WebMarketCentral

MARCH 10, 2009

join groups based on various common interests and traits, ask and answer questions, provide updates and engage in other online networking activities. They aren't intended to be comprehensive, but rather to identify the high points in the social media topography. 8 LinkedIn 14 11,246,726 +137.4% 8 Plaxo 1,440 2,629,043 +144.7%

Social Media 20

Social Media PageRank Digg Wikipedia 20

WebMarketCentral

APRIL 30, 2009

Given the enormous interest in using social media for business purposes, I've been astounded to hear comments like these at recent conferences: "That's all really interesting, but I can't access any of the websites you just talked about. My company blocks all access to social media sites."

Social Media 20

Social Media Media Web 2.0 Tagging 20

WebMarketCentral

DECEMBER 11, 2008

This conversation often continues until either the three-year old loses interest or you decide it's time for an early cocktail. You: Because that's what helps it turn sunlight into food. 3-year old: Why? You: So it can live. 3-year old: Why? You: Because grass WANTS to live. 3-year old: Really? No, not annoying , but tenaciously inquisitive.

SEM 20

SEM CTR Paid Search Agency Press 20

WebMarketCentral

SEPTEMBER 25, 2008

You'd acknowledge his interests, then tell him in a compelling and straightforward manner why he and his readers should care about your story. If a particular blogger doesn't respond to your outreach, it may mean that your pitch wasn't interesting, or it may simply mean that he/she was too busy to get to it. Didn't think so.

Blogger 20

Blogger PR Outreach Practices 20

WebMarketCentral

OCTOBER 3, 2007

Now, Alan Hill of IPresent2You.com , a 20-year sales veteran, believes he has the answer—a set of software tools that enable sales people to deliver web-based presentations, customized on the fly to address the specific needs and interests of individual prospects. The I Present to You!

Webcast 20

Webcast Microsite Tools Tagging 20

WebMarketCentral

JULY 8, 2009

Listening," in Twitter terms, means answering questions, re-Tweeting interesting thoughts and links, and sending @ replies. Have something interesting to say." In other words, to attract and keep followers, spend more time listening than talking.

Twitter 20

Twitter Web 2.0 Landing Pages Tagging 20

WebMarketCentral

SEPTEMBER 4, 2008

They are especially interested in marketers in Fortune 2000 technology companies who use third party dealers to market their products. SharedVue Marketing Technologies is looking for channel marketers to take a brief on-line survey about their pain points regarding channel marketing programs.

Customer Surveys 20

Customer Surveys Advertising Channels Marketing & Strategy Paid Search Agency 20

WebMarketCentral

SEPTEMBER 16, 2009

Previous posts in this series: Best of 2008: SEO Guidance, Part 1 Best of 2008: Interactive PR, Part 1 Best of 2008: SEO Tools, Part 1 Best of 2008: Search Engine Marketing Best of 2008: Web Analytics Best of 2008: Email Marketing Tips Best of 2008: SEO Keyword Tips & Tools Best of 2008: Sales & Marketing Copywriting Best of 2008: SEO Link (..)

Creativity 20

Creativity Paid Search Agency Best Practices Adwords 20

WebMarketCentral

SEPTEMBER 3, 2009

Twitter HubSpot Rick Burnes Inside Facebook Justin Smith Mark Walsh Jim Connolly LEADSExplorer Pravda on Media and Technology Kfir Pravda Social Media Today Martin Edic Disqus IntenseDebate BackType del.icio.us tags: social media marketing Facebook fan pages SEO?

LEADSExplorer 20

LEADSExplorer Social Media Optimization Web 2.0 20

WebMarketCentral

SEPTEMBER 18, 2007

News releases aren't necessarily about you—they are about topics your prospects are interested in: new ideas, perspectives on what's happening in the industry or helpful guidance on solving problems. It teaches you precisely what interests them. social media. Under the new rules, you are what you publish.

PR 20

PR Rules Web 2.0 Wiki 20

WebMarketCentral

NOVEMBER 26, 2007

Weblog , TechCrunch , BL Ochman's What's Next Blog , and Paul Gillin's Social Media and the Open Enterprise blog , as well as interesting entries like Alexander Muse's Texas Startup Blog , The Buzz Bin , PR Blogger , Todd And Marketing , and of course WebMarketCentral (I'm honored!). JD Lasica, Social Media Club, Mashable, The Web 2.0

Social Media 20

Social Media Web 2.0 Emarketing Media 20

WebMarketCentral

DECEMBER 10, 2009

It's a very interesting list. Judy Grundstrom at the Just JudyJudyJudy blog yesterday announced the Twin Cities Top Ten Titans In Social Media 2009 , chosen by a distinguished group of judges. The winners come from a variety of backgrounds, including politics ( Dusty Trice ), broadcast media ( Jason Matheson and Alexis Thompson of FM 107.1,

Social Media 20

Social Media Web 2.0 Media Tagging 20

WebMarketCentral

OCTOBER 7, 2009

Another interesting AdWords-related post worth checking out from the team at Search Engine Watch is Get More Attention with Legal PPC Ad Symbols. The post is a little spammy (as is the PPC Web Spy landing page), but the tool sounds interesting. If you have any experience with this tool, feel free to share it in the comments.

Adwords 20

Adwords PPC Tactics Landing Pages 20

WebMarketCentral

JUNE 17, 2009

Exalead An alternative search engine, Exalead may not be a "Google killer" but does provide some interesting features. Name Combo Either a slick tool to help generate domain name ideas, check availability and register with just a few clicks, or at least a mildly interesting way to waste some time—you decide.

Tools 20

Tools Best Practices RSS Adwords 20

WebMarketCentral

NOVEMBER 30, 2009

If government-run healthcare ever becomes a reality here, Washington bureaucrats may be very interested in any "suspect" lifestyle purchases: tobacco, alcohol, fast food, ice cream, scuba lessons, rock climbing gear. Our online lives are also of interest to private companies. Of course, the news isn't always so grim.

Social Media 20

Social Media Web 2.0 Eye-Tracking Media 20

WebMarketCentral

DECEMBER 23, 2007

The WebMarketCentral blog will take the Christmas to New Year's week off, but interesting stuff is planned for January. It's the time of year to enjoy time spent with friends and family, see the priceless expressions on the faces of children, and remember those less fortunate by giving back in any way you can.

Best Practices 20

Best Practices 20

WebMarketCentral

JANUARY 7, 2009

Not her best stuff perhaps, but still interesting. by Search Engine Journal The ubiquitous Ann Smarty explores the relative SEO value of.com top level domains (TLDs) vs.net,edu,org etc.

SEO 20

SEO Microsite Best Practices SEM 20

WebMarketCentral

JANUARY 12, 2009

I'm not sure if that was because: SEOmoz doesn't get as much traffic as one would expect; SEOmoz readers don't often click on links within posts; or my post just wasn't interesting (but I got all thumbs-up and generally positive comments, so don't think this is the case).

SEO 20

SEO Tagging Consulting Traffic 20

WebMarketCentral

JULY 13, 2009

Just make sure you can articulate the news in way that's interesting to the blogger and his or her readers. Social Media Marketing best practice even used by Google by LEADSExplorer A brief post that makes a solid point: blogs have become a primary conduit for corporate announcements and news releases. Got something to tell the world?

LEADSExplorer 20

LEADSExplorer Social Media Optimization Web 2.0 20

WebMarketCentral

OCTOBER 11, 2007

While press releases are about you —you've released a new product, or hit a milestone, or signed a new partner alliance for example—news releases are about the interests of your market. This is a central concept of David Meerman Scott's recent book, The New Rules of Marketing & PR (reviewed here ).

PR 20

PR Web 2.0 Blogger Public Relations 20

WebMarketCentral

SEPTEMBER 29, 2009

How can you efficiently nurture those long-term prospects, learning more about their interests in the process, until they are really ready to engage with sales? How do you separate hot leads from long-term leads from tire-kickers? It won't work if the processes and incentives between sales and marketing aren't aligned.

Marketing Automation Services 20

Marketing Automation Services Work Management Marketing Management Marketing Automation 20

WebMarketCentral

SEPTEMBER 10, 2009

Previous posts in this series: Best of 2008: SEO Guidance, Part 1 Best of 2008: Interactive PR, Part 1 Best of 2008: SEO Tools, Part 1 Best of 2008: Search Engine Marketing Best of 2008: Web Analytics Best of 2008: Email Marketing Tips Best of 2008: SEO Keyword Tips & Tools Best of 2008: Sales & Marketing Copywriting Best of 2008: SEO Link (..)

RSS 20

RSS Best Practices Business Blogger 20

WebMarketCentral

AUGUST 5, 2008

The next step is to monitor blogs to discover what's being written about your company, product or other specific topic of interest. If not, ask if it's okay for you to send them an occasional update on your firm/product/service and any interesting developments. In addition, check out the blogrolls of the most relevant blogs you find.

Social Media 20

Social Media Media Optimization Blogger 20

WebMarketCentral

JANUARY 30, 2009

Superpages , Facebook , Quigo (interesting), ContextWeb , LookSmart , ASK (lower CPA than Google? All of which explains the interest in Darrell's post above.

Search Engine Marketing 20

Search Engine Marketing Cost per Acquisition Paid Search Agency Search Marketing 20

WebMarketCentral

MAY 10, 2007

Interesting to the right demographic, but not applicable for general business use. Segnalo Looks interesting, nice design -- but the site is completely in Italian. Here are eight special-purpose social tagging sites that aren't applicable for general purpose use, but fill specific niches.

Web 2.0 20

Web 2.0 Tagging Peer-to-peer RSS 20

WebMarketCentral

NOVEMBER 26, 2008

New Study Reveals Untapped Billions In Search Marketing -some interesting research here on the growth potential for paid search. Google Analytics is enterprise-ready -a recent post from Jeff Campbell that delves into the latest enhancements added to Analytics and why these make it now competitive with top-shelf analytics packages.

Paid Search Agency 20

Paid Search Agency Search Engine Marketing Marketing Analytics Tools Tagging 20

WebMarketCentral

AUGUST 29, 2006

Interesting enough, but what sets this publication apart from every other marketing newsletter is that ingage has used its own interactive publishing tool to produce it. Check out this newsletter from marketing agency ingage (yes, with a small "i").

Newsletter 20

Newsletter Advertising Agencies Paid Search Agency Interactive Marketing 20

WebMarketCentral

MARCH 3, 2008

Here's a list of interesting and useful tools to help you convert files, find content, promote your blog, and add content to your website, among other activities. The company offers a free trial , and you can see an interesting application of the tool on the American TESOL website.

Tools 20

Tools Best Practices Web 2.0 Digg 20

WebMarketCentral

APRIL 2, 2009

Interest in social media marketing is surging, with several recent studies showing that a majority of companies, of all sizes, are now using social media in some form for business purposes. I've also seen dramatically increased interest in hiring social media consultants.

Social Media 20

Social Media Consulting Social Marketing Media 20

WebMarketCentral

DECEMBER 18, 2007

If not, you can still build awareness and credibility for your organization by commenting on existing blogs related to your industry, and/or reaching out to bloggers in your field with interesting information about your product/service (such as a white paper or report) that they may want to write about. Tag your content on social media sites.

PR 20

PR Social Networks B2B Tagging 20

WebMarketCentral

SEPTEMBER 22, 2009

Previous posts in this series: Best of 2008: SEO Guidance, Part 1 Best of 2008: Interactive PR, Part 1 Best of 2008: SEO Tools, Part 1 Best of 2008: Search Engine Marketing Best of 2008: Web Analytics Best of 2008: Email Marketing Tips Best of 2008: SEO Keyword Tips & Tools Best of 2008: Sales & Marketing Copywriting Best of 2008: SEO Link (..)

Social Media 20

Social Media Optimization Media Web 2.0 20

WebMarketCentral

NOVEMBER 3, 2009

Photos and diagrams add interest and aid in understanding for your human prospects, while the alt tags communicate the value of the images to search engines. The more detailed and vivid the description, the more appealing it will be to both human prospects and search engine bots. Also use keywords in the file names of your images.

SEO 20

SEO Product Digg Tagging 20

WebMarketCentral

FEBRUARY 26, 2009

Consider how to leverage the different ways to distribute your content—photos, video and audio—not only to paid attendees but key audiences who become interested in your event due to the "buzz" online. Consider different avenues for distributing your content: Conference proceedings are typically provided to only paid attendees.

Social Media 20

Social Media Media Web 2.0 PR 20

WebMarketCentral

JULY 22, 2008

Therefore, it has an interest in keeping them fat, healthy and happy. It will be interesting to see what happens to the Google position of Wikipedia pages once Knol is launched , no? True, though even the dairy farmer can turn cows into hamburger if they don't produce.

Google 20

Google Wikipedia Contingency Planning PPC 20

WebMarketCentral

FEBRUARY 1, 2008

Taking a short break from the "Best of 2007" series, I recently had the opportunity to meet with Ardath Albee for an interesting discussion. Ardath is an author, writer of the Marketing Interactions blog , former CEO of a CRM-related software company, and generally fascinating marketing personality. Here's our conversation.

einsof 20

einsof B2B Thought Leadership Thought Leadership Tagging 20

WebMarketCentral

MAY 18, 2007

Janine Popick at hosted email marketing service Vertical Response has some interesting thoughts on reward cards and points programs as well. Interested? It provides smaller companies with the tools to build an offering similar to big company customer rewards management systems (e.g.

Enterprise Management 20

Enterprise Management Loyalty Marketing Management Web 2.0 20

WebMarketCentral

SEPTEMBER 15, 2008

I was most interested in learning that the average SEM conversion rate for B2B technology companies is 2.8%. —then explains how leaders like Office Depot, QVC and Lands' End are converting at a 16-20% rate. Most of my clients are comfortably above that level. UM Finds Web 2.0 Breeding Consumers 2.0,

Marketing Budget 20

Marketing Budget Web 2.0 Research Paid Search Agency 20