LeadSloth

APRIL 24, 2009

Brian is the author of the authoritative book “Lead generation for the complex sale” and has a wealth of interesting articles on his blog. Laura is the star analyst at Forrester covering B2B Marketing, and frequently has some very interesting perspectives, such as a discussion around obsolescence of B2B marketing.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Automation B2B Thought Leadership 100

LeadSloth

AUGUST 24, 2009

No Interesting Content. If you currently don’t have interesting content, and you don’t have capacity to create lots of interesting content, then there is a big chance your project will fail. For best results, the website and nurturing campaigns need to be highly relevant for them. Not Enough Leads.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Automation Marketing Management 100

LeadSloth

JULY 10, 2009

I’ve discovered several new and interesting blogs on the B2B Marketing Zone, so highly recommended. I hope you found some interesting new blogs in this list. Of course, there were many great blogs that I forgot to include, so here are the remaining ones! B2B Marketing Zone. DemandGen Report. Upshot Institute.

Demand Generation 100

Demand Generation Demand Generation Marketing Automation Services 100

LeadSloth

AUGUST 25, 2010

With a solid nurturing strategy you’ll find new sales opportunities from leads who you thought were not interested. Lead Nurturing takes a lot of effort, but it’ll pay itself back ten times over. But how do you create a solid lead nurturing plan?

Manticore 100

Manticore Planning Lead Nurturing Marketing Automation 100

LeadSloth

NOVEMBER 16, 2010

Interesting enough, once the opportunity was created, it took the same time for the deal to close (6 months), regardless of lead source. If you're in any of those areas and you're interested in helping to organize it, please let me know (jep at leadsloth dot com). Paid search: 60 days. Purchased list: 250 days.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Automation Marketing Management 100

LeadSloth

AUGUST 24, 2010

On your website, prospects will select the content they find interesting themselves, but in an email you are making a choice for them. For example, if prospects download a whitepaper on the trends in your industry, they may also be interested in analyst reports or customer case studies.

Lead Nurturing 100

Lead Nurturing Leads Lead Marketing Qualified Leads 100

LeadSloth

JULY 8, 2009

Anyhow, I hope you find the articles on the Genius.com blog interesting, even though you may already be a Marketing Automation expert :- ). And I’ve added step 4 because collaboration with sales is one of the key success factors of marketing automation.

Marketing Automation 100

Marketing Automation Automation Demand Generation Lead Scoring 100

LeadSloth

DECEMBER 14, 2010

Marketo gives me access to more projects, and also the interesting projects that I wouldn’t be able to get as an independent consultant. As a result, my revenue wasn’t very predictable, but additionally, it also slowed down my learning: fewer projects means fewer opportunities to learn.

Marketo 100

Marketo Marketing Automation Services Work Management Marketing Management 100

LeadSloth

MARCH 15, 2009

Nevertheless, there are lots of interesting advanced email topics that are just as relevant for B2B demand generation specialists. Most of the case studies seem to be B2C rather than B2B. The focus is on list- and trigger-based emails and on landing pages, rather than on the full Lead Management Automation functionality.

Landing Pages 100

Landing Pages Multi-Channel SMS Trigger Marketing 100

LeadSloth

JANUARY 14, 2010

I’m interested to learn which topics you’d like to hear more about. How to Increase Website Conversion. Social Media Tracking 101. Feel free to provide some feedback in the comments on this blog, or on the Genius.com blog. lead management lead nurturing lead scoring marketing automation metrics roi.

Marketing Automation 100

Marketing Automation Automation Lead Scoring Lead Ranking 100

LeadSloth

FEBRUARY 15, 2010

There are several interesting events if you want to learn more about Marketing Automation. I hesitated whether I should include these, but ultimately decided that they would fit my criteria: the presence of a Marketing Automation vendor, and relevant talks. Final Words. Let me know if I missed any events.

B2B Marketing 100

B2B Marketing Marketing Management Marketing Automation Services B2B 100

LeadSloth

OCTOBER 20, 2009

I’m interested to hear your opinion on these visualizations. Today my article on Content Marketing was published on the Genius.com blog, and I wondered whether I could visualize how Content Marketing is different from traditional public relations and advertising. I came up with two low-fi sketches. The OLD Situation.

PR 100

PR Advertising Agencies Paid Search Agency Content Marketing 100

LeadSloth

AUGUST 27, 2009

They are organizing a B2B Marketing University this fall, with lots of interesting topics. Considering these trends, now is a great time to to invest in some continuing education. Doctors do it, so why not B2B marketers? Enter Silverpop. They visit the San Francisco Bay Area, Boston, Atlanta and Seattle, with other cities to follow.

Marketing Automation Services 100

Marketing Automation Services B2B Marketing B2B Salesforce.com 100

LeadSloth

OCTOBER 18, 2010

In his post “ Technology, alone, is not enough “, Adam Needles published an interesting graph about the the biggest roadblocks in maximizing a marketing automation solution: Source: Bulldog Solutions/Frost & Sullivan (click to enlarge). Getting Started. The top three issues are people , processes and content.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Marketing Automation 100

LeadSloth

JULY 22, 2009

If you then zoom in on the demographics, the ‘age’ graph gives some interesting results: The older the respondent, the more likely they are to know about and use Inbound Marketing. The overall results were pretty good: almost half of the respondents is already actively using Inbound Marketing. Although 25% has no idea what it is.

Inbound Marketing 100

Inbound Marketing Work Management Customer Surveys Linkedin 100

LeadSloth

JULY 14, 2009

The key is to write interesting content, and to network with bloggers and site owners so they want to link to your pages. Always keep in mind: write about the interests of your target audience, rather than pushing your wares. 3) Get links. Links (internal and external) should have descriptive link text.

Optimization 100

Optimization SEO Marketing Automation Services Keywords 100

LeadSloth

AUGUST 4, 2009

So in my opinion this is a very interesting new tool that is makes it easier to track campaign ROI for Social Media and beyond. How would you use this lead source tracking tool? Let me know your suggestions. Disclosure: I am a guest blogger on the MarketingGenius blog.

Social Media 100

Social Media ROI Media Leads 100

LeadSloth

AUGUST 10, 2010

What does this mean for companies interested in adopting Marketing Automation? Today Genius.com announced a free version of their Marketing Automation system. Only about a month ago, Loopfuse also started offering a free version of their Marketing Automation system. How Much Is Free? Genius.com. unlimited. Emails / month.

Marketing Automation Services 100

Marketing Automation Services Loopfuse Marketing Automation Automation 100

LeadSloth

SEPTEMBER 24, 2009

Additionally, enriching the data with the prospect’s interests makes it possible to better target your campaigns. Marketing automation only works if you clean up junk leads, merge all duplicates, normalize company names, and verify all contact information.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Automation Sales Qualified Leads 100

LeadSloth

AUGUST 26, 2010

This one is getting more interesting, because it allows you to track Social Media as a lead source, all the way to revenue. It gets more advanced if you can actually track who shared your information, and whether it brings additional visitors to your website, but the core idea is pretty simple. Social Media ROI.

Marketing Automation Services 100

Marketing Automation Services Social Media Marketing Automation Social Marketing 100

LeadSloth

MARCH 22, 2009

I’m working on an interesting project right now: moving away from a marketing automation system. The plan is to go back to using only Salesforce.com with some cheap add-on tools for email, form submission and data quality. Smart or foolish? I’d love to have your input on the potential pitfalls (and benefits) of this approach. Background.

Marketing Automation Services 100

Marketing Automation Services netFactor LEADSExplorer Work Management 100

LeadSloth

AUGUST 17, 2009

And even as an experienced marketer I read several new and interesting ideas in both books. Their best practices are useful for any demand generation practitioner, and are not tied to one particular marketing automation system. Have you read these books? What do you think: are they good or do you see room for improvement?

Lead Management 100

Lead Management Lead Scoring Lead Ranking ROI 100

LeadSloth

AUGUST 11, 2009

Jep: Some of my friends claim that B2B paid search is less interesting than B2C because the average B2B search budgets pale in comparison with B2C. I recently got in touch with Terry Whalen of CPCSearch, a B2B PPC agency , and he offered to answer some questions: this turned out to be a great B2B Search Marketing primer. What is your take?

Advertising Agencies 100

Advertising Agencies Paid Search Agency Advertisements Advertising 100

LeadSloth

FEBRUARY 20, 2012

As an aside: it was interesting to see that few of them responded to any of the later emails. Another interesting data point is that people who register with a work email address are 4 times more likely to convert into paying customers than registrants with a personal email address (like Gmail and Yahoo).

Lead Nurturing 100

Lead Nurturing Marketing Automation Services Software Sales Qualified Leads 100

LeadSloth

JULY 29, 2009

I read an interesting article on the decreasing effectiveness of free trials as a lead generation tool in the DemandGen Report. The other three solutions were interesting though: ROI tools, free consulting offers and paid pilots. An important aspect of Demand Generation are the offers: what will your prospects register for?

Work Management 100

Work Management Marketing Management Demand Generation Agencies Demand Generation 100

LeadSloth

JANUARY 12, 2010

There are lots of interesting opinions, from practical to visionary, with consensus on some topics, and differences on others. However with the introduction of social and inbound it takes on a whole new face and some interesting layers. 2010 will bring interesting challenges to marketers. predictions.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100

LeadSloth

SEPTEMBER 1, 2010

Based on that activity, lead scoring gives an indication of the interests and sales-readiness of leads. Marketing Automation systems make it possible to design automated multi-step email campaigns. Also, they can track the responses at a very detailed level, including monitoring of website visits. Creating a Dialog.

Lead Nurturing 100

Lead Nurturing Lead Scoring Lead Ranking Sales Qualified Leads 100