B2B Marketing Traction

MARCH 12, 2013

You need to keep it interesting – according to Hubspot’s blog post, How to Run Marketing Meetings that Don’t Suck , by Cory Eridon, you should include educational elements. You need reports – you should have reports to help you track progress on your marketing initiatives.

Planning 100

Planning Effectiveness Work Management Marketing Plans 100

B2B Marketing Traction

DECEMBER 7, 2012

When you pass out one sheets or brochures at a meeting or at a presentation you give, most include your website URL so that those who are interested can go to your website and get more information. In researching this blog post, I came across some interesting information. But what’s the value in B2B marketing?

B2B Marketing 100

B2B Marketing B2B Landing Pages Wikipedia 100

B2B Marketing Traction

MAY 24, 2012

Written by Jonah Lehrer, Contributing Editor at Wired, the book has some very interesting information for marketers. This was interesting to me, because as an outsource marketing professional, I see many ads that call for a person with marketing experience in the industry of the hiring organization.

Creativity 100

Creativity B2B Marketing B2B Rules 100

B2B Marketing Traction

MARCH 10, 2010

Most people want to follow people who are interesting and have relevant stories to tell. Be Interesting in Your Social Networks. It’s more important than ever to be interesting. It’s more important than ever to be interesting. By all means be interesting and market in 3D. Don’t be 2D!

B2B Marketing 100

B2B Marketing B2B Social Networks Opinions 100

B2B Marketing Traction

MARCH 10, 2010

Most people want to follow people who are interesting and have relevant stories to tell. Be Interesting in Your Social Networks. It’s more important than ever to be interesting. It’s more important than ever to be interesting. By all means be interesting and market in 3D. Don’t be 2D!

B2B Marketing 100

B2B Marketing B2B Social Networks Opinions 100

B2B Marketing Traction

MARCH 11, 2011

When I mentioned this very interesting trend to Cox Ferrall CMC and Sales Consultant Extraordinaire , Cox got a wicked gleam in his eye and said (sarcastically) “Yes, Jennifer, don’t you know that people buy from computers they like? Tom’s point was that webinar and online meeting technology made this possible.

Buy 100

Buy Planning B2B Marketing Consulting 100

B2B Marketing Traction

MARCH 11, 2011

When I mentioned this very interesting trend to Cox Ferrall CMC and Sales Consultant Extraordinaire , Cox got a wicked gleam in his eye and said (sarcastically) “Yes, Jennifer, don’t you know that people buy from computers they like? Tom’s point was that webinar and online meeting technology made this possible.

Buy 100

Buy Planning B2B Marketing Consulting 100

B2B Marketing Traction

OCTOBER 25, 2012

Or, you may have the skills, but lack the interest, passion or motivation to execute the tasks. Great at training and explaining your area of expertise in interesting ways? Do you like to write; better yet, do people like to read what you write? Are you great in front of a crowd? A natural-born entertainer? Relationship-Building.

Work Management 100

Work Management Marketing Management Planning Trade Show 100

B2B Marketing Traction

JANUARY 10, 2012

It should contain some keywords and at the same time be interesting enough for people to click on the link and read the post. The post can include some interesting subheaders to break up the post text that include keywords as well. These subheaders make a post easier to read and more keyword rich for the search engines.

Social Media 100

Social Media Hubspot Landing Pages Keywords 100

B2B Marketing Traction

AUGUST 28, 2015

” If you are interested in creating a marketing plan that includes transparent, value-add content and campaigns, contact New Incite today. ” “Are we being opportunistic; turning a news item or event into a brand opportunity?” ” “Are we adding value and being transparent about our products and company?”

Planning 100

Planning Transparency Paid Search Agency Marketing Proposals 100

B2B Marketing Traction

OCTOBER 16, 2015

The blog implementation was an interesting challenge, as it involved coordinating several people who were asked (not told) to contribute. Some were interested and set an intention to blog, but were in reality infrequent contributors. Implementing a multiple-author blog is like herding cats.

Case Study 100

Case Study Case Studies Social Media Social Marketing 100

B2B Marketing Traction

JULY 2, 2014

You can add color and interest with great graphics. Reading about the author’s experiences and how they led the author to his or her opinion on a topic is much more interesting that a dry dissertation on a subject. An Eye-Catching Image that is Left- or Right-Justified. Use Sub-Headlines to Break Up Blog Text.

Opinions 100

Opinions Paid Search Agency Studies Blogger 100

B2B Marketing Traction

MAY 5, 2015

Other posts about email marketing that you may find interesting: 3 Questions to Answer before You Click Send on Your B2B Marketing Email. Contact New Incite today. In our eighteen years in business we’ve helped hundreds of companies improve marketing and their results. What Marketing Content Works Best for B2B eNewletters?

Email Marketing 100

Email Marketing Template Paid Search Agency Mobile Marketing 100

B2B Marketing Traction

DECEMBER 1, 2011

Add video – the more interesting the better. It’s important to be realistic about your expectations for online marketing. So plan to: Blog frequently. At least three posts per month. Keep adding content. Register your website and blog with directories. Engage with others and encourage comments and likes of your site.

Social Media 100

Social Media SEO Media Marketing Analytics Tools 100

B2B Marketing Traction

AUGUST 23, 2013

The 2013 study was published by Michael Stelzner of Social Media Examiner and has other interesting findings. They should also understand how create a social media strategy, how to integrate social media with other marketing tactics and how to measure social media results.

Social Media 100

Social Media Consulting Media Linkedin 100

B2B Marketing Traction

FEBRUARY 6, 2013

Monday Marketing Term: BANT (note interesting survey stats). It turns out others agree with me – see these articles and posts on the downfall and realities of BANT: Why BANT no longer applies to B2B lead qualification. When BANT becomes AINT – the new realities of buying requires scoring refresh. Readers, what do you think?

B2B Marketing 100

B2B Marketing Lead Qualification B2B Sales Qualified Leads 100

B2B Marketing Traction

NOVEMBER 8, 2013

It is more interested in pushing Google+. For a long time, Tweets that contained certain keywords displayed on Google and other search engine search results. But then Google went into social media with Google+. It did an IPO. And it all became about how to get more revenue. So Google doesn’t recognize Tweets.

Twitter 100

Twitter Broadcasting Social Media Advertising Mediums 100

B2B Marketing Traction

FEBRUARY 22, 2012

If you have something buyers need, post interesting and helpful content online to attract those buyers to you or your business website. Just as with consumer marketing , business-to-business marketing starts with the buyer. What do they want and need? What do they need that they don’t even know they need?

B2B Marketing 100

B2B Marketing Internet Marketing B2B Social Media 100

B2B Marketing Traction

MAY 8, 2013

Other articles about ZMOT you might find interesting: Google’s “Zero Moment Of Truth”: Why They’re Right And Why They’re Wrong. You need great content and testimonials online shared by you and your customers that buyers can access when they’re making their decision.

Peer-to-peer 100

Peer-to-peer Planning Cross-Selling Paid Search Agency 100

B2B Marketing Traction

JULY 19, 2013

We need to make buying fun, or at least interesting. The more enchanting the better. We need to be human in our selling. We now have a great tool – social media – that provides a platform for this. We need to engage our customers, not only in the buying cycle but through the entire customer experience as well.

B2B Marketing 100

B2B Marketing Brand Identity Branding B2B 100

B2B Marketing Traction

JANUARY 14, 2014

You should have easy-to-use navigation that allows the interested buyer to drill down and get some amount of detail about your products and services. It’s true that landing pages are effective for your marketing, but be careful not to create a website hierarchy that is flat. Make sure your blog posts and articles have depth as well.

Marketing Websites 100

Marketing Websites Landing Pages Mobile Marketing Display 100

B2B Marketing Traction

JULY 11, 2011

B2B marketers are interested in having a presence on Facebook and Twitter, but they have two main concerns – time and privacy. Do you want to have a presence on Facebook & Twitter, but don’t want to spend tons of time – or sacrifice your personal privacy?

Twitter 100

Twitter Facebook B2B Privacy 100

B2B Marketing Traction

JANUARY 3, 2013

If your groups don’ t have interesting discussions, start one! Log in to one or two groups a day and look for discussions or questions that you can comment on, whether from a personal or business perspective. And consider joining groups that include people from your target markets.

Linkedin 100

Linkedin CAN-SPAM Email Marketing Marketing Report 100

B2B Marketing Traction

AUGUST 19, 2013

Then, with any photo I’m interested in (I typically scan through and flag the ones I like as favorites, then select one), I click on the photo and scroll down into the details to view the copyright info. If it says Some Rights Reserved (see image below), I will click on those words to view the details and see if I can use it.

Copyright 100

Copyright Eye-Tracking Display Blogger 100

B2B Marketing Traction

NOVEMBER 11, 2014

Write something interesting or compelling about the link you are sharing. For more details about getting the photo size right for Facebook posts, see this helpful blog post by David Coleman. Make your message brief yet compelling. Tell the viewer why they should read more and click on the link. Is it controversial?

Linkedin 100

Linkedin Facebook Web 2.0 Tips 100

B2B Marketing Traction

MARCH 8, 2012

I read an interesting article today by Sarah Caldicott titled What’s the Likeability of Your Brand — or Your CMO? Or, do they feel like they do when they walk into your lobby, where your logo is prominently displayed along with articles about your company, awards you’ve received, and a display of products?

Marketing Websites 100

Marketing Websites CMO Forrester Display 100

B2B Marketing Traction

FEBRUARY 28, 2013

These marketers base their decisions and actions on their personal interests – what will best serve them. According to the authors of Ethics in Marketing: International Cases and Perspectives , there are four types of ethical marketers. Egotistic or relativistic marketers.

Ethics 100

Ethics Marketing Management CMO Case Studies 100

B2B Marketing Traction

APRIL 21, 2015

I read with interest a Wall Street Journal blog post by Rachael King that references the research of Joe Peppard, a professor at the European School of Management and Technology. Everyone wants to sell their technology services and products to CIOs, but many CIOs are expert at avoiding solicitations.

Peer-to-peer 100

Peer-to-peer Planning Marketing Management Cross-Selling 100

B2B Marketing Traction

DECEMBER 9, 2014

Listen and ask questions to find out what your targeted audience is interested in. You don’t need to give away any trade secrets – just stick to the problems and issues that your product or service solves. Post about the problems you will solve and any existing solutions without discussing your solution.

Planning 100

Planning Startups Advertising Agencies Marketing & Strategy 100

B2B Marketing Traction

FEBRUARY 13, 2012

Do be interesting. You’ve gotta meet sometime, and then the ugly truth will come out. See my previous post on this, 5 Reasons Your B2B Website Visitors Don’t Trust You.). No one wants to go on a date with someone boring, just as no one wants to land on a boring or irrelevant website. Do give your prospect a choice of action.

SEO 100

SEO Marketing Websites Rules Transparency 100

B2B Marketing Traction

JANUARY 12, 2010

What are their needs, behaviors, desires, interests, preferences? Goals should be S pecific, M easurable, A chievable, R ealistic and T imely. Customer Segments or Personas. Who does your company serve? What are the best ways to market to them? What trends affect them? What new needs do they have? What worked last year? What did not work?

Planning 100

Planning Marketing Plans Paid Search Agency Tactics 100

B2B Marketing Traction

NOVEMBER 18, 2011

Be interesting. your market personas. Read my previous post about personas.) Schedule time each week to connect (put it on your calendar). Search for the peeps. Follow or invite them. Engage them. Be strategic. Do a build-up. Then, you can make an explosive launch or campaign when the time is right.

Social Media 100

Social Media Peer-to-peer Media Cross-Selling 100

B2B Marketing Traction

FEBRUARY 24, 2012

You do not contribute any content or interesting links to articles or studies on your LinkedIn profile. You have very few connections on LinkedIn, which means you’ve put little effort into your presence on the platform, and I have less chance of finding valuable connections through you.

Linkedin 100

Linkedin Ideal Customer Profiles Opinions Profiling 100

B2B Marketing Traction

FEBRUARY 23, 2015

Then include great images and interesting headlines to help them navigate to what they want to read. Creative and entertaining writing helps with engagement. Use creative and compelling subject line, visuals, and headlines. Grab your readers attention with a creative subject line. Find out the best time to send your eNewsletter.

B2B 100

B2B Click Rate Newsletter Work Management 100

B2B Marketing Traction

JULY 6, 2010

I paid attention because it told an interesting story about a woman who wants to buy a Toyota Corolla. But, a new ad for a Toyota Corolla got my attention last night. I haven’t been looking for a Corolla, let alone a Toyota, but I watched the entire ad.

B2B Marketing 100

B2B Marketing B2B Buyer Personas Buy 100

B2B Marketing Traction

OCTOBER 27, 2011

We found that while visitors would land on their blog, they rarely stayed or looked at more information, because they were interested in the events not in our clients’ business. For example, one of our B2B clients published blog posts about popular events, hoping to increase readership.

B2B Marketing 100

B2B Marketing Planning B2B Marketing & Strategy 100

B2B Marketing Traction

OCTOBER 6, 2011

Would they be interested in receiving news from the business on Facebook? While from a technical standpoint it is not difficult to create a business Facebook page, businesses should have a strategy and an understanding of their customer’s behavior on social media before acting. What do their customers do on Facebook?

Planning 100

Planning Marketing Plans Ideal Customer Profiles Linkedin 100