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Customer Experience Matrix

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Salesforce Buys Evergage But Not For CDP

Customer Experience Matrix

Events in the past six months (stretching a bit to include early January 2020) include seven new funding rounds, three acquisitions of CDP vendors, four acquisitions by CDP vendors, and four asset sales by CDP companies. What’s particularly intriguing is the industry position of the firms in these deals.

Buy 240
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Data Security is a Problem Marketers Must Help Fix

Customer Experience Matrix

Vendors like TrustArc , BigID , OneTrust , Privitar , and many others, offer packaged solutions to address these issues. So do many CDP vendors. Those solutions involve customer interactions, such as consent gathering and response to Data Subject Access Requests.

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Why Are There So Many Types of Customer Data Platforms? It's Complicated.

Customer Experience Matrix

The delivery layer holds both systems that send outbound messages such as email and advertising and interactive systems such as Web sites and call centers. Many email vendors have done this and it’s increasingly common among Web personalization and mobile app marketing products. Adobe Experience Cloud also fits in here.

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What's Different About European CDPs?

Customer Experience Matrix

For reasons that made sense at the time, I recently interviewed myself about the CDP Institute's latest review of Europe-based CDP vendors. From a buyer’s perspective, the most interesting stat may be the absolute number of local vendors available. We found 25 Europe-based CDP vendors, nearly one-third of the worldwide total.

Vendors 136
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ABM Vendor Guide: Differentiators for Result Analysis

Customer Experience Matrix

and we wrap up our review of sub-functions from the Raab Guide to ABM Vendors with a look at Result Analysis. Not surprisingly, most of vendors who do ABM Result Analysis also do some sort of Execution (12 out of 16, to be exact). Another two (Everstring and ZenIQ) didn't fall into the Execution group but came close.

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Attribution Will Be Critical for AI-Based Marketing Success

Customer Experience Matrix

Among other reasons, I’ve seen vendors including Jivox and RevJet introduce systems that integrate large portions of the content creation and delivery workflows, potentially or actually coordinating the efforts of multiple AI agents within the process. These vendors are still working with campaigns, not individual-level journey orchestration.

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ABM Vendor Guide: Special Features to Deliver ABM Messages

Customer Experience Matrix

Our tour of sub-functions from the Raab Guide to ABM Vendors has now reached Execution. Differentiators include: channels supported (display advertising, social advertising, CRM, marketing automation, email, direct mail, telemarketing, text, mobile apps, content syndication, etc.)