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The Resurgence of AR and VR Content in a Post-Pandemic World

Marketing Insider Group

When people hear the terms augmented reality (AR) and virtual reality (VR) their minds tend to think futuristically. Until 2020, that is, and a world of socially-distanced and fully-digital customer interactions that no one could have anticipated. Customers now expect full, interactive experiences — even online. Quick Takeaways.

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6 Key Benefits of Investing in Digital Marketing Tools for Business Growth

Valasys

According to Gylgonyl, the founder of InternationalSEO.agency, adopting digital marketing tools is far more than a mere trend; it’s a strategic move to seize the abundant opportunities that the digital realm offers. Improved Conversion Rates Digital marketing tools enhance the ability of businesses to convert leads into customers.

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Beyond multichannel and omnichannel: Understanding the optichannel approach

Martech

Multichannel means the company interacts with customers through multiple channels, both online and offline. Instead, the emphasis is on providing customers options to interact with the company based on their preferences and convenience. Optichannel means using the most optimal channel to interact with customers. Hold tight.

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Unifying projects and products: The power of program management in martech

Martech

For many CMOs and marketing organizations, programs are becoming powerful tools for aligning diverse initiatives and driving strategic objectives. This approach enables organizations to respond quickly to changing market conditions, seize emerging opportunities and maintain a competitive advantage.

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How to transform customer experience with AI

Martech

This article explores how leading companies leverage AI across three key areas — clear messaging, frictionless interactions and tailored experiences — to shape customer experience. AI-powered tools help companies analyze customer data, understand preferences and craft messages that resonate with their target audience and individual customers.

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The data disconnect: Why understanding your data landscape matters more than ever

Martech

Understand what business conditions might exist that would make certain contacts marketable — or not. Data, at its core, actually represents people , and those people may have wildly different expectations for how your company interacts with them. Under what conditions? It’s time to implement a data landscape assessment.

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Improve Your Lead Segmentation Through Interactive Content

Outgrow

Improve Your Lead Segmentation Through Interactive Content. And this time it’s all about how to improve your lead segmentation through interactive content. . And interactive content, which ensures participants have a more engaging experience with your content, is undoubtedly the most efficient way to segment your users/leads.