I was sitting next to Brian, one of my client's customers. The previous day, I'd led a "Selling to Crazy-Busy Buyers" workshop at their annual sales meeting. Today, he was speaking on how to best work with people just like him. was delighted my client was bringing the actual "voice of the customer" into their sales meeting. That is, until I asked Brian how he liked to be approached by new salespeople. He was quick to respond - and very emphatic: "When they call, I ask them to send me a brochure. Brian's words directly contradicted what I'd told their salespeople to do the day before. Speak up. MORE >>

Interactive Other Interesting TopicsObviously Cadbury UK  is doing something right with their Google+ marketing strategy garnering 1.2 million followers.  Check out the following case study, tips that translate well for B2B businesses as well. Read the case study here. MORE >>

Your favourite magazines use interviews to profile interesting people and find out what makes them tick. Interviews kill two birds with one stone, in that they demonstrate an interest in the interviewee and put you on their radar. Who's writing about topics or experiences that interest you and your audience? Or, if they're really interesting, run the interview in chunks over a few days. Whether you watch them on TV, hear them on the radio, read them online or in the newspaper - you absorb a lot of information through interviews. Do some research. MORE >>

In other words, if you're writing educational content , it's still interesting to those whose question you're answering -- even without any extra bells and whistles. If someone needs an answer to a mundane question like how often to change their oil, content that answers that question is incredibly interesting, because it addresses their problem. Piggybacking off of the whole being helpful "thing" -- you can be more helpful and far more interesting if you avoid the generic, and write with specificity. Interview Interesting People. Uh oh. Not necessarily. Say what? MORE >>

We just read an interesting interview by Forbes with American Express CMO, John Hayes.  Other Interesting TopicsEverything Amex does is on the basis of engaging customers and partners in long-term relationships, one that deepens over time with the creation of value…a strategy that translates well into B2B marketing strategies as well as B2C. Read the full interview here. MORE >>