Industrial Marketing Today

OCTOBER 20, 2011

Traditionally used as customer support tools by manufacturers and industrial distributors, the discussion threads were primarily text-based. Similar studies have shown that engineers and industrial professionals prefer more peer-to-peer interactions for work-related purposes.

Communities 60

Communities Paid Search Agency Peer-to-peer Companies 60

Industrial Marketing Today

OCTOBER 1, 2011

Marketing can analyze site statistics and use other research tools to develop a list of keywords, phrases and terms. Marketing can assign scores to incoming leads based on demographics and site interactions. However, it is sales that actually hears how customers describe their products and services.

Top of Funnel 60

Top of Funnel Inbound Marketing Bulldog Solutions Lead Scoring 60

Industrial Marketing Today

MARCH 23, 2012

I am not so sure manufacturing companies are fully convinced that their website is a real sales tool. That’s because the way your industrial customers interact with you during their buying cycle has changed significantly over the past few years. It may seem like I’m being flippant but there is a serious message here.

Marketing Websites 60

Marketing Websites Marketing Budget Creation Budget Programs Marketing Proposals 60

Industrial Marketing Today

AUGUST 26, 2011

These relationships are built over time and require a more personal face-to-face interaction. Borrow some of inbound marketing’s analytical tools to provide more granular information to your sales force before they make the calls so they can engage with prospects in a more consultative manner rather than posturing and prospecting.

Inbound Marketing 60

Inbound Marketing Paid Search Agency Companies Ad Frequency 60

Industrial Marketing Today

SEPTEMBER 27, 2010

They are time-challenged and want to interact with salespeople based only on their needs and schedules. The first type uses a self-serve model and is typically completed in the very first sales interaction, be it in person or online. In today’s globalized world, geography and time zones are meaningless.

Social Media 60

Social Media Social Marketing Media Planning 60

Industrial Marketing Today

OCTOBER 21, 2010

Ardath Albee, CEO of Marketing Interactions , wrote a very interesting post about the unified definition of a high quality lead. Just like any marketing tactic or tool, there are pros and cons. Tracking behavior and site interactions leads to serving up relevant content that engages visitors at each stage of the buying cycle.

Marketing Automation Services 60

Marketing Automation Services Inbound Marketing Marketing Automation Top of Funnel 60

Industrial Marketing Today

OCTOBER 2, 2010

They are combining video, audio and sophisticated tracking tools to deliver email campaigns with highly customized messages that engage prospects in their preferred format and measure interactions beyond just open and click-thru rates and well into website behavior. According to SirrusDecisions research, the B2B buyer receives 20.3

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

Industrial Marketing Today

MAY 14, 2010

Parametric part number search – in addition to the standard word search tool on your website, build a parametric search application. Valve sizing programs – these are great and easy to use tools for any manufacturer of valves for chemical, hydrocarbon and industrial process, power, water and wastewater industries.

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

Industrial Marketing Today

JULY 6, 2010

I have come across two tools for helping you dig deeper and create marketing content that focuses on benefits over features. The first tool is the Product Analysis Worksheet from the book Personal Selling: An Interactive Approach by Ronald Marks, Ph.D., and professor of marketing at the University of Missouri.

Features 60

Features Web 2.0 Planning Work Management 60

Industrial Marketing Today

MAY 21, 2010

A B2B blog is the perfect online tool to accomplish that. Navigation and your calls to action play a major role in how your visitors interact with your blog. As a B2B marketer, we want to reach our ideal prospects and communicate with customers to maintain top-of-mind awareness throughout their buying cycle.

Web 2.0 60

Web 2.0 Buying Cycle B2B Blogger 60

Industrial Marketing Today

OCTOBER 23, 2012

At this time of the year, many industrial companies are getting ready for their annual budget planning meetings. If you are one of them, a redesign of your industrial website [.]. [[ This is a content summary only. Visit my website for full links, other content, and more! ]].

CMS Development 60

CMS Development Budget Programs Marketing Websites Content 60

Industrial Marketing Today

NOVEMBER 17, 2010

There’s plenty of that too, plus many business tools for the execs within their customer base. Online forums foster direct interactions between in-house experts and customers, customer-to-customer and builds deeper realtionships.

Co-Registration 60

Co-Registration Content Marketing Paid Search Agency Content 60