ANNUITAS

FEBRUARY 9, 2012

Ardath is CEO of her firm, Marketing Interactions , Inc and has over 25 years of business management and marketing experience. You can follow Ardath on Twitter at @Ardath421. We recently had the opportunity to catch-up with our good friend and B2B Marketing Strategist, Ardath Albee.

Interactive Marketing 100

Interactive Marketing Work Management Marketing Management Emarketing 100

ANNUITAS

FEBRUARY 3, 2015

Prior to ANNUITAS, Harmel was Managing Partner at MergingDesign, a marketing agency specializing in branding, interactive design and integrated marketing. Follow Harmel on Twitter at @JenniferHarmel2. About ANNUITAS.

Demand Generation Agencies 100

Demand Generation Agencies Advertising Agencies Demand Generation Enterprise Management 100

ANNUITAS

APRIL 11, 2011

It also allowed me the opportunity to mingle with many great B2B sales people, which is a departure from my norm of usually interacting with B2B Marketers. Like never before, buyers can access information via the web, social sites, Twitter and blogs. And they can do so without ever interacting with another human being (i.e.,

Top of Funnel 100

Top of Funnel B2B Sales Buy Process 100

ANNUITAS

SEPTEMBER 10, 2014

This is alarming to say the least and while it is great to see 2,500 people at an event like Content Marketing World soaking up information and burning up the Twitter stream at what seems like 250 tweets per minute, there has to be some application of all this learning in our day-to-day worlds. How do we make this happen? Show Some Patience.

Content Marketing 100

Content Marketing Planning Content Webinar Metrics 100

ANNUITAS

JUNE 11, 2015

Demand Process considers all elements that drive and convert demand at a people, process, content and technology level, and it spans both marketing and sales interactions with the buyer. Maybe you’ve got a great social media plan, but are your buyers even using Twitter? To ignore that would be a waste of time.

Enterprise Management 100

Enterprise Management Planning Work Management Demand Generation 100

ANNUITAS

JANUARY 10, 2011

You can read his blog at [link] or follow him on Twitter at @sgersh. They’re not separate to the customer, who interact with companies in multiple, integrated ways. We sat down with Steve and had some great discussion around B2B marketing and what lies ahead for the marketing automation industry. They can’t be separate.

Enterprise Management 100

Enterprise Management Marketing Automation Services Work Management Marketing Management 100

ANNUITAS

NOVEMBER 10, 2010

Steve is also deeply involved with the Eloqua user community, with whom he regularly interacts through the discussions on his Eloqua Artisan blog. Made up of such factors as website visits, Google searches, Twitter activity, event attendance, or blog activity, it is highly transient and time sensitive.

Lead Ranking 100

Lead Ranking Marketing Qualified Leads Lead Scoring Sales Qualified Leads 100