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How to Market Content to Baby Boomers in 2022

ClearVoice

Baby Boomers hold a considerable chunk of the spending power, particularly in developed countries. They spend a lot of time online. According to statistics, Baby Boomers spend an average of one hour and 48 minutes daily on Facebook and Instagram. Their spending habits toned down after pandemic restrictions eased.

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Companies Scramble to Report on COVID-19 Business Impact

Customer Experience Matrix

As marketers finish their initial emergency adjustments to coronavirus lockdowns, they are starting to think about longer-term plans. While the shape of things to come is impossible to guess, reporting on industry changes has become a marketing trend of its own. Here are a dozen-plus studies I’ve seen in the past week, most of which are on-going.

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the-how-and-why-of-your-marketing-roi/

The Marketing Blender

We call these conversions because these actions show that you converted interest into action. When MQLs are nurtured to the point where interest triggers a conversation with a salesperson who validates they are able and interested in making a purchase, they become a “Sales Qualified Lead” or an SQL. This is measured by traffic.

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Eight Keys to Supercharge Your LinkedIn Posts

Golden Spiral

Post your videos to YouTube then embed links into your LinkedIn posts. Links to YouTube play directly in your feed and result in a 75% higher share rate. That first line must lock your reader’s brain on your main point the way a fighter jet’s missile lock acquires a target. Lots of people are saying lots of words.

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How to grow your email list for free in 2021

ConvertKit

Jump ahead. Why focus on growing your email list in 2021? 3 steps to growing your list for free. Ready to start growing your email list in 2021? Have you ever heard that you need an email list? Maybe you’ve seen marketers or other creators sharing this mind-boggling statistic: For every $1 spent on email, you get $38 back. Here’s why. They read it.

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The How and Why of Your Marketing ROI

The Marketing Blender

We call these conversions because these actions show that you converted interest into action. When MQLs are nurtured to the point where interest triggers a conversation with a salesperson who validates they are able and interested in making a purchase, they become a “Sales Qualified Lead” or an SQL. This is measured by traffic.

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What to Leave Behind and What to Adopt in 2020 | Taking Stock of Your Marketing Strategy

Adobe Experience Cloud Blog

It’s no longer realistic to lay out a locked-in, year-long strategy. There are some exciting predictions about what lies ahead for marketing in my news feeds these days. Like many of us, I’m clicking and reading quite a few of these futuristic articles because I want to be aware of how marketing will innovate in 2025 and beyond.