B2B Marketing Traction

OCTOBER 18, 2012

The study included a survey by Harris Interactive involving 225 HR managers and 2,035 employed adults. 67% of the companies surveyed use temps and contractors, 71% use a mix of outsource and full-time staff, and 21% plan to increase outsourcing. What does this mean for business owners and marketers?

Contingency Planning 100

Contingency Planning Planning Marketing Management Marketing & Strategy 100

B2B Marketing Traction

MAY 17, 2012

Survey your customer’s satisfaction levels and then take action to improve the levels. Interact with them on social media as well as through traditional marketing channels. Know your customers. Know which customers are profitable. Know what your customers want and need (and what they don’t know they need).

Customer Satisfaction 100

Customer Satisfaction Touchpoints Correlation Marketing Management 100

B2B Marketing Traction

OCTOBER 8, 2012

The survey was done by Harris Interactive and involved 225 HR managers and 2,035 employed adults. 67% of the companies surveyed use temps and contractors, 71% use a mix of outsource and full-time staff, and 21% plan to increase outsourcing. Contact us today about our marketing planning services. *

Planning 100

Planning Work Management Marketing Management Consulting 100

B2B Marketing Traction

OCTOBER 18, 2010

There are three tools I like to use for this: SWOT Analysis with Action Items; Industry Competitive Positioning Analysis; and Customer Surveys. Survey Your Customers: Never before has surveying been more easy. Do the research and analysis required to know yourself, your customers, and your markets and opportunities.

SWOT 100

SWOT Marketing Management B2B Marketing Planning 100

B2B Marketing Traction

OCTOBER 18, 2010

There are three tools I like to use for this: SWOT Analysis with Action Items; Industry Competitive Positioning Analysis; and Customer Surveys. Survey Your Customers: Never before has surveying been more easy. Do the research and analysis required to know yourself, your customers, and your markets and opportunities.

SWOT 100

SWOT Marketing Management B2B Marketing Planning 100