SmartBrief - Marketing

MARCH 17, 2024

By getting in front of these three influencer trends, marketers can better position themselves and their organization for success. Side by side this trend will be a continued evolution where influencers, regardless of their follower counts, play a pivotal role in steering the product development process.

Trends 98

Trends Paid Search Agency Planning Peer-to-peer 98

Scoop.it

APRIL 13, 2023

The second largest search engine in the world, YouTube was believed to “eat” 82% of all consumer internet traffic by 2022. 720.000 video hours go to YouTube daily, and users consume 1 billion hours of video every day. YouTube has more than 2.6 Here go five steps to optimizing your content strategy at YouTube.

Youtube 101

Youtube Optimization Top of Funnel Marketing & Strategy 101

Stevens & Tate

SEPTEMBER 20, 2023

Current Trends in Digital Advertising and Marketing If you are keen enough, you have probably seen a steady change in how businesses advertise their products and services. Here are the other digital advertising trends to keep an eye on: Interactive ad formats: This is a technique where you involve users or viewers in the ad experience.

Paid Content 98

Paid Content Advertising Agencies Advertisements Advertising 98

Stevens & Tate

MAY 18, 2023

And with digital advertising trends coming up every now and then, it takes considerable effort, time, and resources to design an ideal marketing strategy that will work for your unique business. Here are some digital advertising trends you can implement in your business. Use dynamic retargeting to re-engage your audience.

Trends 90

Trends Advertisements Advertising Mobile Advertising 90

Valasys

FEBRUARY 5, 2024

YouTube’s allure often centers around the pursuit of virality, but sustained success requires a broader strategy. Why is YouTube so Successful? YouTube’s success can be attributed to several key factors that have contributed to its dominance as a video-sharing platform.

Viral Marketing 40

Viral Marketing Youtube Ad Building Lead Ranking 40

Stevens & Tate

JULY 3, 2023

Introducing our monthly newsletter, which is dedicated to bringing you the latest marketing trends and updates from around the world. Improving Your Marketing Program 5 Strategies to Gain More YouTube Subscribers – June 27, 2023 Video content tends to engage audiences much more than any other type of content.

Trends 70

Trends Planning Paid Search Agency Youtube 70

Sprout Social

JANUARY 27, 2021

Building a must-see YouTube channel starts with understanding your audience. And there’s no better place to gather actionable insights than your YouTube Analytics. But while YouTube’s native analytics platform is a treasure trove of data, its depth can be overwhelming for total beginners. Engagement Reports.

Youtube 142

Youtube Analytics Video Marketing Optimization 142

ClearVoice

SEPTEMBER 6, 2023

Ever notice that sometimes when you search for something on Google, YouTube videos are among the top results? Google doesn’t display just any random YouTube video in these search results. Videos must rank high on YouTube for that particular search term to appear in related Google searches. billion active users.

Youtube 59

Youtube SEO Marketing & Strategy Case Studies 59

BOP Design

NOVEMBER 14, 2023

After 15 dynamic years in the B2B website design space , we’ve seen a bevy of web trends come and go, while others evolve and persist. In 2023, B2B firms saw trends shift to adapt to a post-pandemic world. Let’s have a look at the trends shaping the future of B2B web design in 2024. This trend has stuck.

Design 94

Design Trends Marketing Websites B2B 94

Marketing Insider Group

DECEMBER 18, 2023

Access to a vast range of websites and audiences globally Advanced targeting options including demographics, interests, and user behavior Flexibility in ad formats (image, interactive, video) The numbers Reaches over 90% of global internet users Advertisers see an average of 180% ROI 7. Why YouTube Ads? Why Outbrain? Why TikTok Ads?

Paid Content 231

Paid Content Distribution Cost Per Thousand Budget Programs 231

Webbiquity

DECEMBER 12, 2018

Here are five of the most important trends to watch in the coming year (your competitors will!). In reality, no two people interacting with your business in any way are entirely alike. These are, of course, not the only trends to watch in the coming year. Social Listening. Live Video. But they are a good place to start.

Trends 225

Trends Paid Search Agency Advertising Agencies Social Media 225

Sprout Social

AUGUST 22, 2022

The answer is probably “YouTube.” And new YouTube features are making it even more beneficial to marketers and creators—YouTube Shorts topped 1.5 With 51% of consumers anticipating YouTube will be one of the social media platforms they use most this year, it’s a digital space your audience most likely uses.

Youtube 72

Youtube Features Social Media Ad Exchange 72

Brightedge

APRIL 18, 2022

provides useful insights to track market trends and spot outliers in the data that could indicate a major update to the SERP landscape. This downward trend bottomed out in October 2021, and while trending up as of February 2022, current levels are still down year-over-year. Featured Snippet Findings. People Also Ask?–

SERP 104

SERP Trends Mobile Marketing Lock-In 104

Sprout Social

NOVEMBER 30, 2021

It’s important for businesses to keep up with the latest ecommerce trends because consumer behavior is constantly evolving. Let’s take a look at the top ecommerce trends you need to prepare for in 2022. Types of ecommerce trends to watch for. Social commerce trends. AR commerce trends. Livestream shopping trends.

eCommerce 144

eCommerce Trends Social Media Amazon 144

The Lead Agency

DECEMBER 6, 2021

To succeed with marketing campaigns in 2022, businesses will have to continue to adapt their strategies to suit buyer trends. According to the report, over 75% of buyers and sellers say they now prefer digital self-serve and remote human engagement over face-to-face interactions. The Digital Future: B2B Marketing Trends 2022.

Paid Content 118

Paid Content Trends B2B Marketing Paid Search Agency 118

Martech

JULY 10, 2023

I experienced the latest AI-enabled tools and technologies that will transform how we interact with the world around us. You can watch her entire presentation on AWE’s YouTube channel ; it’s not to be missed. You can watch the full interview on my YouTube channel , and Moingeon will return to the pub crawl this fall once Doppl.ai

Marketing AI 131

Marketing AI Paid Search Agency Trends Copyright 131

sagefrog

FEBRUARY 7, 2024

Here are the top 7 B2B social media trends reshaping this year’s B2B social media strategy. A pivotal aspect of this efficiency trend is the swift and intelligent handling of customer inquiries. You can maintain engagement with potential customers through blog posts, videos, webinars, websites, and other interactive experiences.

Marketing AI 67

Marketing AI Social Media Social Marketing B2B Marketing 67

seo.co

JANUARY 10, 2022

According to Forrester , in 2021, the customer service interactions via digital avenues are projected to increase by 40%. Here are some of the must-follow digital marketing trends to look out for in 2022: Conversational Marketing. You need to know which channels work for your business. Customers want it, and brands that deliver it win.

Marketing AI 98

Marketing AI Trends Work Management Marketing Management 98

Brightedge

NOVEMBER 3, 2020

Doing so, provides useful insights to track market trends and spot outliers in the data that could indicate a major update to the SERP landscape. It could be that a picture is truly worth a thousand words, and mobile users are more often interacting with images when searching than a desktop user. Video results. People Also Ask.

SERP 144

SERP Trends Mobile Marketing Lead Scoring 144

ClickZ

MARCH 2, 2020

Practical video marketing strategies that increase engagement on Amazon, Facebook, and YouTube. With ecommerce sales surpassing $4 trillion this year, staying ahead of emerging technology and trends is essential to staying competitive online. How to keep consumer trust amidst heightened data privacy concerns.

Paid Content 145

Paid Content Multi-Touch Attribution Marketing AI Trends 145

Navigate the Channel

OCTOBER 17, 2017

Content marketing trends change often due to advances in technology, search engine preferences and changes in advertising. As content marketing becomes more sophisticated and prospects more discerning, let’s take a look at the current trends for 2017. YouTube is the 2nd largest search engine on the internet.

Trends 145

Trends Top of Funnel Content Marketing Funnel Advertising 145

Spiralytics

APRIL 23, 2023

For this reason, keeping up with the most recent digital marketing trends will help improve your campaigns and provide critical decision-making insights, dramatically reducing the risk of losing conversions and potential clients. Top Digital Marketing Trends in 2023 1. billion this year thanks to many new emerging trends.

Marketing AI 62

Marketing AI Trends Planning Paid Search Agency 62

Marketing Insider Group

APRIL 15, 2024

We’ve all seen the impact of YouTube stars and TikTok influencers. Quick Takeaways B2B content creators make specialized content that share valuable insights and stories, connecting with business audiences and shaping future interactions. The creator economy has really changed everything. So, why is niche focus so valuable?

Enterprise Management 234

Enterprise Management B2B B2B Thought Leadership SMB 234

The Lead Agency

APRIL 14, 2024

Tired of trend lists that don’t apply to the unique challenges of B2B marketing? Here, we delve into the B2B-specific marketing trends impacting the sector in 2024 and how you can leverage them to find, reach, capture, nurture and convert your target customers. We’ve got something different.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Biznology

DECEMBER 31, 2018

This is the time of year when content creators mull over the year’s “trends” and opine about what we should be doing during the coming year. I’m not going to do that, but I will share a few “trends” noted by others that I think could be video trends of interest to technology solution providers. 6-Second Video Ads.

Trends 112

Trends Video Marketing Enterprise Management Work Management 112

Navigate the Channel

SEPTEMBER 15, 2023

With each passing year, new trends emerge, reshaping the landscape and offering fresh opportunities for businesses to connect with their audience. As we step into 2023, it’s time to explore the three digital marketing trends that are set to make a significant impact. #1

Marketing AI 65

Marketing AI Trends Ethics Privacy 65

Hubspot

JUNE 26, 2020

Did you know that YouTube is the second-largest global search engine and the biggest video platform of all time ? Each day, millions of people around the globe visit the site to learn more about a topic, find YouTube content when Google-searching a question, or stream a YouTube video embedded on another brand's website.

Youtube 101

Youtube Features Keywords Click Rate 101

Biznology

JANUARY 15, 2020

None of my predictions are on that scale, but each trend will influence the video technology solution providers will need to make. A transcription under a YouTube video embedded on your website boosts the page’s search ranking. Interactive content. The post Which tech marketing video trends will prevail in 2020?

Trends 118

Trends Video Marketing Youtube B2B Sales 118

Brightedge

DECEMBER 21, 2020

Many companies use YouTube marketing as a way to promote their businesses and products for audiences who prefer video as a way to interact with brands. YouTube is the second most visited search engine on the internet second to Google. Why YouTube marketing? Videos boost customer interaction. YouTube live.

Youtube 59

Youtube Brand Identity Branding Advertising Agencies 59

Marketri

NOVEMBER 8, 2023

In this article, we’ll explore the top 5 SEO trends that can be leveraged as part of a successful B2B marketing strategy. Be consistent and engaging, utilizing a variety of content types that best fit your business, and always interact with your audience. Host the videos on your company or brand YouTube channel.

Marketing AI 62

Marketing AI SEO Trends Marketing Budget 62

Matchcraft

JANUARY 19, 2023

When it comes to advertising, staying on top of the latest trends can greatly improve a business’s social media presence. Social media is constantly changing, making trends that are emerging important to capitalize on. The post Social Advertising Trends for 2023 appeared first on MatchCraft.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Trends 52

BenchmarkONE

JANUARY 4, 2023

There are trends to look out for, and if small business owners prepare and plan as soon as possible, it could help them stand out against bigger businesses they may be in competition with. . This article gives insights into the trends your small business should capitalize on this year. 6 Small Business Trends for 2023.

Small Business Marketing 81

Small Business Marketing Trends Marketing Automation Services Business 81

seo.co

FEBRUARY 16, 2021

According to Forrester , in 2021, the customer service interactions via digital avenues are projected to increase by 40%. Here are some of the must-follow digital marketing trends to look out for in 2021: Conversational Marketing. It also anticipates that, on average, the digital brand channels numbers will surge from 8 to 11.

Marketing AI 116

Marketing AI Trends Work Management Marketing Management 116

Outgrow

DECEMBER 17, 2020

37 Must-Know Marketing Trends & Statistics Post COVID. A lot has changed and here we are keeping a keen eye on the marketing trends and statistics post COVID. So, we did a fair bit of research and compiled this blog on Marketing Trends & Statistics Post COVID. Content Marketing Trends & Statistics Post COVID.

Statistics 98

Statistics Paid Content Trends Cost Per Click 98

Marketing Insider Group

OCTOBER 21, 2021

What do I see as the biggest content marketing trends for 2022 and beyond? There are 3 major trends in the digital marketing industry I think everyone will be talking about. Content Marketing Institute annual survey on Content Marketing Trends. The second bug trend is AI-generated content. My 2022 Marketing Predictions.

Marketing AI 361

Marketing AI Marketing Budget Paid Search Agency Mobile Advertising 361

ConvertKit

JUNE 10, 2020

Why you need to be using YouTube Analytics. How to access YouTube Analytics. Want YouTube insights? Special thanks to ConvertKit designer and resident YouTuber Charli for kindly donating her YouTube metrics for this post's screenshots. You can check out her YouTube channel right here ! I know, I know.

Youtube 98

Youtube Advertising Channels Analytics Eye-Tracking 98

Marketing Insider Group

AUGUST 11, 2023

Customer Engagement: Social media allows businesses to interact with customers in real time, fostering community and deepening relationships. Competitor Analysis: Observing competitors’ social media activities can provide insights into market trends and uncover areas of opportunity.

Social Networks 179

Social Networks Business Work Management Social Media 179