WriteSpark

MARCH 21, 2018

So, it's no surprise that, in spite of an SME's interest or good intentions, a new writing assignment quickly falls to the bottom of the priority list. Besides, it's important to ask, is writing a blog post or white paper draft really the best use of time for a highly-paid technical employee?

SME 120

SME Copywriting Work Management Paid Search Agency 120

WriteSpark

MAY 14, 2013

In this guest post, Hinge Marketing, which specializes in professional services firms, presents interesting data about online marketing strategies that can benefit any company offering technology services. We were interested in answering a few key questions: How do average firms use these tools differently than high growth firms?

Online Marketing 120

Online Marketing Service Planning Paid Search Agency 120

WriteSpark

MAY 14, 2013

In this guest post, Hinge Marketing, which specializes in professional services firms, presents interesting data about online marketing strategies that can benefit any company offering technology services. We were interested in answering a few key questions: How do average firms use these tools differently than high growth firms?

Online Marketing 120

Online Marketing Service Planning Paid Search Agency 120

WriteSpark

JULY 10, 2012

Example answers: It's a well known company, the customer is in a target industry or market segment or has an interesting product application. What would our prospects find interesting in this customer's story? Has the customer agreed to participate in the case study? If so, can we name the company or must they remain anonymous?

Case Studies 120

Case Studies Case Study Studies Validation 120

WriteSpark

OCTOBER 5, 2011

This topic is of keen interest to technical decision makers, who want to know how the product works and how it will integrate within their technical environments before they will seriously consider it as a candidate for purchase. Recommends evaluation factors for a technical decision-maker.

Paper 120

Paper Analysis ROI Course 120

WriteSpark

OCTOBER 5, 2011

This topic is of keen interest to technical decision makers, who want to know how the product works and how it will integrate within their technical environments before they will seriously consider it as a candidate for purchase. Recommends evaluation factors for a technical decision-maker.

Paper 120

Paper Analysis ROI Course 120

WriteSpark

JUNE 11, 2013

Or, they'll look for a company name they recognize, even if that case study isn't necessarily relevant to their interests or situation. Instead of taking time to look through the list, most customers will click on just the first one or two links.

Case Study 120

Case Study Case Studies Studies Promotion 120

WriteSpark

JUNE 11, 2013

Or, they''ll look for a company name they recognize, even if that case study isn''t necessarily relevant to their interests or situation. Instead of taking time to look through the list, most customers will click on just the first one or two links.

Case Study 120

Case Study Case Studies Studies Promotion 120

WriteSpark

MARCH 12, 2013

that add depth and interest to the case study. A good case study writer will keep one ear to the conversation and one eye on the clock to make sure all of the information needed to write a complete case study is gathered during the allotted interview time.

Case Study 120

Case Study Case Studies Studies Customer Satisfaction 120

WriteSpark

MARCH 12, 2013

that add depth and interest to the case study. A good case study writer will keep one ear to the conversation and one eye on the clock to make sure all of the information needed to write a complete case study is gathered during the allotted interview time.

Case Study 120

Case Study Case Studies Studies Customer Satisfaction 120

WriteSpark

OCTOBER 5, 2010

What additional stories, applications, benefits, and elements of interests are in this product or the way it is sold or used? Who will really care about this product and why? What difference will it make to them in their work or lives?

Content 120

Content Activities Product Marketing 120

WriteSpark

OCTOBER 5, 2010

What additional stories, applications, benefits, and elements of interests are in this product or the way it is sold or used? Who will really care about this product and why? What difference will it make to them in their work or lives?

Content 120

Content Activities Product Marketing 120

WriteSpark

FEBRUARY 1, 2011

A study conducted by the Content Marketing Institute about content marketing efforts in the computing and software industry presents interesting data on how technology marketers use different promotional techniques and their perceptions of the effectiveness for each.

Paid Search Agency 120

Paid Search Agency Companies Content Marketing Buying Cycle 120

WriteSpark

FEBRUARY 1, 2011

A study conducted by the Content Marketing Institute about content marketing efforts in the computing and software industry presents interesting data on how technology marketers use different promotional techniques and their perceptions of the effectiveness for each.

Paid Search Agency 120

Paid Search Agency Companies Content Marketing Buying Cycle 120

WriteSpark

APRIL 6, 2011

So how do you proceed in a way that handles customer's interest gracefully and gives you useful promotional content? In either case, you don't want to risk losing the customer's willingness to participate by postponing the case study for too long.

Case Studies 120

Case Studies Case Study Studies Customer Satisfaction 120

WriteSpark

APRIL 6, 2011

So how do you proceed in a way that handles customer's interest gracefully and gives you useful promotional content? In either case, you don't want to risk losing the customer's willingness to participate by postponing the case study for too long.

Case Studies 120

Case Studies Case Study Studies Customer Satisfaction 120

WriteSpark

SEPTEMBER 7, 2011

But if you can't use superlatives and absolutes, how will you stand out from the competition and attract the interest of prospects? They understand the potential legal ramifications and as a result, have established writing rules about acceptable words and phrases.

Copywriting 120

Copywriting Best Practices Fulfillment Paid Search Agency 120

WriteSpark

SEPTEMBER 7, 2011

But if you can't use superlatives and absolutes, how will you stand out from the competition and attract the interest of prospects? They understand the potential legal ramifications and as a result, have established writing rules about acceptable words and phrases.

Copywriting 120

Copywriting Best Practices Fulfillment Paid Search Agency 120

WriteSpark

AUGUST 18, 2009

An online form for expressing interest in becoming a reference customer. Run a Google search on the phrase "customer reference programs" and you'll easily find links to information from many technology companies. Typical content on a customer reference page includes: A discussion of program activities and benefits for participating customers.

Marketing Websites 120

Marketing Websites Case Study Case Studies Studies 120

WriteSpark

OCTOBER 1, 2009

To Albee's list, I would add the following buying concerns that are of specific interest to technology marketers: A broad view of potential solutions that includes nontechnical ways of obtaining the desired results. Company reputation; buyers want the assurance of a solid vendor when making a commitment to any technology.

Copywriting 120

Copywriting Paper Case Study Case Studies 120

WriteSpark

JANUARY 19, 2010

But the primary reason I like text: It allows me to save time by skimming the content for information of interest. In part it is because as a writer, I certainly have a bias for the written word.

Video Marketing 120

Video Marketing Paper Webinar Metrics Promotion 120

WriteSpark

JULY 30, 2009

The resources with the highest levels of increased usage (20% or more): . Virtual events. Search engines. Business news and information websites. Vendor websites. Research and analysts. Technology B2B websites. Social media. For marketers, this study confirms the need to create extensive and regularly updated content.

Paper 120

Paper Vendors Conference Statistics 120

WriteSpark

DECEMBER 8, 2009

Yet it was interesting to see how quickly they reached consensus on one factor: which document had the most appeal, especially for motivating a purchase decision. I recently participated in a group to evaluate the effectiveness of sales materials produced by an insurance company. The group's choice?

Case Studies 120

Case Studies Case Study Advertising Benchmark Lead Scoring 120

WriteSpark

APRIL 7, 2009

For example, does the story offer the potential to discuss an interesting problem, solution, or application? Is the product implementation complete and does the customer have interesting results to report? Is the company in a particular industry, country, or market you want to target? Is the story ready to tell?

Sales Qualified Leads 120

Sales Qualified Leads Lead Scoring Lead Ranking Case Study 120

WriteSpark

MARCH 2, 2011

So, it's no surprise that, in spite of an SME's interest or good intentions, a new writing assignment quickly falls to the bottom of the priority list. Besides, it's important to ask, is writing a blog post or white paper draft really the best use of time for a highly-paid technical employee?

SME 120

SME Copywriting Work Management Paid Search Agency 120

WriteSpark

JULY 6, 2010

Yet after the interview, that excitement fizzles because the story seems less substantive and interesting than what you expected. You're excited to have a well-known customer who is happy with your product and ready to talk for case study. Several factors can contribute to this scenario: A reluctant customer.

Case Studies 120

Case Studies Case Study Studies Customer Satisfaction 120

WriteSpark

MARCH 26, 2009

Depending on the nature of the product and the launch, other materials may be useful for attracting market interest: A white paper to explain an underlying technology or describe the product in the context of a customer's environment. Application notes to describe how the product operates for various uses or purposes.

Comparison 120

Comparison Copywriting Banner Ads Press 120

WriteSpark

AUGUST 19, 2008

Projects cover the spectrum of customer communication, from attracting interest to motivating a purchase to sustaining loyalty   Most projects are focused on post-sale user training and support   Education. May have a degree in advertising, marketing, public relations, or business.

Copywriting 120

Copywriting Public Relations Paid Search Agency Case Study 120

WriteSpark

APRIL 11, 2018

When the primary project is in draft form, look for interesting anecdotes, project or configuration descriptions, and user stories that could be expanded into stand-alone content. During the call, be on the lookout for content ideas that come up by surprise. Of course, not all interviews will yield more than one piece of useful content.

Case Studies 120

Case Studies Case Study Content Paper 120

WriteSpark

APRIL 11, 2018

When the primary project is in draft form, look for interesting anecdotes, project or configuration descriptions, and user stories that could be expanded into stand-alone content. During the call, be on the lookout for content ideas that come up by surprise. Of course, not all interviews will yield more than one piece of useful content.

Case Studies 120

Case Studies Case Study Content Paper 120

WriteSpark

JUNE 12, 2012

It's easy to overload technology white papers with content that is irrelevant and poorly structured for the reader's interest. But unless it's essential for understanding the document's topic, throat-clearing text can quickly lose the reader's interest in the rest of the material. According to an Eccolo Media survey of IT buyers, ".

Paper 120

Paper Paid Search Agency Segmentation Customer Surveys 120

WriteSpark

JUNE 12, 2012

It's easy to overload technology white papers with content that is irrelevant and poorly structured for the reader's interest. But unless it's essential for understanding the document's topic, throat-clearing text can quickly lose the reader's interest in the rest of the material. According to an Eccolo Media survey of IT buyers, ".

Paper 120

Paper Paid Search Agency Segmentation Customer Surveys 120

WriteSpark

AUGUST 13, 2013

Ability to tell a lengthy, multi-themed story without losing the reader's interest or understanding. Well structured, coherent presentation of all content in the document. Appropriate use of multiple document elements to attract and retain reader attention. Content is tailored to address multiple audiences.

Copywriting 120

Copywriting Paper Case Study Case Studies 120

WriteSpark

AUGUST 13, 2013

Ability to tell a lengthy, multi-themed story without losing the reader''s interest or understanding. Well structured, coherent presentation of all content in the document. Appropriate use of multiple document elements to attract and retain reader attention. Content is tailored to address multiple audiences.

Copywriting 120

Copywriting Case Study Case Studies Paper 120

WriteSpark

OCTOBER 8, 2013

When the primary project is in draft form, look for interesting anecdotes, project or configuration descriptions, and user stories that could be expanded into stand-alone content. During the call, be on the lookout for content ideas that come up by surprise. Of course, not all interviews will yield more than one piece of useful content.

Case Studies 120

Case Studies Case Study Paper Content 120

WriteSpark

SEPTEMBER 10, 2013

Although high, positive numbers are usually of most interest, sometimes low numbers can make a valuable point. Financial measures: Understands the difference between return on investment (ROI) and payback as well as accounting data such as gross versus net, revenues versus profits. High or low?

Copywriting 120

Copywriting Statistics Comparison Class 120

WriteSpark

SEPTEMBER 10, 2013

Although high, positive numbers are usually of most interest, sometimes low numbers can make a valuable point. Financial measures: Understands the difference between return on investment (ROI) and payback as well as accounting data such as gross versus net, revenues versus profits. High or low?

Copywriting 120

Copywriting Statistics Paper Comparison 120