Webbiquity

JANUARY 16, 2024

Interactive Video Quizzes Using interactive video quizzes is a fun and clever way to get your B2B audience involved. These quizzes let viewers interact with your video by answering questions or making choices, making the learning experience more enjoyable. Note: Interactive video and a game differ from each other.

Creativity 177

Creativity Work Management Video Marketing B2B Marketing 177

Sprout Social

APRIL 17, 2024

The technology has come a long way from being simply rules-based to offering features like artificial intelligence (AI) enabled automation and personalized interaction. These builders offer a user-friendly interface with customizable templates and network integrations. Here are a few to consider.

Paid Search Agency 101

Paid Search Agency Marketing AI Work Management Marketing Management 101

Salesforce Marketing Cloud

DECEMBER 6, 2023

Generative AI and LLMs (large language models) have turned the world of conversation design upside down. These guidelines should serve as a primer for designers as they grow accustomed to working with conversational interactions. Knowing what paths a user might take and considering possible content variations can help inform designs.

Conversion 126

Conversion Ad Building Guidelines User-Generated Content 126

Salesforce Marketing Cloud

DECEMBER 12, 2023

As more generative AI innovations become available, the question of what’s trustworthy becomes more acute. The team collected more than 1,000 generative AI use cases at Dreamforce and hosted deep-dive conversations with 30 Salesforce buyers, admins, and end users.

Ad Building 119

Ad Building User-Generated Content Case Studies Fulfillment 119

Martech

APRIL 18, 2024

When he clicked the arrow for more information, he learned: “ Key events in Google Analytics measure the interactions most important to your business. And when he clicked on the next arrow, he saw a summary of the updates: “An event measures a specific behavioral interaction on your website or app. Well, it differs by organization.

Merchandising 105

Merchandising Marketing Analytics Tools Conversion Lead Ranking 105

Martech

JANUARY 30, 2024

This article explores how leading companies leverage AI across three key areas — clear messaging, frictionless interactions and tailored experiences — to shape customer experience. AI plays a pivotal role in streamlining customer journeys by automating processes, predicting user behavior and personalizing interactions.

Marketing AI 134

Marketing AI Customer Satisfaction Terms and Conditions Marketing Proposals 134

Martech

FEBRUARY 2, 2024

MarTech.org launched MarTechBot, the first generative AI chatbot for marketing technology professionals in May 2023. A June analysis of the first 600 MarTechBot prompts revealed users chiefly derived value from generative/creative tasks, while also using MarTechBot to help them unravel a variety of marketing dilemmas.

Marketing AI 100

Marketing AI Marketing Management Marketing Automation Services Planning 100

Optinmonster

MARCH 11, 2024

Visitors have fun interacting with their favorite brands. This approach aims to increase user engagement, customer loyalty, and participation by tapping into the intrinsic motivations that drive people to play games, such as the desire for achievement, competition, and social interaction. Companies increase customer engagement.

Examples 100

Examples Planning Paid Search Agency Interactive Marketing 100

Martech

FEBRUARY 8, 2024

The Interactive Advertising Bureau and the Media Rating Council have issued guidelines designed to establish consistent terminology and metrics for ads served with augmented reality campaigns. “The augmented reality advertising market is projected to generate $1.2 User attribution and audience. Detailed guidelines.

Guidelines 99

Guidelines Deliverability Transparency Click Rate 99

Martech

MARCH 12, 2024

Specifically designed for advertisers and agencies, Copilot leverages AI to generate recommendations for assets such as product images, headlines, and descriptions. A user describes the content needed, like an image, and Copilot generates suggestions based on the description. As is always the case with AI, let the user beware.

Marketing AI 93

Marketing AI Advertising Agencies Advertisements Advertising 93

Binary Demand

FEBRUARY 26, 2024

The new era of B2B demand generation companies brings a personalized revolution powered by AI’s insight. As for the monumental trend, machine learning algorithms seamlessly integrate into B2B demand generation. But how does AI enable B2B demand generation in full swing? AI is quickly changing the landscape of demand generation.

Demand Generation Agencies 98

Demand Generation Agencies Marketing AI Demand Generation Demand 98

Martech

NOVEMBER 16, 2023

Google is introducing new generative AI capabilities for advertisers in search generative experience (SGE) to mark the start of the holiday season. Users can easily browse and purchase products within these categories. Next month, Google will introduce the image generation feature for apparel searches on mobile in the U.S.

Advertisements 115

Advertisements Advertising Google Tools 115

Convince & Convert

DECEMBER 6, 2023

75% of X (Twitter) Users Have Used the Platform to Connect with Brands According to a Khoros survey , 3/4 of X users have interacted with different companies on the social media platform. On Facebook, this percentage is lower, as about 59% of users have reached out to brands on the website. Image via Khoros 9.

Work Management 143

Work Management Marketing Management Social Media Stats 143

Salesforce Marketing Cloud

FEBRUARY 23, 2024

Generative AI and LLMs (large language models) have turned the world of conversation design upside down. Going from rule-based, predictable chatbots to designing for generative, open-ended AI technology that handles natural language processing and understanding requires a new mindset. What is conversational AI?

Design 69

Design Conversion Guidelines User-Generated Content 69

Spiralytics

JANUARY 25, 2023

So what can you do to generate more traffic via your content marketing campaigns? There could be several reasons why your campaign didn’t end up how you planned , but one of the main culprits of underperforming content is poor blog user experience. Usually, the problem is not about the content you present, but how you present it.

Marketing Websites 174

Marketing Websites Campaigns Planning Content Marketing 174

Martech

OCTOBER 30, 2023

Updates include improved report filtering, the ability to write Excel-style formulas in Adobe’s I/O Runtime and expanded features available with Marketo Engage’s Interactive Webinars. However, user feedback surfaced common complaints. An accurate representation of how many assets will be shown when the report is generated.

Marketo 104

Marketo Webinar Metrics User-Generated Content Demand Generation Agencies 104

Martech

DECEMBER 7, 2023

It integrates seamlessly with Google Analytics and generates standardized reports, offering actionable recommendations and strategies for marketing campaigns, inventory adjustments and customer engagement. Discuss added generative AI tools and advanced global asynchronous research features to its people experience platform.

Marketing AI 101

Marketing AI Multi-Channel Customer Satisfaction FAQ 101

SalesGrape

NOVEMBER 5, 2023

Introduction: The Growing Importance of Chatbots in Lead Generation In today’s digital age, lead generation has become a crucial aspect of any successful business. They can interact with users in real-time, providing instant responses to queries and guiding them through various stages of the sales funnel.

Lead Generation 83

Lead Generation Efficiency Marketing AI Sales Qualified Leads 83

Martech

MARCH 21, 2024

Right now we’re using AI to detect AI-generated content, AI to generate content that will avoid AI-detectors and AI to review the work of AI researchers. It allows for experimentation with multivariate and incrementality tests across various marketing channels, and exploration through the creation of custom metrics and user funnels.

Multivariate analysis 61

Multivariate analysis Merchandising Work Management Marketing Management 61

Sprout Social

NOVEMBER 29, 2023

Instagram automation refers to the use of third-party software to manage your account, carry out tasks and/or interact with users without a human present. Simply spending time on the platform and interacting with accounts in any way, shape or form will set you up for more engagement by default. Grow your follower count faster.

Automation 115

Automation Tools Work Management Marketing & Strategy 115

Contently

MARCH 23, 2023

These metrics measure how well users interact with content , such as how long they spend on an article, how many shares it receives, or which sections of a page are clicked. Engagement metrics: Engagement metrics measure how users interact with a brand’s content or social media accounts.

Multi-Touch Attribution 164

Multi-Touch Attribution Word of Mouth Content Landing Pages 164

Martech

APRIL 15, 2024

I am the first generative AI chatbot for marketing technology professionals. This involves configuring your app to handle deep links and specifying the desired destination within the app when a user interacts with the push notification. The language model is based on content from MarTech embedded on top of ChatGPT.

Deep Linking 83

Deep Linking Best Practices Marketing AI Class 83

Martech

FEBRUARY 22, 2024

Whether taking advantage of user-generated content, implementing geotargeting for specific regions or crafting hyper-personalized messaging, you can benefit from adopting innovative tactics that align with the unique characteristics of their niche markets. Below are several actionable strategies for successful niche marketing.

Advertising Agencies 101

Advertising Agencies Advertisements Advertising Tactics 101

Martech

DECEMBER 1, 2023

Generative AI is revolutionizing digital marketing by altering how we create, analyze and optimize marketing strategies. The components of genAI First, let’s examine the components that constitute generative artificial intelligence. This data can come from external sources or be uploaded by users.

Marketing AI 141

Marketing AI Classified Ads Generation Lead Ranking 141

Martech

MARCH 7, 2024

Draft smarter promotions fast Harnessing the power of Einstein AI and trusted data from the Salesforce Platform, this feature allows users to draft promotions effortlessly. Based on product data and customer shopping behavior, Einstein generates intelligent promotions with just a few clicks.

Features 102

Features API Customer Satisfaction User-Generated Content 102

Martech

JANUARY 3, 2024

The space continues to diversify, with more user-generated content inspired by the emergence of TikTok in recent years. As the vitriol ramps up in an election year, will users opt out? “We Gartner recently projected 50% of consumers would “abandon or significantly limit their interactions” with social media by 2025.

Gartner 137

Gartner Advertising Agencies Paid Search Agency Ad Exchange 137

SmartBug Media

APRIL 23, 2024

In this article, we will highlight creative trade show booth ideas designed to stop attendees in their tracks and turn fleeting interactions into meaningful connections. A standout booth is one that instantly communicates what the brand is about and what it offers, leveraging bold visuals and interactive elements to engage visitors.

Trade Show 59

Trade Show Touchpoints Creativity Interactive Marketing 59

Salesforce Marketing Cloud

JANUARY 4, 2024

Other examples include when: A marketer promoting a software platform uses a series of emails to guide its new users through their platform’s key features, perhaps providing them with a free tutorial video. You can tailor content based on the recipient’s behavior, preferences, and interactions with previous emails.

Paid Content 120

Paid Content Work Management Email Campaigns Marketing AI 120

Sprout Social

MARCH 28, 2024

But with millions of posts flooding users’ feeds daily, how do you make sure your content gets noticed? Why tracking LinkedIn hashtag analytics is important for your business How to generate LinkedIn hashtag analytics What are LinkedIn hashtag analytics? Hashtags may be the answer. Table of Contents What are LinkedIn hashtag analytics?

Linkedin 102

Linkedin Analytics Work Management Marketing Management 102

Only B2B

JULY 21, 2022

One Size Fits All – Interactive Content. Interactive media is similar to pizza. Similar to this, interactive content performs effectively regardless of where it is used or the type of content it is used with. This is so that your clients may benefit from the engaging nature of interactive content. Here’s why.

Lead Generation 118

Lead Generation Sales Qualified Leads Generation Lead Scoring 118

Only B2B

JULY 21, 2022

One Size Fits All – Interactive Content. Interactive media is similar to pizza. Similar to this, interactive content performs effectively regardless of where it is used or the type of content it is used with. This is so that your clients may benefit from the engaging nature of interactive content. Here’s why.

Lead Generation 118

Lead Generation Sales Qualified Leads Generation Lead Scoring 118

Tiecas

APRIL 23, 2024

Manufacturing lead generation is a perennial top priority for most manufacturers. For more on these challenges, see my earlier blog post, “Industrial Lead Generation for Sales – It’s Complicated!” Gartner’s prediction that 80% of B2B sales interactions will take place in digital channels by 2025 underscores this transformation.

Lead Ranking 52

Lead Ranking Lead Generation Lead Scoring Sales Qualified Leads 52

SocialPilot

JANUARY 15, 2024

Even with the unstable balance sheets, Snapchat has managed to keep 363 million daily active users, which is clearly far from being “dead.” ” Brands looking to get hold of the younger generation must pay attention to Snapchat. million users, followed by the U.S., million users. million users.

Statistics 72

Statistics Business Customer Satisfaction Stats 72

Martech

MARCH 28, 2024

Google is piloting new product discovery elements designed to give users a more personalized shopping experience, including: Style recommendations. Generative AI for product search. For instance, when users search for specific apparel like shoes, they’ll find the Style Recommendations section. Image generation.

Google 80

Google Personalization Tools Marketing AI 80

Salesforce Marketing Cloud

DECEMBER 11, 2023

In fact, customers say email still is their preferred channel to interact with brands. Read on for tips on how AI can help your email marketing, from generating messages to optimizing their performance. AI can also provide insights into the potential revenue generated by each customer over their lifetime with the brand.

Email Marketing 116

Email Marketing Work Management Planning Marketing Management 116

Only B2B

MARCH 6, 2024

“The only metric that matters in marketing is how many qualified leads you generate every month.” ” – Seth Godin, Marketing Author and Entrepreneur Generating qualified leads is the heart of lead generation and contributes to your bottom line i.e. revenue.

Lead Qualification 71

Lead Qualification Lead Ranking Lead Generation Lead Scoring 71