WebMarketCentral

NOVEMBER 19, 2008

Shifting resources to social network interaction is smart, and likely would have occurred to some extent even without a recession. Then yesterday, they released this chart, providing detail on the shift in tactics. The temptation to move in this direction is obvious—but temptations can be dangerous. What else do you want?

Paid Search Agency 20

Paid Search Agency Advertorials Telemarketing Lead Gen 20

WebMarketCentral

AUGUST 24, 2009

The Steven Wright Guide to Content Marketing by Copyblogger Brian Clark uses a series of one-liners from the inimitable comedian Steven Wright to illustrate his thesis that copy matters when writing blog posts, white papers, web copy or anything else you hope will be read and acted upon. tags: Web 2.0 tags: Web 2.0

Web 2.0 20

Web 2.0 Creativity Copywriting Best Practices 20

WebMarketCentral

DECEMBER 31, 2009

Traditional ROI measures fail to take into account the search value of social media engagement, as well as the value of the customer service and product enhancements that social listening and interaction can provide.

Social Media 20

Social Media Social Marketing Burn Rate Web 2.0 20

WebMarketCentral

OCTOBER 9, 2006

Although they can be used as short "teasers" to get people to ask for more information, they can also be used effectively for longer format presentations such as multi-participant roundtable expert panel discussions or audio white papers. - They don't have to be downloaded to an iPod or other MP3 player.

Advertising Agencies 20

Advertising Agencies PR Webinar Metrics Paper 20

WebMarketCentral

JULY 14, 2008

Give Your Knowledge Away Studies have shown that dropping registration barriers for content such as white papers, webcasts and podcasts significantly increases the exposure to your materials—according to MarketingSherpa, by about a factor of seven on average. Make sure your auto-responder email is engaging and interactive.

Enterprise Management 20

Enterprise Management Work Management Marketing Management B2B Marketing 20

WebMarketCentral

JULY 23, 2007

According to recent white paper from Robert Lesser, publisher of LeadGenTools.com , and Paul Dunay of the Buzz Marketing for Technology blog , "B2B marketers are not just embracing Web 2.0 Here is the vendor perspective. tools, they're pushing the envelope on adoption.

Vendors 20

Vendors Web 2.0 Social Media RSS 20

WebMarketCentral

OCTOBER 16, 2008

Use Interactive PR practices to get your news linked from blogs and social bookmarking sites. SEO isn't just about driving more traffic, it's ultimately about producing ROI, so focus efforts on getting visitors to take a desired action (purchase a product, sign up for a free trial, download a white paper, or whatever).

SEO 20

SEO Terms and Conditions Tagging Keywords 20

WebMarketCentral

JULY 9, 2008

It enables them to offer advertisers a much richer and more interactive way to reach subscribers than the usual mix of enewsletter sponsorships, banner ads and white paper syndication. Companies could also spread out the cost by selling virtual booth space to channel or technology partners.

Webcast 20

Webcast Trade Show Advertising Agencies Peer-to-peer 20

WebMarketCentral

FEBRUARY 24, 2009

She then provides a list of 57 such phrases such as "7 Sure-Fire Tips For… " and "Do You Wish There Was An Easier Way to…" Although targeted at writing sales letters, the phrases in this post can serve as an inspiration when writing blog posts, ad copy, white papers and other types of collateral as well.

Copywriting 20

Copywriting Best Practices Classified Ads Trigger Marketing 20

WebMarketCentral

DECEMBER 18, 2007

This helps anyone curious enough to learn more about their backgrounds and connections, and is good interactive PR practice. . - You can link names of your executives used in press releases back to their profiles on these sites. Your prospects want to know who you are connected to. Tag your content on social media sites.

PR 20

PR Social Networks B2B Tagging 20

WebMarketCentral

JANUARY 28, 2009

Vendors can post their company name, website link, and one product/service name with a description for free, or sign up for the "Plus" membership enabling them to do additional promotion; post assets such as white papers, videos and presentations; invite their customers to contribute reviews; interact with the community; and generate leads.

Enterprise Management 20

Enterprise Management Social Media Paid Content Marketing Management 20

WebMarketCentral

APRIL 24, 2008

Offer additional information, such as a white paper or interview with a key executive or product designer. For example, with a new product launch, an update could include an award, coverage by an analyst, a new customer win or anything else that builds on the initial announcement.

Blogger 20

Blogger PR Outreach Tagging 20

WebMarketCentral

JANUARY 5, 2009

You can link to other blog posts, published articles, white papers or other informational content your company has produced about the topic. Tags: Interactive PR Web 2.0 Write an article (or articles) for Google Knol on topics pertaining to your product or service. As an example, here's one I wrote about records management.

Work Management 20

Work Management Jigsaw Wikipedia Digg 20

WebMarketCentral

SEPTEMBER 6, 2007

Bloggers generally don't like to simply schlep a product or service (unless it's something truly unique ), but do like writing about unique and valuable thought-leadership content, such as an insightful and enlightening white paper, article, podcast, blog post or report.

Blogger 20

Blogger PR B2B Thought Leadership Telemarketing 20

WebMarketCentral

SEPTEMBER 24, 2007

An overview of online B2B lead generation tactics, this page provides an overview of the most common types of Internet advertising and online B2B lead generation programs, including: Search engine marketing Advertising on Internet ad networks White paper syndication Email marketing Webcasts and podcasts The goal of all of these B2B lead generation (..)

Lead Generation 20

Lead Generation Webcast Generation Telemarketing 20

WebMarketCentral

OCTOBER 8, 2008

White Paper Syndication and Guaranteed Lead Generation Programs Guaranteed lead gen programs generally promise X leads for Y dollars, and are offered by individual publications as well as aggregators such as ITtoolbox , TechTarget , FindWhitePapers.com and NetLine.

Paid Content 20

Paid Content Planning Marketing Budget Creation Cost Per Thousand 20

WebMarketCentral

SEPTEMBER 14, 2009

If you don't want to see their ads, a fee-based version is available for a reasonable $25 per year. Examples include David Raab's Guide to Demand Generation Systems , Marketo's Landing Page Test Calculator and this podcast from Laura Ramos on using Web 2.0 tactics to boost b2b marketing results. tactics to boost b2b marketing results.

Tools 20

Tools Best Practices Web 2.0 Adwords 20