, and it can be done at a variety of levels. In this post, we’ll explore your research options and recommend specific techniques and tools you can use to develop business more effectively. .

Marketing Automation Services 99

Marketing Automation Services Research Service Ideal Customer Profiles 99

KoMarketing Associates

AUGUST 23, 2019

Many B2B marketers are still in the early stages of exploring artificial intelligence (AI) solutions, and as a result, most of them have yet to implement this form of martech, according to new research. As CMOs, in particular, look ahead to how they intend to remain innovative, previous research shows that AI is one of their top concerns.

Marketing AI 121

Marketing AI Marketing Report B2B Marketing Planning 121

Madison Logic

OCTOBER 26, 2023

As more companies look to reinvent their business model by adopting new technologies and developing a larger online presence, they’re showing increased interest in fintech solutions to stay competitive. Our data indicates a 6% increase in research for fintech-related content among those in the Insurance industry.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Paid Search Agency 52

Search Engine Journal

SEPTEMBER 9, 2022

Based on the success of YouTube Search Insights, a keyword research feature released last year, the video-sharing platform is experimenting with three new features on the Analytics Research tab. The post YouTube Experimenting With New Features For Analytics Research Tab appeared first on Search Engine Journal.

Youtube 88

Youtube Analytics Features Research 88

ClearVoice

DECEMBER 15, 2021

Digital Content Marketing Studies and Research. B2C Content Marketing Studies and Research: Consumer survey identifies characteristics that make a great website. B2B Content Marketing Studies and Research. Social Media Content Marketing Studies and Research. We’re in this together. smm Click To Tweet.

Marketing Report 98

Marketing Report Advertising Agencies Studies Research 98

Heinz Marketing

JUNE 8, 2022

While picking the right tech stack is an exercise in evolution, one thing has remained constant throughout time: Primary research is the best way to understand your customers. 3 rd party data certainly has gotten more powerful, and so has our ability to do primary research. I have some ways we do primary research to share.

Research 92

Research B2B Marketing Tips B2B 92