Trending Sources

Account Based Marketing and its Growing Interest Among B2B CMOs

It's All About Revenue

” I would say based on the results of research done by Leadtail , a social strategy firm that has built a panel of over 1,000 B2B and B2C CMOs and marketing executives located in North America and active on Twitter reveal a growing interest in Account Based Marketing (ABM) among B2B CMOs - in particular B2B tech CMOs. " So Why The Growing Interest In ABM? CMO Corner

10 Fun and Interesting Presentation Ideas

grow - Practical Marketing Solutions

No matter where you are, find some interesting or funny comment about the town you are in or the group you are with. Sometimes that’s OK, but images can also help you create a more fun and interesting presentation. The post 10 Fun and Interesting Presentation Ideas appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Local color. So here is a trick.

7 Ways to Create More Interesting Content for Your Blog

Act-On

Creating engaging, interesting content is a top priority for marketers, yet only 30 percent say they are effective at it. It’s often the case that new entrants are entering our target audiences constantly; and what is an old-hat topic to you is possibly a hot new interest for a cadre of people eager to read your expert advice. Content Marketing blog content interesting content

Interesting Marketing Trends of Small Businesses [Infographic]

Puzzle Marketer

Bolt Insurance Agency compiled an interesting infographic that compiles research and data from Constant Contact, Facebook, Twitter, LinkedIn, YouTube, e-Dialog, ExactTarget, and the U.S. Facebook YouTube Twitter & LinkedIn (Tie) Other interesting facts pulled from the infographic: 67% of customers give their email addresses to companies to receive discounts and promotions.

Study: How Much of Your Content Marketing Is Effective?

Instead of just letting the numbers talk, we’re also interested in how those numbers relate to the. Interestingly, respondents didn’t overwhelmingly pre- fer or dismiss one medium over another—save for infographics. 14 Interestingly, even though a plurality of marketers selected ROI as. interesting insight into how her goals fared in 2014. Copyright © 2015 Contently.

10 Interesting Content Ideas for You

Ad Your Comment Here

Whether you’re a beginner looking for some guidance or an expert looking for some fresh ideas, the following tips will help you create innovative, original and interesting content for the correct social media platform. Creating social content requires skill, but like any skill it can be refined with some practice and tips. We thought we’d pull a few good ones out for you, below.

Content Is King Only When The Kingdom Is Interested

B2B Marketing Insider

My kids always loved that part and invariably asked me “What if the kingdom does not think the king is interesting? Doesn’t the kingdom need to be interested in what the king has to say?” Now there is an interesting point to ponder! For content to be king, the kingdom needs to be interested in what the king is saying. The post Content Is King Only When The Kingdom Is Interested appeared first on B2B Marketing Insider. This analogy derived from when I read bedtime stories to my children, Reily and Taylor, and I got to the story about the king.

MarTech Conference: Some Random Impressions and Interesting New Vendors

Customer Experience Matrix

What’s interesting is that the system looks for different types of influencers and designs different campaigns based on different user goals (traffic, followers, reviews, etc.) Of course, there were many other interesting exhibitors; apologies to those I''ve left out. I spent last Tuesday and Wednesday at the MarTech Conference in San Francisco, where close to 1,000 marketing technologists heard sage advice, shared experiences, and otherwise frolicked with their peers. Or maybe the second MarTech experience is inherently less ground-breaking than the first.

20 Interesting Holiday Fun Facts to Share

Vertical Response

In an effort to share some holiday cheer via social media, we’ve collected 20 interesting holiday fun facts for you to share. The post 20 Interesting Holiday Fun Facts to Share appeared first on VerticalResponse Blog. From how many billions of dollars will be spent on Halloween or Black Friday, or how many millions of turkeys are eaten on Thanksgiving Day, to the number of users who  actively search for free shipping, there’s a holiday stat for everyone. usatoday.com ). 6) Total Black Friday Spending in 2013: $57.4 statisticbrain.com ). 9) 7.5 statisticbrain.com).

Content Marketing Playbook: Strategy and Roadmap

person who is in no way connected to GE, interested in GE, or [who]. group of people who are important to your business, using content to align with their interests at a high. Rubel says. “It could be high-interest to. Interests and Needs Neil Patel is the founder of three successful compa- nies—KISSmetrics, Crazy Egg, and Quick Sprout—and. All rights reserved. emerge.

8 Interesting Charts on How the Internet Is Changing

Hubspot

The deck is an impressive 197 slides, and while the entire presentation is worth a read, we've selected the most interesting stats and charts that highlight how the internet is changing. This post originally appeared on HubSpot's Agency Post. To read more content like this, subscribe to Agency Post. For example, the report reveals how much mobile has been changing internet usage.

8 Interesting Facebook Stats to Help You Increase Engagement [Infographic]

Hubspot

All the evidence suggests that Facebook’s News Feed is now one of the most powerful content channels in the world. Don't believe us? Let’s look at some recent studies. Shareaholic research shows social media now drives more traffic to its publishers' websites than search, and that Facebook dwarfs all other networks. Plus, the average U.S. But what can you do to create better post engagement?

Stats 49

How To Generate ROI (Return On Interesting) With Content Marketing

B2B Marketing Insider

Recently one of my colleagues discussed the concept of “Return On Interesting” with Content Strategy. So here it is verbatim: Why Interesting is Important. But they typically aren’t very  engaging  or  interesting , and do little to differentiate the company from other vendors. ROI = Return on Interesting. How To Create Interesting Content.

Interesting Infographics: 10 Biggest Office Distractions

LEADership

NOTE: it would be interesting to add up the hours we spend online – any guesses? The post Interesting Infographics: 10 Biggest Office Distractions appeared first on LEADership. Today’s environment has so many more distractions that it’s no wonder why from the C-Suite down to our interns, we feel busy, busy, busy – 24-7. years eating. years driving.

Interesting Infographics: Who Is Your B2B Buyer?

LEADership

Another interesting number to note: 25% of corporate buyers have revealed that if their suppliers offered more services via efficient mobile-optimized websites, they would increase their chances of spending over $5,000 on a purchase. The post Interesting Infographics: Who Is Your B2B Buyer? But how well do you really know your B2B buyers? Ages 18-35. Established buyers. Ages 36-45.

Content Marketing 2016: Staffing, Measurement, and Effectiveness

Companies interested in experimenting. effectiveness is a bit more interesting, since Facebook. Copyright © 2015 Contently. All rights reserved. contently.comBy Jordan Teicher Content. Marketing. 2016 STAFFING, MEASUREMENT, AND. EFFECTIVENESS ACROSS THE INDUSTRY 2Content Marketing 2016: Staffing, Measurement, and Effectiveness Across the Industry I. Introduction II. Methodology III.

Topic of Interest Based Nurturing

Modern B2B Marketing

But, we have found that lead interest differs per track. For instance,  in one nurture track some marketers may be interested in social marketing, while others are  more interested in event marketing. Once they are in that interest based track, they receive a set of social marketing focused emails. If someone is interested in social, send them social content pieces.

9 Interesting TED Talks on Breaking Bad Habits & Forming Better Ones

Hubspot

Some habits, like brushing your teeth, you've done so many times that they feel automatic. In fact, it's probably true that every time you brush your teeth, you do so in pretty much the exact same way every time. Other habits, like exercising for even twenty minutes a day, can feel nearly impossible to pick up. But why? Why are some habits so easy to fall into, while others are so darn hard?

Your Blog Posts Are Boring: 9 Tips for Making Your Writing More Interesting

Hubspot

If you follow these tips, you’re article will be at least 817% more interesting. Clearly, telling a story is a great way to be more interesting. Short, simple stories can be included in any article to up the interest factor. 2) Write in the first person. If you follow these tips, you’re article will be at least 817% more interesting.”. It’s the way that you talk.

Interesting Infographics: Getting Your Lead Generation Up to Par

LEADership

The post Interesting Infographics: Getting Your Lead Generation Up to Par appeared first on LEADership by Louis Foong, CEO The ALEA Group. This week’s infographic comes courtesy of Direct Marketing News and combines two of my great passions: lead generation and golf. Let’s tee off, and see if some of these insights can help your business get a hole-in-one. increased sales revenue (at 58%).

Content Methodology: A Best Practices Report

How do you communicate this to relevant, invested, or interested parties on a meaningful. Content. Methodology: A Best. Practices Report Copyright © 2016 Contently. All rights reserved. contently.com by Rebecca Lieb and Joe Lazauskas 2Content Methodology: A Best Practices Report I. Definition II. Why a Content Methodology Is Needed III. Culture of Content: The Foundation. 12 21 28 Table of.

Content Marketing for "Boring" Industries: 10 Tips for Creating Interesting Content

Hubspot

Content creators working in "sexy" industries (travel, tourism, food, culture) don't have to dig too deep to write something interesting. In other words, if you're writing educational content, then it's interesting to those whose question you're answering -- bells and whistles be damned. If your topic isn't inherently interesting, people will be even less willing to devote time to it.

How to Keep your School Blog Interesting

Hubspot

You build good will with them and strengthen your place in their minds as a potential place of interest. Or because it wasn't informative or interesting to read? Your school's blogs are the catalyst of your inbound marketing strategy. Marketers who prioritize blogging are 13x more likely to see positive results from their marketing efforts. So human readers love them. Education

SnapApp of the Week: HCSS’s Most Interesting Project Bracket

SnapApp

The team of savvy marketers at Heavy Construction Systems Specialists (HCSS) took advantage of this madness by creating its largest, most in-depth marketing campaign to date – The Most Interesting Project. We did it! We survived the brutal winter months (all 108 inches of snow here in Boston) and made it to March, which we all know means one thing: basketball. The Goal. The Project.

4 Interesting Ways Slack & Other Brands Use Net Promoter Score Data

Hubspot

To help provide some clarity, we’d like to introduce you to four companies using NPS data in very interesting ways. Interesting Ways to Use NPS Data. 1) Use it to polish interactions with prospects and customers. Think of NPS, or Net Promoter Score, like rocket fuel. If you leave it alone, it won’t do much. Ask any rocket scientist. Check them out below. What's a Net Promoter Score?

Staffing and Launching Your Content Marketing Program

who will accumulate a posse of interested admirers at. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 3: Staffing and Launching Your Content Marketing Program Copyright © 2015 Contently. All rights reserved. contently.com By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I. Introduction 3 II. Building an Editorial Calendar 20 V.

Interesting Infographics: Hats of to the Modern CMO

LEADership

The post Interesting Infographics: Hats of to the Modern CMO appeared first on LEADership. Chief Marketing Officer may be a well-known title, but not everyone means the same thing when they use the term. Part of the reason for these different approaches is due to the diversity of backgrounds shared by CMOs. Infographics Leadership cmo home infographic

Interesting Infographics: How Valuable Is Marketing Automation?

LEADership

The post Interesting Infographics: How Valuable Is Marketing Automation? How effective is marketing automation on your company? Note: If you want to read my take on it, please see this post on why marketing automation fails.). These survey results have been further explored in their recent infographic, “Importance vs. Performance: How B2B Pros Use Marketing Automation Today.”.

Keynote Speaker with zero interest in your marketing conference

Fearless Competitor

Keynote Speaking is my #1 goal in 2015, so I have zero interest in any marketing conference anymore without a chance to use my keynote speaking skills, especially since my remarkable recovery and the fact that I am a true medical miracle. Here is a great YouTube testimonial for Bob. Check it out: Happy Holidays from your friends at Find New Customers! link]. What do you think?

5 Tips to Make B2B Social Media Content Interesting

WindMill Networking

Tips to Make B2B Social Media Content Interesting by Holly Chessman - Maximize Social Business. Business to Business (B2B) products and services have a reputation for being a bit dull. In “ye olden days,” B2B marketing was all about serious, “just the facts ma’am“, in the weeds text. In the early years of social media, many even assumed that B2B was not a suitable match for the medium. Those days […]. Author information. Holly Chessman. Holly Chessman contributes a monthly column on Content Marketing. Twitter | Facebook | LinkedIn | Pinterest |.

B2B Marketing Trends for 2016

contacts into key interest groups. B2B Marketing. Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying. Look for.

Love 'Em or Hate 'Em: 9 Interesting Facts About List Posts

Hubspot

You see them everywhere. You read them daily. You’ve probably written a few yourself. You’ve also probably gotten tired of them. What are these ubiquitous rulers of the internet content world? List posts. List posts or listicles are articles that are organized around a numbered list. Let me give you a few examples. Ways Animation Can Actually Improve User Experience ( ConversionXL ). More comments.

Pinterest Launches 'Interests': Personalized Pins for Users

Hubspot

Today, the popular social network launched a new feature called "Interests." In Pinterest''s words, the feature enables you to "explore interests specially designed to help you find Pins you like.". Users can access Interests via the menu -- the same place you''d find all the pre-existing category options to peruse pins about animals, food & drink, sports, etc. Pretty neat.

Interesting Infographics: CMO’s Face a Major Dilemma

LEADership

The post Interesting Infographics: CMO’s Face a Major Dilemma appeared first on LEADership. How well do you understand the needs of your consumers? According to the infographic “CMOs Face A Major Dilemma” by Oracle Marketing Cloud , a small amount of CMOs (18%) have a cohesive understanding of their company’s consumer communications. How CMOs Can Shorten Their Obstacles.

Interesting Infographics: What’s Happening to B2B on Mobile?

LEADership

The post Interesting Infographics: What’s Happening to B2B on Mobile? Mobile e-commerce is a huge part of our lives now. From Etsy to eBay to Amazon to Groupon, you can bet that there is an app for that. You can buy pretty much anything from the comfort of your own couch. Generally, when we talk about mobile e-commerce, the focus is on retail. Today I’d like to turn the spotlight onto B2B, with the help of this handy infographic from Usablenet. The numbers for B2B e-commerce market may be a little bigger than you thought; it’s estimated to hit $780 billion this year, rising to $1.1

B2B Marketing Trends for 2016

contacts into key interest groups. B2B Marketing. Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying. Look for.

Interesting Infographics: 11 Ways to Drive Sales With Content Marketing

LEADership

Adding links and informational offers at the end of an interesting blog post is one great way to pull leads. Establish trust and connection by genuinely showing interest in providing the right solution for the customer. The post Interesting Infographics: 11 Ways to Drive Sales With Content Marketing appeared first on LEADership by Louis Foong, CEO The ALEA Group. If you’re skilled at content marketing, your efforts can yield up to three times as many leads as traditional outbound marketing. Not bad, right? Brand content can be a pretty powerful force.  Stick to the Funnel.

Interesting Infographics: The Power Of Brand Storytelling

LEADership

66% of those polled felt that they were most interested in hearing stories about regular people, as opposed to 38% who were curious about the brand’s customers and just 19% who wanted to hear about celebrities or the brand’s employees (a mere 10% wanted to be exposed to stories about a brand’s CEO). Surprising stories were the least interesting, even among their best-received demographic.

Customer Lifecycle Metrics, Part 2: Capture Interest, Gather Insight

Marketing Action

By tracking the activity of your anonymous website visitors, you can find out what they’re interested in. Lead capture forms : Use web forms to serve up gated content or offer email subscriptions, where the prospect provides information (such as a name and email address) in order to download, view, or continue to receive the information they’re interested in. Capture Metrics.

How to Make the Most of Facebook Interest Targeting

B2B Marketing Insider

The post How to Make the Most of Facebook Interest Targeting appeared first on Marketing Insider Group. Targeting your audience on Facebook is the key to making your campaigns reach the right news feeds and generating ROI. Content Marketing

B2B Marketing Trends for 2016

contacts into key interest groups. B2B Marketing. Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying. Look for.