Marketing Interactions

APRIL 14, 2019

Have you ever landed on a vendor website and not known where to look for the information you were after? Through reverse IP lookup, the content served can be personalized to the company employing the website visitor. The post Content-Driven Conversations: The Future of B2B Engagement appeared first on Marketing Interactions.

Conversion 86

Conversion Marketing Automation Services B2B Trigger Marketing 86

Marketing Interactions

OCTOBER 24, 2021

As a case in point, many sales reps don’t use their company’s website with customers because they feel it’s too much “marketing fluff” that’s not meaningful. (If The post Current B2B Content Marketing Challenges to Beat appeared first on Marketing Interactions. Even better, ask for their input.

B2B Marketing 100

B2B Marketing Content Marketing Planning B2B 100

Marketing Interactions

AUGUST 8, 2021

When you model the mapping of your website and you tag pages in the taxonomy for product and solution, as indicative of intent, do you consider the impact of content that’s designed to help people assess what change entails? The post Closing the Gap Between B2B Buying and Selling appeared first on Marketing Interactions.

Buy 62

Buy Work Management Lead Ranking Marketing Management 62

Marketing Interactions

OCTOBER 8, 2020

One of the assumptions that marketers and sales reps make when people show interest in your website, content, or booth at a virtual summit or trade show is that they’re buyers. The post Never Assume B2B Buyers Know How to Buy appeared first on Marketing Interactions. Originally published on Modus blog.

Buy 77

Buy B2B Peer-to-peer Work Management 77

Marketing Interactions

FEBRUARY 15, 2019

Website Analytics: Knowing which content on your website is visited by your prospects, buyers and customers is always useful for culling topics and trends and educational needs for buying. The post Why Marketers Must Have Customer Conversations appeared first on Marketing Interactions. Go forth and have customer conversations.

Conversion 93

Conversion Planning Buyer Personas Dwell 93

Marketing Interactions

SEPTEMBER 30, 2018

According to Forrester Principal Analyst Mary Shea, “Your buyers want contextual interactions with both human and digital assets across a holistic, but non-linear journey.”. Even the corporate website now includes the capability to share content and comment on the company blog, if not elsewhere.

Relevance 58

Relevance B2B Marketing B2B Broadcasting 58

Marketing Interactions

JUNE 4, 2017

Yes, you can still measure increases to website traffic, but the focus will now be on activity by target accounts, not just any viewer of your website. The post The Value of ABM Goes Beyond Marketing appeared first on Marketing Interactions. It’s not just a marketing job, but a team job. Final Thoughts.

Account Based Marketing 64

Account Based Marketing ABM Lead Scoring Lead Ranking 64

Marketing Interactions

JUNE 23, 2017

Questions to Ask Salespeople: Who do you usually interact with at prospective companies? Don’t overlook competitor websites, blogs, and social media accounts. The post Create B2B Buyer Personas that Inform Content Marketing Strategy appeared first on Marketing Interactions. So make it as easy as possible.

Buyer Personas 74

Buyer Personas Enterprise Management B2B Marketing Marketing Strategy 74

Marketing Interactions

MAY 21, 2018

of companies maintain consistent content scores across the various types of content on their websites. The post Content Operations: Waiting is Costing You appeared first on Marketing Interactions. But the Global Content Impact Index, Technology Edition finds that only 36.4% Financial Services companies fared a bit worse at 33.3%

Cost 69

Cost Content Marketing Automation Services Work Management 69

Marketing Interactions

JUNE 23, 2017

For example, just because videos get the most traffic on your website doesn’t mean videos are the persona’s content of choice. The post How to Apply a B2B Buyer Persona to Your Content Marketing Strategy appeared first on Marketing Interactions. Originally posted on Marketeer, by Kapost.

Buyer Personas 64

Buyer Personas Marketing Strategy Marketing & Strategy B2B Marketing 64

Marketing Interactions

MAY 23, 2018

Publish opt-in information on your website, as a P.S. in your emails, in social posts, on in-store posters, in direct mail, at the end of your white papers, and other marketing collateral, as is relevant to your campaign. With an SMS campaign you have several options, both transactional and interactive. How to join.

SMS 58

SMS Campaigns Marketing Automation Services Urgency Marketing 58

Marketing Interactions

MAY 21, 2018

Align your messaging with your brand’s attributes so the experience is fluid when your customers experience your brand in other channels or visit your website. The post SMS Messaging Moves Businesses Beyond Transactions appeared first on Marketing Interactions. You want to stay professional but come across as friendly.

SMS 48

SMS Business Class Ad Frequency 48

Marketing Interactions

MAY 23, 2018

Customer experience is not about a single interaction or transaction. Marketers need to focus on how the sum of all interactions impacts a customer—not just one-off transactions. If you look at all those interactions, what experience do they add up to? Mobile marketing means more than a mobile-responsive website.

Planning 118

Planning Paid Search Agency Content Marketing Marketing & Strategy 118