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Demand Generation Vendor Traffic Rankings

Customer Experience Matrix

Vendors who can deliver on these key requirements at reasonable price points should earn their place as tomorrow's industry leaders. Vendors who can deliver on these key requirements at reasonable price points should earn their place as tomorrow's industry leaders.

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Demand Generation Implementation Survey - Background Results

Customer Experience Matrix

nbr responses vendor 8 Marketo 6 Eloqua 3 Genius.com 3 LoopFuse 3 Pardot 2 Market2Lead 2 Treehouse Interactive 1 eTrigue 1 Vtrenz (Silverpop) 7 No Response 36 Another intriguing bit of contextual information is the deployment date of the systems.

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First Look at New Marketo Release

Customer Experience Matrix

In Fernandez’ view, this reflects a fundamental philosophical difference from his competitors: Marketo sees marketing as reacting to prospect-initiated behaviors, not executing company-driven interaction paths. What's ultimately more important than the uniqueness of Marketo's philosophy is how they have built it into their software.

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Low Cost Systems for Demand Generation

Customer Experience Matrix

I do recognize that they are the best known vendors in the space (with apologies to Vtrenz , whose identity is somewhat blurred since its purchase by Silverpop ). But what really concerns me is that these people are apparently limiting their consideration to just those two products. Click here to read the review, published in April.]

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Marketo Releases Marketo Lead Management 3.0

WebMarketCentral

additional profile is requested as a prospect moves through an interactive process); Native integration with Salesforce.com ; Web visitor profiling; and Automated duplicate lead removal. Pricing starts at $1,500 per month and the company now has more than 150 midmarket and enterprise customers.

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Vtrenz Gives a Solid Overview of Relationship Marketing

Customer Experience Matrix

So it came as a pleasant surprise to find that marketing automation vendor Vtrenz’ ( www.vtrenz.com ) series “Effective Relationship Marketing” presented a fairly comprehensive overview of its topic, including several points with no obvious direct relationship to Vtrenz products. A sly joke, perhaps? But a few points caught my eye.

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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

I would put the lead management automation crop here: Eloqua, Loopfuse, Manticore Technologies, Market2Lead, Marketo, and Vtrenz. Confirmed: The Recession Limits Interactive Experimentation Archives July 2009 June 2009 May 2009 April 2009 March 2009 February 2009 January 2009 December 2008 November 2008 October 2008 More.