Direct Response Coach

JULY 18, 2016

When they first came out, I thought they were a gimmick – a new and interesting twist to the landing page that might generate additional response if only out of curiosity. PURLs (Personalized URLs), better known as personalized landing pages, have been around for many years. But still a gimmick. My reasoning: even if you [.].

Landing Pages 100

Landing Pages Generation Personalization Direct Marketing 100

Direct Response Coach

MARCH 29, 2015

Even if you have no experience or interest in Twitter, this technique could work for you. ——————-. Thanks to John Jantsch’s blog at Duct Tape Marketing, I discovered a new tool yesterday called DashThis.

Copywriting 100

Copywriting Generation Marketing Analytics Tools Direct Marketing 100

Direct Response Coach

DECEMBER 9, 2013

I just finished reading an interesting article in B2B Online that provided details on a failed email campaign for Level 3 Communications, a multi-national telecommunications company. Over a five-month period at the end of 2012, the company created and executed an email campaign to promote an unspecified product or service.

Email Campaigns 100

Email Campaigns Campaigns Promotion Email Marketing 100