The Effective Marketer

SEPTEMBER 11, 2013

This is all well and good, but how about the “other” side of content marketing, the internal-facing content that marketers and especially product marketers have to create? This also makes for interesting discussion when validating the framework with the sales leadership. Sales Enablement Content.

Content 100

Content Buying Cycle FAQ Deliverability 100

The Effective Marketer

JANUARY 13, 2011

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Aberdeen Shows How to Do Email Marketing Right The new research report from Aberdeen Group “ Email Marketing: Customers Take it Personally ” has some very interesting insights. It will likely pay off handsomely.

Planning 100

Planning Email Marketing Work Management Marketing Management 100

The Effective Marketer

MAY 3, 2011

Companies need to be able to track and measure customer interactions from a reliable source and that has driven a lot of the recent interest in Marketing Automation and Customer Intelligence technologies. The goal is to make use of cross channel marketing strategies to target the customer at the right moment and influence purchase decisions.

Work Management 100

Work Management Marketing Management Planning Marketing Automation Services 100

The Effective Marketer

APRIL 9, 2009

If you want to see how you (or your new boss) stack against top technology CEO’s, check out Glassdoor.com for an interesting ranking. One of the more interesting features is the ability to search for salaries paid at a specific company. United States License. United States License.

Lead Scoring 100

Lead Scoring Lead Ranking Work Management Marketing Budget Creation 100

The Effective Marketer

AUGUST 5, 2010

The reality is, more and more companies are adopting practices like these (especially telecommuting and flex hours) because technology is such that not only allows you to do it, but makes you more productive. This entry was posted on Thursday, August 5th, 2010 at 9:00 am and is filed under Hiring , productivity , Uncategorized.

Marketing Budget 100

Marketing Budget Paid Search Agency Planning Work Management 100

The Effective Marketer

JULY 29, 2009

An interesting post by Steve Johnson talks about marketing not being a list, but rather an approach to solving customers problems and helping buyers to buy. The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking What’s Your Marketing Approach? United States License.

Planning 100

Planning Work Management Marketing Management Marketing Budget Creation 100

The Effective Marketer

FEBRUARY 7, 2011

Take for instance the following: The average webcasts captures 441 registrants Attendee participation is usually 50-60% of registrations 15-30% of registrants are sales-qualified opportunities The numbers above should be enough for you to go back to your own metrics and see how you compare. United States License. United States License.

Webinar Metrics 100

Webinar Metrics Webcast Marketing Automation Services Sales Qualified Leads 100

The Effective Marketer

MAY 9, 2011

If you are even remotely interested in marketing it is clear that the more the web has transformed the way we promote our products, the more firmly ‘content’ has planted itself as the center of our lives. The important thing is how consistent, or integrated your message and branding is across channels.

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

The Effective Marketer

FEBRUARY 15, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking If you’re gonna copy, make it right An interesting blog post by Jason Cohen at OnStartups.com discussed why you shouldn’t copy other companies just because they were successful at what they do.

Work Management 100

Work Management Marketing Budget Marketing Automation Services Marketing Management 100

The Effective Marketer

DECEMBER 8, 2010

It was really fun and if you are interested in learning how other marketers are tackling their marketing, CRM, and even sales challenges this is the place to go. One of the interesting points raised during the discussion was about content creation. Interested in learning more about Marketing Automation and how to take advantage of it?

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Planning Work Management 100

The Effective Marketer

JANUARY 19, 2012

This tried-and-true approach to innovation leading to brand extensions, new product categories, and new marketing approaches has and continues to be used as a cornerstone of market research efforts. Here are some interesting articles if you’d like to dig deeper into this topic: How Focus Groups Failed Aztek, PT Cruiser.

Focus Group 100

Focus Group Copyright CMO Social Media 100

The Effective Marketer

MAY 27, 2015

Competitive Battle Cards (BTW I’ve seen them spelled together, battlecards, and separate – battle cards) are a staple of product marketing. So for the purposes of this post I will focus on the marketer or product marketer that has been tasked with coming up with a competitive analysis to help sales. How about product people?

Work Management 100

Work Management Marketing Management Marketing Proposals Paid Search Agency 100

The Effective Marketer

AUGUST 10, 2014

Organizational charts are an interesting thing. Look at how people are structured and what the reporting structure looks like and it will tell how the company is run, what is important to them, and how they think about their product and services and the market in general. Sending a Message Through the Marketing Org Chart.

Planning 100

Planning Allocation Business Marketing Management 100

The Effective Marketer

SEPTEMBER 25, 2012

It is interesting that once you’ve been on the consuming side of things you get a different perspective. Have a plan for reaching out on a quarterly basis to your partners and ask how you can help them promote your products. Keep your partners updated on changes to the program especially as new materials become available.

Advertising Agencies 100

Advertising Agencies Work Management Marketing Management Planning 100

The Effective Marketer

MARCH 13, 2012

The consequences of haphazard content development are quite serious: Interested prospects can’t find what they are looking for, so they click off the site. A simple, long-term content plan for its products could look something like this: Launch Phase: One Products Overview page with a brief summary of all product groups.

Planning 100

Planning Allocation Ad Building Content 100

The Effective Marketer

OCTOBER 22, 2010

But, more interesting is that the majority of B2B Marketers are not planning on changing their marketing budget allocation for traditional marketing tactics. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License. United States License.

Planning 100

Planning Work Management Marketing Management Marketing Budget Creation 100

The Effective Marketer

AUGUST 25, 2009

An interesting article sent to me (thanks, Z.) The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Killed By Powerpoint Have you ever had the sensation of being killed, slowly and mercilessly, during a boring presentation? Happy 25th birthday! United States License.

Planning 100

Planning Work Management Marketing Automation Services Marketing Management 100

The Effective Marketer

JULY 7, 2011

In “ Unleashing the Power of Marketing “, Harvard Business Review tells us an interesting tale of how GE transformed its marketing operations and gives us an interesting framework for applying to other businesses. Building products that sell themselves is a neat idea and had worked well for GE for years.

Planning 100

Planning Work Management Marketing Management Paid Search Agency 100

The Effective Marketer

SEPTEMBER 12, 2011

To avoid excluding people without smartphones or those without a reader app, then provide other ways for them to respond to ads, or find out more about products. &# – eConsultancy. You scan the QR code and the landing page you then see is a) not formatted for mobile devices; b) not interesting enough; or c) doesn’t exist.

Landing Pages 100

Landing Pages Customer Surveys PPC Mobile Marketing 100

The Effective Marketer

FEBRUARY 9, 2012

Content developed for inbound marketing should be more focused on your prospects’ problems and concerns than on your product or solution – Marketo. The part where they talk about inbound marketing campaigns gone wrong can give you some interesting food for thought and help you rethink how your own campaigns are being setup.

Inbound Marketing 100

Inbound Marketing Paid Search Agency Marketo Banner Ads 100

The Effective Marketer

JUNE 13, 2009

Free Marketing Stuff Can Sell As marketers our job is to generate brand awareness, educate our prospective customers on the benefits of our products and get them to purchase. Odds are that someone may eventually buy the product or service. Simon Mason says: June 16, 2009 at 12:25 pm Hi Daniel, Interesting post.

Marketing Automation Services 100

Marketing Automation Services Work Management Budget Programs Marketing Management 100

The Effective Marketer

AUGUST 14, 2009

Exhibitor Magazine’s July Edition showcases their annual salary survey with interesting results. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0

Customer Surveys 100

Customer Surveys Work Management Marketing Budget Creation Marketing Automation Services 100

The Effective Marketer

MAY 20, 2011

We, marketers, are concerned with the buyer ( we want to influence the purchase ) while other departments like Development and Product Management will want to focus on the person actually using the product (a User Persona).

Buyer Personas 100

Buyer Personas Template Bulldog Solutions B2B Marketing 100

The Effective Marketer

AUGUST 10, 2011

You may get some interesting reactions and questions that can help further fine tune the message. A principle of simple design (designing interfaces or products that are simple to use) is to always think of what features can you remove from the product that will make for a better user experience. Just a draft or mockup would do.

Content Marketing 100

Content Marketing Content Marketing Design 100

The Effective Marketer

AUGUST 2, 2010

An interesting post on Why So Many Companies Suck at Social Media brings in some good insights and compares the now famous Old Spice youtube campaign with copycats like Cisco and Brigham Young University. The solution, it seems, is far more complicated. United States License. United States License.

Social Media 100

Social Media Work Management Marketing Management Marketing Automation Services 100

The Effective Marketer

JULY 13, 2011

Requests for one of his “Relaxation on Demand” CDs were so many he had to refund people’s money because he couldn’t have burned the CD’s (yes, he was doing it himself) on time… and people complained they just wanted the product! Also have a plan for following up and keeping up the interest and dialogue.

Viral Marketing 100

Viral Marketing Planning Bandwidth Landing Pages 100

The Effective Marketer

JUNE 29, 2011

The goal is to get everyone on the same page and be productive once the show starts. That’s a great opportunity for marketers to get to know the target market better and listen first-hand to what customers have to say about the company, product, and competition. Promote your session.

Trade Show 100

Trade Show Tips Marketing Budget Creation Planning 100

The Effective Marketer

SEPTEMBER 23, 2009

Although the topics seem to be more on the strategic side (big picture view), they will surely generate some interesting insight. Worth checking out and registering for those that are aligned with your interests. The link for Meeting of the Minds Webcast Series is: [link] I’ll watch them and post my review. Please do the same!

Training 100

Training Planning Work Management Marketing Management 100

The Effective Marketer

JANUARY 18, 2009

Unless you are extremely lucky (or have been kept out of the loop on what was happening with the campaign) odds are you have had your share of, let’s say, interesting events. How you approach such ‘events’ has a profound impact not only on the outcome of the said campaign but also on how your team and other professionals perceive you.

Planning 100

Planning Work Management Marketing Management Effectiveness 100

The Effective Marketer

MARCH 24, 2011

It is interesting that back in 2009, MarketingSherpa had published a chart showing the key challenges marketers faced and “generating high quality leads&# was the top one. According to a recent chart published by MarketingSherpa (below), 80% of marketers don’t spend time qualifying leads before sending them to sales.

Planning 100

Planning Work Management Marketing Management Marketing Budget Creation 100

The Effective Marketer

JANUARY 5, 2009

This is probably the toughest question and the most critical principle outlined by Drucker since it forces you to think through all your priorities, review your knowledge of the marketplace and of your products and offerings, then come up with that critical action that will drive all your other efforts. United States License.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Effectiveness 100

The Effective Marketer

NOVEMBER 6, 2009

A recent article ( When digital marketing strategies go wrong ) from Revolution Magazine, a UK publication, reviews some of the most interesting social media mishaps. And now with social media, there’s no telling who will be the next United to see its market cap hurt because of a blog post or youtube video. United States License.

Social Media 100

Social Media Work Management Marketing Automation Services Marketing Budget Creation 100

The Effective Marketer

MARCH 22, 2012

Enable (help reps increase productivity, both for sales and marketing-sourced demand). Marketers should instead engage in “ relative targeting “ You want to take your industry and segment it into sub-verticals and rank them in terms of external factors (trends, category spend, product use and importance, competitive presence).

Demand Generation 100

Demand Generation Lead Ranking Demand Marketing Qualified Leads 100

The Effective Marketer

OCTOBER 5, 2010

Website Review and Annotation Tools ShiftSpace.org is an interesting app that gives you the ability to comment on any website using your browser, but others have to have ShiftSpace installed to see them. Below are a few useful tools out there for this problem. United States License. United States License.

Marketing Websites 100

Marketing Websites Marketing Automation Services Work Management Marketing Budget Creation 100

The Effective Marketer

OCTOBER 21, 2009

Is an interesting lawsuit because it brings up the question of whether these vendor reports can really help or hinder a company’s ability to grow. Gartner analysts try as they might to correct what they see as misunderstandings again and again are facing an uphill battle. United States License. United States License.

Work Management 100

Work Management Marketing Automation Services Marketing Management Gartner 100

The Effective Marketer

MARCH 9, 2010

This is the first post of a series that will show you some marketing emails (webinar invitations, whitepaper downloads, product announcements, etc.) Side banner is a good way to try “sell&# additional product and increase registrations. What I Like: Cathy header and good combination of graphic with text to get people interested.

Marketing Budget Creation 100

Marketing Budget Creation Design Email Marketing Planning 100

The Effective Marketer

NOVEMBER 6, 2009

Because ZL can use Gartner’s arguments against itself and now have it documented by a judge to prove it. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0

Gartner 100

Gartner Planning Work Management Marketing Management 100