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The New Customer Journey: How Live Video Is Transforming the Travel Industry

Contently

Like many businesses in the tourism and hospitality industry, Walks is turning to live video to remain open, stay connected with customers, and keep as many employees and contractors paid as possible. People have more live video options than ever as they quarantine at home. Stephen Oddo launched the tour company Walks in 2010.

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How to Market Content to Baby Boomers in 2022

ClearVoice

That means they have more time and money to spend on their hobbies and interests. Data on consumer spending by generation reveals that boomers are interested in the following niches: Food. You should also avoid writing long sentences and tightly-packed paragraphs to help boomers stay locked in. Promote videos on YouTube.

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SERP Ranking Trends: Universal Search

Brightedge

BrightEdge began tracking changes to the overall SERP landscape in 2019 by evaluating how often featured snippets like Quick Answers, Images, People Also Ask, Local 3-Packs, Videos and Carousels were being shown. This research relies on the total number of keywords in the BrightEdge database? across mobile and desktop?devices People Also Ask?–

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5 Ways to Boost and Improve Public Relations

Navigate the Channel

Do they all have the same interest in ANY message delivered through ANY channel? Usually, they are your constituent groups/stakeholders, as those who have a vested interest in your company and can either affect or be affected by your operations and business performance. Are they the general public? Of course not.

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Companies Scramble to Report on COVID-19 Business Impact

Customer Experience Matrix

As marketers finish their initial emergency adjustments to coronavirus lockdowns, they are starting to think about longer-term plans. While the shape of things to come is impossible to guess, reporting on industry changes has become a marketing trend of its own. Here are a dozen-plus studies I’ve seen in the past week, most of which are on-going.

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Facebook’s widely viewed content: Monday’s Daily Brief

Martech

Is some of it locked in an old CRM or DMP, or languishing on ancient sales spreadsheets? Good morning, Marketers, does your data have a destination? In my coverage over the last few years of the CDP space, a lot has been made of the need for organizations to streamline and unify their customer data. Chris Wood, Editor.

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TikTok from Creator Fund to Creativity Program: what to expect

Sprout Social

After all, everyday TikTokers are the ones responsible for the trends, challenges and viral videos that rack up billions of views. Payments are based on the performance of longer videos that meet certain follower and viewer requirements. It is an interesting metric for a platform that has made its name on short-form video content.