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B2B Memes

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Twitter Challenge Update: 3 Things I’ve Learned So Far

B2B Memes

Now that I’m halfway through my self-imposed Twitter challenge for February, it’s time for a progress report. I’ll revisit and perhaps expand the following list at the end of the month, but here’s some of what I think I’ve learned so far, both about myself and about Twitter. The more you put into Twitter, the more you get back.

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Managing Your Career in the Social Media Era: Sources

B2B Memes

Today, audiences are in charge and they want direct access to, and interaction with, journalists.”. Every interaction, every assignment is a chance to make a change, a chance to delight or surprise or to touch someone.”. “No longer is the media world one of a publishers-top editor-section editor-subeditor-journalist hierarchy.

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Is a Blog Just a Container?

B2B Memes

In reflecting on this latest blogger brushoff, Adam Smith approvingly quoted Tinworth’s comment on Twitter that “you can do journalism on a blog” and that Marr is “making a massive category error.” Readers expect more immediacy, more transparency, more injection of the self, and more interactivity in their news content.

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Webcasts Grow Up

B2B Memes

In one of the earliest posts on this blog I complained about the lack of social-media awareness and interactivity in most B2B webcasts. There are a number of social media widgets that the producer can add to the console, including Twitter, LinkedIn, and Facebook. I haven’t seen much improvement in the intervening 18 months—until today.

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Nine Keys to a Robust Editorial Career in Social Media

B2B Memes

In the social-media era, people expect to interact with editors and journalists in a variety of media. Although LinkedIn is the most obvious one for business purposes, Twitter and Facebook may be more valuable, depending on the industries you’re involved in. To do this, you will need to actively embrace social networking tools.

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The Loneliness of the Digital Content Creator: Validating Your Work

B2B Memes

The post wasn’t picked up, tweeted about on Twitter, shared, liked on Facebook and only generated a few (if any) comments. In the social media era, isn’t writing supposed to be more collaborative, more interactive, more, well, sociable? In the analog era, says Joel, writers didn’t have this problem.

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The Loneliness of the Digital Content Creator: Validating Your Work

B2B Memes

The post wasn’t picked up, tweeted about on Twitter, shared, liked on Facebook and only generated a few (if any) comments. In the social media era, isn’t writing supposed to be more collaborative, more interactive, more, well, sociable? In the analog era, says Joel, writers didn’t have this problem.