Outgrow

FEBRUARY 12, 2021

Outgrow Interactive Case Study: How Grays International Generated 19k+ Leads, Engagement and Much More. We know it’s been long but Outgrow is back with yet another successful Outgrow interactive case study; and this time, it’s a big one! Next up is our favorite kind of interactive content – the outcome quiz.

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Outgrow Case Study Case Studies Studies 52

SocialPilot

JANUARY 31, 2024

In this market, the insights derived from influencer marketing case studies become invaluable. Influencers are starting to hold a major place in every brand’s online marketing campaigns, and so are influencer marketing case studies. You should start by reading some impactful influencer marketing case studies. Here we go!

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Case Study Case Studies Work Management Studies 90

Vision Edge Marketing

MARCH 26, 2024

From chatbots to self-service platforms, technology is reshaping customer interactions, enhancing efficiency, improving EBITA, and steering decisions with data. Gartner’s survey reveals a whopping 75% of B2B buyers prefer self-service, versus interacting with sales representatives, during the initial stages of the buying process.

B2B 242

B2B Customer Satisfaction Interactive Marketing Loyalty 242

Outgrow

DECEMBER 1, 2020

Outgrow Interactive Case Study: How Castela zo Content Increased Conversion Rates With Outgrow. And there’s no better way of celebrating them than a good interactive case study. Why did they choose interactive content, and specifically Outgrow? How Did Castelazo Content Use Interactive Content?

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Outgrow Case Study Case Studies Conversion Rate 52

Lake One

OCTOBER 13, 2023

Once we explore the benefits of account-based marketing, we’ll present you with four real-world case studies that have had a massive impact on many common sectors and industries. The Benefits of Account-Based Marketing Before diving into real-world case studies, let’s explore the benefits of account-based marketing.

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Account Based Marketing Case Study Case Studies Studies 75

Outgrow

OCTOBER 9, 2019

Outgrow Interactive Case Study: How Inventrom Generated 30000+ Leads . This is an interactive quiz case study that details how Inventrom, an IoT platform generated 30000+ by using Outgrow interactive content. Now let’s talk about how and why they decided to take the help of the Outgrow interactive tool.

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Case Study Case Studies Outgrow Studies 45

Velocity Partners

AUGUST 2, 2023

Big results from small interactions MADE.com (RIP) made my life better. Because interactivity is both insanely powerful and routinely underutilized. Why interactivity works Interactivity is a proven engagement-booster that turns users from readers to participants. Like I’m Goop or something. Why am I telling you this?

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Advertising Benchmark Content Peer-to-peer Lead Scoring 76

Sword and the Script | B2B

JANUARY 23, 2024

The study had a range of B2B statistics that ought to resonate with anyone who’s spent time in B2B marketing or sales. Narrative case studies , rather than the formulaic problem-solution-results format, are a solid and entertaining way to do this. If you’ve done thought leadership well, you’ve set your sales team up for success.

B2B Thought Leadership 69

B2B Thought Leadership B2B Sales Studies Thought Leadership 69

KoMarketing Associates

MAY 15, 2018

As a result, most B2B buyers are the majority of the way through the buying process before they even interact with a sales representative, making it more important than ever for B2B organizations to have valuable content on their websites. Enter: case studies. Step 3: Format the Case Study.

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Sword and the Script | B2B

AUGUST 8, 2023

SaaS companies have an average of 38 active cases studies that are between 500-1,000 words in both HTML and PDF format; here’s how they incentives customers, sales and customer success to solicit new case studies Case studies are a pillar of B2B marketing, particularly in technology circles like software-as-a-service (SaaS).

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Case Studies Case Study Advertising Benchmark Paid Search Agency 79

Martech

MARCH 16, 2022

Apple’s new Mail Privacy Protection (MPP) is having a significant impact on email marketing, according to a new study from Campaign Monitor that found that average open rates were up 3.5% The study found that open rates increased by more than 10% between June 30, when iOS 15 went into its public beta release, and the end of the year.

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Open Rate Studies Privacy Protection Click Rate 98

Content4Demand

JANUARY 27, 2021

It’s easy to take the deceptively simple case study format for granted. Case studies play a valuable role in your content library. Standout case studies are concise, so you can’t waste words on tangents that don’t support your key points. The key components are clear cut: a problem, a solution and the results. Frame Your Story.

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Zoominfo

OCTOBER 30, 2018

In today’s blog post, we explain why in-person interaction remains critical to the modern sales process and we offer several tips to make the most of face-to-face meetings. The Benefits of Face-to-Face Interaction in Sales. 5 Tips for Better Face-to-Face Sales Interactions. Let’s get into it! Present your product in person.

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Process Zoominfo B2B Sales Skype 225

KoMarketing Associates

OCTOBER 18, 2019

When it comes to content marketing, new research suggests that B2B marketers may benefit from developing interactive assets, rather than ones with a static format. Video Marketing Continues to Grow in Prominence. This is not the first report to show the growing move toward video content.

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Interactive Marketing Marketing Report B2B Marketing B2B 125

Outgrow

AUGUST 9, 2021

How to Create Interactive Content: The Right Way. Did you know – 81% of marketers think that interactive content is much more effective at grabbing the audience’s attention than static content. Well, if you didn’t, this gives you all the more reason to learn how to create interactive content! What Is Interactive Content?

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Outgrow Content Lead Scoring Lead Ranking 91

Lake One

OCTOBER 11, 2023

AI uses data-driven algorithms to identify clusters based on revenue, sector, and previous interactions with your brand. ServiceMax: A Study in Website Functionality ServiceMax makes field technology for infrastructure producers. The post AI in B2B Sales and Marketing: Uses and Case Studies appeared first on Lake One ®.

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Case Studies Case Study B2B Sales Studies 75

ClickZ

NOVEMBER 5, 2019

Recently, Kiwi.com partnered with Interactions, a conversational AI company that provides intelligent virtual assistants (IVAs) to leading brands such as Hyatt, LifeLock, and Constant Contact, all of whom have a strong focus on delivering top-notch customer experience. Interactive voice response systems versus intelligent virtual assistants.

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Case Studies Case Study Work Management Marketing Management 49

BOP Design

APRIL 13, 2020

While you may not be able to connect with clients live and in-person these days, that doesn’t mean that you’ve lost the ability to engage and interact with potential clients. This interaction creates a lasting connection and deep brand loyalty. The video is much more personal and interesting than just a written case study.

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Design B2B Case Study Case Studies 127

Seismic

AUGUST 31, 2020

Today, I’m excited to announce that as part of our Seismic Summer 2020 Release, we are unveiling Seismic Interactive Content, a powerful new capability that delivers immersive, engaging buyer experiences. And 91% of customers prefer interactive/visual content delivered on demand. Meet Seismic Interactive Content. Buyer insights.

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Content Touchpoints Buyer's Journey Television marketing 88

Hinge Marketing

JANUARY 27, 2021

The Hinge Research Institute’s newly released 2021 High Growth Study: Consulting Services Edition describes these challenges and how firms have responded to them. Purchase the 2021 High Growth Study: Consulting Edition. According to the study consulting firms are solidly in last place when it comes to profitability.

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Consulting Studies Allocation Marketing Budget 112

Kaon

JULY 25, 2019

To overcome these challenges, Thermo Fisher Scientific decided on an interactive, 3D product application to virtually supplement physical product demonstrations. The advantage of this interactive application is that the customer is driving the experience,” described Ms. “The Advertisements.

Marketing Management 100

Marketing Management Case Studies Advertising Agencies Case Study 100

Lead Liaison

DECEMBER 27, 2022

CASE STUDY: Lead Capture for Speakers & Conferences. It explained that this would be an interactive session as well as to have our phone ready and that prizes would be awarded to the most engaged participants. The post CASE STUDY: Lead Capture for Speakers & Conferences appeared first on Lead Liaison.

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Lead Capture Case Study Case Studies Conference 74

Zoominfo

OCTOBER 8, 2018

We recently explored the idea of interactive content in the blog post, “ 3 Creative B2B Lead Generation Tactics.” In the original post, we explain that interactive content is specifically tailored to facilitate engagement with your prospects. On average, there is a 15% share rate for interactive content like quizzes.

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Convince & Convert

APRIL 9, 2015

Now you can, thanks to a stunning new interactive infographic from The Washington Post. The interactive infographic, appropriately named “Scaling Everest,” aims to showcase what hundreds of climbers will experience along their journey as a compilation of images, facts, and sounds from the voices of the climbers themselves.

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Case Study Case Studies Storytelling Landing Pages 136

Vidyard

AUGUST 4, 2021

That’s the unmistakable conclusion of a first-of-its-kind brain study conducted in April 2021 with U.S. The study, commissioned by Vidyard , was led by Dr. Carmen Simon , Ph.D., Via the study, Dr. Simon and her research team learned that the experience of the email inbox tends to put people in a negative emotional state.

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Studies Video Marketing Eye-Tracking Press 116

Zoominfo

OCTOBER 30, 2018

In today’s blog post, we explain why in-person interaction remains critical to the modern sales process nd we offer several tips to make the most of face-to-face meetings. The Benefits Of Face-To-Face Interaction In Sales In-person meetings may occur less frequently, but that doesn’t mean they’ve become any less effective.

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Outgrow

MARCH 2, 2021

Your A-Z Guide on E-Commerce Marketing [Strategies+Case Studies]. Though email marketing might be an old outbound marketing tactic, you can give your emails a modern and engaging twist through interactive emails. Interactive content in your email newsletters can make them more enticing for your customers. Try Outgrow !

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Case Studies Case Study Studies Marketing Strategy 104

Hubspot

DECEMBER 1, 2020

If you're asking yourself those questions, you might want to consider making your infographics interactive. Here, we'll go over what an interactive infographic is, learn what it takes to make one, see some examples, and review some of the programs you can use to make one of your own. How to Make an Interactive Infographic.

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Process Enterprise Management Tools Work Management 89

Outgrow

OCTOBER 1, 2019

Interactive Content Ideas For The Education Sector. Interactive content has found its way into our lives. Whether we realize this or not, we use interactive content every day; left, right and centre. We’re here with interactive content for education sector to make things a little easy-peasy for you! Calculators.

Top of Funnel 66

Top of Funnel Education Content Lead Scoring 66

Marketing Insider Group

AUGUST 18, 2016

Ever wondered what makes interactive content so effective? The best place to look for an explanation is by studying the psychology behind interactive content – why it works, how it […]. The best place to look for an explanation is by studying the psychology behind interactive content – why it works, how it […].

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Content Click Rate Interactive Marketing Studies 100

The Lead Agency

SEPTEMBER 13, 2020

According to the Content Marketing Institute (CMI) , more than three-quarters (81%) of marketers think interactive content is more attention-grabbing than content that isn’t interactive. Interactive content such as quizzes and calculators engage readers more than long chunks of text.

B2B 62

B2B B2B Thought Leadership Long Tail Marketing Content 62

Zoominfo

NOVEMBER 18, 2019

In fact, a recent study by LeanIn.Org looked at how workplace behavior has changed in the wake of #MeToo. . Those findings suggest men in the workplace believe the solution to sexual harassment is to simply lessen their interactions with female colleagues. MeToo and Gender Bias in the Workplace. Reduce turnover rates. Why not yours?

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Studies Zoominfo B2B Thought Leadership Training 167

Vidyard

FEBRUARY 23, 2022

23, 2022 – According to the second part of a future of work study released today by Vidyard and Atomik Research , 87% of financial services professionals said that their technology at work is in “the dark ages.” The first part of the study was released in January 2022. KITCHENER, Ont. – 22-26, 2021.

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Work Management Enterprise Management Marketing Management Studies 91

Marketing Craftmanship

OCTOBER 14, 2014

This goal is rarely accomplished through anonymous or identified client / customer “case studies,” which are widely used, that prospective clients rarely read, and often carry the same level of credibility as references on a job applicant’s resume. Wittreich website case studies' I do…and I understand.

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Case Study Case Studies Studies B2B Thought Leadership 100

Contently

APRIL 11, 2019

In the world of marketing, chances are you are interacting with people in many different roles and departments on a daily basis. The post Study: What 1,400 Job Posts Teach Us About Content Marketing Hires appeared first on Contently. Soft skills needed for content jobs.

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Studies Work Management Planning Content Marketing 165

Webbiquity

APRIL 19, 2022

You are aiming for honest, human interaction, as opposed to a hard sale. Provide Insight with Case Studies. 54% of B2B buyers say they want to read through a case study before making a decision. Essentially, case studies are marketing collateral. Any Hubspot case study can serve as a great example to emulate.

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Ideal Customer Profiles Practices Case Study Case Studies 334