Trending Sources

Account Based Marketing and its Growing Interest Among B2B CMOs

It's All About Revenue

” I would say based on the results of research done by Leadtail , a social strategy firm that has built a panel of over 1,000 B2B and B2C CMOs and marketing executives located in North America and active on Twitter reveal a growing interest in Account Based Marketing (ABM) among B2B CMOs - in particular B2B tech CMOs. " So Why The Growing Interest In ABM? CMO Corner

10 Fun and Interesting Presentation Ideas

grow - Practical Marketing Solutions

No matter where you are, find some interesting or funny comment about the town you are in or the group you are with. Sometimes that’s OK, but images can also help you create a more fun and interesting presentation. Watch for how I incorporate some of the interesting presentation ideas: 1) Visuallly powerful animation. Local color. Getting over the nerves. Laugh? Laugh?

7 Ways to Create More Interesting Content for Your Blog

Act-On

Creating engaging, interesting content is a top priority for marketers, yet only 30 percent say they are effective at it. It’s often the case that new entrants are entering our target audiences constantly; and what is an old-hat topic to you is possibly a hot new interest for a cadre of people eager to read your expert advice. Content Marketing blog content interesting content

Interesting Marketing Trends of Small Businesses [Infographic]

Puzzle Marketer

Bolt Insurance Agency compiled an interesting infographic that compiles research and data from Constant Contact, Facebook, Twitter, LinkedIn, YouTube, e-Dialog, ExactTarget, and the U.S. Facebook YouTube Twitter & LinkedIn (Tie) Other interesting facts pulled from the infographic: 67% of customers give their email addresses to companies to receive discounts and promotions.

B2B Marketing Trends for 2016

contacts into key interest groups. B2B Marketing. Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying. Look for.

8 Interesting Things You Probably Didn't Know About Google's Algorithm

Hubspot

In splitting it up into two sections -- the eight years before and after 2008, respectively -- we noticed something interesting. It seems to be largely intended for people who are interested in becoming evaluators. But with a history as rich as the one belonging to Google’s algorithm, there’s sure to be some interesting trivia, and just a splash of drama along the way. Ever. ”.

10 Interesting Content Ideas for You

Ad Your Comment Here

Whether you’re a beginner looking for some guidance or an expert looking for some fresh ideas, the following tips will help you create innovative, original and interesting content for the correct social media platform. Creating social content requires skill, but like any skill it can be refined with some practice and tips. We thought we’d pull a few good ones out for you, below.

Twitter’s new mega-partnership has interesting implications

grow - Practical Marketing Solutions

This could be an extremely interesting development. This could be an interesting opportunity if you are an IBM customer, but probably doesn’t mean much to the general population. The post Twitter’s new mega-partnership has interesting implications appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. It beat Jeopardy, remember? Is it a hoax?

Interesting content marketing trends to watch for in 2017

Biznology

Not only do you immediately gain access to an interested target audience, but they also have a level of trust in the influencer that will be transferred to your brand. The post Interesting content marketing trends to watch for in 2017 appeared first on Biznology. Strategic content marketing is an integral part of successful businesses, both local and globally. Document the concept.

B2B Marketing Trends for 2016

contacts into key interest groups. B2B Marketing. Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying. Look for.

Content Is King Only When The Kingdom Is Interested

B2B Marketing Insider

My kids always loved that part and invariably asked me “What if the kingdom does not think the king is interesting? Doesn’t the kingdom need to be interested in what the king has to say?” Now there is an interesting point to ponder! For content to be king, the kingdom needs to be interested in what the king is saying. The post Content Is King Only When The Kingdom Is Interested appeared first on B2B Marketing Insider. I’d call these communities the customer conten kingdoms! You know, where content is king. 5 Content Marketing Keys To The Customer Kingdom.

MarTech Conference: Some Random Impressions and Interesting New Vendors

Customer Experience Matrix

What’s interesting is that the system looks for different types of influencers and designs different campaigns based on different user goals (traffic, followers, reviews, etc.) Of course, there were many other interesting exhibitors; apologies to those I''ve left out. I spent last Tuesday and Wednesday at the MarTech Conference in San Francisco, where close to 1,000 marketing technologists heard sage advice, shared experiences, and otherwise frolicked with their peers. Or maybe the second MarTech experience is inherently less ground-breaking than the first.

20 Interesting Holiday Fun Facts to Share

Vertical Response

In an effort to share some holiday cheer via social media, we’ve collected 20 interesting holiday fun facts for you to share. The post 20 Interesting Holiday Fun Facts to Share appeared first on VerticalResponse Blog. From how many billions of dollars will be spent on Halloween or Black Friday, or how many millions of turkeys are eaten on Thanksgiving Day, to the number of users who actively search for free shipping, there’s a holiday stat for everyone. Simply click to Tweet or copy and share on your social network of choice. marketingprofs.com ) . usatoday.com ).

How To Generate ROI (Return On Interesting) With Content Marketing

B2B Marketing Insider

Recently one of my colleagues discussed the concept of “Return On Interesting” with Content Strategy. So here it is verbatim: Why Interesting is Important. But they typically aren’t very engaging or interesting , and do little to differentiate the company from other vendors. ROI = Return on Interesting. How To Create Interesting Content.

B2B Marketing Trends for 2016

contacts into key interest groups. B2B Marketing. Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying. Look for.

8 Interesting Charts on How the Internet Is Changing

Hubspot

The deck is an impressive 197 slides, and while the entire presentation is worth a read, we've selected the most interesting stats and charts that highlight how the internet is changing. This post originally appeared on HubSpot's Agency Post. To read more content like this, subscribe to Agency Post. For example, the report reveals how much mobile has been changing internet usage.

Customer Lifecycle Metrics, Part 2: Capture Interest, Gather Insight

Act-On

By tracking the activity of your anonymous website visitors, you can find out what they’re interested in. Lead capture forms : Use web forms to serve up gated content or offer email subscriptions, where the prospect provides information (such as a name and email address) in order to download, view, or continue to receive the information they’re interested in. This is part two in a series of five blog posts that examines the metrics you should measure throughout the five stages of the customer lifecycle: attract , capture, nurture, convert, and expand. Capture Metrics.

Interesting Infographics: Who Is Your B2B Buyer?

LEADership

Another interesting number to note: 25% of corporate buyers have revealed that if their suppliers offered more services via efficient mobile-optimized websites, they would increase their chances of spending over $5,000 on a purchase. The post Interesting Infographics: Who Is Your B2B Buyer? But how well do you really know your B2B buyers? Ages 18-35. Established buyers. Ages 36-45.

Interesting Infographics: 10 Biggest Office Distractions

LEADership

NOTE: it would be interesting to add up the hours we spend online – any guesses? The post Interesting Infographics: 10 Biggest Office Distractions appeared first on LEADership. Today’s environment has so many more distractions that it’s no wonder why from the C-Suite down to our interns, we feel busy, busy, busy – 24-7. years eating. years driving.

8 Interesting Facebook Stats to Help You Increase Engagement [Infographic]

Hubspot

All the evidence suggests that Facebook’s News Feed is now one of the most powerful content channels in the world. Don't believe us? Let’s look at some recent studies. Shareaholic research shows social media now drives more traffic to its publishers' websites than search, and that Facebook dwarfs all other networks. Plus, the average U.S. But what can you do to create better post engagement?

Stats 47

Is interest targeting the future of marketing?

Opentopic

However, it’s now possible to narrow down your target audience even further based on their interests. The post Is interest targeting the future of marketing? By Steve Olenski, Modified by Opentopic, Getting to your audience and engaging with them have become so much easier with the platforms and analytics that help you find them. This means that you would be able to get closer to those who would be most. appeared first on Opentopic. Brands & Marketers

Is interest targeting the future of marketing?

Opentopic

However, it’s now possible to narrow down your target audience even further based on their interests. The post Is interest targeting the future of marketing? By Steve Olenski, Modified by Opentopic, Getting to your audience and engaging with them have become so much easier with the platforms and analytics that help you find them. This means that you would be able to get closer to those who would be. appeared first on Opentopic. Marketing - eCommerce

Interesting Infographics: Getting Your Lead Generation Up to Par

LEADership

The post Interesting Infographics: Getting Your Lead Generation Up to Par appeared first on LEADership by Louis Foong, CEO The ALEA Group. This week’s infographic comes courtesy of Direct Marketing News and combines two of my great passions: lead generation and golf. Let’s tee off, and see if some of these insights can help your business get a hole-in-one. increased sales revenue (at 58%).

Topic of Interest Based Nurturing

Modern B2B Marketing

But, we have found that lead interest differs per track. For instance, in one nurture track some marketers may be interested in social marketing, while others are more interested in event marketing. Once they are in that interest based track, they receive a set of social marketing focused emails. If someone is interested in social, send them social content pieces.

Your Blog Posts Are Boring: 9 Tips for Making Your Writing More Interesting

Hubspot

If you follow these tips, you’re article will be at least 817% more interesting. Clearly, telling a story is a great way to be more interesting. Short, simple stories can be included in any article to up the interest factor. If you follow these tips, you’re article will be at least 817% more interesting.”. Now, let me show you how clarity can also make you interesting.".

Content Marketing for "Boring" Industries: 10 Tips for Creating Interesting Content

Hubspot

Content creators working in "sexy" industries (travel, tourism, food, culture) don't have to dig too deep to write something interesting. In other words, if you're writing educational content, then it's interesting to those whose question you're answering -- bells and whistles be damned. If your topic isn't inherently interesting, people will be even less willing to devote time to it.

Interesting Infographics: How Valuable Is Marketing Automation?

LEADership

The post Interesting Infographics: How Valuable Is Marketing Automation? How effective is marketing automation on your company? Note: If you want to read my take on it, please see this post on why marketing automation fails.). These survey results have been further explored in their recent infographic, “Importance vs. Performance: How B2B Pros Use Marketing Automation Today.”. Also, 83.7%

9 Interesting TED Talks on Breaking Bad Habits & Forming Better Ones

Hubspot

Some habits, like brushing your teeth, you've done so many times that they feel automatic. In fact, it's probably true that every time you brush your teeth, you do so in pretty much the exact same way every time. Other habits, like exercising for even twenty minutes a day, can feel nearly impossible to pick up. But why? Why are some habits so easy to fall into, while others are so darn hard? 8 sec.

Interesting Infographics: Hats of to the Modern CMO

LEADership

The post Interesting Infographics: Hats of to the Modern CMO appeared first on LEADership. Chief Marketing Officer may be a well-known title, but not everyone means the same thing when they use the term. Part of the reason for these different approaches is due to the diversity of backgrounds shared by CMOs. Infographics Leadership cmo home infographic

CMO 39

Interesting Infographics: Create a Killer Social Media Strategy

LEADership

The content should be consistent, relevant, interesting, and valuable to your audience. Aim for a genuine 2-way relationship by asking readers for feedback and showing interest in their interests – what sort of content would they like to see? The post Interesting Infographics: Create a Killer Social Media Strategy appeared first on LEADership by Louis Foong, CEO The ALEA Group.

Keynote Speaker with zero interest in your marketing conference

Fearless Competitor

Keynote Speaking is my #1 goal in 2015, so I have zero interest in any marketing conference anymore without a chance to use my keynote speaking skills, especially since my remarkable recovery and the fact that I am a true medical miracle. Jeff Ogden of Find New Customers is an entertaining and fun keynote speaker who loves to get on stage and entertain your audience. link].

Interesting Infographics: Be More Competitive By Nurturing Big Data

LEADership

years, pick and choose only the data that is most relevant to your interests, and collect it at the time it matters most. The post Interesting Infographics: Be More Competitive By Nurturing Big Data appeared first on LEADership by Louis Foong, CEO The ALEA Group. The term “big data” has become one of those tech buzzwords that people seem to love. Big Data home infographic

My blog keeps people interested and a great movie

Fearless Competitor

I write a blog to keep people’s interest in my stuff. I hope to get people interested in what I am doing. I like movies and stuff a lot too. We saw a movie with my Notre Dame roommates called London Falling. It was about a major attack on London by a Midwest organization. The hero of the movie was a Secret Service agent with a new wife and baby. Filed under: BtoB Marketing.

Interesting Infographics: CMO’s Face a Major Dilemma

LEADership

The post Interesting Infographics: CMO’s Face a Major Dilemma appeared first on LEADership. How well do you understand the needs of your consumers? According to the infographic “CMOs Face A Major Dilemma” by Oracle Marketing Cloud , a small amount of CMOs (18%) have a cohesive understanding of their company’s consumer communications. How CMOs Can Shorten Their Obstacles.

CMO 41

Interesting Infographics: 11 Ways to Drive Sales With Content Marketing

LEADership

Adding links and informational offers at the end of an interesting blog post is one great way to pull leads. Establish trust and connection by genuinely showing interest in providing the right solution for the customer. The post Interesting Infographics: 11 Ways to Drive Sales With Content Marketing appeared first on LEADership by Louis Foong, CEO The ALEA Group. If you’re skilled at content marketing, your efforts can yield up to three times as many leads as traditional outbound marketing. Not bad, right? Brand content can be a pretty powerful force. Stick to the Funnel.

How to Keep your School Blog Interesting

Hubspot

You build good will with them and strengthen your place in their minds as a potential place of interest. Or because it wasn't informative or interesting to read? Your school's blogs are the catalyst of your inbound marketing strategy. Marketers who prioritize blogging are 13x more likely to see positive results from their marketing efforts. So human readers love them. Education

4 Interesting Ways Slack & Other Brands Use Net Promoter Score Data

Hubspot

To help provide some clarity, we’d like to introduce you to four companies using NPS data in very interesting ways. 4 Interesting Ways to Use NPS Data. Think of NPS, or Net Promoter Score, like rocket fuel. If you leave it alone, it won’t do much. But when you load it into a responsive, proactive, customer-driven company: blast off. Ask any rocket scientist. Check them out below.

Interesting Infographics: The Power Of Brand Storytelling

LEADership

66% of those polled felt that they were most interested in hearing stories about regular people, as opposed to 38% who were curious about the brand’s customers and just 19% who wanted to hear about celebrities or the brand’s employees (a mere 10% wanted to be exposed to stories about a brand’s CEO). Surprising stories were the least interesting, even among their best-received demographic.

How to Make the Most of Facebook Interest Targeting

B2B Marketing Insider

The post How to Make the Most of Facebook Interest Targeting appeared first on Marketing Insider Group. Targeting your audience on Facebook is the key to making your campaigns reach the right news feeds and generating ROI. Content Marketing