Interactive video for sales just got a big boost from Apple
OCTOBER 28, 2016
type of video experience that is not like watching TV—and is new to most smart phone users— is “interactive” video. With interactive video, the viewer can take charge of the experience by clicking objects on the screen. Interactive video used to be hard. Though much-used in eLearning, interactive video has been widely ignored by marketers for more than a decade.
Video ads: Facebook or YouTube?
MARCH 22, 2016
For the last decade, the social option has lived almost exclusively in the land of YouTube, but since last year, Facebook has officially become a player in the video field. November 2015 marked the first month where more videos were uploaded to Facebook than posts containing links to YouTube. Well you can accomplish the same thing with your own videos on YouTube. Get the Guide.
9 Types of Interactive Content for Innovative Lead Gen
SEPTEMBER 27, 2016
Interactive content can help with that. study from Demand Metric found that 88% of marketers who use interactive content say their content was somewhat effective or very effective in differentiating it from competitors. Compare that to marketers who don’t use interactive content: Only 55% of them can say the same. Interactive content is also tailor-made for engagement.
17 Hidden YouTube Hacks, Tips & Features You'll Want to Know About
AUGUST 29, 2016
When people talk about today's most popular social sharing websites, YouTube often gets left out of the conversation in favor of sites like Facebook and Twitter. But don't be fooled: YouTube has a lot going for it. Although Facebook might be the largest social networking site, YouTube has the second greatest reach after Facebook in terms of general usage. I'll wait. 3m39s ).
How to Use YouTube Cards to Make Your Videos More Interactive
JUNE 30, 2015
YouTube gave marketers a great gift with the annotations feature. This is a problem because half of YouTube views are on mobile devices, and this percentage grows daily. YouTube cards are a new way to make your videos more interactive […]. How to Use YouTube Cards to Make Your Videos More Interactive by Jayson Duncan - Maximize Social Business. However, the challenge with this feature is that it does not work on mobile devices. Author information. Jayson Duncan. This monthly Social Media and Video column is contributed by Jayson Duncan. Video
Am I connecting with my customers enough? 10 tips for customer outreach
DECEMBER 9, 2016
More than ever before, companies are accessible and interacting with their customers on a daily basis, whether it’s commenting on a photo of your product on their Instagram page, interacting with them on Facebook , or tracking your ROI on your last direct mail postcard coupon. Would a YouTube tutorial from a designer really help them connect with you? Share your story.
Wistia or Youtube?
APRIL 14, 2015
In some senses, it’s the most interactive advertising method available to inbound marketers right now. What makes it different than a traditional video hosting service like YouTube is that it allows users to track the performance of their videos with analytics. Wistia or Youtube? On the other hand, YouTube is free. So, don’t think: Wistia vs. YouTube.
Dancing Dogs and Foiled Burglars – The Secret to Nest Cam’s YouTube Channel
AUGUST 16, 2016
stumbled upon Nest’s YouTube channel by chance when a friend shared this video of a bulldog being a bulldog: And discovered that, in addition to making an award-winning thermostat, Nest also creates cameras for home surveillance, and has one of the best user-generated content channels I’ve ever seen. Where things get special is how they interact with users’ footage. Massachusetts.
How to Annotate a YouTube Video [Quick Tip]
OCTOBER 24, 2014
Ever wondered how to make those clickable buttons that show up on some YouTube videos? Because little annotations that prompt viewers to "Subscribe" or "Follow us" or "Click here to learn more" encourage them to actually engage and interact with your content -- and maybe even head back to your website. And, as it turns out, annotating YouTube videos is actually really simple.
Increasing customer engagement with videos just got easier
OCTOBER 3, 2016
Apple ‘s release of iOS 10 means that clickable interactive videos will work on hundreds of millions of devices where they don’t work now. Interactive video baby steps: Chapterization. Probably the easiest way to make a video interactive is to chapterize it. It can be done on video platforms like YouTube , Wistia and Vidyard. This is unbelievably easy to do.
Arcade Games and Interactive Storytelling Constraints
OCTOBER 17, 2016
This post, Arcade Games and Interactive Storytelling Constraints , written by Ashley Taylor Anderson , appeared first on Ceros Blog - Interactive Content Marketing & Design Tips. Modern-day storytellers can learn some valuable lessons from these early digital pioneers about using constraints to develop powerful narratives in a much more expansive interactive landscape.
Leveraging YouTube as a Manufacturer
SEPTEMBER 16, 2015
So Why Should Manufacturing Marketers Use YouTube as a Channel to Distribute their Videos? Unlike TV, YouTube has a highly-engaged audience who is actively using the internet to do research. YouTube puts users in control, giving the autonomy this audience craves and the ability to interact with the content of their choosing. Storytelling videos. Testimonial videos.
How the Top Online Video Platforms Are Taking Businesses Beyond YouTube
NOVEMBER 1, 2016
In 2005, Chad Hurley, Steve Chen and Jawed Karim opened the doors to YouTube inviting content creators around the world to share their videos with a global audience. Consumer behaviors soon shifted with a massive rise in video content consumption, and we now see more than 20 billion videos devoured every day across YouTube, Facebook and SnapChat alone. department required. support.
How to effectively integrate video content onto your website
NOVEMBER 7, 2016
When integrated properly, videos are a fantastic way to give your brand a face and increase customer interactions. Viewers love and appreciate how-to videos, as evidenced by the endless supply of such channels on YouTube. According to mediakix , the second-most popular type of YouTube video are how-to videos. Start a vlog. Video + Blogging = Vlogging. Create a video gallery.
A preview of the first interactive iPad Book — and marketing innovation
grow - Practical Marketing Solutions
MAY 6, 2011
In the last moments of the video, the designer explains that they are building a tool to allow this type of interactivity to be used in many applications. futurist innovation YouTube and video Interactive iPad book interactive marketing marketing trends 2011Note: I noticed this video does not show up on iPad. If you have troupble viewing, clicke HERE.
Internet video killed the TV star. The rise of YouTube for B2B advertising
Earnest about B2B
DECEMBER 12, 2014
“By the time you finish reading this sentence, users around the world will have uploaded another eight hours of video to YouTube.”. No longer the preserve of cats playing musical instruments , YouTube has become one of the most exciting and sensational media sharing websites in the world. Communities of millions and brand new stars. The VIP effect: advertising & exclusivity.
How to Optimize Your Business YouTube Channel
MAY 9, 2016
YouTube, Google’s video platform, attracts more than 800 million unique visitors each month. If you’ve already invested in creating a YouTube channel for your business, Brafton offers an infographic that shows 10 ways businesses can optimize their video marketing efforts. Annotations: Include clear, compelling main points along with interactive commentary. Video Marketing
YouTube Insights for B2B from the Frozen Food Master
Social Media B2B
JUNE 10, 2014
In that time he has learned quite a bit about YouTube. Most of the biggest YouTube channels are run by individuals, not corporate brands. Does this make YouTube different from other social platforms? believe that most of the big YouTube channels are run by individuals because they don’t have the politics or red tape to publish like corporations have.
Collect Rich Prospect Data With Interactive Video
JUNE 11, 2015
With technology like smartphones and webcams to quickly and easily create and share video, marketers can shoot a video and have it up on YouTube in no time. For some marketers, uploading a video to YouTube can feel a little like chucking content into a black hole. You can see this in action with a short interactive video from SnapApp video partner Vidyard: Content loading.
Bolster Your Content Strategy With Interactive Video
AUGUST 2, 2016
But video doesn’t have to simply be a static asset – new technologies that allow for interactive video are turning videos from single play-through experiences into engaging content pieces. But with all the opportunities for interactive video assets, what’s the best place to get started? Last, but certainly not least, is adding interactive elements to videos on your blog content.
5 Case Studies: Using Interactive Content in Social Media
NOVEMBER 19, 2015
And the icing on the cake of your social media plan just might be interactive content. Instead of sweating the social shares of every blog post, incorporate a little bit of interactive content to reach an audience looking for a quick, mobile experience. When they wanted to kick their reach up to the next level, Alabama Outdoors decided to go interactive. Where do I sign up?
Break the mold: Why content marketing needs to be like a chalupa
grow - Practical Marketing Solutions
FEBRUARY 22, 2016
Streaming video + YouTube + Blog + Slideshare. uploaded the video provided by Blab to YouTube for my subscribers on that channel and embedded the video into a blog post called Marketing: New Architects of the Customer Experience. Interactive video. Video is finally getting more fun and interactive. Thinking like a media company. The content chalupa. Taco Salad. Gorditas.
Where to Place Interactive Elements in Your Marketing Videos
NOVEMBER 3, 2016
There’s a reason YouTube processes more than 3 billion searches a month and has taken reign as the second most popular search engine. As video has become increasingly less expensive to produce for marketers, new technologies are also making interactive video just as easy to create. Where to Add Interactive Elements for a Repurposed Video. Planning a Video to Be Interactive.
Storytelling > History: Museum Hack’s Interactive Approach to Tours & Team-Building
OCTOBER 10, 2016
This post, Storytelling > History: Museum Hack’s Interactive Approach to Tours & Team-Building , written by Ashley Taylor Anderson , appeared first on Ceros Blog - Interactive Content Marketing & Design Tips. Gray began obsessively visiting the museum, uncovering his own stories with the help of Wikipedia and YouTube. Interactive Tours: Renegade Edition.
Five new content forms rocking the marketing airwaves
grow - Practical Marketing Solutions
OCTOBER 10, 2016
Interactive dynamic video. Dubbed ‘Interactive Dynamic Video’ (IDV), the method uses traditional cameras and algorithms to scope out the almost invisible vibrations of an object to create a simulation users can interact with virtually. Interactive stories. Interactive infographics. Interactive infographics allow you to… Add animations. link].
Periscope Up: Is Live Interactive TV (Finally) Here?
JUNE 18, 2015
Almost since the moment the Internet was commercialized, we’ve been talking about the promise of live interactive TV. And yet, more than 20 years later, despite dozens of social networks, YouTube and GoPro, we still don’t have a satisfying solution with mass appeal. The execution of interactivity on these services is a bit clunky. How It Works. Real Thing or Fad?
YouTube Makes Some Videos 'Shoppable' and Other Marketing Stories of the Week
MAY 19, 2013
YouTube Finally Makes Some Videos ‘Shoppable,’ From Mashable. Have you ever wondered how awesome it would be to simply click and buy the things you see in YouTube videos? YouTube is releasing a new feature it calls a “channel gadget” that will bring some of that functionality to your video viewing experience. Read more about YouTube''s ''shoppable'' videos at Mashable.
The 24 Best Visual Content Creation Tools
DECEMBER 6, 2016
Here are two dozen tools that enable marketers to create a range of effective visual content assets, from memes and quote images to animated GIFs, maps, charts, vector drawings, and interactive graphics. 1) Canva. Diagrams can be interactive and can include shapes, text, and connectors. free gallery of customizable interactive charts and data tools. Pricing: free. Siasat.
Building a YouTube Marketing Strategy
MARCH 25, 2011
From Adam Sutton at MarketingSherpa comes a look at how Orabrush created a successful marketing strategy built around their YouTube page. Orabrush created a landing page around an independent YouTube video titled "How to tell if you have bad breath." The company's YouTube page is now their inbound marketing hub, and represents 80% of their marketing. Results: 35+ million YouTube channel views. 116,000+ YouTube subscribers. Key Tactics: Create an Effective YouTube Page. Customized YouTube channel. Ads purchased on YouTube to attact visitors.
Facebook May Have Just Ushered in a New Era for Mobile Video
JANUARY 12, 2017
According to reports, Facebook is planning to offer a 55 percent revenue share—exactly in line with what YouTube offers its creators. That means that video businesses can see immediate returns, just like on YouTube. But it’s worth noting that YouTube’s revenue sharing appears to have cut into its profit margins. Media facebook mobile video video ads YouTube
BuzzFeed, CNN, and YouTube Plan Online Video Channel, and Other Marketing Stories of the Week
JUNE 2, 2013
This week, a number of companies including Twitter and YouTube have launched new services and technologies to help bring advertising back from the dead. BuzzFeed, CNN, and YouTube Plan Online Video Channel, From The Wall Street Journal. In an effort to become the go-to media hub for young adults, BuzzFeed has partnered with CNN for a brand new channel on YouTube. Yahoo!
How To Generate 3,189 Leads With 4 Pieces of Interactive Content
NOVEMBER 13, 2015
The tournament was promoted via email, newsletter ads, web ads, Facebook, Twitter and YouTube across all the six Design Engineering brands. 1,564 YouTube Views. Creating content that gets your audience excited, inspired, and delighted is a huge challenge for today’s marketers. There’s just so much content out there – how can we stand out? Read on to find out how they pulled it off.
Google+ is an antisocial network
JULY 22, 2014
It imposed itself, top-down, by launching itself into the arms of its 540 million registered users, be they users of Gmail, YouTube , or any of the other apps that require a Google profile and unique login. Content Marketing Social Media Marketing Facebook Google Google Plus Linux Meta Network Virtual community YouTube For most, Google+ is an antisocial network. Raymond. Hello World!
Google+ on its Third Birthday
JULY 1, 2014
It’s all about flushing the grouse, getting all of the anonymous content creators to reveal themselves, to come in from the cold, to associate a real name and identity with videos on YouTube , articles in the Blogosphere, columns in online publications, etc. With both, you’ll have YouTube and Google+ built in; however, possession is not enough. Ceci N’Est Pas les Médias Sociaux.
23 (More) of the Best Social Media Guides, Tips and Resources of 2012
DECEMBER 4, 2012
The brilliant Gini Dietrich reports on research showing that marketers commonly choose the wrong time of day to post and engage on Facebook, Twitter and YouTube, as well as to send emails. such as “Social media interactions take place on the web, which is inherently more measurable than offline channels like print, TV and Radio. YouTube Marketing Tactics. know—Reddit?
Offline interactive: the strange rebirth of direct mail
B2B Marketing Online
JULY 7, 2010
During the recent Toyota recall crisis, the company’s leadership made a point of noting (in a YouTube posting, no less) that affected owners were being sent a letter to inform them about the status of their vehicle. And no direct mail pack I have ever encountered boasts a ‘click here’ button that allows you to interact with live data (though a personal URL can offer something close). Let’s not forget that direct mail can be interactive, too. They are a pioneering online business. Its name? Direct mail. An exception, perhaps. Now its use is discretionary. Or both.
Why video is “liquid” content in a solid social media world
grow - Practical Marketing Solutions
NOVEMBER 14, 2013
” In his post, Will points out that video interactivity falls way behind in comparison to standard social media practices. In his article, Will imagines a more granular interaction with the videos. What YouTube can do now. In the process of launching a YouTube channel I was thrilled to see that there are several tools that allow us to approach this dream.
Social Marketing Wisdom From a True Practitioner
JANUARY 24, 2013
Stand Out builds on the premise that a great online presence is a function of distinctive content delivered through multiple channels with the assumption that interactions with constituents are part of the process. In it, Lewis sets out practical guidelines for getting the most out of social media interactions based upon real data from real campaigns. Mike Lewis manages to find one.
18 (of the) Best Web Analytics Guides of 2011
APRIL 3, 2012
When it comes to questions like which web metrics are most important, how to scrutinize Google Analytics reports for actionable data, how to create custom reports or evaluate social media ROI, and how to improve SEO, reduce bounce rates or measure YouTube success, these 18 articles and posts on using web analytics to improve marketing performance offer invaluable assistance. Brilliant.
How to Make the Zero Moment of Truth Work for You
Buzz Marketing for Technology
JUNE 5, 2013
Posted in Behavioral Targeting Business Intelligence Conversion Conversion Optimization Customer Experience Interactive Marketing Internet Search SEO Strategy User Generated Content. Thanks to the Internet, another critical moment for consumer/brand interactions is also getting attention: the Zero Moment of Truth (or ZMOT). Try adding a YouTube channel to your social media arsenal.