KoMarketing Associates

JULY 14, 2021

However, as their marketing teams continue to evolve, there is an increasing interest in this resource to drive revenue and achieve key objectives. Although marketers are now interested in increasing their use of martech, previous research indicates that the COVID-19 pandemic negatively impacted their investment in this area.

Spending 292

Spending Budget Programs Gartner CMO 292

KoMarketing Associates

MAY 10, 2023

To achieve their goals, Data Heroes are turning to intent data to gauge the purchasing interests of customers and prospects. Statistics suggested that last year, 43% of Data Heroes saw the revenue at their organization increase significantly compared to the prior year. This is compared to just 13% of all other marketers who said the same.

Intent Data 214

Intent Data Intent Marketing Analytics Tools Marketing Report 214

KoMarketing Associates

DECEMBER 20, 2022

Marketers must understand and track movements in user query and interest across both.”. “Google and other search engines have created a seamless and highly visual experience that combines paid and organic listings.

Marketing Report 233

Marketing Report SEO Marketing & Strategy Marketing Strategy 233

KoMarketing Associates

FEBRUARY 9, 2022

Openprise recently published its “RevOps Reality Check” report, and statistics indicated that some of the major challenges B2B marketers are facing in ABM strategy execution include lack of internal expertise (40%), no interest in this type of project (31%), lack of consensus on the best approach (23%), and no budget (18%).

Account Based Marketing 281

Account Based Marketing ABM Marketing Report B2B Marketing 281

KoMarketing Associates

MAY 17, 2022

Approximately 40% would like to increase customer retention, and the same percentage are interested in improving audience engagement. As their budgets have expanded, most B2B marketers (65%) now state that they are primarily focused on increasing brand awareness. Budget Constraints and Digital Marketing Initiatives.

B2B Marketing 261

B2B Marketing B2B CMO Statistics 261

KoMarketing Associates

JANUARY 11, 2023

While ABM has piqued the interest of many marketers and sales professionals, previous research indicates that most are still in the beginning stages of implementing this type of strategy. That being said, the majority (20%) stated that they focused on aligning teams around consistent account data.

Account Based Marketing 216

Account Based Marketing Marketing & Strategy Marketing Strategy Planning 216

KoMarketing Associates

FEBRUARY 7, 2023

Approximately 81% stated that they feel confident that they have the right tools and metrics to support their decision-making process in 2023. Most respondents (54%) believe that metaverse marketing will become a long-lasting trend. About 53% cited voice search, while 52% pointed toward personalization.

Marketing AI 213

Marketing AI Trends Paid Search Agency Cross-Selling 213

KoMarketing Associates

JUNE 8, 2022

UpCity conducted its “Video Marketing Study,” and statistics indicated that out of the U.S. organizations that do not use video marketing, most (17%) turn to email instead. Social media marketing (16%), search engine optimization (15%), and content marketing (14%) are other popular alternatives.

Click Rate 240

Click Rate Open Rate Marketing Report Email Marketing 240

KoMarketing Associates

AUGUST 25, 2021

Fortella conducted the “State of B2B Marketing 2021” report, and data suggested that B2B marketers, in particular, are still faced with many obstacles as they look to achieve their primary revenue goals and objectives. The majority (64%) cited a lack of budget and resources as their top issue.

Cost Per Click 284

Cost Per Click Search Marketing Marketing Report Organization 284

KoMarketing Associates

APRIL 5, 2022

Openprise conducted its “RevOps Reality Check” report, and 24% of B2B marketers interested in ABM claimed that their lack of confidence in their organization’s data keeps them up at night. Previous research suggests that data inaccuracies are challenging B2B marketers looking to implement account-based marketing (ABM) practices as well.

Account Based Marketing 254

Account Based Marketing Planning ABM Budget Programs 254

KoMarketing Associates

SEPTEMBER 28, 2021

Statistics showed that over the last year, most companies (77.4%) invested in the optimization of their website to improve the performance of their digital marketing activities. This was followed by digital media and search (69%), data analytics (65.7%) and direct digital marketing (63.6%).

Customer Surveys 251

Customer Surveys Organization Barriers CMO 251

KoMarketing Associates

MARCH 10, 2021

It’s interesting to note that sales and marketing alignment (33%) also made the list, as this is one area that marketers have attempted to improve upon in the past. Budget and resources (64%) top the list as the biggest challenges they are stacked against as they attempt to establish an ROI. B2B Marketers and Sales Alignment.

Resources 269

Resources B2B Marketing B2B B2B Sales 269

KoMarketing Associates

NOVEMBER 23, 2021

Marketers Benefiting From Growing Interest in Email. To increase the likelihood that customers will read an email, marketers may want to focus on the time they send it. About 21.2% of all opens happen between 9 a.m. and noon local time in the U.S.

Spending 235

Spending Marketing Report Email Marketing Statistics 235

KoMarketing Associates

SEPTEMBER 3, 2020

500 companies are specifically taking an interest in the social media platform. The Rise in Instagram Usage Among Inc. 500 Marketers. Instagram usage has been slowly but steadily rising among marketers, and previous research suggests that Inc.

Social Media 284

Social Media Advertising Benchmark Custom Publishing Statistics 284

KoMarketing Associates

FEBRUARY 11, 2021

This is followed by social goals and objectives (57%), customer feedback (52%) and trending topics and interests (45%). In terms of important factors that impact marketers’ approach to social media marketing, performance-to-date (59%) tops the list. The Importance of Social Media Marketing.

Social Media 219

Social Media Marketing Report Social Marketing Planning 219

KoMarketing Associates

APRIL 28, 2021

HootSuite recently published its “Social Trends 2021” report, and statistics showed that the overwhelming majority of marketers (61%) intend to increase their investment in Instagram for the remainder of the year. This is followed by Facebook (46%), YouTube (45%) and LinkedIn (44%).

Planning 203

Planning Social Media Advertising Benchmark Youtube 203

KoMarketing Associates

APRIL 10, 2018

What’s even more interesting, the second largest preferred marketing method wasn’t even marketing at all: 36 percent that they’d rather reach out to the company themselves than be marketed to. These different user attributes can be used to craft better emails catered to an individual’s interests. Drip Campaigns.

Email Marketing 212

Email Marketing B2B Marketing Paid Search Agency Ideal Customer Profiles 212

KoMarketing Associates

APRIL 24, 2018

What was the most interesting finding/statistic in the report, in your opinion? “It It was interesting to see that on receptivity, online advertising continues to be less popular that more traditional advertising. How can marketers improve their online targeting efforts? Personalization is key. About Bethany Gostanian.

Campaigns 189

Campaigns Planning Ad Frequency Mobile Advertising 189

KoMarketing Associates

JUNE 7, 2018

For instance, covering the same topic of “greenhouse gas emissions” in three different articles that essentially take the same approach is not going to hold your audience’s interest. This can show you what keywords have the highest click-through rate, which can correlate to user interest. Consider International Perspectives.

B2B Marketing 216

B2B Marketing Paid Search Agency Content Marketing Work Management 216

KoMarketing Associates

APRIL 25, 2017

While search is a fantastic way to reach users searching with intent, Facebook is also a highly effective network in reaching users who may be interested in your offerings, however, they may not know about you yet. Target employees of companies who may be interested your services. Target fans of your competitors.

Facebook 209

Facebook Paid Search Agency Ads B2B 209

KoMarketing Associates

APRIL 10, 2020

If Google Search Console isn’t a viable option, Google Trends can help illustrate interest over time for particular keyword targets and themes. Timelines of a prospect to an interest in sales engagement. Applicable industries.

B2B Marketing 253

B2B Marketing B2B Advertising Benchmark Lead Nurturing 253

KoMarketing Associates

SEPTEMBER 13, 2018

If it’s not specific enough, the user isn’t going to be interested because they don’t know what to expect. In addition, by trading high-quality content for contact information, the sales and marketing departments can get a leg up by already knowing what the prospect is interested in. Ebooks & White Papers. White Papers.

Sales Qualified Leads 152

Sales Qualified Leads Top of Funnel Webinar Metrics Lead Scoring 152

KoMarketing Associates

FEBRUARY 23, 2021

Despite the growing interest in Instagram, Facebook is still by and large the most effective platform in terms of achieving business goals, according to 78% of the respondents. This was followed by Facebook (46%), YouTube (45%) and LinkedIn (44%). Instagram (70%), LinkedIn (42%) and Twitter (33%) all trailed Facebook in this respect.

Marketing Report 175

Marketing Report Facebook Social Media Advertising Benchmark 175

KoMarketing Associates

DECEMBER 14, 2017

Since then western advertisers have invested significantly in this format because it delivers highly targeted ads based on a user’s browser history, needs, and interests. For B2B marketers, since news feed ads can precisely define user interests, it’s a paid product that’s worth experimenting with.

Paid Content 188

Paid Content Trends Advertising Agencies Mobile Advertising 188

KoMarketing Associates

FEBRUARY 9, 2021

The CMO Council published its “Getting It Done in 2021” strategic brief, and statistics showed that for the majority of marketers (50%), the customer journey , acquisition and conversion are all key areas of improvement for the remainder of 2021.

Marketing Report 162

Marketing Report Planning Acquisitions Statistics 162

KoMarketing Associates

DECEMBER 3, 2020

Ascend2 recently published the results of its “Revenue Attribution Outlook Survey,” and statistics showed that some of the top benefits of having a revenue attribution strategy include being able to make better decisions (59%), marketing and sales alignment (43%) and increased campaign effectiveness (37%).

Customer Surveys 169

Customer Surveys Barriers Marketing & Strategy Social Media 169

KoMarketing Associates

MAY 15, 2017

In terms of personalization, the majority (55 percent) stated that ads that are specifically tailored to them are more interesting than other marketing content, and 40 percent believe that advertisements should be specifically tailored to them. Sixty-four percent claimed that they prefer to see ads that are relevant to their interests.

Marketing Report 150

Marketing Report Personalization Planning Paid Search Agency 150

KoMarketing Associates

JULY 2, 2020

This trick increases click-through rates dramatically, and thus tells the Facebook ad algorithm people are interested in the ad, which can reduce cost per click and get the ad more reach. This webinar ad on LinkedIn does a nice job of building interest by showing the faces of everyone who will be presenting in the webinar.

Social Media 290

Social Media Paid Search Agency Advertisements Advertising 290

KoMarketing Associates

JANUARY 19, 2021

This is not the first batch of research to suggest that marketers are growing more interested in video. Other platforms that marketers are looking into increasing their investment in include Google (53%), Instagram (52%) and TikTok (44%). Marketers and the Value of Video Content.

Video Marketing 159

Video Marketing Planning Youtube Statistics 159

KoMarketing Associates

JANUARY 19, 2022

These tools are often used in conjunction with ABM campaigns and can result in higher quality leads because the interest and intent can be more easily seen. We are able to reach buyers earlier in their buying journey, but also provide them a more personalized content experience based on their interests and pain points. Intent data.

Work Management 248

Work Management Marketing Management Marketing Automation Services B2B Marketing 248

KoMarketing Associates

MARCH 2, 2021

Although many marketers are still interested in acquiring new customers, previous research suggests that they have been leaning toward leveraging their existing customer base as well. “Those who attempt to reinvent too much simultaneously risk failing to do any one thing right while overburdening their teams.”.

Customer Surveys 157

Customer Surveys Gartner Product CMO 157

KoMarketing Associates

SEPTEMBER 8, 2020

So create posts that are interesting and make people want to respond, but be cautious about going for “shock factor.” This might not work every day, but having a “Friday poll” could be an interesting way to boost engagement and set up a schedule your audience comes to expect. Do start posting your own content. Do NOT over automate.

Linkedin 165

Linkedin B2B Marketing Ideal Customer Profiles B2B 165

KoMarketing Associates

APRIL 7, 2020

About 31% of respondents claimed that personalized emails, for example, often pique their interest. Approximately 39% said that their existing personalized marketing strategy is only “somewhat” sophisticated in nature, and 15% stated that their plan is not sophisticated at all. How Marketers are Personalizing the Customer Experience.

Customer Surveys 162

Customer Surveys B2B Marketing Planning Personalization 162

KoMarketing Associates

JANUARY 8, 2019

Some of the most useful insights that can be used in B2B content marketing include: User interest: what topics are users clicking on or engaging with the most? Things like age, gender, and behavior all greatly influence what types of content a user is going to be interested in. Location can also influence behavior.

B2B Marketing 125

B2B Marketing Content Marketing Planning B2B 125

KoMarketing Associates

JUNE 17, 2020

It’s an interesting feature, but you might want to test before you dive into that. This particular section would be of interest to a B2B marketer: “Your account must represent a well-known, highly searched for person, brand or entity. Using it to have interested people contact you is a far softer sell than a direct sale.

Lead Generation 194

Lead Generation Generation Leads Lead 194

KoMarketing Associates

JULY 22, 2020

For example, if you’d like to reach specific target companies and your client is interested in additional companies that are similar to those on a target list, creating a lookalike audience of those companies is a good way to expand your audience as your budget and campaign goals allow.

Linkedin 373

Linkedin B2B Marketing Advertising Agencies Paid Search Agency 373

KoMarketing Associates

MAY 28, 2020

Marketers and their organizations are interested in providing a better customer experience (CX), but they aren’t always inclined to integrate feedback into company processes, according to new research.

Marketing Report 156

Marketing Report Differentiation Statistics Custom Publishing 156