B2B Marketing Traction

MARCH 7, 2010

I took the assessment in 2-3 minutes online, and in short order was served up a 13 page report that allowed me to review my ideal work environment, motivation, communication, interaction with others on my team, task orientation, preferences for taking direction, leadership, sales orientation and learning style. 5dynamics.com.

Consulting 100

Consulting Planning Marketing Proposals Conference 100

B2B Marketing Traction

OCTOBER 18, 2010

There are three tools I like to use for this: SWOT Analysis with Action Items; Industry Competitive Positioning Analysis; and Customer Surveys. Create Marketing Personas: Marketing personas are tools that take demographic and psychographic details about your customers to the next level. Track, measure and analyze results.

SWOT 100

SWOT Marketing Management B2B Marketing Planning 100

B2B Marketing Traction

OCTOBER 18, 2010

There are three tools I like to use for this: SWOT Analysis with Action Items; Industry Competitive Positioning Analysis; and Customer Surveys. Create Marketing Personas: Marketing personas are tools that take demographic and psychographic details about your customers to the next level. Track, measure and analyze results.

SWOT 100

SWOT Marketing Management B2B Marketing Planning 100