As Twitter evolves from a technology company that was focused on serving users to a media company (at least in its business model) attempting to balance the demands of both marketers and users, the conflict is in full view. am both a Twitter user and an advertising buyer. As someone with a perspective from both sides, I believe Twitter is in a position to overcome this challenge by making a pledge that protects the experience for users while allowing them to develop effective offerings for marketers. Your Turn What pledges do you believe Twitter needs to make to users? MORE >>

David argues that with the advent of Twitter lists, the rise of niche social networks, and the clutter of web communication, people will begin to block out a majority of the social communication on the web. For example, Twitter lists function on the same social principle as the platform yet they allow users to break groups of people into lists with a focus on relevant and valuable information. Online audiences are already seeking out personalization with customized home-pages, Twitter lists, bookmarked and tagged websites, RSS readers etc. Interactive MORE >>

Avaya famously landed a $250,000 deal that started on Twitter with a simple request for information. InteractiveAre you aware that the same technology that tells you your best friend from high school’s daughter lost a tooth can also provide highly actionable competitive insights? Yes, I’m talking about social media. Savvy organizations have long used competitive intelligence (CI) to understand their competitors’ strategies. Pairing CI with social media broadens the scope of the CI function to include additional tactical and strategic information. Enabling rapid response marketing. MORE >>

Check out this quick list of tips to ensure your Twitter marketing efforts are engaging followers: 1. InteractiveJoin a conversation. Introduce yourself. Answer a common question. Announce an offer. Ask an interesting question. While the examples in thes slides are mainly B2C, they certainly apply to B2B.  Check out the full article here. MORE >>

If you’re just getting started with social media, it can be very frustrating if you’re not getting a lot of interaction. Unfortunately there isn’t a magic wand that can make you instantly Internet popular, but here are some tips for improving your interaction and getting on the right path. Be Consisten t – No one is going to read your blog or follow you on Twitter if you post a bunch one week and then disappear for several weeks. Post it to Twitter, Facebook, Stumbleupon, etc. What’s worked to increase interaction for you? MORE >>