interactive Tools Related Topics 
Chris Koch
JANUARY 22, 2010
Volume and quality of interactions. And if that’s true, then we should try to increase the volume and quality of interactions with have with customers and prospects through social media, no? Aside from the corporate, a blog is the mother ship of social media interaction and content. No social media tool is an island.
Chris Koch
SEPTEMBER 18, 2009
Analysis that looks at the concept of the different social media tools as “technology platforms” adds a little more clarity—as in, Facebook could win because it has the largest number of users and therefore, like Microsoft Windows, it could emerge as the de facto monopoly in social media. —that it’s hard to know where to place your bets.
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Chris Koch
SEPTEMBER 18, 2009
Analysis that looks at the concept of the different social media tools as “technology platforms” adds a little more clarity—as in, Facebook could win because it has the largest number of users and therefore, like Microsoft Windows, it could emerge as the de facto monopoly in social media. —that it’s hard to know where to place your bets.
Chris Koch
JULY 24, 2009
That lets them be more productive in marketing, by focusing effort and budget on the good stuff, and it lets them reduce the time to a sale by giving salespeople better tools to work with. One of them told me that it had used these analytics to reduce the average number of interactions needed to schedule a sales appointment in half.
Chris Koch
JULY 24, 2009
That lets them be more productive in marketing, by focusing effort and budget on the good stuff, and it lets them reduce the time to a sale by giving salespeople better tools to work with. One of them told me that it had used these analytics to reduce the average number of interactions needed to schedule a sales appointment in half.
Chris Koch
NOVEMBER 12, 2010
Most journalists have discovered social media as an important research tool. PR schedules interviews between the subject matter experts and the influencers and tries to influence the interaction to put the company and its offerings in the best light. Thanks for the great comments on last week’s post, “Is the Era of PR Over.&#
Chris Koch
JUNE 26, 2009
When I despair at ever mastering all the social media tools that exist out there, I remind myself (as I hope you will) that at its core social media is all about communication and that marketers are all expert communicators. We’ve already mastered the hardest part; the tools are something that anyone can learn. Pick an RSS tool.
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