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The Resurgence of AR and VR Content in a Post-Pandemic World

Marketing Insider Group

When people hear the terms augmented reality (AR) and virtual reality (VR) their minds tend to think futuristically. Until 2020, that is, and a world of socially-distanced and fully-digital customer interactions that no one could have anticipated. Customers now expect full, interactive experiences — even online. Quick Takeaways.

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Scanning the faces that scan the mobile screens

Martech

And can you score the interaction for ad effectiveness use it to optimize a campaign? It does not matter what the user is looking at — TikTok, YouTube, Facebook, Instagram. A small app will reside on the phone helping measure visual attention data and clickstream interaction data. But which emotion can do that? Get MarTech!

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Expert Take: Approaching Convergent TV Advertising in its Most Dramatic Season Yet

QuanticMind

At the same time, there’s massive churn happening across the industry in terms of personnel. As to how these changes will impact their advertising businesses, there’s a whole lot of uncertainty—both in the short and long term. On YouTube TV, for example, consumers can click to get more information on each ad as it pops up.

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The top 10 immersive campaigns to learn from

Martech

Viewers could choose the camera view they were interested in and get a real-time, interactive view of all the action. The interactivity and immersion of walking into an AR portal helped to improve upon the traditional 2D halftime show, in my opinion. Technology used. Web-based AR, 360-degree video, QR code. Technology used.

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A Beginner’s Guide To AI in Marketing: Everything You Need To Know

SocialPilot

When we talk about AI in marketing terms, it means AI can enhance the work of marketers by providing insights and automating tasks, allowing for more creativity and personalized customer engagement. Instead, it highlights the collaborative potential of humans and AI. Wouldn’t it be an amazing power to have?

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Market Research Guide

Excelsior Research

This collected data is the output generated by direct interaction with the audience. Terms & Condition. Market Research Guide. A step-by-step guide to completing your own market research. The business still barred the market turmoil caused by the COVID-19. Basically, we categorize research activities into two types.

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Digital Campaign Overview: A blog about digital campaign.

Excelsior Research

You may have noticed that there are times when you watch campaign ads relevant to the search terms. The search term may be a specific product or a person. Seventy-seven thousand terms searched daily on google. Consideration: Digital professional designs campaigns to interact with users. Terms & Conditions.