Tony Zambito

OCTOBER 26, 2020

For purposes of this discussion, we can state: Buyer strategy is concerned with the overarching goals of buyers and what interactions and solutions are necessary to enable buyers to achieve their goals. Interactions : how do we redesign sales and marketing interactions with buyers? Buyer Interactions Have Changed.

Marketing & Strategy 245

Marketing & Strategy Buyer Personas B2B Sales Interactive Marketing 245

Tony Zambito

DECEMBER 12, 2020

Cropping up ubiquitously on social media platforms such as LinkedIn, Twitter, and Facebook are articles about everything virtual and remote. Some with very little interaction with others – even digitally. With several large high-tech companies to keep a Work From Home policy in place until at least 2022. Some, maybe forever.

Business 252

Business Thought Leadership Statistics Budget Programs 252

Tony Zambito

JUNE 1, 2011

Social Interaction Listening. In the modern social age, we know that the degree of social interaction has increased immensely.    The increased social interactions propelling forward new ways of conducting business and redefining buyer and seller interaction like never before. 

Buyer Personas 100

Buyer Personas Peer-to-peer Wikipedia Interactive Marketing 100

Tony Zambito

MAY 18, 2011

The pendulum has been swinging rapidly during the past two years with respect to understanding buyer behavior and interactions in the social age.      What we know for sure is that the dynamics and interactions between businesses and buyers are undergoing their most significant transformation in many years and decades. 

Peer-to-peer 100

Peer-to-peer Buyer Personas B2B Thought Leadership Lead Ranking 100

Tony Zambito

NOVEMBER 28, 2010

.  What appears to be the real development is that buyer’s have freedom of choice in terms of how they wish to interact.    In what seems like something out of a history book, buyers really had only one choice for many years - to interact directly with sales. 

Social Media 100

Social Media Peer-to-peer Buy Media 100

Tony Zambito

JULY 24, 2011

  The implications are that the Social Buyer – from a B2B prism – is active on the likes of Twitter, LinkedIn, and Facebook daily.    We are finding that many interact with connections through social networks and other forms such as email or telephone.    Follow @TonyZambito.

Peer-to-peer 100

Peer-to-peer Buyer Personas Allocation Social Networks 100

Tony Zambito

MAY 2, 2010

I was in a mall recently and couldn’t help notice the banners boldly announcing to follow the mall on Facebook and Twitter.    Although I am missing the opportunity to interact directly with people, social communities and blogging has made it possible to “attend” these conferences virtually. 

Buyer Personas 100

Buyer Personas Banners Communities Social Media 100