Lattice

MARCH 23, 2016

One of the most interesting was from Isaac Wyatt, the director of marketing operations at New Relic, who spoke about the people, processes and technology that drive the marketing capabilities platform at unicorn companies. Not only was the conference Wi-Fi password “unicorn”, it was also the theme of quite a few presentations.

Lead Scoring 100

Lead Scoring Lead Ranking Conference Paid Search Agency 100

Lattice

NOVEMBER 18, 2015

These should be contacts that look like your current customers AND are showing interest in your space! For more about the topic, I encourage you to read this blog post, Find Buyers Before They Come Knocking On Your Door. Prioritize Leads and Accounts.

Top of Funnel 100

Top of Funnel Analytics Demand Lead Scoring 100

Lattice

DECEMBER 14, 2015

This may sound very different from the traditional demand gen funnel centered around awareness, interest, consideration and purchase. Companies are using ABM for three main use cases, according to Sangram. Demand generation, account velocity and up-sell/cross-sell opportunities.

Sales Management 100

Sales Management Account Based Marketing Top of Funnel ABM 100

Lattice

NOVEMBER 24, 2015

As a marketer, I am always interested in learning about new technologies and how other companies are leveraging them to drive results. As soon as we heard about the event, we knew that it was right up our alley. We commonly refer to this as ‘shiny object syndrome.’

Enterprise Management 100

Enterprise Management B to B Work Management B2B Thought Leadership 100

Lattice

OCTOBER 9, 2015

This integrates with Marketo to let us score leads based on our audience’s engagement with our videos and create Interesting Moments that are synced over to Salesforce. Here’s a look at our video solar system (see graphic above): We create our videos and upload them into Vidyard.

Top of Funnel 100

Top of Funnel Video Marketing Lead Scoring Lead Ranking 100

Lattice

DECEMBER 28, 2015

In short, intent data represents a signal of interest and intent to purchase. It refers to the data that is collected when your customers and prospects are consuming related content on trade publications, sharing on social media, posting on forums or blogs and beyond. Read more in this blog to learn why intent data matters for marketers.

Top of Funnel 60

Top of Funnel Account Based Marketing Cross-Selling Intent Data 60

Lattice

APRIL 7, 2016

Inbound leads have expressed interest by reaching out to you, downloading a paper on your website, joining a webinar. In addition, leads coming to your site will have a natural interest in your product and may be different buying personas than leads you are reaching out to and trying to engage for the first time.

Lead Ranking 100

Lead Ranking Vendors Intent Data Domain 100