Paul Gillin

OCTOBER 11, 2012

LinkedIn is the only major social network that doesn’t permit brands to interact as members. Don’t Copy From Twitter. The language we use on Twitter doesn’t fit well in the more generous confines of a LinkedIn or Facebook post. Do you agree?”. Make it Personal. Only people can post content.

Linkedin 50

Linkedin Webinar Metrics Tips Webcast 50

Paul Gillin

NOVEMBER 16, 2011

Facebook was identified as the most effective tool by a comfortable margin, but Twitter, LinkedIn and video sharing are all creeping up. It’s also worth noting that 81 percent of respondents use face-to-face interactions to connect with customers or prospects, underlining the fact that Facebook has its limits.

Customer Surveys 50

Customer Surveys Peer-to-peer SMB Business 50

Paul Gillin

MAY 25, 2010

Process Experts was named Best Corporate Blog by BtoB magazine in 2010 and Cahill is now leading the company’s charge into Twitter and Facebook while institutionalizing best practices among all the Emerson Process Management divisions. I’ll dig into those stories and use the language that the experts used to solve the problem.

BtoB 50

BtoB B2B B to B Blogger 50

Paul Gillin

JANUARY 24, 2013

Stand Out builds on the premise that a great online presence is a function of distinctive content delivered through multiple channels with the assumption that interactions with constituents are part of the process. This book is worth its cover price for chapter 4 alone.

Social Marketing 50

Social Marketing Marketing Management Social Media Youtube 50

Paul Gillin

SEPTEMBER 6, 2011

The service crawls Twitter and ranks members automatically. They aren’t active on Twitter and they don’t have Klout accounts. In essence, Klout treats every social network the same and all interactions equally, she said. Many people have a Klout index and don’t know it. Yet Klout says I have more influence.

PageRank 50

PageRank Social Networks Wikipedia Ideal Customer Profiles 50

Paul Gillin

JUNE 24, 2010

In order to do ROI right, you need to track every customer contact, not just interactions with the sales force. Web analytics today deliver unprecedented insight about online interactions. Sidebar – Valuing Twitter Followers. What is the true value of a Twitter follower?

ROI 50

ROI Paid Content Social Marketing Webcast 50

Paul Gillin

MARCH 24, 2011

Blogs may be declining in importance in the consumer realm as Facebook and Twitter grow in popularity, but they are still the most valued social platforms for B2B marketers as evidenced by recent research (see p. Results: “A near vertical rise in viewership,&# Alan says, and a high quality of interaction with visitors.

BtoB 50

BtoB B2B B2B Thought Leadership Multi-Channel 50

Paul Gillin

NOVEMBER 28, 2011

I entered the room late, but figured I could quickly catch up on the proceedings by checking the Twitter stream of attendees. Understanding the dynamics of these new interactions and organizing businesses around them will be the major business challenge of the next five years. Why would CIOs not want to be at the center of all that?

Lead Ranking 50

Lead Ranking BtoB Business Enterprise Management 50

Paul Gillin

JANUARY 16, 2012

Users can view a stream of user comments in a Twitter-like view. ” Getting health care providers to interact social is a big challenge. Participants can then interact through avatars to transfer knowledge and discuss. The new release of Notes Connections (available now) will make it easier to share content.

Enterprise Management 50

Enterprise Management Work Management Social Networks Ideal Customer Profiles 50

Paul Gillin

JANUARY 4, 2012

The Internet is the most measurable medium ever invented, but the perception that returns on online social interactions can’t be quantified stubbornly persists. This time Paine has a major publisher at her back and the benefit of many new tools to tackle, including Twitter and Facebook.

Social Media 50

Social Media Media Peer-to-peer PR 50