Tools - B2B Marketing Zone

Confucius Say: Your Case Studies are Worthless

Marketing Craftmanship

OCTOBER 14, 2014

The B2B marketer’s task is to equip the sales force with methodologies and tools that help initiate and facilitate intrinsic selling. Create Tools to Engage Prospects. Would a company ever publish examples of its past work that were not portrayed as highly successful?). Wittreich website case studies'

Case Study

Case Study Case Studies Studies B2B Thought Leadership

3 Ways Social Media Will Fail Marketers

Marketing Craftmanship

JULY 4, 2011

Multi-channel customer experience research by RightNow / Loudhouse showed that consumers are open to using social media to post opinions, but when it comes to interaction, 50% of consumers want to use online self-service tools, phone (18%), or email (19%).

Social Media

Social Media Social Marketing Word of Mouth Media

B2B Marketing Zone

Marketing Craftmanship

Confucius Say: Your Case Studies are Worthless

3 Ways Social Media Will Fail Marketers

Webinars

Stay Connected