Remove interactive strategy

B2B Marketing Traction

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B2B Marketers: Why It’s Time to Commit…

B2B Marketing Traction

Marketing Strategy b2b digital marketing social media' The evidence exists. More and more audiences (especially younger generations like the Millennials) want it. View the SlideShare presentation: Social Media Marketing presented to the SouthBay CEO Forum from New Incite / Jen Beever. Photo by Hector Alejandro on Flickr.

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More Marketing Will Be Outsourced in 2013

B2B Marketing Traction

The study included a survey by Harris Interactive involving 225 HR managers and 2,035 employed adults. More businesses are considering outsourcing staff in the future, according to a study by Randstad. What does this mean for business owners and marketers? Now more than ever, you need to measure results of outsourcing.

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What is the Right Mix of Full-Time and Outsourced Marketing Staff

B2B Marketing Traction

A comprehensive marketing plan that includes your marketing strategy and the marketing tactics that will accomplish your business goals and objectives is like a road map for a business. The survey was done by Harris Interactive and involved 225 HR managers and 2,035 employed adults.

Planning 100
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What to Do When the Social Media Horse Has Already Left The Barn?

B2B Marketing Traction

Organizations large and small are finding that employees, divisions and other factions have jumped into social media without guidelines or social media strategy from the central organization. But, the nature of social media is that it should be organic, passionate and based on humans interacting. Saying, “Stop!”

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Crticial B2B Marketing Actions for the New Normal

B2B Marketing Traction

See the example in my previous blog post, Why B2B Marketers Need Blue Ocean Strategy ). Measure baselines for customer interaction, customer satisfaction and other performance indicators and track your progress. Survey Your Customers: Never before has surveying been more easy. Track, measure and analyze results.

SWOT 100
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Crticial B2B Marketing Actions for the New Normal

B2B Marketing Traction

See the example in my previous blog post, Why B2B Marketers Need Blue Ocean Strategy ). Measure baselines for customer interaction, customer satisfaction and other performance indicators and track your progress. Survey Your Customers: Never before has surveying been more easy. Track, measure and analyze results.

SWOT 100
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How to Get Marketing Results from LinkedIn Group Discussions

B2B Marketing Traction

Some suggest that this is just as well, as Top Contributor was based on volume of posts, not quality or interaction. Adding value as a marketing strategy is a really important concept to grasp. LinkedIn removed the Top Contributor information at the top of each group. So, reader – LinkedIn in 10 minutes a day? Can it be done?

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