Adobe Experience Cloud Blog

NOVEMBER 8, 2019

Are you a marketing professional interested in developing your leadership presence, becoming a sought-after speaker, building a quality network, getting promoted, and multiplying your salary? We have great news – it is possible to obtain this overwhelming number of achievements in just a year through the Marketo Champion Program.

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Marketo Thought Leadership Paid Search Agency Advertising Agencies 87

Adobe Experience Cloud Blog

DECEMBER 6, 2019

Are you a marketing professional interested in developing your leadership presence, becoming a sought-after speaker, building a quality network, getting promoted, and multiplying your salary? We have great news – it is possible to obtain this overwhelming number of achievements in just a year through the Marketo Champion Program.

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Marketo Personalization Thought Leadership Class 89

Customer Experience Matrix

APRIL 10, 2014

Marketo wrapped up its three day Marketing Nation conference yesterday, having once more displayed its own marketing prowess by attracting national media attention (see here and here ) with an appearance by Hillary Clinton. But it''s Acxiom, not Marketo, doing the hard part of matching advertising audiences with identified individuals.

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Marketo Marketing Automation Services Conference Work Management 120

Customer Experience Matrix

APRIL 17, 2015

My first question when Marketo announced its new mobile app connector this week wasn’t, “What cool new things can marketers do?” But one of Marketo’s biggest technical weaknesses has always been an inflexible data model. I suspect that underestimates the technical savvy of Marketo users, but no matter. Well, maybe a little.)

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Marketo Enterprise Management Mobile Advertising Salesforce.com 120

Customer Experience Matrix

APRIL 15, 2015

Marketo held its annual Marketing Nation Summit this week, hosting 4,000+ clients and partners. The event seemed relatively subdued for Marketo – I didn’t spot one costumed character – but the over-all atmosphere was positive. Marketo has attracted a respectable array of partners who extend its capabilities.

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Lead Ranking Marketing Automation Services Marketo Marketing Automation 120

Adobe Experience Cloud Blog

AUGUST 24, 2017

With that in mind, I am excited to share that together Marketo and Google Cloud are announcing a multi-year alliance to transform engagement solutions for the enterprise. Here are three reasons Marketo and Google Cloud together will transform business for marketers: 1. Interested in hearing more? Why is this critical?

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Marketo Marketing AI Google Multi-Channel 134

Customer Experience Matrix

OCTOBER 11, 2011

Marketo today announced the launch of Spark , a new brand aimed at small and mid-size business. Functionally, Spark is pretty much identical to the standard Marketo system. Most of these aren’t of interest to small business, and several involve additional charges even for Marketo’s regular packages.

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Small Business Marketing Marketo Marketing Automation Services Work Management 120

Customer Experience Matrix

FEBRUARY 27, 2013

There were two bits of news from Marketing Automation Land yesterday: Marketo announced it has filed a draft registration statement for an initial public offering, and Eloqua CEO Joe Payne was quoted as saying his company plans to expand into business-to-consumer marketing. The Marketo news is long-expected.

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Eloqua Marketo Marketing Automation Services Marketing Management 120

Adobe Experience Cloud Blog

NOVEMBER 8, 2019

Are you a marketing professional interested in developing your leadership presence, becoming a sought-after speaker, building a quality network, getting promoted, and multiplying your salary? We have great news – it is possible to obtain this overwhelming number of achievements in just a year through the Marketo Champion Program.

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Marketo Thought Leadership Paid Search Agency Advertising Agencies 48

Vidyard

SEPTEMBER 18, 2019

Expanded partnership helps Marketo Engage customers personalize their marketing experiences and drive greater audience engagement through the power of video content and video analytics. This means working with one trusted advisor to build a holistic marketing solution that includes video.

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Marketo Lead Ranking Lead Scoring Analytics 65

Customer Experience Matrix

APRIL 2, 2015

A panel with Oracle , Salesforce.com and Marketo , where incisive questions from Chief Martech Himself Scott Brinker highlighted the different philosophies underlying each vendor’s marketing cloud and how few companies really deploy any cloud in full. - But that leaves a lot of questions unanswered. at different intervals or sequences.

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Enterprise Management Work Management Marketing Management Marketing Automation Services 120

Conversica

MARCH 19, 2019

We were happy to recently be named Technology Partner of the Year by Marketo. This recognition resulted from our AI Assistant technology integration with Marketo. This Conversica-Marketo integration leverages the synergies between marketing automation and conversational AI to drive high-efficiency sales lead follow-up.

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Marketo Advertising Agencies Marketing Automation Services Marketing Management 40

LeadSloth

DECEMBER 14, 2010

To accelerate this learning process I’ve decided to join the Marketo consulting team, in which I can focus 100% on Marketing Automation and Lead Management. Marketo gives me access to more projects, and also the interesting projects that I wouldn’t be able to get as an independent consultant.

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Marketo Marketing Automation Services Work Management Marketing Management 100

Conversica

FEBRUARY 26, 2019

Leader in Conversational Artificial Intelligence Recognized for Powerful Integration with Marketo to Drive Marketing Programs and Sales Opportunities. a leader in conversational artificial intelligence (AI) for business, today announced that it has been named Technology Partner of the Year by Marketo, an Adobe company.

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Marketo Advertising Agencies Marketing AI Marketing Management 40

Customer Experience Matrix

NOVEMBER 19, 2010

Summary: Public data gives some insights into Marketo's financial history and prospects. Here’s a bit more on this week's $25 million investment in Marketo : a piece in VentureWire quotes revenue for Markteo as $4.5 They allow for some interesting analysis. million for 2009 and "triple that" ($13.5 million) for 2010.

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Marketo Enterprise Management Marketing Automation Services Marketing Management 120

Customer Experience Matrix

FEBRUARY 24, 2009

I’m going to diverge just slightly from my current obsession with usability to talk about a conversation I had today with Marketo President and CEO Phil Fernandez, who previewed the 3.0 Although I actually think that quite a few demand generation vendors share the Marketo philosophy, it’s still helpful to hear the distinction made clearly.

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Marketo Marketing Automation Services Marketing Management Vtrenz 120

Customer Experience Matrix

AUGUST 4, 2009

The folks at Marketo have always recognized that they can only succeed if more marketers learn the basics of demand generation. The workbook also includes a half dozen “How Marketo Does It” sidebars that reveal more than you might expect about Marketo’s own programs. That sounds like a reasonable approach.

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Lead Nurturing Marketo Leads Lead 120

Customer Experience Matrix

AUGUST 3, 2010

Summary: Marketo continues to follow its own path. I finally caught up with Marketo for a briefing on their Enterprise Edition (announced in March) and Revenue Cycle Analytics (announced in May). Since both are somewhat old news, and Marketo describes them in detail on its Web site, I’ll just make a few comments.

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Enterprise Management Marketo Marketing Management Marketing Automation Services 120

Vidyard

SEPTEMBER 18, 2019

Expanded partnership helps Marketo Engage customers personalize their marketing experiences and drive greater audience engagement through the power of video content and video analytics. We’re thrilled to partner with Adobe to bring video hosting and analytics to organizations of every size that depend on Marketo Engage.

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Marketo Lead Ranking Lead Scoring Analytics 50

Customer Experience Matrix

JUNE 9, 2009

Summary: Marketo's new Sales Insight ranks prospects for sales people, based on recent Web and email activities. It lets Marketo sell seats to sales departments, which could be more lucrative than selling its core demand generation system. The moments are set up as real time triggers within Marketo.

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Marketo Work Management Marketing Automation Services Eloqua 120

Leadspace

JUNE 9, 2016

It’s been a few weeks since the announcement of the Marketo acquisition by Vista Equity Partners. For Marketo, the acquisition reflects that the underlying value of the platform had been discounted by the market, given the 60%-plus premium Vista paid over the price even a month ago. Marketo’s Future Remains Bright.

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Marketo Acquisitions Marketing Automation Services B2B 48

SnapApp

JULY 22, 2015

The Marketo Roadshow is rolling into town on Thursday, July 30th and we’re happy to be there as Silver Sponsors. It’s better to deliver a smaller number of more robust and interesting campaigns than to have a lot of campaigns that don’t quite deliver value. The challenge isn’t getting the ideas – it’s the execution. Start Small.

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Marketo Demand Generation High Quality Lead Creativity 48

The Point

OCTOBER 14, 2010

Earlier this week, Marketo , the marketing automation company, held its second ever user conference in San Francisco. Systems like Marketo can be used to remind sales reps (via sales alerts) of untouched or stale leads. Marketo has more than 300 content assets on offer on its Website.). Think you have enough content?

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Marketo Impressions Demand Generation Agencies Lead Nurturing 100

Leadspace

SEPTEMBER 15, 2016

Exciting news this week from Marketo for all you account-based marketing buffs out there. The marketing automation giant officially launched Marketo ABM on Tuesday, four months after it was first announced. It’s no coincidence that demand in predictive analytics is rising in tandem with increased interest in ABM.

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Account Based Marketing ABM Marketo Analytics 48

The Mx Group

MAY 5, 2017

At the Marketo Marketing Nation Summit! The event was full of great insights, but as a marketing automation specialist, I was most interested in the keynote by Marketo CEO Steve Lucas. This lets you target people by interest, demographics, or actions like form fills. Were you at the Marketo Summit?

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Marketo Marketing Automation Services Lead Scoring Marketing Automation 63

Customer Experience Matrix

APRIL 18, 2012

With its usual fanfare, Marketo today announced the acquisition of social marketing campaign company Crowd Factory. Crowd Factory is a certified cool product, which is probably reason enough for Marketo to buy them. Marketo is primarily focused on business marketing, and in particular lead generation, nurturing and analytics.

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Act-On Marketing Automation Services Marketo Buy 120

SnapApp

MAY 4, 2017

You might remember it as the week that both Marketo and Oracle/Eloqua hosted their massive marketing conferences, one in San Francisco and one in Las Vegas. . We gave away 300 Mimosas in about 90 minutes at Marketo. Sometimes they hit (Hillary Clinton at Marketo 2015), but often they don’t. And boy did the events deliver!

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Marketo Eloqua Marketing Automation Services Account Based Marketing 67

Adobe Experience Cloud Blog

FEBRUARY 3, 2020

Ask questions, share your best practices and lessons learned, and together, help each other get the most out of Marketo. Marketing Nation Community gives you an opportunity to connect with other Marketo users, open support tickets, exchange ideas and best practices, as well as grow your brand and career.

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Communities Marketo Paid Search Agency Thought Leadership 145

Customer Experience Matrix

APRIL 9, 2014

x revenue, compared with the 6 to 7 x multiples paid for ExactTarget and Responsys by Salesforce.com and Oracle and the 14 x that Marketo commands in the stock market. Vocus announced on Monday that they were being acquired by private equity firm GTCR for $446.5 million in cash, a premium of 48% over their stock market price.

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Marketing Automation Services Salesforce.com Purchase Paid Search Agency 120

Televerde

SEPTEMBER 25, 2018

One of the most interesting sessions of the SiriusDecisions events are the sponsor case studies. As a platinum sponsor, we are presenting with Marketo (oh, to be a fly on the wall at Marketo during these exciting times !) about How Marketo and Televerde Created a Global, Scalable Demand Generation Engine.

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Case Study Case Studies Marketo Studies 40

Adobe Experience Cloud Blog

MARCH 2, 2017

For example, Marketo customers don’t simply want to learn how to use our platform for the sake of being certified Marketo users. They are interested in being the best marketers they can be and staying at the top of their game in terms of the latest trends and techniques.

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Marketo Education Thought Leadership Course 48

Oktopost

OCTOBER 5, 2022

If your audiences are not active on your website but are very active on LinkedIn, Facebook, or Twitter, then you’re missing out on a realm of valuable lead data, which can inform you of buyers’ needs, challenges, and interests. Use these guides to incorporate social engagement data into your lead nurturing: Marketo.

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Eloqua Work Management Transparency Leads 118

Adobe Experience Cloud Blog

JUNE 13, 2013

Author: Phillip Chen At Marketo, we are always testing to see how different lead nurture tracks work. Marketo’s nurturing tracks have content pieces that range from email marketing all the way to inbound marketing. But, we have found that lead interest differs per track. Intuitively this makes sense. The Results.

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Lead Nurturing Marketo Click Rate Thought Leadership 48

InsightSquared

OCTOBER 11, 2019

At the lunch and learn session, many people expressed interest in volunteer opportunities with Sitters Without Border. When talking about Zane, people have only two words: Marketo “wiz.” A hardworking person who always asks to do more and goes above and beyond to help others, Zane has become the go-to person for everything Marketo. .

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Work Management Marketo Marketing Management Communities 176

Adobe Experience Cloud Blog

AUGUST 17, 2016

At Marketo, we spend a lot of time thinking about how to help sales and marketing perform together with the finesse of Olympians. A complete marketing automation solution, like Marketo, scores and prioritizes your leads based on who they are and how they behave, then continuously delivers the best leads to each sales rep.

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Marketo Marketing Automation Services Enterprise Management CRM 48

Adobe Experience Cloud Blog

MARCH 19, 2020

Thanks to tools like Marketo, it’s possible to integrate with Sending Platforms and orchestrate online-to-offline campaigns, where an offline experience is triggered by marketing automation. . 3 Online-to-Offline Campaigns Made Possible with Marketo. Demand Generation. Engage Leads That Demonstrate Intent .

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Sales Management Campaigns Demonstrating Intent Marketo 164

SmartBug Media

APRIL 14, 2021

Each quarter, Marketo rolls out a release including product enhancements, additional features, bug fixes, and more. So what did the Q1 release include, and how can it help Marketo users? Marketo Q1 Releases: Overview. As part of the Q1 release, Marketo updated a feature to support their new UI. Landing Pages and Forms.

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Marketo Multi-Channel Marketing Automation Services API 98