Biznology

MARCH 22, 2017

Social media dashboard — Tweetdeck for Twitter (free) and then logging into each social channel to see its dashboard. The key with checklists is that they are subject to change based on interactivity and the focus of each social channel. You could even spend 15 minutes on Twitter on Monday and then 15 minutes on LinkedIn on Tuesday.

Social Media 138

Social Media Advertising Channels Media Work Management 138

Biznology

NOVEMBER 22, 2019

More than half of the population has an account on some of the popular social media platforms, including Facebook, Twitter, Instagram, and LinkedIn. Not all the data you share on social media gets stored on top-notch Facebook, Instagram, or Twitter servers. Social media platforms are gigantic. Social Media Apps Are a Real Threat.

Privacy 156

Privacy Social Media Media Lock-In 156

Biznology

APRIL 3, 2015

Social media is often hailed as the end-all and be-all for businesses that are trying to interact with consumers on a personal level. Start by asking (and answering) these questions: Are people interacting with your posts? When you post content is there a response, or is it the Facebook/Twitter/Instagram equivalent of hearing crickets?

Effectiveness 80

Effectiveness Marketing & Strategy Social Networks Social Media 80

Biznology

SEPTEMBER 9, 2019

The application offers tracking open rates, setting up email automation funnels , and instant scheduling, but the platform also offers tons of integrations to create a more communicative and interactive approach. For instance, Mixmax offers…. Calendar integrations to effectively schedule appointments Collaboration with SalesForce.

Automation 130

Automation Tools SMS Top of Funnel 130

Biznology

DECEMBER 30, 2015

Why would I want to be on Twitter? Their concerns are motivated by a basic misunderstanding of how people use tools like LinkedIn and Twitter. We constantly seek connection points in all our interactions because they create a foundation for trust. That’s one of the values of having a large Twitter following.

Social Media 80

Social Media Media Thought Leadership Advertising Mediums 80

Biznology

FEBRUARY 27, 2017

Organic social media is the use of social networks like Facebook , Twitter , YouTube , Pinterest , Instagram , and Snapchat along with the use of free publishing tools like Hootsuite and Buffer to build a social community and interact with it—publishing posts, sharing others’ posts, and engaging in conversations and comments.

Paid Social Agency 80

Paid Social Agency Social Media Cost Per Thousand Cost Per Click 80

Biznology

OCTOBER 3, 2013

The numbers for new business profiles on big-time platforms like Facebook, Google+ and Twitter continue to rise. Yes, people may click on a product link via Twitter and purchase it but if all you focus on when it comes to social media is immediate sales, you are missing the point. IS: an interactive way to engage customers.

Social Media 80

Social Media Media Twitter Linkedin 80

Biznology

DECEMBER 9, 2016

More than ever before, companies are accessible and interacting with their customers on a daily basis, whether it’s commenting on a photo of your product on their Instagram page, interacting with them on Facebook , or tracking your ROI on your last direct mail postcard coupon. Do they “like” you on Facebook?

Outreach 80

Outreach Trade Show Tips Guidelines 80

Biznology

JUNE 4, 2015

Facebook, Twitter, LinkedIn, YouTube, Instagram… the list of today’s social media platforms is alarmingly long. Twitter: This platform is used to create brand awareness, increase followers, and provide informative and relevant content. Twitter allows businesses to interact with consumers in real time. The bad news?

Social Media 80

Social Media Media Youtube Linkedin 80

Biznology

MARCH 27, 2017

While we work really closely as a team, my specific role is to monitor our brand reputation online through social listening and to manage all the global social media channels ( Twitter , LinkedIn , Facebook , Google+ , Instagram , etc.). This hashtag provides a story to be formed while the changes are taking place. Like this post?

Social Media 80

Social Media Media Marketing & Strategy Public Relations 80

Biznology

MARCH 23, 2017

When social media arose 15 years ago, marketers where afraid they would lose control over their brand integrity since the open interaction of customers in the digital world could undermine the intended value and personality of a brand. Facebook , Twitter , etc.).

Social Media 152

Social Media Lead Scoring Lead Ranking Brand Identity 152

Biznology

MARCH 1, 2019

Social-feeds-wise, it’s worth noting that this group uses LinkedIn for business much more than Facebook, Twitter, or YouTube. YouTube is top destination for viewing technology-related videos (79%), followed by vendor websites (64%) and tech content sites (58%), and social feeds (34%). Like this post? Sign up for our emails here.

Video Marketing 112

Video Marketing Youtube Vendors Stats 112

Biznology

OCTOBER 15, 2018

Another study, this time conducted by Twitter, unveiled a thing or two about brand favourability. The video even got into the trending section on Twitter. The whole point of making a live video is to engage with your viewers and to encourage them to interact with you. Meanwhile, 315,000 people commented on the video.

Video Marketing 143

Video Marketing Broadcasting Paid Search Agency Facebook 143

Biznology

MAY 5, 2014

Most casual observers would place paid search in paid media, SEO in earned (link building and PageRank, for instance), and social in either owned — or if you were using such things as Facebook’s Promoted Posts or Twitter’s Promoted Tweets features — paid. Those casual observers would also be wrong. So, what is the right answer?

Social Media 80

Social Media Search Marketing Social Marketing Media 80

Biznology

SEPTEMBER 28, 2012

Twitter is not just for the kids. Smart business tweeters know that the network is a great tool in promotion, brand recognition and customer interaction. Twitter is not just for the kids. Smart business tweeters know that the network is a great tool in promotion, brand recognition and customer interaction.

Paid Search Agency 80

Paid Search Agency Practices Business Social Media 80

Biznology

FEBRUARY 21, 2020

Mastering the art and science of acquiring customers via leading social media platforms is extremely valuable, given that all your potential customers, numbering billions, hang out on Facebook, Twitter, Instagram, and other social platforms. Make It Personal. While doing business, don’t forget the human side of it.

Social Media 118

Social Media Acquisitions Ideal Customer Profiles Media 118

Biznology

JUNE 7, 2017

Consider Campbell’s Soup ‘s Twitter mistake when it tweeted a SpaghettiOs image in honor of Pearl Harbor Day. Consumers like to interact with brands, whether on social media, blogs, or other online properties. Even if you have shocking information to impart, let the content speak for itself. Nonexistent Content.

Content 144

Content Transparency Custom Publishing Statistics 144

Biznology

OCTOBER 17, 2017

As the number of social networking platforms increases, we have found that connecting with influencers is the most powerful way of accessing their entire network, including their social media channels such as Facebook, Twitter, Instagram, YouTube and even Reddit and SnapChat. So we focus on reaching the long-tail.

Advertising Agencies 150

Advertising Agencies Paid Search Agency Long Tail Marketing Blogger 150

Biznology

MAY 21, 2018

Even the superheros refused to take a back seat and promoted the trailer through their Twitter handles. Lately, social media platforms like Facebook, Instagram, Twitter hold a different meaning in market. Their constant engagement across all their social media profiles kept people glued to the franchise.

Social Media 96

Social Media Service Ideal Customer Profiles Media 96

Biznology

JULY 12, 2013

The best way to follow along is my Twitter feed , but I’m also starting to use content curation services such as Meddle and Scoop , to test drive them and to share/save content. I’ve really ramped up my content marketing activities in the past six months and have learned a lot.

Content Marketing 80

Content Marketing Public Relations Verticals Content 80

Biznology

DECEMBER 7, 2016

Because LinkedIn is a professional social network, interactions within LinkedIn groups are different than the more personal Facebook groups or casual Twitter chats. A great benefit of LinkedIn groups is interacting with people outside your network who should become part of your network.

Linkedin 80

Linkedin Peer-to-peer CAN-SPAM Blast Campaigns 80

Biznology

JULY 10, 2015

All too often social media marketing departments rely on interactions and likes rather than utilizing tools that measure more than just engagement (such as statistics, demographic metrics, and conversion goals along with other online and offline media mentions). TweetReach : TweetReach is specifically designed to report analytics for Twitter.

Traffic 80

Traffic Budget Programs Enterprise Management Tools 80

Biznology

DECEMBER 18, 2013

Many will come – early adopters and folks familiar with Facebook and Twitter – but many others will not. On the other side, in our personal lives we interact with hundreds of people who never mastered any of those, and who live happily without them.

Peer-to-peer 80

Peer-to-peer Internet Marketing Twitter Broadcasting 80

Biznology

OCTOBER 31, 2014

For brands looking to capitalize on smartphones’ closeness to consumers, the numbers indicate that consumers aren’t fundamentally opposed to mobile interactions with brands (and, in many cases, they find these interactions useful)—but consumers need to be apprised of why they should opt in to receive messages and what the end result will be.

Mobile Marketing 80

Mobile Marketing Opt-out Lead Ranking Opt-in 80

Biznology

JUNE 20, 2012

Think about all the possible customer types your business might interact with regularly: Business-to-business customers. And for still others, Instagram, Twitter, Facebook, or your own website. Of course, what works for this business won’t work for everyone. But that’s the point. Current or future employees.

Linkedin 80

Linkedin Psychographics PR Segmentation 80

Biznology

SEPTEMBER 22, 2014

Social Selling is the use of social media to interact directly with prospects, to answer questions and offer thoughtful content until the prospect is ready to buy. 74% of B2B marketing companies use Twitter to distribute content (source: Content Marketing Institute ). Social selling is not hard selling. In fact, it’s the opposite.

Peer-to-peer 80

Peer-to-peer Cold Calling Social Media Blast Campaigns 80

Biznology

JUNE 11, 2020

Video chat has become a habit, just like social media or interactive games did in the past. Twitter, Google , Facebook, Microsoft, and even Salesforce, owner of the largest office building in San Francisco, have all announced allowing extended work-at-home programs.

Startups 104

Startups Mobile Marketing Paid Search Agency Press 104

Biznology

APRIL 22, 2015

Andrew Miller, CEO of Guardian News & Media is quoted as saying “Twitter has really helped the Guardian – we’re at the heart of breaking news. Twitter is the fastest way to break news now. Over 53% of journalists use microblogs like Twitter, so if you want to communicate with them, you need to be there too.

Social Media 80

Social Media Customer Surveys Paid Search Agency Companies 80

Biznology

AUGUST 26, 2015

Most people would rather interact online – but there are some customers who want to speak with an actual person. Incentivize social media fans with discounts available through your Facebook and Twitter accounts. Seventy-eight percent of consumers say they’ve given up on a transaction because of poor service. Provide a phone number.

Peer-to-peer 80

Peer-to-peer Customer Satisfaction Marketing Prospects Social Media 80

Biznology

OCTOBER 21, 2013

We have to chart also how people behave and interact with offline elements aligned or not to the brand–not only the right time slots but also the emotional and daily activities of our audience. We have to avoid overlaps, but at the same time, we have to create a consistent interaction between people and brand.

Paid Content 80

Paid Content Optimization Media Advertising Agencies 80

Biznology

FEBRUARY 29, 2012

You can set up a listening post using tools like Radian6, or simply set up an RSS feed from sources like blogs, Twitter, LinkedIn, Focus, Quora, YouTube and Wikipedia, so you can keep current with what’s being said in your field. Or publish an informative blog and promote it via Twitter and LinkedIn micro posts. Stand out in the crowd.

B to B 80

B to B Social Media Media Thought Leadership 80

Biznology

DECEMBER 4, 2012

At the end of the day, none of us own anything we do on Facebook, Twitter , Pinterest, Google +. So, there’s a built-in aggregator that I can set up to suck in all the RSS feeds of all the blogs to which I contribute, including Twitter. Image via CrunchBase. What we do own is our own properties.

Social Media 80

Social Media Paid Search Agency CMS Development Advertising Agencies 80

Biznology

JUNE 24, 2015

Simply signing up for accounts won’t get the job done; you need to cultivate engaged consumer followings on the large social networks like Facebook and Twitter and some of the smaller, niche ones that make sense for your industry. Can posting on social media sites lead to direct sales? Yes, it can.

Word of Mouth 80

Word of Mouth Business Social Media Work Management 80

Biznology

MARCH 5, 2014

All small business owners can improve their mobile reach, and grab the attention of screen-hungry consumers, if they: Seek interaction. Project Runway has long been a Twitter favorite with hashtags based on designers and seasons.

Small Business Marketing 80

Small Business Marketing Television marketing Mobile Advertising Business 80

Biznology

MARCH 22, 2013

Your customers hang out online but they didn’t turn into robots, so the offline part of your interactions is a must. Nobody would know about what is going on in your company if there wasn’t a blog, a Facebook Fan Page or a Company Twitter. Use offline customer interactions in your content. Want to know why?

Paid Search Agency 80

Paid Search Agency Work Management Marketing Management FAQ 80

Biznology

FEBRUARY 11, 2015

Here is the bad news: not participating in online social interactions at all is increasingly becoming a bad option for leaders. Social Business blogging leadership q and a Social business twitter' Finally, some lead despite being bad communicators or introverts, because of the unique skills they bring to the table.

Business 80

Business Peer-to-peer Twitter Work Management 80

Biznology

DECEMBER 22, 2014

Social Selling is the use of social media to interact directly with prospects, answer questions, and offer thoughtful content until the prospect is ready to buy. 74% of B2B marketing companies use Twitter to distribute content (source: Content Marketing Institute ). Social selling is not hard selling. In fact, it’s the opposite.

Cold Calling 80

Cold Calling Peer-to-peer Search Engine Marketing Advertising Benchmark 80