KoMarketing Associates

MAY 7, 2018

Approximately 58 percent would appreciate tools to help them make better choices. Marketing to Customers with Interactive Content. According to previous research, interactive marketing content may be the key to fulfilling customer expectations. Since companies that are growing revenue are nearly 1.5

Content Marketing 158

Content Marketing Paid Search Agency Advertising Agencies Barriers 158

KoMarketing Associates

JANUARY 25, 2019

Statistics showed that the majority of people (52 percent) use Facebook to share their own content, and 54 percent use it to interact with other’s content, which may include marketing content. When asked how they most commonly engage with social media, most survey respondents (48 percent) said that they interact with other’s content.

Customer Surveys 155

Customer Surveys Facebook Social Media Budget Programs 155

KoMarketing Associates

FEBRUARY 13, 2020

Offer high quality and interactive content. Interactive content, in particular, is a fundamental way to better understand potential buyers and help sales close more deals. DemandGen research found that 86% of buyers prefer interactive content they can access on demand, compared to static content formats. Final Thoughts.

B2B Marketing 157

B2B Marketing Practices B2B Thought Leadership B2B 157

KoMarketing Associates

NOVEMBER 8, 2016

Most B2B marketers are familiar with web analytics tools, such as Google Analytics. tool to discover insights into how your website is performing. Baidu Analytics is a free tool for tracking and reporting traffic data of users visiting your site. As a free tool, it is very easy to get registered. Final Words.

Analytics 203

Analytics Marketing Analytics Tools PPC Mobile Advertising 203

KoMarketing Associates

DECEMBER 12, 2019

That being said, these individuals have several tools at their disposal. Improving customer retention/satisfaction (61%), increasing value/reliability to the user (54%) and improving interactive design/ease of use (30%) are the top obstacles for marketers looking to achieve their goals with a customer experience plan.

Customer Satisfaction 159

Customer Satisfaction Custom Publishing Statistics Planning 159

KoMarketing Associates

DECEMBER 19, 2019

In terms of hurdles, most marketers (33%) said that they are frequently unable to fully leverage the data and data tools that they currently have, and it’s impeding their ability to deliver a better cross-channel or omnichannel customer experience.

Marketing Report 159

Marketing Report Customer Satisfaction Touchpoints Statistics 159

KoMarketing Associates

SEPTEMBER 29, 2020

For one thing, it significantly reduces the face-to-face business interactions marketers used to rely on for relationship building. Developments like interactive advertising, including LinkedIn’s conversation ads , have shown promise. Advertising is the perfect tool for increasing content visibility. Conclusion.

Paid Content 296

Paid Content Spending Advertisements Advertising 296

KoMarketing Associates

MAY 6, 2020

In addition, this allows you to directly interact with potential attendees and increase exposure as friends of your attendees will see their interest in the event on their newsfeed. Instagram offers many creative tools that engage audiences, such as the ability to create countdowns for upcoming events or announcements.

Paid Content 283

Paid Content Social Media Promotion Media 283

KoMarketing Associates

APRIL 27, 2017

So while it’s important to refresh and generate new leads at the top of the marketing funnel, it’s also crucial to be able to continually interact and nurture high value potential customers through any means necessary. AdWords Customer Match. LinkedIn Account Targeting. Send sponsored messages to selected users.

Paid Content 120

Paid Content Account Based Marketing Tactics B2B Marketing 120

KoMarketing Associates

SEPTEMBER 22, 2021

Why This Stat is Important: As discussed in the above stat from Ascend2, marketing automation is a tactic that many marketers are still struggling with and wanting to use as a personalization tool. Many marketers are exploring how they can achieve more effective marketing automation through their content marketing strategies.

Budget Programs 206

Budget Programs Marketing Budget Creation Statistics Allocation 206

KoMarketing Associates

MAY 2, 2019

percent look at interaction with their brand, while 50.8 Currently, most of marketers’ social media budget (nearly 60 percent) goes toward content creation, followed by advertising (approximately 20 percent), staff (about 20 percent) and management and reporting tools (less than 10 percent). The majority of respondents (50.9

Social Media 141

Social Media Marketing Report ROI Social Marketing 141

KoMarketing Associates

JANUARY 30, 2018

In 2018, interactive video adoption is expected to increase from 1-in-5 marketers to almost 1-in-3. Currently, 81 percent of companies are already using video as a marketing tool. The research found that the average customer now watches more than an hour-and-a-half of online video content per day.

Video Marketing 177

Video Marketing Content Paid Search Agency ROI 177

KoMarketing Associates

JULY 5, 2019

Marketers remain heavily focused on delivering a personalized experience, but previous research suggests that many of them are still missing the mark, despite having tools like MarTech at their disposal. Marketers Face Room for Improvement in Personalization.

Marketing Report 120

Marketing Report Personalization Custom Publishing Marketing & Strategy 120

KoMarketing Associates

MARCH 30, 2017

Before it’s possible for B2B marketers to implement successful social media tactics and tools, it is essential to understand what exactly social media is and how it supports your overarching business objectives. Each of these social media sites allows you to interact and communicate with your target audience in unique ways.

Social Media 120

Social Media Social Marketing B2B Marketing Media 120

KoMarketing Associates

JULY 24, 2018

Forms within interactive content. They also have a place in interactive content. In fact, interactive content may be one of the best lead generation tools available to B2B marketers. Interactive tools often work best if they have an ungated part, too. As a result, lead quality has gone up dramatically.

Lead Generation 168

Lead Generation Optimization Generation Opt-out 168

KoMarketing Associates

JULY 27, 2017

Nearly 21 percent said they read business books, and 18 percent stated that they use interactive data visualization tools. About a quarter of respondents (22 percent) claimed they turn to feature-length articles and reports.

Peer-to-peer 158

Peer-to-peer Thought Leadership Content Paper 158

KoMarketing Associates

OCTOBER 8, 2019

Landing pages are the perfect tool to do it. Google’s Test My Site tool not only shows you how quickly a particular page loads, but also lets you compare how that page performs compared to a few of your competitors’ pages. Publish your landing pages to your website, not to a subdomain on your landing page builder tool.

Landing Pages 138

Landing Pages Paid Content Optimization SEO 138

KoMarketing Associates

AUGUST 31, 2022

There are major differences between Google Analytics 4 and Universal Analytics, but once you get a hang of the new platform I think you’ll find GA4 provides even more detail about how users interact with your site—and when and why they convert. . Google Analytics 4 for B2B: Next Steps .

Marketing Analytics Tools 245

Marketing Analytics Tools Conversion B2B Marketing B2B 245

KoMarketing Associates

DECEMBER 17, 2019

Focus on Interactive Content. Video can be a great asset for B2B content marketers: 86% of buyers prefer interactive content they can access on demand. If the goal of your content program is anything other than “create content”, you need to have the right tracking and analytics in place to actually showcase success.

Statistics 157

Statistics Marketing Budget Marketing & Strategy Marketing Strategy 157

KoMarketing Associates

MARCH 20, 2018

This year, interactive video adoption among marketers is expected to increase from 1-in-5 marketers to almost 1-in-3. At the moment, 81 percent of organizations already use video as a marketing tool. Wyzowl published “The State of Video Marketing 2018” assessing how both customers and marketers are using video content.

Marketing Report 137

Marketing Report Planning Budget Programs Custom Publishing 137

KoMarketing Associates

AUGUST 27, 2019

Interaction With Community. One of Salesforce’s tools, Pardot , has its own Twitter account that is a good example of interaction with their community and industry influencers. Online interaction is crucial to a successful social media presence because it can help you grow your following and engagement overall.

Social Media 145

Social Media Paid Search Agency Examples Enterprise Management 145

KoMarketing Associates

AUGUST 26, 2020

You’ll need a third-party tool to Livestream to LinkedIn. Current tools to do this are: Socialive. That tool list is going to change over time, so see LinkedIn’s company page about which tools work for live streaming. Restream.io. Switcher Studio (iOS mobile only). Wowza Cloud. StreamYard. Vimeo – Enterprise and Premium.

Linkedin 209

Linkedin Video Marketing B2B Marketing Marketing Strategy 209

KoMarketing Associates

JUNE 19, 2017

This was followed by business books (21 percent), interactive data visualization tools (18 percent) and live presentations (13 percent). Nearly a quarter (22 percent) said that their preferred format for business insights is feature-length articles and reports.

Customer Surveys 122

Customer Surveys Lead Scoring Lead Ranking Data Hygiene 122

KoMarketing Associates

OCTOBER 5, 2017

Sixty-four percent state that they gain a better understanding of how digital channels work together, and 52 percent cite a better understanding of digital/offline interactions. How Attribution Impacts Data and Analytics.

Marketing Attribution 120

Marketing Attribution Allocation Marketing Report Barriers 120

KoMarketing Associates

MAY 23, 2017

Twitter offers B2B marketers the chance to attract prospects, interact and engage with clients, increase brand awareness, better understand their audience and much more. There are many ways that B2B marketers can use Twitter to find influencers and start interacting with them to establish valuable relationships.

Twitter 156

Twitter B2B Marketing B2B Paid Search Agency 156

KoMarketing Associates

OCTOBER 8, 2015

She explains the good and bad news – there are lots and lots of marketing tools to choose from. So, how can B2B marketers manage the overwhelming amount of marketing tools available and decide which ones are right for their business? With the abundance of marketing tools available, there needs to be greater focus on relevancy.

B2B Marketing 120

B2B Marketing Advertising Agencies Marketing Management Planning 120

KoMarketing Associates

SEPTEMBER 16, 2020

According to the DemandBase study cited above, “When asked what tools B2B companies can’t do ABM without, CRM (83%), Marketing Automation (73%), and LinkedIn (60%) rounded out the top three” tools most essential for success. So while technology can support ABM, you may be able to run most of your ABM with the martech you have now.

Account Based Marketing 269

Account Based Marketing Budget Programs Planning Paid Search Agency 269

KoMarketing Associates

MARCH 5, 2019

There are multiple templates that can help you create your buyer personas, one of my favorite is Hubspot’s interactive “ Make my persona tool ” and Marketo’s cheat sheet for creating your marketing personas. If we already know we will have multiple stakeholders, then the best thing to do is get organized.

Multi-Channel 121

Multi-Channel Top of Funnel Advertising Channels Paid Search Agency 121

KoMarketing Associates

AUGUST 12, 2020

As a B2B advertiser, you’ll have another tool at your disposal to limit your exposure and likelihood of click-through from someone who is not your target audience. Like other ad extensions, there are some common benefits: Your ad will take up more space and you’ll be able to utilize additional characters in your ad text.

Paid Search Agency 156

Paid Search Agency Advertisements Advertising Ads 156

KoMarketing Associates

JULY 31, 2014

Suggested Tools. For example, one of our clients, a provider of industrial equipment, actively participates across many different segments while interacting with manufacturers, suppliers, vendors and more. Suggested Tool. Suggested Tool. Follower Wonk for network analysis. Twitter Counter for network history.

Ideal Customer Profiles 120

Ideal Customer Profiles Profiling Twitter Lead Ranking 120

KoMarketing Associates

AUGUST 14, 2014

or simply pique the interest of someone that wants to learn more about a product or industry (blog posts, industry news, social interaction, etc.). Value to B2B content marketers : Thought-leading publications within the industry are an invaluable tool when starting a content process.

B2B Marketing 120

B2B Marketing Content Marketing Work Management B2B 120

KoMarketing Associates

AUGUST 9, 2016

That’s where content technology tools make the process more effective, allowing marketers to optimize the content in real time, and enabling a whole new layer of measurement to answer the question: Is your content actually working?”. “The WHAT ELSE CAN B2B MARKETERS DO (ASIDE FROM PERSONALIZATION) TO MAKE THEIR CONTENT MORE ENGAGING? “In

B2B Marketing 120

B2B Marketing B2B Aggregators Content 120

KoMarketing Associates

JANUARY 26, 2017

Session Overview : Digital tools and resources help manufacturers increase their sales and brand awareness internationally. This interactive panel will highlight best practices for utilizing technology tools in everything from market analysis to customer acquisition. Session : Digital Strategies for Advanced Manufacturers.

Conference 120

Conference Buying Cycle Analysis Social Media 120

KoMarketing Associates

APRIL 30, 2012

There are SEO-specific link building tools that mash-up various metrics such as those listed above to create scores for links, and pages and domains that links are located on. Facebook-specific metrics (likes, interaction ratios). Google+ specific metrics (number of included circles, interactions). SEO-Specific Metrics.

Link Building 120

Link Building Lead Scoring Lead Ranking SEO 120

KoMarketing Associates

MAY 5, 2016

Additionally, none of the marketers surveyed said they were “thrilled” with the tech tools available to help them with content marketing. Another one was how unhappy content teams seem to be with their tools and technology — that was a real surprise. WHAT TYPES OF TOOLS COULD HELP THEM WITH CONTENT CREATION? “I

Process 120

Process Work Management Marketing Management Generation 120

KoMarketing Associates

AUGUST 18, 2020

You’ll need a third-party tool to Livestream to LinkedIn. Current tools to do this are: Socialive. That tool list is going to change over time, so see LinkedIn’s company page about which tools work for live streaming. Restream.io. Switcher Studio (iOS mobile only). Wowza Cloud. StreamYard. Vimeo – Enterprise and Premium.

Linkedin 120

Linkedin Video Marketing B2B Marketing B2B 120

KoMarketing Associates

MARCH 24, 2014

Using words such as “watch,” “learn,” or ”ask” engages the audience and leads to valuable interactions. After all, social media is supposed to be used as a conversational tool! Calls to action are something the Adobe profile excels at. Salesforce. Twitter Profile: @Salesforce. Followers: 177K.

Ideal Customer Profiles 120

Ideal Customer Profiles Profiling Work Management Twitter 120