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Everything Technology Marketing

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The Top-5 Content Marketing Trends in 2013

Everything Technology Marketing

Here are five of the most interesting content marketing trends we identified: Content marketing is going mainstream and is becoming more sophisticated to help marketers generate more leads and enable thought leadership. Check out our latest B2B Content Marketing Report 2013 and find out what is going on in the world of content marketing.

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Welcome to Everything Technology Marketing

Everything Technology Marketing

As the title suggests, this blog will be about topics that are relevant and interesting to marketing professionals in high-tech industries - from software and IT to clean energy technologies. Welcome to the new blog "Everything Technology Marketing". Enjoy the blog!

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5 Steps to Social Media Leads with Content Marketing

Everything Technology Marketing

How do you go beyond posting interesting and entertaining updates on Twitter, Facebook, LinkedIn, and beyond basic tactics like placing social sharing buttons on your B2B website and emails? Remember that social media is all about conversations, and sharing interesting information with people you trust.

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Don't Miss These Great B2B Marketing Webinars

Everything Technology Marketing

If you are interested in producing your own B2B marketing webinars and sharing it with over 30,000 members in the B2B Marketing Community , please contact me at hhschulze@gmail.com. Thank you, Holger Schulze

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You Have No Metrics for B2B Social Media Measurement? (Survey Sneak Peek)

Everything Technology Marketing

Here is another interesting result from the B2B social media survey. I was surprised to learn that a plurality of B2B marketers (45%) say they don't have ANY metrics in place for measuring social media effectiveness.

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Lead Generation Checklist - Part 1: Conversations, Not Campaigns

Everything Technology Marketing

Show your prospects that you understand their industry, and specific issues, and that you are interested in building a long term relationship. Think of lead generation as a series of conversations with your audience, not campaigns.

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Technology Marketing Collateral Trends

Everything Technology Marketing

Here is a recent survey report on B2B technology marketing collateral trends from Eccolo Media that you may find interesting: “ Eccolo Media 2009 B2B Technology Collateral Survey Report ”. Key findings in the report: • White papers – especially those that are long on expert content and light on sales jargon – continue to be the No.

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