Customer Experience Matrix

APRIL 27, 2020

The explosion of interest in games in particular seems to offer an opportunity for creative solutions. To make things even more interesting and realistic, you could add the fact that some use cases are possible with a few systems but become more valuable as new systems come online. Needless to say, I’m interested in feedback.

Ad Building 227

Ad Building Paid Search Agency Work Management Marketing Management 227

Customer Experience Matrix

MARCH 9, 2020

Current interest in CDP is based on the core use cases of data unification and campaign management. In the more mature markets, where CDPs are better understood, this interest is most likely to result in buying a packaged CDP system. . • GDPR was an early impetus to CDP adoption but that momentum is now largely spent.

Work Management 177

Work Management Marketing Management Vendors Paid Search Agency 177

Customer Experience Matrix

SEPTEMBER 6, 2020

Where things got really interesting was a closer look at the relationship of customer data architectures to CDP status. Where things really get interesting is when we look at obstacles to customer data use (not to CDP in particular). But it’s progress nevertheless. Apologies if you’re colorblind.)

Customer Surveys 263

Customer Surveys Customer Satisfaction Privacy Paid Search Agency 263

Customer Experience Matrix

SEPTEMBER 3, 2018

Of course, what regulation can’t achieve, self-interest could still make happen. There’s at least some debate (stoked by interested parties) over whether targeting ads with third party data is really more effective than contextual targeting, which is the latest jargon for putting ads on Web pages related to the product.

DemandBase 199

DemandBase Lead Ranking Paid Search Agency Work Management 199

Customer Experience Matrix

FEBRUARY 3, 2020

But the purchase is otherwise atypical because Salesforce has stressed that they are primarily interested in Everage for real time interaction management and personalization. Evergage fits into the size range of the other deals and the sale can certainly be seen as an escape from the crowded campaign CDP space.

Buy 240

Buy Work Management Marketing Management Acquisitions 240

Customer Experience Matrix

JANUARY 27, 2021

It's also in the platform vendors’ interest to be open to those applications since they add value to the platform at little cost to the platform owner. They have their sights set on providing a communications layer to support all customer-facing operations, including sales and service. Still a suite, but a different kind.

Marketing Automation Services 270

Marketing Automation Services Enterprise Management Marketing Management Lead Ranking 270

Customer Experience Matrix

APRIL 1, 2020

Interesting, people put more faith in their employers than anyone except health authorities. The site offers a very interesting break-down by industry: transportation, retail, consulting, energy, and automotive are in the worst shape. Major news outlets were the primary information source everywhere (64%) but the U.S.

Paid Search Agency 240

Paid Search Agency Companies Advertising Agencies Business 240

Customer Experience Matrix

FEBRUARY 18, 2018

The downside to GDPR is that greater corporate interest in customer data means that marketers will not be left to manage it on their own. Marketing departments have been the primary buyers of Customer Data Platforms because corporate IT often lacks the interest and skills needed to meet marketing needs. So, what's not to like?

Enterprise Management 189

Enterprise Management Work Management Marketing Management Paid Search Agency 189

Customer Experience Matrix

JULY 3, 2018

Interesting financial note: Acxiom stock closed today at 39.45, giving it a market cap of $2.66 What’s interesting at the moment is Interpublic as Acxiom’s buyer. But it seems pretty clear that Interpublic’s main interest lies elsewhere. Extracting the $2.3 But we’ll worry about LiveRamp another day. However, I disagree.

Work Management 120

Work Management Marketing Management Paid Search Agency Advertising Agencies 120

Customer Experience Matrix

JANUARY 12, 2019

What do you think potential CDP buyers would find the most interesting stats from this? From a buyer’s perspective, the most interesting stat may be the absolute number of local vendors available. For reasons that made sense at the time, I recently interviewed myself about the CDP Institute's latest review of Europe-based CDP vendors.

Vendors 136

Vendors Stats Paid Search Agency Advertising Agencies 136

Customer Experience Matrix

MARCH 4, 2018

While the result clearly relates to the fact that GDPR is a European Union regulation, it may also reflect a generally higher interest in privacy among European consumers: to take one example, ad blocking is much more common in Europe than the U.S. IT workers are slightly but distinctly more business-oriented than their European counterparts.

Work Management 212

Work Management Marketing Management Allocation Paid Search Agency 212

Customer Experience Matrix

JUNE 11, 2019

One of the unwritten laws of punditry is that one event is random, two events are interesting, and three events make a trend. By that measure, the purchases of data analytics vendors Looker by Google , Tableau by Salesforce , and Origami Logic by Intuit within a three week span must signify something.

Enterprise Management 253

Enterprise Management Marketing Management Analytics Acquisitions 253

Customer Experience Matrix

NOVEMBER 18, 2018

But the broader interest in taking social positions is intriguing precisely because the B Corps have been exceptions to the conventional wisdom that businesses should avoid controversial issues. 3 On the other hand, businesses do have a fundamental self-interest in promoting healthy social, political and physical environments.

Paid Search Agency 192

Paid Search Agency Advertising Agencies Privacy Protection Work Management 192

Customer Experience Matrix

OCTOBER 29, 2023

One positive result of the interest in warehouse-based profiles has been the decision of some CDP vendors to break their systems into modules that let users buy the data preparation functions separately from the rest of the CDP. As always, the details depend on the situation.)

Marketing Management 177

Marketing Management Ideal Customer Profiles Profiling Vendors 177

Customer Experience Matrix

SEPTEMBER 8, 2017

That’s happening now in many cases – and, sure enough, we’re now seeing more interest among B2B marketers in CDPs. Meanwhile, the sales, account and customer success teams generally worked with individual and account records stored in a CRM system, so they weren't especially interested in CDPs either.

Marketing Automation Services 168

Marketing Automation Services Buy Work Management B2B Marketing 168

Customer Experience Matrix

FEBRUARY 13, 2020

Since this is a topic of great interest – and confusion – it’s worth sharing what I learned. Adobe fully released its Real Time Customer Data Platform last November. Although they had briefed me on it before then, it was only this week that I finally caught up with them to discuss the final product.

Enterprise Management 286

Enterprise Management Marketing Management Ideal Customer Profiles Profiling 286

Customer Experience Matrix

JANUARY 3, 2021

Rather, I’m looking at the most interesting frontiers of tech innovation: self-driving vehicles, green energy, and biosciences top my list. Nor am I juxtaposing the SolarWinds hack with the unexpectedly secure U.S. election, which showed a simple paper trail succeed while the world’s most elite computer security experts failed.

Work Management 248

Work Management Marketing Management Software Paid Search Agency 248

Customer Experience Matrix

DECEMBER 19, 2017

Where things get really interesting is when we explore how the same people answered these two questions. Comparing those with current systems and CDP deployment also gave some interesting and unexpected results. So it does appear that the CDP message is reaching its target audience and CDPs are being used as intended.

Marketing Automation Services 136

Marketing Automation Services Customer Surveys Planning Comparison 136

Customer Experience Matrix

MAY 11, 2019

But everyone starts from the premise of serving individual interests first and business interests second. And, yes, social interests like public health and crime prevention also come into play. As I said before, there’s lots of disagreement and they don’t always get things right. Turns out that’s a good guide for many decisions.

Privacy 195

Privacy Paid Search Agency Privacy Protection Tagging 195

Customer Experience Matrix

DECEMBER 1, 2017

It’s not my favorite exercise: the best prediction is always that things will continue as they are, but what’s really interesting is change – and significant change is inherently unpredictable. Perhaps that’s why they’re not interested in breaking them up. interest in self-service technology. retailers focus on convenience.

Marketing AI 149

Marketing AI Cable Paid Search Agency Amazon 149

Customer Experience Matrix

JULY 31, 2015

Open source vendor Mautic has some interesting potential but it’s too soon to see any actual impact. Probably the most interesting trend is integration of marketing automation with retargeting and display ad vendors, which has been announced in various forms by Marketo, Oracle, and Adobe. products are pretty stable, too.

Marketing Automation Services 120

Marketing Automation Services Marketing Report Marketing Automation Paid Search Agency 120

Customer Experience Matrix

FEBRUARY 21, 2016

I pretty much finished drafting it last week, but it was still an interesting exercise to imagine recasting it along the lines Riesterer proposed. That's all interesting, but what does it mean for my presentation? It would certainly be an interesting debate. Let’s go back to Riesterer’s three-part template.

Studies 120

Studies Marketing Management Planning Marketing Proposals 120

Customer Experience Matrix

AUGUST 8, 2015

It’s data that tells you an addressable individual is interested in your product. It's the most interesting because it provides new names or new information about names already in your database. It comes from different places, has different degrees of accuracy and coverage, and can be used in many different ways. What is intent data?

Intent Data 120

Intent Data Intent Bombora Top of Funnel 120

Customer Experience Matrix

MAY 25, 2016

This can be refined into several types of data including enhanced business and individual profiles, buying intent, topics of interest, and personal relationships with a company’s own staff. Demandbase will combine these inputs with its own data to give clients with lists of target accounts and individuals within those accounts.

Account Based Marketing 0

Account Based Marketing DemandBase Eloqua Buy 0

Customer Experience Matrix

JULY 27, 2018

The hype cycle shouldn’t be taken too literally but it does capture the growing interest in CDPs and reminds us to expect this attention to attract critics. It's tempting to dismiss such headlines as competitive attacks or mere attempts to piggyback on wide interest in CDPs. But we should still take a look at the underlying arguments.

Enterprise Management 149

Enterprise Management Work Management Marketing Management Vendors 149

Customer Experience Matrix

MARCH 16, 2016

Users see attributes for each persona such as interests, titles, functions, tenure, and average deal size. This helps it pick the right person when several people share the same name and lets it build detailed, accurate profiles ncluding Twitter and Facebook handles, employer, job function, and interests. Pretty cool, I must say.

Ad Building 120

Ad Building Work Management Ideal Customer Profiles Marketing Management 120

Customer Experience Matrix

JULY 18, 2014

I had an interesting conversation this week with a vendor of marketing measurement systems on the question of why more marketers won’t buy his type of software. That''s not an unreasonable belief: much ROI information is in fact interesting but not actionable and, therefore, adds no business value.

Analytics 120

Analytics Multi-Touch Attribution ROI Vendors 120

Customer Experience Matrix

JUNE 13, 2016

Now things start get interesting. This classification relies on machine learning to map titles and interests to standard buying roles such as influencer and decision-maker. It then enhances the contact and account data with attributes, events, and intent from the usual ABM data vendors.

Account Based Marketing 120

Account Based Marketing Marketing Automation Services Work Management Buy 120

Customer Experience Matrix

OCTOBER 2, 2013

The full description on idio''s home page reads “idio understands your customer’s interests and intent through the content they consume and uses this to deliver personalized and relevant multi-channel communications” and that pretty much says it all. But, for now, let’s not worry about CDPs and take idio on its own terms.

Marketing Automation Services 120

Marketing Automation Services Ideal Customer Profiles Enterprise Management Lead Ranking 120

Customer Experience Matrix

FEBRUARY 18, 2016

The uses for this information are obvious, including helping marketers to understand which topics are most appealing and giving salespeople insight into the interests of individual prospects. But I wonder how many marketers or content creators are ready to take advantage of this information. Of course, it’s clear that they should.

Conference 120

Conference Marketing Automation Services Content Customer Satisfaction 120

Customer Experience Matrix

MARCH 26, 2014

Plus, there just aren’t that many enterprise software companies who still need what Silverpop is offering: Oracle and Salesforce.com have already made their purchases, Adobe is part of the way there with Neolane, and SAS and Teradata have their own tools and are probably less interested in B2B because most buyers are small or mid-size firms.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Marketing Automation Marketing Management 120

Customer Experience Matrix

MARCH 24, 2016

The only frustration I heard consistently was having to choose between two interesting sessions when they were on at the same time. Another way to help people with narrow interests would be to have special interest groups, such as ‘birds of feather’ tables at lunch or open-mike roundtables during sessions. Unga bunga bink!

Conference 120

Conference Marketing Automation Services Peer-to-peer Vendors 120

Customer Experience Matrix

JUNE 7, 2017

Apart from AI, there was an interesting stream of discussion at the conference about “robotic process automation”. Interesting but we’ve heard those stories before, if not necessarily from those firms. This doesn’t come up much in the world of marketing technology, which is where I mostly live outside of Vegas.

Marketing AI 120

Marketing AI Marketing Management Conference Press 120

Customer Experience Matrix

NOVEMBER 24, 2016

In some ways they are even more interesting because they illustrate a mature version of the concept. From a journey orchestration perspective, the most interesting of these are Decision Strategy Manager and Event Strategy Manager, because they’re the pieces that select customer treatments. But some older systems qualify as well.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120

Customer Experience Matrix

JANUARY 19, 2016

When I read that “OneSpot’s machine learning technology serially delivers multiple pieces of content to your users based on their interests and digital journey stage,” I thought I might have found the Holy Grail itself.

Automation 120

Automation Classified Ads Paid Search Agency Multi-Channel 120

Customer Experience Matrix

MARCH 13, 2018

But they’re much more interested in discussing a propriety technology that detects mobile phones as they enter a store and shares the owner’s data using blockchain as an exchange, storage, and authorization mechanism. But it’s still an interesting field and well worth watching. (Another hint: they’re based in Malta.

Personalization 120

Personalization Ad Exchange Mobile Advertising Loyalty 120

Customer Experience Matrix

MARCH 6, 2016

Infusionsoft also argues, I think correctly, that very small businesses are harder to serve than even slightly larger ones, because the smallest business owners have so many other priorities and often so little interest in marketing. Adding insult to injury, their company provided small business financing, which isn’t even of interest to me.

Small Business Marketing 120

Small Business Marketing Work Management Marketing Management Planning 120