Video ads: Facebook or YouTube?
MARCH 22, 2016
For the last decade, the social option has lived almost exclusively in the land of YouTube, but since last year, Facebook has officially become a player in the video field. November 2015 marked the first month where more videos were uploaded to Facebook than posts containing links to YouTube. Well you can accomplish the same thing with your own videos on YouTube. Get the Guide.
How to Use YouTube Cards to Make Your Videos More Interactive
JUNE 30, 2015
YouTube gave marketers a great gift with the annotations feature. This is a problem because half of YouTube views are on mobile devices, and this percentage grows daily. YouTube cards are a new way to make your videos more interactive […]. How to Use YouTube Cards to Make Your Videos More Interactive by Jayson Duncan - Maximize Social Business. However, the challenge with this feature is that it does not work on mobile devices. Author information. Jayson Duncan. This monthly Social Media and Video column is contributed by Jayson Duncan. Video
Add YouTube Closed Captioning—Create 30 Million Opportunities
JANUARY 18, 2016
In the great wide world of video (mobile or not), something that many businesses seem drop from their radar is YouTube closed captioning. Kent State University defines the deaf community as those “deaf and hard of hearing individuals who share a common language, common experiences and values, and a common way of interacting with each other, and with hearing people.” UM, WHAT?
Quick Tips For Optimizing Your YouTube Channel - #MarketingTechMin
JUNE 21, 2013
Whether you are looking to attract new YouTube subscribers or trying come up with a way to better deliver video content to current subscribers, it is in your brand''s best interest to take steps to optimize your YouTube Channel. Keep in mind that for many prospects, your YouTube channel and videos are their first interaction with your brand. Follow @jaceyleigh.
How to Annotate a YouTube Video [Quick Tip]
OCTOBER 24, 2014
Ever wondered how to make those clickable buttons that show up on some YouTube videos? Because little annotations that prompt viewers to "Subscribe" or "Follow us" or "Click here to learn more" encourage them to actually engage and interact with your content -- and maybe even head back to your website. And, as it turns out, annotating YouTube videos is actually really simple.
Leveraging YouTube as a Manufacturer
SEPTEMBER 16, 2015
So Why Should Manufacturing Marketers Use YouTube as a Channel to Distribute their Videos? Unlike TV, YouTube has a highly-engaged audience who is actively using the internet to do research. YouTube puts users in control, giving the autonomy this audience craves and the ability to interact with the content of their choosing. Storytelling videos. Testimonial videos.
YouTube Insights for B2B from the Frozen Food Master
Social Media B2B
JUNE 10, 2014
In that time he has learned quite a bit about YouTube. Most of the biggest YouTube channels are run by individuals, not corporate brands. Does this make YouTube different from other social platforms? believe that most of the big YouTube channels are run by individuals because they don’t have the politics or red tape to publish like corporations have.
Wistia or Youtube?
APRIL 14, 2015
In some senses, it’s the most interactive advertising method available to inbound marketers right now. What makes it different than a traditional video hosting service like YouTube is that it allows users to track the performance of their videos with analytics. Wistia or Youtube? On the other hand, YouTube is free. So, don’t think: Wistia vs. YouTube.
A preview of the first interactive iPad Book — and marketing innovation
grow - Practical Marketing Solutions
MAY 6, 2011
In the last moments of the video, the designer explains that they are building a tool to allow this type of interactivity to be used in many applications. futurist innovation YouTube and video Interactive iPad book interactive marketing marketing trends 2011Note: I noticed this video does not show up on iPad. If you have troupble viewing, clicke HERE.
Internet video killed the TV star. The rise of YouTube for B2B advertising
Earnest about B2B
DECEMBER 12, 2014
“By the time you finish reading this sentence, users around the world will have uploaded another eight hours of video to YouTube.”. No longer the preserve of cats playing musical instruments , YouTube has become one of the most exciting and sensational media sharing websites in the world. Communities of millions and brand new stars. The VIP effect: advertising & exclusivity.
How to Optimize Your Business YouTube Channel
MAY 9, 2016
YouTube, Google’s video platform, attracts more than 800 million unique visitors each month. If you’ve already invested in creating a YouTube channel for your business, Brafton offers an infographic that shows 10 ways businesses can optimize their video marketing efforts. Annotations: Include clear, compelling main points along with interactive commentary. Video Marketing
Periscope Up: Is Live Interactive TV (Finally) Here?
JUNE 18, 2015
Almost since the moment the Internet was commercialized, we’ve been talking about the promise of live interactive TV. And yet, more than 20 years later, despite dozens of social networks, YouTube and GoPro, we still don’t have a satisfying solution with mass appeal. The execution of interactivity on these services is a bit clunky. How It Works. Real Thing or Fad?
Break the mold: Why content marketing needs to be like a chalupa
grow - Practical Marketing Solutions
FEBRUARY 22, 2016
Streaming video + YouTube + Blog + Slideshare. uploaded the video provided by Blab to YouTube for my subscribers on that channel and embedded the video into a blog post called Marketing: New Architects of the Customer Experience. Interactive video. Video is finally getting more fun and interactive. Thinking like a media company. The content chalupa. Taco Salad. Gorditas.
Collect Rich Prospect Data With Interactive Video
JUNE 11, 2015
With technology like smartphones and webcams to quickly and easily create and share video, marketers can shoot a video and have it up on YouTube in no time. For some marketers, uploading a video to YouTube can feel a little like chucking content into a black hole. You can see this in action with a short interactive video from SnapApp video partner Vidyard: Content loading.
5 Case Studies: Using Interactive Content in Social Media
NOVEMBER 19, 2015
And the icing on the cake of your social media plan just might be interactive content. Instead of sweating the social shares of every blog post, incorporate a little bit of interactive content to reach an audience looking for a quick, mobile experience. When they wanted to kick their reach up to the next level, Alabama Outdoors decided to go interactive. Where do I sign up?
Building a YouTube Marketing Strategy
MARCH 25, 2011
From Adam Sutton at MarketingSherpa comes a look at how Orabrush created a successful marketing strategy built around their YouTube page. Orabrush created a landing page around an independent YouTube video titled "How to tell if you have bad breath." The company's YouTube page is now their inbound marketing hub, and represents 80% of their marketing. Results: 35+ million YouTube channel views. 116,000+ YouTube subscribers. Key Tactics: Create an Effective YouTube Page. Customized YouTube channel. Ads purchased on YouTube to attact visitors.
YouTube Makes Some Videos 'Shoppable' and Other Marketing Stories of the Week
MAY 19, 2013
YouTube Finally Makes Some Videos ‘Shoppable,’ From Mashable. Have you ever wondered how awesome it would be to simply click and buy the things you see in YouTube videos? YouTube is releasing a new feature it calls a “channel gadget” that will bring some of that functionality to your video viewing experience. Read more about YouTube''s ''shoppable'' videos at Mashable.
How To Generate 3,189 Leads With 4 Pieces of Interactive Content
NOVEMBER 13, 2015
The tournament was promoted via email, newsletter ads, web ads, Facebook, Twitter and YouTube across all the six Design Engineering brands. 1,564 YouTube Views. Creating content that gets your audience excited, inspired, and delighted is a huge challenge for today’s marketers. There’s just so much content out there – how can we stand out? Read on to find out how they pulled it off.
BuzzFeed, CNN, and YouTube Plan Online Video Channel, and Other Marketing Stories of the Week
JUNE 2, 2013
This week, a number of companies including Twitter and YouTube have launched new services and technologies to help bring advertising back from the dead. BuzzFeed, CNN, and YouTube Plan Online Video Channel, From The Wall Street Journal. In an effort to become the go-to media hub for young adults, BuzzFeed has partnered with CNN for a brand new channel on YouTube. Yahoo!
Google+ on its Third Birthday
JULY 1, 2014
It’s all about flushing the grouse, getting all of the anonymous content creators to reveal themselves, to come in from the cold, to associate a real name and identity with videos on YouTube , articles in the Blogosphere, columns in online publications, etc. With both, you’ll have YouTube and Google+ built in; however, possession is not enough. Ceci N’Est Pas les Médias Sociaux.
Google+ is an antisocial network
JULY 22, 2014
It imposed itself, top-down, by launching itself into the arms of its 540 million registered users, be they users of Gmail, YouTube , or any of the other apps that require a Google profile and unique login. Content Marketing Social Media Marketing Facebook Google Google Plus Linux Meta Network Virtual community YouTube For most, Google+ is an antisocial network. Raymond. Hello World!
23 (More) of the Best Social Media Guides, Tips and Resources of 2012
DECEMBER 4, 2012
The brilliant Gini Dietrich reports on research showing that marketers commonly choose the wrong time of day to post and engage on Facebook, Twitter and YouTube, as well as to send emails. such as “Social media interactions take place on the web, which is inherently more measurable than offline channels like print, TV and Radio. YouTube Marketing Tactics. know—Reddit?
Offline interactive: the strange rebirth of direct mail
B2B Marketing Online
JULY 7, 2010
During the recent Toyota recall crisis, the company’s leadership made a point of noting (in a YouTube posting, no less) that affected owners were being sent a letter to inform them about the status of their vehicle. And no direct mail pack I have ever encountered boasts a ‘click here’ button that allows you to interact with live data (though a personal URL can offer something close). Let’s not forget that direct mail can be interactive, too. They are a pioneering online business. Its name? Direct mail. An exception, perhaps. Now its use is discretionary. Or both.
Social Marketing Wisdom From a True Practitioner
JANUARY 24, 2013
Stand Out builds on the premise that a great online presence is a function of distinctive content delivered through multiple channels with the assumption that interactions with constituents are part of the process. In it, Lewis sets out practical guidelines for getting the most out of social media interactions based upon real data from real campaigns. Mike Lewis manages to find one.
Tackling social media: don’t do it all!
JUNE 4, 2015
Facebook, Twitter, LinkedIn, YouTube, Instagram… the list of today’s social media platforms is alarmingly long. Twitter allows businesses to interact with consumers in real time. YouTube: Businesses use YouTube to broadcast content through Channels. The most effect YouTube Channels have a theme and provide frequent updates. The bad news? The good news?
Why video is “liquid” content in a solid social media world
grow - Practical Marketing Solutions
NOVEMBER 14, 2013
” In his post, Will points out that video interactivity falls way behind in comparison to standard social media practices. In his article, Will imagines a more granular interaction with the videos. What YouTube can do now. In the process of launching a YouTube channel I was thrilled to see that there are several tools that allow us to approach this dream.
A good reputation online is an essential marketing strategy
OCTOBER 30, 2012
The content can be created by you as you build out your social media and social network empire: Twitter , Facebook Pages, Google+ Business Pages, Pinterest , Tumblr, About.me, LinkedIn, Blogger, TypePad , WordPress.com, YouTube , Slideshare, or your own blog. When speaking about what Reputation.com does, people often think of Online Reputation Management (ORM) as a defensive strategy.
18 (of the) Best Web Analytics Guides of 2011
APRIL 3, 2012
When it comes to questions like which web metrics are most important, how to scrutinize Google Analytics reports for actionable data, how to create custom reports or evaluate social media ROI, and how to improve SEO, reduce bounce rates or measure YouTube success, these 18 articles and posts on using web analytics to improve marketing performance offer invaluable assistance. Brilliant.
How to Make the Zero Moment of Truth Work for You
Buzz Marketing for Technology
JUNE 5, 2013
Posted in Behavioral Targeting Business Intelligence Conversion Conversion Optimization Customer Experience Interactive Marketing Internet Search SEO Strategy User Generated Content. Thanks to the Internet, another critical moment for consumer/brand interactions is also getting attention: the Zero Moment of Truth (or ZMOT). Try adding a YouTube channel to your social media arsenal.
The hurdles to truly “social” video experiences
grow - Practical Marketing Solutions
OCTOBER 31, 2013
Despite all the technology changes, we are basically interacting with video essentially the same way we did in the 1950s. Our expectations for all other forms of content are that they will have numerous ways in which we can interact without diminishing the experience or the value of the content. Participate in a poll or with some other type of interactive experience.
What Does B2B Social Media Success Look Like?
MAY 23, 2011
Increased engagement (number, depth and quality of interactions with customers and prospects). Video / YouTube. Social Media Marketing b2b social media success blogging Marketo social media case studies social media marketing tactics social media metrics TopRank Twitter video YouTubeUntil recently, most social media case studies have focused on consumer brands. Objectives.
55 (of the) Best Social Media Tips, Tactics and Tools of 2010
FEBRUARY 7, 2011
Most valuable is his dissection of the best way to use the popular social sites, YouTube and blogging in an integrated manner that capitalizes on the strengths of each platform. Gina Gotthilf proposes “6 questions to ask in determining if your website welcomes interaction, such as whether or not your content is sharable, dynamic, and open to reader input. Adoption soared.
Facebook gave us the last piece of the Earned Media puzzle
Buzz Marketing for Technology
FEBRUARY 23, 2011
This is significant because now you can measure impressions across all your earned social media such as your Facebook Page postings, YouTube Views, Twitter, Blog Impressions etc. And Content Marketing Facebook Innovation Interactive Marketing ROI Social Media Social NetworkingTake a look at the original posting below …. Improving Facebook Page Insights.
Five Ways to “Get Real” With B-to-B Social Media
FEBRUARY 29, 2012
You can set up a listening post using tools like Radian6, or simply set up an RSS feed from sources like blogs, Twitter, LinkedIn, Focus, Quora, YouTube and Wikipedia, so you can keep current with what’s being said in your field. Ask yourself whether your customers are there, and whether they want to interact with you there. And don’t forget YouTube, the world’s second largest search engine. Social Media Marketing Facebook linkedin social media twitter YouTubeImage by Getty Images via @daylife. Today, 89% of B-to-B marketers in the U.S. What’s really worth my time?”
8 Share Spiking Tips For Empire Avenue
It's All About Revenue
APRIL 25, 2011
Part game, part ratings system, Empire Avenue works by allowing users to create a ticker linked to their activity on various social media profiles like Facebook, Twitter, Flickr and YouTube. The system largely determines value based on how people are interacting with the content you create across all platforms. by Jesse Noyes | Tweet this. The Backstory on Empire Avenue. Share email.
The “Marketing” Guide for Higher Education Content Marketing
SEPTEMBER 18, 2015
Lets talk YouTube for a minute. Nothing looks worse than browsing to a schools YouTube channel and finding the last video produced was in 2008. Like a poorly designed website, an unkempt YouTube channel contributes to a negative brand connotation. An important aspect to consider when developing your institutions YouTube channel is how to go about segmenting content.
14 Awesome Google Labs Experiments You May Have Missed
It's All About Revenue
JULY 18, 2011
Google provides a number of publicly available datasets and arranges the data in interactive charts. Ever wonder what different groups like on YouTube? With YouTube Insights for Audience , you can get an idea. by Jesse Noyes | Tweet this Google+ has been the talk of the digital town the past couple of weeks. Google Squared makes data more digestible. Talk about a staycation.
5 Effective Options For B2B Advertising on Social Media
MARCH 15, 2016
Facebook and LinkedIn have very active groups, which people use to build community, ask questions, and interact with others in their community. Advertise on YouTube. One great thing about YouTube is that almost everyone uses it, on almost every platform. YouTube ads are available as text, video, and images. Bottom line: your ideal prospects are likely using social media.
Why Video Is the Future of Content Marketing
JUNE 30, 2016
The ROI of this marketing activity is also easier to track since it “lives in confined players” (such as YouTube) and, as a result, travels differently through social media than other types of content marketing assets. The company’s videos have captured an audience of approximately 4 million subscribers on YouTube. The ideal YouTube video tends to be around three minutes long.
5 Tips to Inject Humor into Your Social Media Mix
AUGUST 7, 2013
Some may be intimidated at the thought of sharing humor on their business social channels so we’ve compiled 5 tips that’ll get the giggles flowing and fans interacting like never before. 1. Use YouTube to find humor. YouTube is a terrific place to find humorous videos to share with your audience. LOL, ROFL, HAHA. One of their “best of” categories? Humor.
More Tips for B2B Video Marketing -- Best Practices for Shooting, Editing, and Promoting
AUGUST 16, 2012
With the buzz that inbound marketing is making lately in the B2B world, more and more firms are exploring newer, more interactive ways to engage and educate an audience. It's important to consider that people tend to search on YouTube for entertainment and educational purposes- NOT to buy. Once you have a produced a great video, add it to the company's YouTube page.
Social Search Optimization on Five Major Social Networks (Part 1: Facebook and YouTube)
APRIL 4, 2013
That number is only increasing as users turn to social networks for much more than just social interaction. The combination of search and social is revolutionary in how it uniquely blends the way people think, interact, and communicate. Users flock to specific sites for different reasons; for instance, they go to Facebook to connect with friends and to YouTube to watch the latest music video. – Social Search Optimization on Five Major Social Networks (Part 1: Facebook and YouTube) by Courtney Gibb. Social media accounts for 18% of all time spent online.
Forrester Weighs in on the Top Video Platforms for Marketing and Sales
JUNE 9, 2016
Believe it or not, posting videos on YouTube isn’t a video strategy. Even Forrester Research Analyst, Nick Barber, said so in his latest report, Online Video Platforms for Sales and Marketing : If you think “doing video” means having a YouTube channel, then you need to up your game. The biggest video marketing trends like personalization, interactivity, and sentiment analysis.