Everything Technology Marketing

MARCH 27, 2010

Focusing on the profitable sources of revenue takes ensuring your organization, especially your marketing team, has the data mining tools, customer research, marketing automation software, and the ability to perform customer analytics. Delving deeper into what matters to your customers is the key to growing revenue.

Allocation 100

Allocation Marketing Automation Services Psychographics Cross-Selling 100

Everything Technology Marketing

APRIL 8, 2010

Build a simple matrix of messages, marketing collateral and sales tools mapped against each phase of the buying cycle. With each interaction, you collect more data about the prospect which allows you to build a score to identify the hottest leads that you want to engage with directly and focus your time and sales resources on.

Marketing Automation Services 100

Marketing Automation Services B2B Marketing Buying Cycle Lead Ranking 100

Everything Technology Marketing

JULY 10, 2010

Buyer Centric Tools & Content Layer The next layer "Buyer Centric Tools & Content" aims at creating deeper insight into the buyer to create the tools that inform message creation, marketing content, education of sales and marketing teams, creation of campaigns, etc.

B2B Marketing 100

B2B Marketing Work Management Marketing Management Paid Search Agency 100

Everything Technology Marketing

APRIL 14, 2010

Step 1 - Establish a Formal MO Function Marketing is getting more complex with new technologies such as social media, new tools like marketing automation, and higher performance and ROI expectations. So let's take a look at how we can break marketing operations into smaller steps and tactics.

Planning 100

Planning Allocation Paid Search Agency Budget Programs 100