Smashmouth Marketing

SEPTEMBER 10, 2013

My good buddy and best man, Dave, has been commissioner of the same Fantasy Football league for over 12 years and a few years ago asked if I was interested in taking one of the empty slots. My obsessive-compulsive, statistically driven, multi-scenario-challenged gaming mind was intrigued.

Ad Building 100

Ad Building Stats Paper Statistics 100

Smashmouth Marketing

OCTOBER 12, 2009

It was an interesting request, but we took it on with a twist. We had a prospect ask this past month to give her 10 reasons to work with Green Leads. We delivered not 10 reasons, but 15 thoughts to ponder. Thought I'd share it. 15 Demand Gen Thoughts - Make Your Q4 Numbers View more presentations from Michael Damphousse.

Demand 100

Demand Cold Calling Sales Qualified Leads High Quality Lead 100

Smashmouth Marketing

JUNE 21, 2010

Maybe it was to establish your organization as a thought leader, maybe it was to bring awareness of your services or solutions, and more than likely, it was to create interest in your prospect audience. If you've got a "corporate" type blog, look for someone else who may have an interest in writing and encourage them to share their talents.

Lead Generation 100

Lead Generation B2B Sales B2B Marketing Generation 100

Smashmouth Marketing

JANUARY 4, 2009

They go on to state that "23% claim to be deeply committed to environmental issues", and that "71% have an interest in purchasing an environmentally sound car." Online respondents could possibly be on the upper end of the economic scale, education, and already interested in green if they decided to respond to a green survey.

Research 100

Research Effectiveness Statistics Stats 100

Smashmouth Marketing

JANUARY 1, 2009

They go on to state that "23% claim to be deeply committed to environmental issues," and that "71% have an interest in purchasing an environmentally sound car." Online respondents could possibly be on the upper end of the economic scale, education, and already interested in green if they decided to respond to a green survey.

Research 100

Research Effectiveness Statistics Stats 100

Smashmouth Marketing

JANUARY 10, 2009

5 minutes on LinkedIn and you will know enough of his background to be able to ask some interesting questions. "I They may act as if they are interested, but what they really want to do is to have you hear what they have to say. How many dates would you go on if the person had nothing to talk about or wasn't interesting.

Gartner 100

Gartner Studies Act-On B2B Sales 100

Smashmouth Marketing

JANUARY 3, 2009

Five minutes on LinkedIn and you will know enough of his background to be able to ask some interesting questions. "I They may act as if they are interested, but what they really want to do is to have you hear what they have to say. How many dates would you go on if the person had nothing to talk about or wasn't interesting.

Gartner 100

Gartner Studies Act-On B2B Sales 100

Smashmouth Marketing

OCTOBER 5, 2009

The results will be interesting. The opinions are varied, but for those of us in the business, I thought we should put some stats behind the argument. Hence, time for a LinkedIn Poll. I've setup a non-targeted poll, below, and I've also paid for a random C/VP targeted poll. Clicking on the graphic below will bring you to LinkedIn to vote.

Stats 100

Stats Opinions Linkedin B2B Sales 100

Smashmouth Marketing

MARCH 31, 2011

Green Leads' interest in the event is the continued focus SiriusDecisions has placed on the topic of demand generation as it pertains to building and converting quality pipeline. Each year, the theme focuses on aspects of how sales and marketing can, and should, intersect.

Peer-to-peer 100

Peer-to-peer Sales Qualified Leads Lead Scoring Lead Ranking 100

Smashmouth Marketing

OCTOBER 4, 2009

The results will be interesting. The opinions are varied, but for those of us in the business, I thought we should put some stats behind the argument. Hence, time for a LinkedIn Poll. I've setup a non-targeted poll, below, and I've also paid for a random C/VP targeted poll. Clicking on the graphic below will bring you to LinkedIn to vote.

Cold Calling 100

Cold Calling B2B Sales Stats Linkedin 100

Smashmouth Marketing

AUGUST 19, 2009

Raising their hand for an ebook shows interest, and coming back to the site several times for more content raises their interest (and hopefully your lead score), but when are they going to jump in the boat? What many have overlooked is that most inbound leads don't just jump into the boat with a purchase order.

Inbound Marketing 100

Inbound Marketing Marketing Automation Services Lead Scoring Lead Ranking 100

Smashmouth Marketing

AUGUST 18, 2009

Raising their hand for an ebook shows interest, and coming back to the site several times for more content raises their interest (and hopefully your lead score), but when are they going to jump in the boat? What many have overlooked is that most inbound leads don't just jump into the boat with a purchase order.

Inbound Marketing 100

Inbound Marketing Marketing Automation Services Lead Scoring Lead Ranking 100

Smashmouth Marketing

NOVEMBER 8, 2008

This recent post regarding a guerrilla art piece in Dresden, Germany called the Funnel Wall demonstrates their ability to bring interesting stories to us. One of my favorite publications/blogs is Make , the ultimate read for geeks, creative types, do it yourselfers and artists. Check it out. It's on my daily read list. I love the genre.

Top of Funnel 100

Top of Funnel Tagging Creativity Examples 100

Smashmouth Marketing

MARCH 1, 2009

When I first proposed doing live twitter coverage to Gerhard Gschwandtner, the publisher of Selling Power and the co-host of the event, I figured it would be an interesting thing to do, provide some value to the conference, and create a little marketing. If you want to follow it on twitter, use hashtag #sales20.

Twitter 100

Twitter Marketing Proposals Conference Video Marketing 100

Smashmouth Marketing

JUNE 30, 2009

It's about delivering messages that inspire conversation and allows readers to inform themselves and if interested, engage. Imagine Barack opening with "I'm the candidate everyone is voting for" (not interested?). It's about branding, educating the market, and thought leadership. Don't overwhelm a blog topic. Keep it simple.

Relevance 100

Relevance Cold Calling Demand B2B Marketing 100

Smashmouth Marketing

JUNE 26, 2009

It's about delivering messages that inspire conversation and allows readers to inform themselves and if interested, engage. Imagine Barack opening with "I'm the candidate everyone is voting for" (not interested?). It's about branding, educating the market, and thought leadership. Don't overwhelm a blog topic. Keep it simple.

Relevance 100

Relevance Demand B2B Marketing Cold Calling 100

Smashmouth Marketing

MARCH 4, 2009

When I first proposed doing live twitter coverage to Gerhard Gschwandtner, the publisher of Selling Power and the co-host of the event, I figured it would be an interesting thing to do, provide some value to the conference, and create a little marketing. If you want to follow it on twitter, use hashtag #sales20.

Twitter 100

Twitter Marketing Proposals Conference Tagging 100

Smashmouth Marketing

MARCH 1, 2010

In the collection of appointment setting techniques I've seen before, I've never seen the one that I fell victim to this week. Interestingly, if Green Leads did this for our clients we would soon be one a B2B Appointment Setting Vendor that had a tainted reputation.

Ad brokers 100

Ad brokers Vendors Advertising Mediums Conference 100

Smashmouth Marketing

DECEMBER 21, 2008

They scan interesting topical information, present it to us for one of us to respond and even take responses by cell phone (voice that is). People can connect over shared interests whether they are professional or personal. Not just about Marketing, but about any topic that catches my interest. It seems to all be about content.

Budget Programs 100

Budget Programs Social Media Paid Search Agency SEM 100

Smashmouth Marketing

NOVEMBER 22, 2009

In the collection of appointment setting techniques I've seen before, I've never seen the one that I fell victim to this week. Interestingly, if Green Leads did this for our clients we would soon be one a B2B Appointment Setting Vendor that had a tainted reputation.

Ad brokers 100

Ad brokers Vendors Advertising Mediums Conference 100

Smashmouth Marketing

OCTOBER 3, 2010

The interest level -- from customers, the media and even the general public -- has been greater than for any product we've ever launched, " shared Mark Feldman, COO of NetProspex. We are also investing heavily in social media and our future plans have it front and center. General NetProspex highlights: User-contributed data.

Jigsaw 100

Jigsaw Product Marketing Management Salesforce.com 100

Smashmouth Marketing

DECEMBER 15, 2008

They scan interesting topical information, present it to us for one of us to respond and even take responses by cell phone (voice that is). People can connect over shared interests whether they are professional or personal. Not just about Marketing, but about any topic that catches my interest. It seems to all be about content.

Budget Programs 100

Budget Programs Social Media Paid Search Agency Social Marketing 100

Smashmouth Marketing

NOVEMBER 23, 2008

Now it's like recieving 8 major newspapers and being expected to find the 10 articles from the stack that are interesting. Wasn't the whole point of aggregating good feeds together so that one could sit down without surfing, without having to wade through piles of pages and having everything at our disposal, organized and ready to read?

RSS 100

RSS Aggregators Tagging Organization 100

Smashmouth Marketing

JUNE 5, 2009

We thought it might be interesting to augment our thought leader interviews with some demand gen product reviews. Seeing a trend in what pages a company visits gives you specifics on their interests. We are keeping the reviews independent--actually using the products/services, and then critiquing them.

Leadlander 100

Leadlander Jigsaw Marketing Analytics Tools Stats 100

Smashmouth Marketing

NOVEMBER 19, 2008

Now it's like recieving 8 major newspapers and being expected to find the 10 articles from the stack that are interesting. Wasn't the whole point of aggregating good feeds together so that one could sit down without surfing, without having to wade through piles of pages, and having everything at our disposal, organized and ready to read?

RSS 100

RSS Aggregators Organization Media 100

Smashmouth Marketing

JUNE 3, 2009

We thought it might be interesting to augment our thought leader interviews with some demand gen product reviews. Seeing a trend in what pages a company visits gives you specifics on their interests You can see what search terms they used to find the site. You can see when your competitors visit.

Leadlander 100

Leadlander Jigsaw Marketing Analytics Tools Stats 100

Smashmouth Marketing

OCTOBER 5, 2009

It's interesting that the geeks listen more than others: What do you think? Leave one or Don't?

Lead Generation 100

Lead Generation Tips Lead Gen Leads 100

Smashmouth Marketing

NOVEMBER 4, 2010

We should all apply this same energy, interest and compelling drive to our jobs. We're all compelled to come back to the Wii console multiple times in order to improve our all-time best, and we are also compelled to come back and beat our peer's best scores. It's addictive. It's energizing. it's just plain fun.

Lead Gen 100

Lead Gen Lead Scoring Lead Ranking Peer-to-peer 100

Smashmouth Marketing

OCTOBER 5, 2009

It's interesting that the geeks listen more than others: What do you think? Leave one or Don't?

Lead Generation 100

Lead Generation Cold Calling Tips Lead Gen 100

Smashmouth Marketing

SEPTEMBER 16, 2010

My good buddy and best man, Dave, has been commissioner of the same Fantasy Football league for over 10 years and asked if I was interested in taking one of the empty slots this year. My obsessive- compulsive, statistically driven, multi-scenario-challenged gaming mind was intrigued.

Ad Building 100

Ad Building Stats Lead Scoring Lead Ranking 100

Smashmouth Marketing

FEBRUARY 15, 2010

Healthy debate draws interest and showcases your thinking abilities. He even posted a negative Amazon review on her book and posed a question about voicemails on LinkedIn that assaulted her anew (then pulled it off after a few days.) What about a personal crusade over a difference of opinion?

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Amazon Traffic 100

Smashmouth Marketing

OCTOBER 28, 2009

So I reached out to them to discover any synergies or common areas of interest. We each have two obvious things in common: We are bloggers and we are lead gen practitioners. I've never been one to be close-minded.

Lead Generation 100

Lead Generation Lead Scoring Lead Ranking Tips 100

Smashmouth Marketing

OCTOBER 28, 2009

So I reached out to them to discover any synergies or common areas of interest. We each have two obvious things in common: We are bloggers and we are lead gen practitioners. I've never been one to be close-minded.

Lead Generation 100

Lead Generation Lead Scoring Lead Ranking Tips 100

Smashmouth Marketing

DECEMBER 29, 2008

Those with higher educations seem to have the interest in green and the economic ability to make green spending decisions. There is an upswell, a desire, and an interest in green. Is the topic alone enough to cause positive impact on society? Also, most b2b buyers do have higher education backgrounds. Green is a topic of conversation.

Social Marketing 100

Social Marketing B2B Marketing Social Media Planning 100

Smashmouth Marketing

DECEMBER 28, 2008

Those with higher educations seem to have the interest in green and the economic ability to make green spending decisions. There is an upswell, a desire, and an interest in green. Is the topic alone enough to cause positive impact on society? Also, most b2b buyers do have higher education backgrounds. Green is a topic of conversation.

Social Marketing 100

Social Marketing B2B Marketing Social Media Planning 100

Smashmouth Marketing

APRIL 2, 2009

Why, you ask, is Smashmouth Marketing interested in Sales 2.0? May 21 at the Fairmont Copley Plaza. It should be another great day of insights, interraction and networking from the industry's 2.0 With the crossover of sales and marketing, the Sales 2.0 event is relevant to marketers too.

Lead Gen 100

Lead Gen CMO Network Marketing Opinions 100

Smashmouth Marketing

APRIL 25, 2009

Why, you ask, is Smashmouth Marketing interested in Sales 2.0? May 21 at the Fairmont Copley Plaza. It should be another great day of insights, interraction and networking from the industry's 2.0 With the crossover of sales and marketing, the Sales 2.0 event is relevant to marketers too.

Lead Gen 100

Lead Gen B2B Sales CMO Network Marketing 100