The Effective Marketer

FEBRUARY 15, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking If you’re gonna copy, make it right An interesting blog post by Jason Cohen at OnStartups.com discussed why you shouldn’t copy other companies just because they were successful at what they do.

Work Management 100

Work Management Marketing Budget Marketing Automation Services Marketing Management 100

The Effective Marketer

FEBRUARY 7, 2011

Take for instance the following: The average webcasts captures 441 registrants Attendee participation is usually 50-60% of registrations 15-30% of registrants are sales-qualified opportunities The numbers above should be enough for you to go back to your own metrics and see how you compare.

Webinar Metrics 100

Webinar Metrics Webcast Marketing Automation Services Sales Qualified Leads 100

The Effective Marketer

AUGUST 5, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Best Companies Don’t Need Marketing Interesting set of articles on Inc’s Magazine June Edition “Inside America’s Best Run Companies&# , showing how the best small business companies run and the perks and (..)

Marketing Budget 100

Marketing Budget Paid Search Agency Planning Work Management 100

The Effective Marketer

APRIL 16, 2012

Interesting that the experiments Prof. Interesting that four out of five key ingredients in the study deal directly with the content of your ad or video. Is hard to target viewers based on their personality, but different types of personalities (extroverted vs. introverted) are a key ingredient in ensuring the video will get shared.

Viral Marketing 100

Viral Marketing Ads Eye-Tracking Video Marketing 100

The Effective Marketer

DECEMBER 8, 2010

It was really fun and if you are interested in learning how other marketers are tackling their marketing, CRM, and even sales challenges this is the place to go. One of the interesting points raised during the discussion was about content creation. Interested in learning more about Marketing Automation and how to take advantage of it?

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Planning Work Management 100

The Effective Marketer

MAY 9, 2011

If you are even remotely interested in marketing it is clear that the more the web has transformed the way we promote our products, the more firmly ‘content’ has planted itself as the center of our lives.

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

The Effective Marketer

AUGUST 25, 2009

An interesting article sent to me (thanks, Z.) The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Killed By Powerpoint Have you ever had the sensation of being killed, slowly and mercilessly, during a boring presentation? Happy 25th birthday!

Planning 100

Planning Work Management Marketing Automation Services Marketing Management 100

The Effective Marketer

JUNE 20, 2011

News about multi-million dollar investments in the space has sparked not only interest from marketers but a multitude of competitors crowding an already jammed market. Marketing Automation is a hot topic. Is like driving down the highway only to see the traffic stopping right after you take the next curve.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Automation Planning 100

The Effective Marketer

FEBRUARY 9, 2012

Marketing automation helps you deliver relevant information over time to keep leads interested, engaged, and educated until they’ve made that decision” Besides, marketing automation also helps to: Raise open and click rates. Enables A/B testing beyond landing pages. Delivers sophisticated reporting and analytics.

Inbound Marketing 100

Inbound Marketing Paid Search Agency Marketo Banner Ads 100

The Effective Marketer

JANUARY 19, 2012

In an interesting BusinessWeek article dating back to 2005, titled “ Shoot the Focus Group ”, the author states that although there are plenty of examples and ample evidence that Focus Groups fail time and again, companies keep using them. Additional Reading. Ford Edsel and why it became synonymous with failure.

Focus Group 100

Focus Group Copyright CMO Social Media 100

The Effective Marketer

SEPTEMBER 20, 2011

It has been out for a couple months now, the new myStain app from Clorox, but only now I have seen an interesting account of the marketing campaign and results highlighted in an article from MarketingNews (an AMA publication, requires registration).

Product 100

Product Mobile Marketing PR Press 100

The Effective Marketer

JUNE 19, 2012

After all, you don’t actually have to write much new content, just find interesting items on the Web and point others to them, becoming a hub for all that’s relevant to your field. Interact with other webmasters on social media and encourage them to send you interesting links.

Curation 100

Curation Copyright Peer-to-peer RSS 100

The Effective Marketer

JUNE 23, 2011

Also interesting to me was the amount of Infographics , especially ones related to marketing, that I came across during my research and that have been released just now. Or that Microsoft (of all companies) was the first of Fortune 500 corporations to have a corporate blog? Download the eBook and let me know what you think.

Content Marketing 100

Content Marketing Eloqua Content Marketing & Strategy 100

The Effective Marketer

OCTOBER 22, 2010

But, more interesting is that the majority of B2B Marketers are not planning on changing their marketing budget allocation for traditional marketing tactics.

Planning 100

Planning Work Management Marketing Management Marketing Budget Creation 100

The Effective Marketer

SEPTEMBER 11, 2013

This also makes for interesting discussion when validating the framework with the sales leadership. You see, buyers will have certain issues, goals, etc. as they walk through the buying journey and the sales rep will have his or her own goals to achieve.

Content 100

Content Buying Cycle FAQ Deliverability 100

The Effective Marketer

SEPTEMBER 11, 2013

This also makes for interesting discussion when validating the framework with the sales leadership. You see, buyers will have certain issues, goals, etc. as they walk through the buying journey and the sales rep will have his or her own goals to achieve.

Content 100

Content FAQ Buying Cycle Deliverability 100

The Effective Marketer

SEPTEMBER 12, 2011

You scan the QR code and the landing page you then see is a) not formatted for mobile devices; b) not interesting enough; or c) doesn’t exist. But the not so surprising result from the survey was that when using QR codes, it really comes down to the Landing Page. How Good is Your Landing Page? It’s typical, really.

Landing Pages 100

Landing Pages Customer Surveys PPC Mobile Marketing 100

The Effective Marketer

AUGUST 14, 2009

Exhibitor Magazine’s July Edition showcases their annual salary survey with interesting results.

Customer Surveys 100

Customer Surveys Work Management Marketing Budget Creation Marketing Automation Services 100

The Effective Marketer

JULY 13, 2011

Collect and Engage : make sure you have a way to collect information from those interested in learning more about your products or services, and have a process that will make collecting such information easy on you. Also have a plan for following up and keeping up the interest and dialogue.

Viral Marketing 100

Viral Marketing Planning Bandwidth Landing Pages 100

The Effective Marketer

SEPTEMBER 25, 2012

It is interesting that once you’ve been on the consuming side of things you get a different perspective. I’ve been on both sides of the table, both as the vendor putting together partner marketing initiatives and as the reseller making use of the marketing resources a partner company has made available.

Advertising Agencies 100

Advertising Agencies Work Management Marketing Management Planning 100

The Effective Marketer

AUGUST 10, 2014

Organizational charts are an interesting thing. Every company has an official one and also a few “unofficial” charts.

Planning 100

Planning Allocation Business Marketing Management 100

The Effective Marketer

SEPTEMBER 23, 2009

Although the topics seem to be more on the strategic side (big picture view), they will surely generate some interesting insight. Worth checking out and registering for those that are aligned with your interests. The link for Meeting of the Minds Webcast Series is: [link] I’ll watch them and post my review. Please do the same!

Training 100

Training Planning Work Management Marketing Management 100

The Effective Marketer

NOVEMBER 3, 2011

It is still interesting to see the percentage of allocation for each type of interactive initiative and then compare to how your own company is doing. So if the survey finding that the median of annual interactive marketing budgets is $7.19 million leaves you thinking “if I only had 10% of that!” ” don’t despair.

Allocation 100

Allocation Spending Paid Search Agency Online Marketing 100

The Effective Marketer

JULY 7, 2011

In “ Unleashing the Power of Marketing “, Harvard Business Review tells us an interesting tale of how GE transformed its marketing operations and gives us an interesting framework for applying to other businesses. The goal at GE was to transform marketing from a support function to an active player in driving revenue.

Planning 100

Planning Work Management Marketing Management Paid Search Agency 100

The Effective Marketer

JANUARY 18, 2009

Unless you are extremely lucky (or have been kept out of the loop on what was happening with the campaign) odds are you have had your share of, let’s say, interesting events. How you approach such ‘events’ has a profound impact not only on the outcome of the said campaign but also on how your team and other professionals perceive you.

Planning 100

Planning Work Management Marketing Management Effectiveness 100

The Effective Marketer

AUGUST 16, 2011

If you were told by your boss that you have to close down one of your locations and you come across a Whitepaper that talks about how to calculate which plant to shut down you will be interested in checking it out.

Urgency Marketing 100

Urgency Marketing Content Marketing Automation Services Automation 100

The Effective Marketer

APRIL 30, 2013

The first 5 chapters set up the stage and are great for someone new to marketing or that is interested in getting a better understanding of lead generation. The book starts off talking about basics of lead generation, how to develop your strategy, and gives an overview of each tactic. The remaining 11 chapters go deep into each tactic.

Lead Generation 100

Lead Generation Sales Qualified Leads Rules Lead Ranking 100

The Effective Marketer

APRIL 30, 2013

The first 5 chapters set up the stage and are great for someone new to marketing or that is interested in getting a better understanding of lead generation. The book starts off talking about basics of lead generation, how to develop your strategy, and gives an overview of each tactic. The remaining 11 chapters go deep into each tactic.

Lead Generation 100

Lead Generation Sales Qualified Leads Rules Lead Ranking 100

The Effective Marketer

AUGUST 10, 2011

You may get some interesting reactions and questions that can help further fine tune the message. Just a draft or mockup would do. Get a few different people (i.e. the accountant, the receptionist, the IT guy) to read it and tell you what they think. The Message Behind the Content.

Content Marketing 100

Content Marketing Content Marketing Design 100

The Effective Marketer

JANUARY 27, 2014

This is an interesting example of a “webinar series” done badly. At the bottom, they show a headshot of presenters with just their title. SAP : Click to enlarge. The landing page shows a ton of copy, a plethora of options and unless you take the time to carefully read everything you probabaly give up before signing up.

Landing Pages 100

Landing Pages Webinar Metrics Practices Best Practices 100

The Effective Marketer

AUGUST 2, 2010

An interesting post on Why So Many Companies Suck at Social Media brings in some good insights and compares the now famous Old Spice youtube campaign with copycats like Cisco and Brigham Young University. The solution, it seems, is far more complicated.

Social Media 100

Social Media Work Management Marketing Management Marketing Automation Services 100

The Effective Marketer

MARCH 13, 2012

The consequences of haphazard content development are quite serious: Interested prospects can’t find what they are looking for, so they click off the site. This often happens when a firm fails to make a long-term content development plan a component of its new site launch.

Planning 100

Planning Allocation Ad Building Content 100

The Effective Marketer

JUNE 29, 2011

Take pictures of booths and stands that are interesting, make notes of cool giveaways. That’s a great opportunity for marketers to get to know the target market better and listen first-hand to what customers have to say about the company, product, and competition. Blog about the show.

Trade Show 100

Trade Show Tips Marketing Budget Creation Planning 100

The Effective Marketer

JANUARY 5, 2009

Interesting also to note that Drucker suggests asking “what needs to be done NOW”? Combining both sources, you have excellent material to guide you in becoming a better marketing manager.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Effectiveness 100

The Effective Marketer

MARCH 24, 2011

It is interesting that back in 2009, MarketingSherpa had published a chart showing the key challenges marketers faced and “generating high quality leads&# was the top one. According to a recent chart published by MarketingSherpa (below), 80% of marketers don’t spend time qualifying leads before sending them to sales.

Work Management 100

Work Management Planning Marketing Management Marketing Budget Creation 100

The Effective Marketer

NOVEMBER 6, 2009

A recent article ( When digital marketing strategies go wrong ) from Revolution Magazine, a UK publication, reviews some of the most interesting social media mishaps. And now with social media, there’s no telling who will be the next United to see its market cap hurt because of a blog post or youtube video.

Social Media 100

Social Media Marketing Automation Services Work Management Marketing Budget Creation 100

The Effective Marketer

MAY 20, 2011

Another interesting development that is shaking the B2B space is the increase influence of social media in buying decisions. Buyer Persona Insights makes a good argument when it says that buyers in B2B marketplaces are becoming more social in their interactions.

Buyer Personas 100

Buyer Personas Template Bulldog Solutions B2B Marketing 100