Trending Sources

Video ads: Facebook or YouTube?

Vidyard

For the last decade, the social option has lived almost exclusively in the land of YouTube, but since last year, Facebook has officially become a player in the video field. November 2015 marked the first month where more videos were uploaded to Facebook than posts containing links to YouTube. Well you can accomplish the same thing with your own videos on YouTube. Get the Guide.

How to Use YouTube Cards to Make Your Videos More Interactive

WindMill Networking

YouTube gave marketers a great gift with the annotations feature. This is a problem because half of YouTube views are on mobile devices, and this percentage grows daily. YouTube cards are a new way to make your videos more interactive […]. How to Use YouTube Cards to Make Your Videos More Interactive by Jayson Duncan - Maximize Social Business. However, the challenge with this feature is that it does not work on mobile devices. Author information. Jayson Duncan. This monthly Social Media and Video column is contributed by Jayson Duncan. Video

Add YouTube Closed Captioning—Create 30 Million Opportunities

Fathom

In the great wide world of video (mobile or not), something that many businesses seem drop from their radar is YouTube closed captioning. Kent State University defines the deaf community as those “deaf and hard of hearing individuals who share a common language, common experiences and values, and a common way of interacting with each other, and with hearing people.” UM, WHAT?

Quick Tips For Optimizing Your YouTube Channel - #MarketingTechMin

Synecore

Whether you are looking to attract new YouTube subscribers or trying come up with a way to better deliver video content to current subscribers, it is in your brand''s best interest to take steps to optimize your YouTube Channel. Keep in mind that for many prospects, your YouTube channel and videos are their first interaction with your brand. Follow @jaceyleigh.

Wistia or Youtube?

Synecore

In some senses, it’s the most interactive advertising method available to inbound marketers right now. What makes it different than a traditional video hosting service like YouTube is that it allows users to track the performance of their videos with analytics. Wistia or Youtube? On the other hand, YouTube is free. So, don’t think: Wistia vs. YouTube.

A preview of the first interactive iPad Book — and marketing innovation

grow - Practical Marketing Solutions

In the last moments of the video, the designer explains that they are building a tool to allow this type of interactivity to be used in many applications. futurist innovation YouTube and video Interactive iPad book interactive marketing marketing trends 2011Note: I noticed this video does not show up on iPad. If you have troupble viewing, clicke HERE.

Internet video killed the TV star. The rise of YouTube for B2B advertising

Earnest about B2B

“By the time you finish reading this sentence, users around the world will have uploaded another eight hours of video to YouTube.”. No longer the preserve of cats playing musical instruments , YouTube has become one of the most exciting and sensational media sharing websites in the world. Communities of millions and brand new stars. The VIP effect: advertising & exclusivity.

How to Optimize Your Business YouTube Channel

KEO Marketing

YouTube, Google’s video platform, attracts more than 800 million unique visitors each month. If you’ve already invested in creating a YouTube channel for your business, Brafton offers an infographic that shows 10 ways businesses can optimize their video marketing efforts. Annotations: Include clear, compelling main points along with interactive commentary. Video Marketing

Periscope Up: Is Live Interactive TV (Finally) Here?

Biznology

Almost since the moment the Internet was commercialized, we’ve been talking about the promise of live interactive TV. And yet, more than 20 years later, despite dozens of social networks, YouTube and GoPro, we still don’t have a satisfying solution with mass appeal. The execution of interactivity on these services is a bit clunky. How It Works. Real Thing or Fad?

Break the mold: Why content marketing needs to be like a chalupa

grow - Practical Marketing Solutions

Streaming video + YouTube + Blog + Slideshare. uploaded the video provided by Blab to YouTube for my subscribers on that channel and embedded the video into a blog post called Marketing: New Architects of the Customer Experience. Interactive video. Video is finally getting more fun and interactive. Thinking like a media company. The content chalupa. Taco Salad. Gorditas.

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Collect Rich Prospect Data With Interactive Video

SnapApp

With technology like smartphones and webcams to quickly and easily create and share video, marketers can shoot a video and have it up on YouTube in no time. For some marketers, uploading a video to YouTube can feel a little like chucking content into a black hole. You can see this in action with a short interactive video from SnapApp video partner Vidyard: Content loading.

5 Case Studies: Using Interactive Content in Social Media

SnapApp

And the icing on the cake of your social media plan just might be interactive content. Instead of sweating the social shares of every blog post, incorporate a little bit of interactive content to reach an audience looking for a quick, mobile experience. When they wanted to kick their reach up to the next level, Alabama Outdoors decided to go interactive. Where do I sign up?

Building a YouTube Marketing Strategy

Client Bridge

From Adam Sutton at MarketingSherpa comes a look at how Orabrush created a successful marketing strategy built around their YouTube page. Orabrush created a landing page around an independent YouTube video titled "How to tell if you have bad breath." The company's YouTube page is now their inbound marketing hub, and represents 80% of their marketing. Results: 35+ million YouTube channel views. 116,000+ YouTube subscribers. Key Tactics: Create an Effective YouTube Page. Customized YouTube channel. Ads purchased on YouTube to attact visitors.

YouTube Makes Some Videos 'Shoppable' and Other Marketing Stories of the Week

Hubspot

YouTube Finally Makes Some Videos ‘Shoppable,’ From Mashable. Have you ever wondered how awesome it would be to simply click and buy the things you see in YouTube videos? YouTube is releasing a new feature it calls a “channel gadget” that will bring some of that functionality to your video viewing experience. Read more about YouTube''s ''shoppable'' videos at Mashable.

How To Generate 3,189 Leads With 4 Pieces of Interactive Content

SnapApp

The tournament was promoted via email, newsletter ads, web ads, Facebook, Twitter and YouTube across all the six Design Engineering brands. 1,564 YouTube Views. Creating content that gets your audience excited, inspired, and delighted is a huge challenge for today’s marketers. There’s just so much content out there – how can we stand out? Read on to find out how they pulled it off.

BuzzFeed, CNN, and YouTube Plan Online Video Channel, and Other Marketing Stories of the Week

Hubspot

This week, a number of companies including Twitter and YouTube have launched new services and technologies to help bring advertising back from the dead. BuzzFeed, CNN, and YouTube Plan Online Video Channel, From The Wall Street Journal. In an effort to become the go-to media hub for young adults, BuzzFeed has partnered with CNN for a brand new channel on YouTube. Yahoo!

Google+ on its Third Birthday

Biznology

It’s all about flushing the grouse, getting all of the anonymous content creators to reveal themselves, to come in from the cold, to associate a real name and identity with videos on YouTube , articles in the Blogosphere, columns in online publications, etc. With both, you’ll have YouTube and Google+ built in; however, possession is not enough. Ceci N’Est Pas les Médias Sociaux.

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Google+ is an antisocial network

Biznology

It imposed itself, top-down, by launching itself into the arms of its 540 million registered users, be they users of Gmail, YouTube , or any of the other apps that require a Google profile and unique login. Content Marketing Social Media Marketing Facebook Google Google Plus Linux Meta Network Virtual community YouTube For most, Google+ is an antisocial network. Raymond. Hello World!

23 (More) of the Best Social Media Guides, Tips and Resources of 2012

Webbiquity

The brilliant Gini Dietrich reports on research showing that marketers commonly choose the wrong time of day to post and engage on Facebook, Twitter and YouTube, as well as to send emails. such as “Social media interactions take place on the web, which is inherently more measurable than offline channels like print, TV and Radio. YouTube Marketing Tactics. know—Reddit?

Offline interactive: the strange rebirth of direct mail

B2B Marketing Online

During the recent Toyota recall crisis, the company’s leadership made a point of noting (in a YouTube posting, no less) that affected owners were being sent a letter to inform them about the status of their vehicle. And no direct mail pack I have ever encountered boasts a ‘click here’ button that allows you to interact with live data (though a personal URL can offer something close). Let’s not forget that direct mail can be interactive, too. They are a pioneering online business. Its name? Direct mail. An exception, perhaps. Now its use is discretionary. Or both.

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Social Marketing Wisdom From a True Practitioner

Paul Gillin

Stand Out builds on the premise that a great online presence is a function of distinctive content delivered through multiple channels with the assumption that interactions with constituents are part of the process. In it, Lewis sets out practical guidelines for getting the most out of social media interactions based upon real data from real campaigns. Mike Lewis manages to find one.

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Why video is “liquid” content in a solid social media world

grow - Practical Marketing Solutions

” In his post, Will points out that video interactivity falls way behind in comparison to standard social media practices. In his article, Will imagines a more granular interaction with the videos. What YouTube can do now. In the process of launching a YouTube channel  I was thrilled to see that there are several tools that allow us to approach this dream.

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A good reputation online is an essential marketing strategy

Biznology

The content can be created by you as you build out your social media and social network empire: Twitter , Facebook Pages, Google+ Business Pages, Pinterest , Tumblr, About.me, LinkedIn, Blogger, TypePad , WordPress.com, YouTube , Slideshare, or your own blog. When speaking about what Reputation.com does, people often think of Online Reputation Management (ORM) as a defensive strategy.

18 (of the) Best Web Analytics Guides of 2011

Webbiquity

When it comes to questions like which web metrics are most important, how to scrutinize Google Analytics reports for actionable data, how to create custom reports or evaluate social media ROI, and how to improve SEO, reduce bounce rates or measure YouTube success, these 18 articles and posts on using web analytics to improve marketing performance offer invaluable assistance. Brilliant.

Tackling social media: don’t do it all!

Biznology

Facebook, Twitter, LinkedIn, YouTube, Instagram… the list of today’s social media platforms is alarmingly long. Twitter allows businesses to interact with consumers in real time. YouTube: Businesses use YouTube to broadcast content through Channels. The most effect YouTube Channels have a theme and provide frequent updates. The bad news? The good news?

How to Make the Zero Moment of Truth Work for You

Buzz Marketing for Technology

Posted in Behavioral Targeting Business Intelligence Conversion Conversion Optimization Customer Experience Interactive Marketing Internet Search SEO Strategy User Generated Content. Thanks to the Internet, another critical moment for consumer/brand interactions is also getting attention: the Zero Moment of Truth (or ZMOT). Try adding a YouTube channel to your social media arsenal.

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The hurdles to truly “social” video experiences

grow - Practical Marketing Solutions

Despite all the technology changes, we are basically interacting with video essentially the same way we did in the 1950s. Our expectations for all other forms of content are that they will have numerous ways in which we can interact without diminishing the experience or the value of the content. Participate in a poll or with some other type of interactive experience.

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What Does B2B Social Media Success Look Like?

Webbiquity

Increased engagement (number, depth and quality of interactions with customers and prospects). Video / YouTube. Social Media Marketing b2b social media success blogging Marketo social media case studies social media marketing tactics social media metrics TopRank Twitter video YouTubeUntil recently, most social media case studies have focused on consumer brands. Objectives.

55 (of the) Best Social Media Tips, Tactics and Tools of 2010

Webbiquity

Most valuable is his dissection of the best way to use the popular social sites, YouTube and blogging in an integrated manner that capitalizes on the strengths of each platform. Gina Gotthilf proposes “6 questions to ask in determining if your website welcomes interaction,&# such as whether or not your content is sharable, dynamic, and open to reader input. Adoption soared.

Facebook gave us the last piece of the Earned Media puzzle

Buzz Marketing for Technology

This is significant because now you can measure impressions across all your &# earned&# social media such as your Facebook Page postings, YouTube Views, Twitter, Blog Impressions etc. And Content Marketing Facebook Innovation Interactive Marketing ROI Social Media Social NetworkingTake a look at the original posting below …. Improving Facebook Page Insights.

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Five Ways to “Get Real” With B-to-B Social Media

Biznology

You can set up a listening post using tools like Radian6, or simply set up an RSS feed from sources like blogs, Twitter, LinkedIn, Focus, Quora, YouTube and Wikipedia, so you can keep current with what’s being said in your field. Ask yourself whether your customers are there, and whether they want to interact with you there. And don’t forget YouTube, the world’s second largest search engine.  Social Media Marketing Facebook linkedin social media twitter YouTubeImage by Getty Images via @daylife. Today, 89% of B-to-B marketers in the U.S. What’s really worth my time?”

The “Marketing” Guide for Higher Education Content Marketing

Fathom

Lets talk YouTube for a minute. Nothing looks worse than browsing to a schools YouTube channel and finding the last video produced was in 2008. Like a poorly designed website, an unkempt YouTube channel contributes to a negative brand connotation. An important aspect to consider when developing your institutions YouTube channel is how to go about segmenting content.

5 Effective Options For B2B Advertising on Social Media

KoMarketing Associates

Facebook and LinkedIn have very active groups, which people use to build community, ask questions, and interact with others in their community. Advertise on YouTube. One great thing about YouTube is that almost everyone uses it, on almost every platform. YouTube ads are available as text, video, and images. Bottom line: your ideal prospects are likely using social media.

5 Tips to Inject Humor into Your Social Media Mix

Vertical Response

Some may be intimidated at the thought of sharing humor on their business social channels so we’ve compiled 5 tips that’ll get the giggles flowing and fans interacting like never before. 1. Use YouTube to find humor. YouTube is a terrific place to find humorous videos to share with your audience. LOL, ROFL, HAHA. One of their “best of” categories? Humor.

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