WebMarketCentral

JULY 13, 2009

What are the best examples of organizations using social media for marketing, promotion and interactive PR ? How can you make more efficient use of social media? How can you optimize your use of social networking tools like Twitter and LinkedIn? 5 Daily Social Media Builders In Less Than 10 Minutes (Total!)

LEADSExplorer 20

LEADSExplorer Social Media Optimization Web 2.0 20

WebMarketCentral

SEPTEMBER 15, 2009

In SEO `Best Practices' Are Bunk , Adam Audette rants about the supposed uselessness of these tactics, and by extension the concept of best practices in any realm. Advanced link-building—blogging, commenting, content marketing , guest posting, blogger outreach, interactive PR , etc. To me, that is nothing but useless marketing-speak.

Practices 20

Practices SEO Best Practices Blogger 20

WebMarketCentral

JULY 23, 2009

As budgetary fat was trimmed from keyword lists, ROI improved dramatically for the last two months.common tactics were to move away from proven but expensive, high-volume PPC keywords on Google to a greater emphasis on SEO, social media and PPC opportunities outside the high-competition arena of Google." s content network.

Paid Content 20

Paid Content Search Engine Marketing Advertising Benchmark Search Marketing 20

WebMarketCentral

JANUARY 30, 2008

5 Rules of Social Media Optimization (SMO) by Buzz Marketing for Technology Ãœber-blogger and podcaster Paul Dunay provides five unconventional tactics for improving search engine rank, such as adding social bookmark site buttons to web pages, making content portable (e.g. video, audio files and PDFs) and encouraging mashups.

SEO 20

SEO SEM Work Management Thought Leadership 20

WebMarketCentral

SEPTEMBER 10, 2009

5 Simple, Effective Tactics to Promote a New Website by SEOptimise Glen Allsopp reveals four websites critical to helping launch a new blog, plus the critical practice of commenting on other blogs to help spread the fame of your new site.

RSS 20

RSS Best Practices Business Blogger 20

WebMarketCentral

MAY 18, 2007

Here are four tactics to enhance loyalty and positive word-of-mouth advertising from your best customers. Another tactic is to use a third-party tool such as ReferNow.com , which enables companies to build structured programs for soliciting and rewarding referrals from current customers. Interested? tags: Web 2.0

Enterprise Management 20

Enterprise Management Loyalty Marketing Management Web 2.0 20

WebMarketCentral

MAY 11, 2009

What tactics are most effective at driving increased search traffic? These 10 SEO Tactics Bring Me Over 2000 Visitors Daily by Site Reference The spammy title aside, this is a solid piece on SEO basics. How can you effectively explain SEO (and avoid unrealistic expectations) to prospective clients?

SEO 20

SEO Best Practices PR PageRank 20

WebMarketCentral

SEPTEMBER 16, 2009

The Freakiest Ads of 2008, Final 4 by AdFreak Exploding heads, zombie dads, shrinking heads, growing noses, pet slugs—you'll find them all (if you really want to) in Tim Nudd's collection of the most bizarre ads from last year.

Creativity 20

Creativity Paid Search Agency Best Practices Adwords 20

WebMarketCentral

SEPTEMBER 3, 2009

They turn commenting on various blogs into a form of microblogging, but "unlike Twitter, commenting has a threaded context (the post that started the conversation) and no limits on length. It includes the discourse elements of Twitter but goes further."

LEADSExplorer 20

LEADSExplorer Social Media Optimization Web 2.0 20

WebMarketCentral

AUGUST 24, 2009

While we worked together, George was responsible for turning out some of the most mangled, garbled, and just plain screwed up help desk tickets ever before seen by mortal man." tags: Web 2.0 tags: Web 2.0

Web 2.0 20

Web 2.0 Creativity Copywriting Best Practices 20

WebMarketCentral

AUGUST 17, 2009

These tactics range from adding a phone number or special characters to your description to catch the searcher's eye to keeping title tags as short as possible and using friendly URLs. As Max notes, "No significant weight is given to the meta description for SEO purposes.

SEO 20

SEO Best Practices Adwords Copywriting 20

WebMarketCentral

JULY 20, 2009

You might be far better off looking for smaller gains on longer-tail keywords, 2nd-tier engines, or by using day-parting or other segmentation technologies."

Marketing & Strategy 20

Marketing & Strategy Brand Identity Branding Best Practices 20

WebMarketCentral

APRIL 14, 2009

With that in mind, Michael McVeigh of Zeta Interactive explains how to use free Google Tools— Google Trends , Media Planner and Insights for Search —for competitive intelligence on online benchmarking.

SEO 20

SEO Tools Peer-to-peer Best Practices 20

WebMarketCentral

JUNE 17, 2009

The Top 100 Undiscovered Web Sites by PC Magazine Finally, Kyle Monson reviews a slew of useful and/or entertaining online tools such as Animoto (automatically creates videos from uploaded music and photos), Jott (a cool and handy speech-to-text conversion tool) and, for researchers, NationMaster , a site which lets you compare countries on a wide (..)

Tools 20

Tools Best Practices RSS Adwords 20

WebMarketCentral

MAY 18, 2009

In another helpful guest post on the topic of business video, Kate Morris offers tactics for "produce quality videos that spread," such as producing content that is relevant to your product or service and using a broad variety of media (not just online) to promote your content.

Social Media 20

Social Media Web 2.0 iCrossing Optimization 20

WebMarketCentral

JUNE 3, 2009

delivers 17 clever ways to get the effect of testimonials for your product or service without actually using testimonials, such as showing pictures of people using your product or service, noting how long you've been in business and/or how many products you've sold, displaying a seal or approval, or citing favorable reviews.

Brand Identity 20

Brand Identity Branding Marketing & Strategy Best Practices 20

WebMarketCentral

SEPTEMBER 8, 2008

What SEO tactics are crucial to incorporate on your blog? Blogging Tactics for 2008 by Ask Enquiro Writing that "The Online Marketing Blog recently ran a poll asking readers which SEO tactic they plan on using most in 2008 and the winner with 25% of the vote was Blogging. Which blogging platform is best for your needs?

RSS 20

RSS Blogger Best Practices Business 20

WebMarketCentral

NOVEMBER 19, 2008

Then yesterday, they released this chart, providing detail on the shift in tactics. Shifting resources to social network interaction is smart, and likely would have occurred to some extent even without a recession. The temptation to move in this direction is obvious—but temptations can be dangerous.

Paid Search Agency 20

Paid Search Agency Advertorials Telemarketing Lead Gen 20

WebMarketCentral

APRIL 20, 2009

Lead Generation Form Optimization Tips and Tricks - Google Analytics by VKI Studios Darcy Foster explains how to use Google Analytics and Omniture for conversion rate measurement, then provides tips for testing different approaches to improving conversions.

Landing Pages 20

Landing Pages SEM Best Practices Search Engine Marketing 20

WebMarketCentral

JULY 6, 2009

Experienced SEOs know what these terms mean of course, but it's helpful to keep in mind when talking to clients or prospects, particularly when drafting a proposal (see above), that most other people don't. In many communications, it's best to avoid jargon or at least define it.

SEO 20

SEO Marketing Proposals Best Practices PageRank 20

WebMarketCentral

JUNE 24, 2009

But the payoff can be well worth it, in terms of new relationships, higher blog traffic and increased exposure for you and your blog.

RSS 20

RSS Best Practices Business Blogger 20

WebMarketCentral

FEBRUARY 20, 2008

The bottom line, according to Kalehoff: "traditional media strategies are not dead, and buzz tactics can't necessarily live on their own in a vacuum. While the research was focused on commercial packaged goods, the findings likely apply across a broader range of B2C and B2B products and services. Organic SEO vs. PPC?

Brand Identity 20

Brand Identity Branding Marketing & Strategy Best Practices 20

WebMarketCentral

AUGUST 31, 2009

It's a provocative piece to be sure, but while I hesitate to attack statistical evidence with the anecdotal, my experience has been that when one accounts for the reasons PPC will always cost more than SEO , the actual labor costs of the two activities (when done right) are pretty darn close.

Paid Content 20

Paid Content Paid Search Agency Best Practices Advertising Agencies 20

WebMarketCentral

NOVEMBER 17, 2008

Most of us have too much to think about already: deadlines at work, paying the bills, juggling schedules—interacting with a viral campaign isn't something we should have to put a whole lot of thought into. If your initial interaction is going to be by email or phone, for example, you don't need to ask for physical address.

Viral Marketing 20

Viral Marketing Campaigns Digg Youtube 20

WebMarketCentral

JUNE 30, 2009

This article reviews free search engines for finding and listening to music online, from the popular Last.fm to less-known sites like Karabit , BeeMP3 and Internet jukebox Songza.

Marketing Budget 20

Marketing Budget Classified Ads Best Practices Budget Programs 20

WebMarketCentral

MARCH 19, 2009

So, to help educate WordPress newbies and more experienced hands alike, here are a sampling of the best articles and posts written about WordPress tactics and tools in the last year. For example, I've never seen a post about "why your blog shouldn't be on WordPress"—though Dharmesh Shah vilified BlogSpot.com with such a piece.

Blogspot 20

Blogspot Tips Tools Best Practices 20

WebMarketCentral

MARCH 30, 2009

Deadly SEO mistakes that even an expert may make by Newbornbusiness Even SEO tactics that are common knowledge can cause problems if poorly applied. This post also inspired an amazing 172 comments; suffice it to say, opinions on this topic aren't exactly universally in sync.

SEO 20

SEO Best Practices Copywriting Internet Marketing 20

WebMarketCentral

DECEMBER 14, 2009

Another tactic is to keep people guessing; if your "real" name is John, use a female photo, and use a male underwear model if it's something like "Christine." Two more areas to get right: Automate Everything Hey, just because they call it "social" media doesn't mean you have to actually interact with anyone, right? How do they do it?

Twitter 20

Twitter Web 2.0 Tagging B2B Sales 20

WebMarketCentral

SEPTEMBER 11, 2006

Tactics such as not posting an online profile or photo, posting anonymously, and avoiding any personal or identifying details. Author Sharon Housley contends that, due to the danger posed by cyberstalkers, "Females, in particular, should be cautious when circumnavigating the blogosphere." What does she recommend?

Ideal Customer Profiles 20

Ideal Customer Profiles Blogger Marketing Management Impressions 20

WebMarketCentral

OCTOBER 13, 2009

10 ways to increase the number of blog comments by How to Make My Blog Marko Saric offers tips for making your blog more interactive and conversational by generating more comments, such as asking questions, thanking your commenters, and commenting on other blogs. use an intriguing title, start with a question); Technical Stuff (e.g.

Forrester 20

Forrester Landing Pages Business Best Practices 20

WebMarketCentral

MARCH 5, 2008

AdBlock Plus Threatens the Online Revenue Model by The International Herald Tribune What could have been the story of the year in interactive marketing turned out instead to be pretty much of a dud. Check out these stories from the penultimate entry in WebMarketCentral's Best of 2007 series.

Best Practices 20

Best Practices Web 2.0 Paper SEM 20

WebMarketCentral

DECEMBER 9, 2009

She explains how to use tactics like blogger outreach, social networking and social news marketing to create engagement with prospects and move them toward your solutions. For those marketers, reading this announcement is a starting point. Another noteworthy post from SMT is Social Media ROI - a financially sound method.

Social Media 20

Social Media Social Marketing Web 2.0 Forrester 20

WebMarketCentral

JANUARY 28, 2009

Still, most of what's being done today, from creating a company Facebook page to using a social media email signature , is extremely tactical. How can b2b firms approach social media more strategically? Paid membership runs $99 per month plus $100 per accepted lead.

Enterprise Management 20

Enterprise Management Social Media Paid Content Marketing Management 20

WebMarketCentral

AUGUST 1, 2008

How to Prioritize Your Optimization by GrokDotCom Interactive marketing guru and best-selling author Bryan Eisenberg maps SEO priorities against Abraham Maslow's famous hierarchy of needs. It's almost like a syllabus for your own self-paced interactive marketing guru course. A white hat super affiliate?

SEO 20

SEO SEM Best Practices Buzz 20

WebMarketCentral

APRIL 27, 2009

Also a great complementary post to the Seven Deadly Sins of Blogging previously published here.

Best Practices 20

Best Practices Business Adwords Blogger 20

WebMarketCentral

NOVEMBER 7, 2007

Yet according to Forrester Research , "While 87% of B2B marketers we surveyed last year said that they use email in marketing, most lagged behind in adopting interactive tactics such as search (57%)." Given the advantages of search engine marketing (cheap, measurable, effective), why do nearly half of B2B companies ignore it?

SEM 20

SEM Budget Programs Advertising Agencies Paid Search Agency 20

WebMarketCentral

MARCH 16, 2009

While there are some social media brand success stories , such as Blendtec and Starbucks on the B2C side, and Sun and IBM in B2B, most companies still struggle with optimizing their social media strategy and implementing tactics and measurement. Facebook is now used by one out of every three people online globally.

Social Media 20

Social Media Facebook Social Marketing Web 2.0 20