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| Page 1 of 5 | Previous | Next | ACHIEVE MARKET LEADERSHIP FEBRUARY 28, 2011 YouTube for B2B Marketing – Really? More and more, the topic of YouTube is coming up and people are asking why they should invest in a YouTube channel. . We see the value of video, but why YouTube specifically? So, why a YouTube channel if you have videos on your website? People look for videos on YouTube (10 to 1 over any other channel) and they will more likely find videos on your topic when looking on YouTube than randomly searching. Especially when integrating with other social media channels, YouTube improves your SEO and natural search. InteractiveLet me know! | ACHIEVE MARKET LEADERSHIP DECEMBER 5, 2012  How to Triple Your YouTube Video Views With Facebook We recently came across this SocialMedia Examiner article with an interesting tip on increasing your YouTube marketing efforts. The thought is that by integrating video into your Facebook posts you can increase your YouTube video views by three-fold. InteractiveHelpful step-by-step pointers using meta tags as well. We think it’s good stuff, how about you? | | | | | |
| FOLLOW THE LEAD JULY 29, 2010 DMA YouTube channel focuses on best e-mail practices The Direct Marketing Association ’s (DMA) Email Experience Council (EEC) on Thursday introduced a YouTube channel created to help marketers better understand the benefits of e-mail. The EEC channel is produced by members of the organization’s speakers’ bureau committee, including executives from Datran Media; Eloqua; Lifesize Interactive; ReturnPath; Responsys; SilverPop; and StrongMail. File another one under, ‘We’re all media companies now.’ Videos clips on the EEC channel feature insights from e-mail experts and allow visitors to review, link to and syndicate content. | FOLLOW THE LEAD JULY 29, 2010 DMA YouTube channel focuses on best e-mail practices The Direct Marketing Association ’s (DMA) Email Experience Council (EEC) on Thursday introduced a YouTube channel created to help marketers better understand the benefits of e-mail. The EEC channel is produced by members of the organization’s speakers’ bureau committee, including executives from Datran Media; Eloqua; Lifesize Interactive; ReturnPath; Responsys; SilverPop; and StrongMail. File another one under, ‘We’re all media companies now.’ Videos clips on the EEC channel feature insights from e-mail experts and allow visitors to review, link to and syndicate content. | CLIENT BRIDGE MARCH 25, 2011 Building a YouTube Marketing Strategy From Adam Sutton at MarketingSherpa comes a look at how Orabrush created a successful marketing strategy built around their YouTube page. Orabrush created a landing page around an independent YouTube video titled "How to tell if you have bad breath." The company's YouTube page is now their inbound marketing hub, and represents 80% of their marketing. Results: 35+ million YouTube channel views. 116,000+ YouTube subscribers. Key Tactics: Create an Effective YouTube Page. Customized YouTube channel. Ads purchased on YouTube to attact visitors. | B2B MARKETING BLOG APRIL 20, 2011 Reeling in B2B Customers with Video Creative Interactive Marketing content social media B2B B2B Marketing content marketing video YouTubeVideos have found their place in B2B marketing, and they’re here to stay. It has become common practice for B2B companies to produce online videos in order to communicate the value of their products and services. And in today’s fast-paced business environment, videos are a dynamic way to capture prospects’ attention rather than feeding them [.]. | | | | | | | |
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ACHIEVE MARKET LEADERSHIP | WEDNESDAY, JULY 25, 2012  5 Insights into Global Social Media in 2012
YouTube is a Serious Media Channel. InteractiveInteresting(and useful) new global social media networking findings…particularly the fact that companies are rapidly adapting to new platforms. “Google+ pages for business were launched in November and by February 2012, nearly half of Fortune Global 100 companies already had a presence on the platform” 1. Twitter is more than 50% of the Conversations. Engagement is the Norm. Multiple Accounts are Common. Companies are Rapidly Adapting to New Platforms. See the full findings and view the infographic here. MORE >> -
 A preview of the first interactive iPad Book — and marketing innovation
In the last moments of the video, the designer explains that they are building a tool to allow this type of interactivity to be used in many applications. futurist innovation YouTube and video Interactive iPad book interactive marketing marketing trends 2011Note: I noticed this video does not show up on iPad. If you have troupble viewing, clicke HERE. think you will enjoy this short video demonstrating a promising technology for iPad books — and also for marketers, I think! This amazing little book is an excellent example. MORE >> -
SAZBEAN | THURSDAY, JULY 15, 2010  Measurable Effects of Old Spice Viral Campaign
Old Spice has turned their “The Man Your Man Could Smell Like&# ad campaign into a viral sensation by having the “Old Spice guy&# respond to people’s comments and tweets via videos which were posted on YouTube (click on the response videos on the right) — my favorite is below. How the campaign went viral can be seen a bit by looking at the statistics available with each individual video on YouTube. Interactions. The move has gotten quite a response , but only time and sales will tell whether it was successful for the brand’s bottom line. MORE >> -
WEBMARKETCENTRAL | THURSDAY, SEPTEMBER 18, 2008  The Social Media Email Signature
Social networking sites are simply an extension of those two functions, giving other people more information about yourself and additional ways to interact. YouTube, StumbleUpon, Technorati and Second Life: about 20% of Web 2.0 Greene Christina, an interactive PR pro with The Advance Guard , had the first email signature I'd ever seen that included her Second Life name. In the old days, email signatures pretty much just mirrored business card information: name, company, title, phone, fax (gotta love that 80's technology still hanging on!) and email address. signatures. MORE >> -
BIZNOLOGY | TUESDAY, OCTOBER 30, 2012  A good reputation online is an essential marketing strategy
The content can be created by you as you build out your social media and social network empire: Twitter , Facebook Pages, Google+ Business Pages, Pinterest , Tumblr, About.me, LinkedIn, Blogger, TypePad , WordPress.com, YouTube , Slideshare, or your own blog. And don’t worry about needing to provide too much new and exciting content all the time — 80% of all online content-production is just interaction, responding, being smart, being there, helping people out, answering questions, doing some customer support. And for some, it is. What are on them? Are they about you? MORE >>
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