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85% of Marketers Now Interested in Exploring New Marketing Channels

KoMarketing Associates

RRD recently published the results of a survey conducted among 500 marketing decision makers, and statistics indicated that the majority (85%) are now interested in exploring new, innovative marketing channels. This is opposed to just staying with their existing channels with high returns.

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Business Interest in COVID-19 Screening Rises Faster than Testing

Zoominfo

As news of successful COVID-19 vaccine trials began to surface in October, businesses responded with increased interest in virus topics related to the workplace. Figure 1 : Interest rose in COVID-19 topics from September through November 2020. COVID-19 screening increase eclipses interest in other topics. Source: ZoomInfo.

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How to Create Interesting Newsletter Content

ClearVoice

You want to learn how to create interesting newsletter content, don’t you? If you’ve just about had it and you’re looking for reliable tips to create interesting email newsletters, then I’m glad you’re here. Include your contacts’ names and add a touch of excitement and humor to spark interest. I know why you’re here.

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Good morning: Interesting times require agile marketers

Martech

Despite what you’ve been told, “May you live in interesting times” is not an ancient Chinese curse. The post Good morning: Interesting times require agile marketers appeared first on MarTech. Good morning, Marketers, may you live in boring times. For one thing, what do you hold on to when everything is in flux?

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Customizing for Every Customer: How 1:1 Personalization Drives ROI

In this eBook, Salesforce explores why it’s important to communicate with your customer as an individual and how you can: Create personalized experiences across channels with data, AI, and machine learning Increase the ROI of every site visit Build customer loyalty with trust By submitting this form, you agree to have your contact information, including (..)

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The Gap Between Interest and B2B Intent Data in Marketing

Marketing Interactions

The problem is that intent is often confused with interest. Interest is curiosity realized. One could simply imply awareness and interest in a topic where the other implies doing something about it. You can have interest without intent, but it’s unlikely you’ll have intent that indicates propensity to buy without interest.

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LiveIntenters showcase their interests and passions

Liveintent

At LiveIntent, our employees have a wide range of interests and passions. LiveInterests has showcased the various passions and interests our employees have. We look forward to sharing more of our employees’ interests as the year goes on! One of the ways we highlight our talented employees is through LiveInterests.

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Salesforce’s 8th State of Marketing Report

Salesforce surveyed 6,000 marketing leaders worldwide to discover how marketers are: Embracing AI to operate more efficiently Removing silos and leveraging AI to enhance the customer experience Innovating to meet evolving customer needs Preparing for the retirement of third-party cookies By submitting this form, you agree to have your contact information, (..)

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Your Ultimate Guide to the Trends Shaping Marketing Data

By submitting this form, you agree to have your contact information, including email, passed on to the sponsors of this asset for the purpose of following up on your interests. Trends in cross-channel marketing and analytics.

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Can Businesses Meet Increasing Consumer Expectations?

Download the Consumer Insights & Sustainability Benchmark for a deep analysis of consumer interest, expectations, and actions to strengthen your ESG communication. It also offers solutions for companies looking to build a deeper connection with stakeholders around their ESG initiatives.

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Redefining the CDP: 8 Data-Driven Designs for Successful Customer Journeys

With helpful diagrams and simple explanations in each use case, see how Salesforce’s CDP, Data Cloud for Marketing, powers personalized, real-time experiences across marketing, with capabilities that include: Optimizing ad spend Powering dynamic website content Increasing upselling and cross-selling Resolving service cases with marketing data By submitting (..)

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How to Improve Email Deliverability and Optimize Each Send

In this guide, you’ll learn how to: Set up your email campaigns for maximum deliverability Validate and test emails before you send Monitor email metrics once you’ve sent Respond if you sense an email deliverability issue By submitting this form, you agree to have your contact information, including email, passed on to the sponsors of this asset for (..)

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6 Proven B2B Marketing Strategies and How to Use Them

By submitting this form, you agree to have your contact information, including email, passed on to the sponsors of this asset for the purpose of following up on your interests. Key takeaways from each story on how you can apply their tactics to your own strategy.

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5 Inspiring B2B Marketing Campaigns to Take Yours to the Next Level

Ready to generate more leads, interest, and revenue with your B2B marketing? Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns.

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Which ESG Topics Get the Most Attention?

People are focusing on how companies are responding to the headline issues of the day, says a report from 3BL Media on evolving interests in ESG subjects, which also found a mismatch between the stories brands publish and topics audiences want. So which emerging sustainability & ESG topics garner more audience attention?